1. Sales Efficiency through
Simplification
Stacy Pritchard
Senior Manager, MarketingSystems

2. © 2014 Autodesk
It’s All About Improving Productivity
Sirius Perspective: It’s the job of sales enablement to ensure maximum yield from every
hour from every salesperson.
Effectiveness (quality and results)
Efficiency(capacity)
Yield Per Rep
Source: SiriusDecisions

3. © 2014 Autodesk
Autodesk started more than 30 years ago,
with 16 employees and one software title.
Today more than 100 million designers, engineers,
architects, creative artists, students, and hobbyists
use Autodesk software and apps to unlock their
creativity, build better products, and address
important challenges impacting the world.

4. © 2014 Autodesk
Global Organization
 7,200+ employees in 95 locations
 2,000+ World Wide Sales Organization
 2,200+ Channel Partners
 10 languages

5. © 2014 Autodesk
Supported by the breadth and depth of a leader

6. © 2014 Autodesk
For Architects
For Mechanical Engineers For Graphic Artists
Multiple Products / Multiple Personas
For HVAC
Engineers
For Interior
Designers
For Structural
Engineers
For Construction
Workers
For …
For early adopters
For customers who
value standards,
compatibility, reliability
For cost conscious
professionals
For customers who
want to maximize
creative expression

7. © 2014 Autodesk
Problem Statement (2012)
50%
Don’t know where
to find information
30%
Time spent looking
for information
12-17
Locations visited
weekly
4+months
Confidence to sell

8. © 2014 Autodesk
Discovery to Launch | Timeline
2011 2012 2013 2014
How can Marketing
support direct sales?
Discovery Evaluation Implementation
Go Live
Internal
Go Live
Partner Network
Proof of Concept :
1 Industry, 1 Product
Exec Approval
Global Enterprise Solution
Retire Legacy
Systems

9. © 2014 Autodesk
Simple Navigation
Even in a complex
environment it is easy to
connect to the most-likely
activities

10. © 2014 Autodesk
Navigate & Discover
Support sellers with
solution relevant content
and enable them to learn
by related information

11. © 2014 Autodesk
Simplicity can be achieved for global deployments

12. © 2014 Autodesk
 Deliver knowledge
 Raise confidence
 Take action
Learn it. Prove it. Do it.

13. © 2014 Autodesk
Content is King
If the content isn’t effective did
we really improve anything?

14. © 2014 Autodesk
Where will our journey take us in 2014?
 Effectiveness
 Better alignment to Sales goals, metrics, & needs
 Report and analyze
 Optimize the experience

15. Thank you
For more information
SAVO Web Site: www.savogroup.com
Sales First Nation: www.savogroup.com/sales-first-nation/
SAVO Products: www.savogroup.com/products/
SAVO Phone: 312-276-7700

16. Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries.All other brand names,product names, or trademarks belong to their respective holders. Autodesk reserves the rightto alter product
and services offerings,and specificationsand pricing at any time without notice, and is not responsible for typographical or graphical errors thatmay appear in this document.
© 2014 Autodesk, Inc. All rights reserved.