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11/28/11
11/28/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],History of
11/28/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kellogg’s Customer Analysis
11/28/11 2010 Annual Report
11/28/11 Sr No Kelloggs variety Grm Price Promotion 1 kellogs corn flakes 700 200   2 kellogs corn flakes 475 130 Holiday  Hong Kong 3 kellogs corn flakes 275 95   4 kellogs corn flakes 250 75   5 kellogs corn flakes 100 30             6 kelloggs mango 300 95 Holiday Hong Kong 7 kelloggs mango 100 35   8 kelloggs mango 30 10             9 kelloggs strawberry 300 95 Holiday Hong Kong 10 kelloggs strawberry 100 35   11 kelloggs strawberry 30 10             12 kelloggs banana  300 95 Holiday Hong Kong 13 kelloggs banana  100 35   14 kelloggs banana  30 10             15 kelloggs honey 300 95 Holiday Hong Kong 16 kelloggs honey 100 35   17 kelloggs honey 30 10  
11/28/11 Sr No Kelloggs variety Grm Price Promotion 18 kelloggs almond and honey 300 95 Holiday Hong Kong 19 kelloggs almond and honey 100 35   20 kelloggs almond and honey 30 10             21 kelloggs wheat 425 130             22 kelloggs chocos 700 200 buy 1 get 1 free           23 kelloggs chocos duet 375 130   24 kelloggs chocos duet 125 45             25 kelloggs chocos planat and star 350 130   26 kelloggs chocos planat and star 125 45             27 kelloggs special k 490 130   28 kelloggs special k 475 95  
11/28/11 Promotion s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
11/28/11 Coupons Promotion Benefit  ,[object Object],[object Object],[object Object],[object Object],Price Estimation ,[object Object],[object Object],[object Object],[object Object]
11/28/11 Sampling with discounted price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
11/28/11 ,[object Object],[object Object],[object Object],[object Object],Sampling Promotion Benefit  Price Estimation ,[object Object],[object Object],[object Object],[object Object]
11/28/11 Promotion Promotion refers to the short-term incentives to encourage purchases or sales of a product or service ,[object Object],[object Object],[object Object],[object Object],[object Object],Samples  offer a trial amount of a product Coupons  are certificates that give buyers a saving when they purchase specified products Cash refunds  are similar to coupons except that the price reduction occurs after the purchase Price packs  offer consumers savings off the regular price of a product
11/28/11 Premiums  are goods offered either for free or at low price Advertising specialties  are useful articles imprinted with the advertiser’s name, logo, or message that are given as gifts to consumers Point-of-purchase promotions  include displays and demonstrations that take place at the point of sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
11/28/11 ,[object Object]
11/28/11 Business Promotion Tools Conventions  and trade shows are effective to reach many customers not reached with the regular sales force Sales contests  are effective in motivating salespeople or dealers to increase performance over a given period Developing the Sales Promotion Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Sales and promotion marketing ppt (1)

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  • 5. 11/28/11 Sr No Kelloggs variety Grm Price Promotion 1 kellogs corn flakes 700 200   2 kellogs corn flakes 475 130 Holiday Hong Kong 3 kellogs corn flakes 275 95   4 kellogs corn flakes 250 75   5 kellogs corn flakes 100 30             6 kelloggs mango 300 95 Holiday Hong Kong 7 kelloggs mango 100 35   8 kelloggs mango 30 10             9 kelloggs strawberry 300 95 Holiday Hong Kong 10 kelloggs strawberry 100 35   11 kelloggs strawberry 30 10             12 kelloggs banana 300 95 Holiday Hong Kong 13 kelloggs banana 100 35   14 kelloggs banana 30 10             15 kelloggs honey 300 95 Holiday Hong Kong 16 kelloggs honey 100 35   17 kelloggs honey 30 10  
  • 6. 11/28/11 Sr No Kelloggs variety Grm Price Promotion 18 kelloggs almond and honey 300 95 Holiday Hong Kong 19 kelloggs almond and honey 100 35   20 kelloggs almond and honey 30 10             21 kelloggs wheat 425 130             22 kelloggs chocos 700 200 buy 1 get 1 free           23 kelloggs chocos duet 375 130   24 kelloggs chocos duet 125 45             25 kelloggs chocos planat and star 350 130   26 kelloggs chocos planat and star 125 45             27 kelloggs special k 490 130   28 kelloggs special k 475 95  
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