How to Position Enterprise Architects in Today's Business


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At, we are committed to thinking differently and constantly pursuing fresh new ideas. Salesforce Services, the world’s highest group of SFDC experts & innovators, hosts knowledge share events to share ideas with those within the professionals services community.

SFDC thought leaders Vijay Sood and Jonathan Brayshaw facilitated a discussion on "How to Position Enterprise Architects in Today's Business", focusing on both the Sales and Delivery perspectives.

Here is the slide deck from their presentation...enjoy!

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  • Key Points:Vodafone, FCA, UnileverOne of the primary benefits of engaging with a Retained Architect is an increased time to value when building on the platform This is a continuum with an initial focus on helping to reduces development costs and risks By mitigating risk and executing more efficiently, you’re able to maximize your return on investment and realize value sooner As you move up the continuum, the Retained Architect is there to support your transition to a SaaS and PaaS business model ultimately empowering and enabling you to do more
  • How to Position Enterprise Architects in Today's Business

    1. 1. Enterprise Architecture How Do We Position Enterprise Architects in Today’s Business ? Vijay Sood Director, Solution Delivery EMEA Program Architect Lead Salesforce Services Jonathan Brayshaw Director, Strategic Projects Salesforce Services
    2. 2. Suggested Agenda - Open discussion  Introductions & 1 Fun fact about you  What is an Enterprise Architect/Program Architect  How do you Position the Value of an Program Architect  Should a Customer pay a vendor for this Service ?  What are the key takeaways for a company like Salesforce & for the Program Architect
    3. 3. Background : Vijay, Director, Solution Delivery Background • Salesforce Services since 2006 • Involved in delivering some of the most complex global Salesforce programme & projects out of the EMEA region. • Regional Lead for all Program Architects in EMEA • 20 years experience in major projects delivery across International, Central Government (UK Cabinet Office), Banking, Finance, Insurance, Retail and Telecommunications • Fully Salesforce Certified, Agile and PRINCE2 Practitioner certified Focus Areas • • • • • Program Architect EMEA Oversight Focus Senior Stakeholder Management Global Programme Management Social Enterprise Implementations Engagement Support for complete project lifecycle using different methodologies with Partners or Services • Technical, Integration and Functional Architecture knowledge • Sales Cloud, Service Cloud & • Business / IT Alignment around Centers of Excellence & Implementation best practices
    4. 4. Background: Jon, Director Strategic Projects Background  Jon Brayshaw is specialized in architecting complex application, product and process designs.  Has experience in implementing, designing and building customized solutions using the platform  25 years plus of IT experience the last 8 years working with largest customers in Europe.  Joined on July 2004. Focus Areas • • • • Technical Governance Platform Specialist Security System Integration • • • • Social media integration Application design Thought leadership Visualforce and Apex Relevant Project Experience (extract) • High End Fashion Retailer , UK, 4000 Users, Technical Architect • Manufacturer, Europe, 4000 Users, Application Architect • Leading Financial Service Provider, UK, 2000 Users, Technical Lead. • Triple Play Telco, Sweden, 500 Users, Platform Architect
    5. 5. Definition of an Enterprise Architect GARTNER  Enterprise architecture (EA) is a discipline for – Proactively and holistically leading enterprise responses to disruptive forces by identifying and analyzing the execution of change toward desired business vision and outcomes – EA delivers value by presenting business and IT leaders with signature-ready recommendations for adjusting policies and projects to achieve target business outcomes that capitalize on relevant business disruptions – EA is used to steer decision making toward the evolution of the future state architecture
    6. 6.’s view of a Program Architect… WHO ARE THEY? A trusted, fully certified Salesforce Platform Strategic Advisor with domain expertise in Salesforce application, platform, and integration concepts WHAT DO THEY DO ? Partner with you to contribute to solution strategies and enterprise architecture roadmap design & prioritization to help you best maximize your investment HOW DO THEY ENSURE SUCCESS Develop an understanding of your business goals and systems architecture and apply their deep platform expertise to recommend optimal application, integration, and mobile design patterns while contributing to solution & enterprise architecture strategies
    8. 8. Our Customers are Increasingly Complex (Today’s drivers) Strategic Governance Competencies Transformation The Social Enterprise Multiple Geographies Centralized De-Centralized Security Compliance Multiple Technologies Legacy/Homegrown On-Premise Cloud Mobile Political Business Agility IT Strategy Partner Engagement Decision Making Multiple Entities Business Units Lines-of-Business Subsidiaries Single-Org/MultiOrg Multiple Partners Alignment Competencies Motives Transparency
    9. 9. A Heightened Level of Engagement is Required  Global Customers have a Higher Demand for our Expertise and Leadership  Accountable for Vision to Value  The ‘Business Technologist’ – The Role Our Customers Demand from Us  The Trusted Advisor helping Leaders to create tomorrow’s strategy  Create Momentum & be Passionate Leaders
    11. 11. Addressing the business challenge From application management to IT governance Program Architect Transformational Products Deep Architecture Product/Platform Expertise Technical Roadmap + Prioritization Technical Program Guidance Enterprise Design Platform Scalability/Capacity Interaction with R&D Customer Success Executive Business Value Advisor Product Expansion Strategy Organizational Readiness Sponsorship & Governance Center of Excellence Development Adoption Program Development Communication Services Project/Program Management Requirements Gathering Business Process Design Architectural Design Integration Custom Development Data Migration Implementation Testing Performance Testing Training Foundational Products Premier Support
    12. 12. Program Architect is Critical to Customer Success Architectural integrity and agility Governance and strategic oversight Performance and scalability Innovation ROI Inefficiencies and technical debt Technical and Implementation Issues Risk
    13. 13. Benefits of Engaging with a Program Architect Empower and enable Drive strategy and cloud transition Maximize ROI Increased Reduce development costs and risk Time to Value
    14. 14. Aligning with Other Success Resources and Programs Customer Success Executive Vision & Strategy Business Measures Adoption Sponsorship & Governance Processes Roadmap Technology & Data Program Architect
    15. 15. Summary
    16. 16. This Isn’t The End… Consumerization of IT doesn’t marginalize IT Forces a transition to business oriented IT Professionals CxOs need to find strategies for the future roadmap & not just today’s opportunities/ challenges Represents opportunity for us all
    17. 17. What Did You Learn?