Kellogg's is a $7 billion company founded in 1906 that markets cereal and other food products in over 60 countries. It launched operations in India in 1994 and now has 30 manufacturing facilities in the country. Kellogg's key target market is children ages 8-11 and it sells most of its cereal through grocery stores. The document then provides details on Kellogg's product varieties sold in India and proposed marketing promotions, including coupons, sampling discounts, and prizes to increase sales.