ini adalah pertama kali saya membuat proposal usaha makanan ,jadi masih terdapat banyak keurangan dalam saya membuat proposal ini ,untuk itu bagi temen" saya minta kritik dan srannya dalam saya belajar kedpannya.trimakasih
3. INTRODUCTION
A.BECKGROUND
In a food business there are many types and kinds of
variety of food from small to large, cheap to expensive. In everyday
activity a lot of students who are busy with their activities. With The
increasingly dense activity makes students lazy to go in the cafeteria to
buy food. Looking at the analysis I provide solutions for students smk n
1 demak.I will sell one food product is quite popular children smk n 1
Demak, and this food was fit to be food consumed spare time is
"Meatballs" .Which where food is always sought people every time in
any occasion. By looking at such analysis , I would be interested in
selling the " Meatballs " .The different where I made meatballs with
meatballs meatballs I usually marketed in the form of a sauce , but not
using the sticks as skewers with peanut sauce and covered with a sweet
taste which I gave the name " Baksone Puncture " .Where these foods
already have a taste on the tongue attached to the children smk 1
demak.I choose to sell the business " Baksone Tusuk "because the
majority of market segmentation love this food .
4. B.VISI AND MISSION
VISION
"Being a successful entrepreneur in the
field of food with honesty and customer
satisfaction".
MISSION
1.Produce a successful entrepreneur in
the field of food.
2.acquire advantage.
3.deliver convenience to children smk n
1 Demak to find a cheap but tasty food.
4.searching business experience.
5. A.Aspect Marketing
Things that should be
considered in marketing are:
Determining price according
to the market price.
the place convenient and
easy to reach children.
right buyer.
6. B.Planingand Marketing Strategy
Plans and strategipemasaran by:
1.Buyercan buy our food directly without
having to search outside the school
environment
2. marketing to meet the system directly
to the citizens smk.
3.Locatedconvenient and easily accessible
by the buyer.
4.very affordable price for the buyer.
5.shop, cafeteria, school cooperatives.
7.
8.
9. SWOT ANALYSIS AND 4P SWOT
A.Analisa Swot
1.strenght (strength)
The advantages of this product are:
a.can sold to all people.
b.material guaranteed hygienic food.
c.mien manufacture is not too complicated.
d.use natural materials quality.
Raw
e.bahan easily obtainable in the market.
Smk
f.society and residents can buy our food
strategic
h.bidder affordable price.
10. 2.Weakness
The weakness of
these foods are:
This a.food easily
imitated
b.Not durable.
c.Many peaing.
11. 3.Opportunities
Opportunities in this
product are:
a.marketing strategic.
b.fasilitas easy and
adequate.
c.condition increasingly
consumerist society
making it easier for me it
market.
12. 4.Threats
a.competitors who imitate
and sell these products and sell
them at a cheaper price.
b.emerge new product is
superior.
The fix makes a larger form, no
losses and more active
promotion and sales.
13. B.Analisa 4P
1.Product
Products sold "Bkasone Tusuk"
which owns favorite food all
circles.
2.Price
The price we offer cheap and
of course sting in accordance
with you.have RP:1000
.Price is very affordable for all
people.
14. 3.Promotion
Promotion is done by:
a.Delivery from mouth to
mouth.
B.brochure crowded place
c.iklan via the Internet.
4Place (place)
Crowded place / strategic.
15. CHAPTER V
BUSINESS PLANNING
Economic
A.Situation
Stable economy is currently It so than
it does not hamper our efforts to open
later.
B.Capitalis
Capital required rp 16519500,00
The capital used to purchase raw
materials, equipment, and other
materials with the following details:
16. 1.Material Baku
1 Meatballs 18000 300.00 grains 5400.000,00
2 soy sauce 186 ml 12.0000,00 2232.00,00
3 Salt 5 packs 1000.00 5000.00
4 Stab stab satai 4000 1000.00 4000.00
Fried Peanuts 5 125 kg 7000.00 875,000.00
6 red chillies 30 kg 36000.00 1,080,000.00
7 garlic, fried 20 kg 10,000.00 20,000.00
8 brown sugar 20 kg 12.000,00 240.000,00
TOTAL 9,841,500.00
17. 3.BIAYA OTHERS
1 Paper slamer 600 sheets 100.00
60,000.00
2 Electric 400,000.00
3 Air 300,000.00
4 Phone 100,000.00
5 Wage Labor 3orang 600,000
1800.000,00
6 Promotion 200,000.00
7 Transportation 200,000.00
8 Recharge gas 400,000.00
9 Reserves 1,100,000.00
10 TOTAL 4,560,000.00
18. B. CALCULATION OF BENEFITS
Estimated turnover in 1
month
Within 1 month of
manufacture: 18000 skewer
Cost of Goods Sold = total
expenditure: sales turnover
= Rp.16519500,00: 18000
= Rp.917,75 rounded
Rp.1000,00 / puncture
19. Then sold the desired profit 30%
Net profit perbungkus = price per pack x30%
= Rp.1000,00 x30%
= Rp.300,00 / puncture
Selling price = price + benefits desired
pertusuk
= Rp.1000,00 + Rp300,00
= Rp.1300,00
Opinions skewers per month = 18000 x
Rp.1300,00
= Rp.23400000,00
Net Profit = Revenue - Expenses
= Rp.23400000,00 - 16,519,500.00
= Rp.6880500,00
20.
21.
22. Hopefully I made this proposal
can be beneficial to all. For
your attention and cooperation,
we thank you. Hopefully we
can build relationships better
at this particular time and in
the future.