The document outlines MRU Online Marketing's sales box plan to increase online visibility, brand reputation, and member conversions. The target market is entrepreneurs like Tisha who are competitive achievers seeking learning resources. The plan involves increasing engagement on the website, YouTube, LinkedIn, and a member forum through content like member success stories, introduction/training videos, and discussion topics. Management empowers sales, coaching, HR, and tech support to enable the digital marketing objectives.

1. Sales Box
Sales Box
MRU Online Marketing Plan
March 5, 2013

2. Sales Box
Target Market Profile
Tisha – The Entrepreneur
With a disciplined determination Tisha strives to improve
her skills and business to stay ahead of the competition.
She unwaveringly believes in her abilities, and has
crafted a sharp image and intellectual prowess that
others respect. Tisha thrives on difficult challenges. With
few local training opportunities she is searching for
reputable learning resources and international
networks.
• Competitive, she uses strategies to retain high performance & lead positions.
• Achiever due to her consistent discipline and focus on improvement.
• Confident and Assertive in her business approach.

3. Sales Box
Objectives & Channels
Digital Marketing Objectives of Sales Box
• Increase Online Visibility
• Increase Reach & Conversions
• Demonstrate Thought Leadership
• Manage Brand Reputation
Digital Channels of Sales Box
• Website
• YouTube
• LinkedIn (Company Page & Group)
• Membership-Based Discussion Forum

4. Sales Box
Engagement Map • Increase Reach
• Increase Online Visibility • # of Followers / Members
• # of YouTube Views • Increase Brand Reputation
• Increase Brand Reputation • # of Article / Discussion Shares
• # of Channel Subscribers
• Increase Loyalty
• # of member videos posted
YT Badge LinkedIn
URL
LI Badge
YouTube
Website
• Increase Visibility of Multi-Level
Programs
• # of Page Visits for Each Program
• Increase Member Conversions
• # of Memberships Purchased
URL
Member
Forum • Demonstrate Thought Leadership
• # of discussion participants
• Increase Conversion
• # of Members

5. Sales Box
Staging
1 – Website
2 – YouTube
3 – LinkedIn
4 – Member Forum

6. Sales Box
Content Development
Website
• Campaign Landing Page –
“Sales Gone Viral - Member Success Stories”
Short videos from members posted on both Website & YouTube
YouTube
• Introduction Video to our Company & Reputation
• Short “How To” videos related to our specific training
LinkedIn
• Advertisement –
“How To Grow From a Sales Rep to a Thoughtful Negotiator”
Member Forum
• Discussion Topic – “Share your most difficult sales challenges”

7. Sales Box
Management Model
Empower & Enable
Sales
Coaching
/ Training
HR
Tech Support

8. Sales Box