Shopworks is a retail consultancy and design agency that provides end-to-end solutions for clients based on shopper research and understanding shopper behavior. They conduct research, planning, design, implementation, and category management for clients. They aim to optimize all retail elements like range, assortment, technology, services and environment to increase key metrics like sales and profitability. Their design process involves collating data, creating concepts and plans, selecting materials, and producing working drawings and architectural drawings. They provide case studies of projects conducted for clients in industries like telecoms, automotive, and wine/spirits retail.
This document discusses product and brand management. It defines a product as anything offered for sale, whether a good, service, physical or virtual item. A product needs a name to become a brand that helps it stand out. Products can be tangible goods or intangible services. They have features like tangibility and customer satisfaction. Products are classified by durability, consumer types, and business purpose. Services differ from goods in their delivery. Products have core, tangible and augmented levels. Successful brands create a unique name and image through advertising to attract loyal customers.
John Noble of Best Buy faces a strategic decision on implementing a dual-brand strategy in China after acquiring a majority stake in Five Star, China's third largest electronics retailer. Best Buy had successfully used a dual brand strategy in Canada previously. Noble must determine if it will work in China given differences in the market and consumer behavior compared to Canada. Best Buy has done extensive research on the Chinese market and competitors. It believes factors like consumer centricity, universal appeal of dual branding, standardized operations, and after-sales service through Geek Squad position it well to replicate the dual brand model in China if it tailors the strategy to China's unique economic and consumer conditions.
This document provides an overview of product and brand management. It defines what a product is, discusses different types of products including consumer and business products. It also covers key product management concepts like the core benefit of a product, different levels of a product from the expected to the potential product, and strategies for managing a product portfolio including product line extensions and stretching a product line.
New Product Development Process And Strategy Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
If you have a brilliant idea for the new product launch our new product development process and strategy PowerPoint Presentation is a promising presentation that can portray your thoughts convincingly. When you download this product management PPT slide, you get various designs such as product outline, idea screening, new product introduction, detailed overview, understanding customer needs, internal & external sources of new product, roadmap, category planning, porters five forces model, product lifecycle, introduction stage, growth stage, maturity stage, decline stage, tools & techniques, BCG matrix, Ansoff matrix, empathy map, Kano map, market segmentation, geographic, demographic psychographic, & behavioral segmentation and many more. The new product launch PowerPoint templates can be utilized for few topics like entering a new market, NPD process, product development, product launch, launch strategy, market entry strategy, new product introduction and product marketing. Our New product development process and strategy PPT diagram can make your presentation interesting and captivating. Send all fears flying with our New Product Development Process And Strategy Powerpoint Presentation Slides. They can handle all emerging doubts. https://bit.ly/3bZHYt4
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
The document discusses key concepts in product management including:
1) A product is anything offered by a company to satisfy customer needs, including objects, services, and ideas. Most new products are improvements on existing ones, with less than 10% being totally new concepts.
2) The product development process involves idea generation, concept development and testing, and test markets before full launch. Product success rates are low, at less than 5%.
3) A company's product assortment includes product lines, types, and brands. Rationalizing a product line involves optimizing its length, depth, and consistency.
4) Branding differentiates a product from competitors through associations with benefits. Strong brands command premium prices and
New Product Management PowerPoint Presentation Slides SlideTeam
With our 78 slides content-ready New Product Management PowerPoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management PowerPoint Presentation Slides. They help discourage harsh behavior.
Shopworks is a retail consultancy and design agency that provides end-to-end solutions for clients based on shopper research and understanding shopper behavior. They conduct research, planning, design, implementation, and category management for clients. They aim to optimize all retail elements like range, assortment, technology, services and environment to increase key metrics like sales and profitability. Their design process involves collating data, creating concepts and plans, selecting materials, and producing working drawings and architectural drawings. They provide case studies of projects conducted for clients in industries like telecoms, automotive, and wine/spirits retail.
This document discusses product and brand management. It defines a product as anything offered for sale, whether a good, service, physical or virtual item. A product needs a name to become a brand that helps it stand out. Products can be tangible goods or intangible services. They have features like tangibility and customer satisfaction. Products are classified by durability, consumer types, and business purpose. Services differ from goods in their delivery. Products have core, tangible and augmented levels. Successful brands create a unique name and image through advertising to attract loyal customers.
John Noble of Best Buy faces a strategic decision on implementing a dual-brand strategy in China after acquiring a majority stake in Five Star, China's third largest electronics retailer. Best Buy had successfully used a dual brand strategy in Canada previously. Noble must determine if it will work in China given differences in the market and consumer behavior compared to Canada. Best Buy has done extensive research on the Chinese market and competitors. It believes factors like consumer centricity, universal appeal of dual branding, standardized operations, and after-sales service through Geek Squad position it well to replicate the dual brand model in China if it tailors the strategy to China's unique economic and consumer conditions.
This document provides an overview of product and brand management. It defines what a product is, discusses different types of products including consumer and business products. It also covers key product management concepts like the core benefit of a product, different levels of a product from the expected to the potential product, and strategies for managing a product portfolio including product line extensions and stretching a product line.
