Dotcom Distribution, a premier provider of fulfillment and logistics solutions, announced the results of its 2013 eCommerce Packaging Survey of US consumers. Findings show that premium packaging – which consists of unique, gift-like branded boxes or bags – benefits retailers in areas including customer loyalty, marketing and advertising. When premium packaging is executed strategically, it can yield positive results in terms of brands’ public awareness.

1. DOTCOM DISTRIBUTION
Retailers can learn tips and insights to improve
their packaging. Here are just a few…
Survey findings show that
premium packaging – which
consists of unique, gift-like
branded boxes or bags – benefits
retailers in areas including
customer loyalty, marketing and
advertising. When premium
packaging is executed
strategically, it can yield positive
results in terms of public
awareness of a brand
2013 eCommerce
Packaging Survey

2. 9 in 10consumers have
re-used a retailer’s
branded box or bag
CUSTOMERS VALUE
THE PACKAGING ALMOST
AS MUCH AS THE PRODUCT
3 in 10consumers have discovered a new brand
after seeing a customer carrying the
retailer’s packaging in public
OPEN

3. SOCIALIZE YOUR PACKAGING
females are more likely than males to share a photo of
unique packaging on social media
44% females vs. 30% males
74% of 18-25 year olds are likely to
share a product on social media, with
88% of those customers posting to
Facebook
nearly
4 in 10
consumers would share a picture of
an online order via social media if it
came in a unique, branded or gift-like
box, and 83% of those consumers
would do so on Facebook.
1:00 PM

4. MEN CARE JUST AS MUCH AS
WOMEN ABOUT BEAUTIFULLY
WRAPPED PACKAGING
females are more likely than
males to re-use a branded
bag after a purchase
93% females vs.
85% males
both genders are likely to
re-purchase from a retailer
whose products arrive in
a unique, branded or
gift-like box
93% females vs.
90% males
premium packaging is more
important to males when
making a jewelry purchase
31% males
vs.
22%
females

5. OPEN
purchase
MATCH YOUR PRODUCT QUALITY
TO YOUR PACKAGING
half of consumers
re-use branded retail bags
or boxes because they are
of high quality
half of consumers
expect premium packaging in
the mail when ordering from a
retailer that provides premium
packaging in-store
52%
of consumers are likely to
purchase from an online
retailer again if they
previously received their
purchase in a unique,
branded or gift-like box
1 in 4consumers who do not
re-use branded retail
packaging would be
compelled to do so if
the packaging was of
high quality

6. the higher the price,
the nicer the packaging
71%of consumers expect higher
quality packaging when
ordering expensive
products online
nearly
1 in 3consumers think
premium packaging
is important in the
specialty foods industry
53%
of consumers think
premium packaging
is important in the
jewelry industry
THE HIGHER THE PRICE,
THE NICER THE PACKAGING

7. 3 in 5consumers think it is important or very important
that a retailer’s packaging is sustainable.
84%of consumers re-use branded
packaging in order to cut
down on waste.
60%of consumers who don’t re-use branded
retail packaging would be compelled to do
so to cut down on waste or “be green”
GREEN IS THE NEW BLACK

8. purchase
com DistributionDOT
SM
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For more information and to
download the Dotcom
Distribution 2013 eCommerce
Packaging Survey, visit:
http://www.dotcomdist.com/packaging-survey-us-consumer-views-on-ecommerce-packaging/