New Product Development Process And Strategy Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
If you have a brilliant idea for the new product launch our new product development process and strategy PowerPoint Presentation is a promising presentation that can portray your thoughts convincingly. When you download this product management PPT slide, you get various designs such as product outline, idea screening, new product introduction, detailed overview, understanding customer needs, internal & external sources of new product, roadmap, category planning, porters five forces model, product lifecycle, introduction stage, growth stage, maturity stage, decline stage, tools & techniques, BCG matrix, Ansoff matrix, empathy map, Kano map, market segmentation, geographic, demographic psychographic, & behavioral segmentation and many more. The new product launch PowerPoint templates can be utilized for few topics like entering a new market, NPD process, product development, product launch, launch strategy, market entry strategy, new product introduction and product marketing. Our New product development process and strategy PPT diagram can make your presentation interesting and captivating. Send all fears flying with our New Product Development Process And Strategy Powerpoint Presentation Slides. They can handle all emerging doubts. https://bit.ly/3bZHYt4
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
The document discusses key concepts in product management including:
1) A product is anything offered by a company to satisfy customer needs, including objects, services, and ideas. Most new products are improvements on existing ones, with less than 10% being totally new concepts.
2) The product development process involves idea generation, concept development and testing, and test markets before full launch. Product success rates are low, at less than 5%.
3) A company's product assortment includes product lines, types, and brands. Rationalizing a product line involves optimizing its length, depth, and consistency.
4) Branding differentiates a product from competitors through associations with benefits. Strong brands command premium prices and
New Product Management PowerPoint Presentation Slides SlideTeam
With our 78 slides content-ready New Product Management PowerPoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management PowerPoint Presentation Slides. They help discourage harsh behavior.
The document discusses new product development and product life cycle strategies. It outlines the 8 steps of the new product development process: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, commercialization, test marketing, and product development. It also describes the 4 phases of the product life cycle: introduction, growth, maturity, and decline. For each phase it provides an overview of key factors like sales, costs, profits, competition levels, and marketing approaches.
This document provides guidance for merchants on competitive shopping. It outlines key questions to consider about competitors and recommends regularly visiting stores to observe practices, assortments, promotions, pricing, and presentations. Merchants are advised to take notes discretely, collect materials, and photograph displays. Insights should be discussed with peers and suppliers. Observations should be summarized in documents like SWOT analyses and matrices comparing competitors on price and convenience. The goal is to gain strategic insights on differentiation.
The document discusses product positioning, including defining the relevant market and attributes, collecting customer perceptions, and determining a product's position relative to competitors and customers' preferred attributes. There are two main types of positioning: competition-based, which distinguishes a product from category members; and image-based/goal-based, which associates a brand with satisfying goals/needs. Tips for positioning include having a unique selling proposition, using bold guarantees to differentiate, bundling complimentary products to offer value, and clearly educating customers.
This document discusses product positioning strategies. It emphasizes determining a unique value proposition or positioning before product development. Case studies demonstrate finding differentiators that competitors lack and that prospects value. Lessons include positioning based on prospect needs rather than features, leveraging strengths of a product family, and finding subtle gaps competitors don't address to de-position them. The goal is developing a clear positioning strategy and unique value proposition to promote.
1) Brand concepts can provide functional, symbolic, or experiential benefits to consumers. 2) Positioning strategies progress through introduction, elaboration, and fortification stages. 3) Brands establish concepts through functional benefits and then elaborate on symbolic and experiential benefits. 4) Repositioning a brand may involve changing its target audience, developing new uses, or establishing a more compelling brand identity.
The document provides an overview of the packaging design process. It discusses the key steps including research, design, and review. The research phase involves understanding the product, target audience, target market, and competitors. The design process consists of collecting basic information, choosing materials, collaborating with printers, rough sketching, designing architecture, and internal evaluation. The review involves external evaluation through mockups, collecting feedback, and creating a packaging design checklist.
This document discusses concepts related to product management and marketing organization structures. It provides an overview of course objectives focused on branding principles and strategies. It also describes the responsibilities of a product manager and their potential interactions. Additionally, it evaluates the advantages and disadvantages of different marketing organization structures like product-focused, market-focused, and functionally-focused. Key factors that affect category attractiveness are also outlined.
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. New product development mostly involves improving existing products, with less than 10% being totally new concepts. The success rate of new products is very low, less than 5%. Products go through stages of development, testing, analysis, and market testing before commercialization in targeted markets and customer groups using an introductory marketing strategy. Products exist at different levels from core benefits to potential enhancements.
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Product Positioning Strategies PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/31zmSf4
1) The chapter discusses developing price strategies and programs, focusing on how to set an initial price, adapt prices over time, and respond to competitor price changes.
2) It covers topics like selecting a pricing objective and method, determining demand and costs, analyzing competitors, and adapting prices through discounts, promotions, discrimination and bundling.
3) The chapter also examines initiating and responding to price changes, including potential reactions from customers and competitors to price increases or decreases.
Example Presentation Of Product PowerPoint Presentation SlidesSlideTeam
Explore our Example Presentation of Product PowerPoint Presentation Slides. Incorporate these PPT slides to evaluate new product ideas strategies and market trends. The new product introduction compete deck comprises of content ready templates such as product ideas screening, understanding customer needs, understanding customer needs, external and internal sources of new product ideas, product roadmap, category analysis, product lifecycle, tools and techniques, BCG matrix, empathy map kano model, market analysis, product market mapping, competitive strategies, market attractiveness, development and manufacturing plans, marketing launch plan, budgeting template, repositioning strategy, building brand preference, marketing and launch cost analysis, product feasibility review, product quality check, launch monitoring dashboard and more. All slides are easy to customize. Users can add or delete content if needed. Demonstrate new product development strategy with this product Introduction PowerPoint visuals. Download NPI Presentation to successfully introduce and market your latest product or service.
This document discusses important factors for effective brand positioning, including establishing a frame of reference, leveraging points of parity, and having compelling points of difference. It defines these concepts and provides examples to illustrate them. A frame of reference signals the goal a brand can achieve, and points of parity demonstrate how a brand meets the minimum requirements within its frame. Strong points of difference that are desirable and deliverable can distinguish a brand, but must consider brand performance, imagery, and consumer insights. Over time, brands may deepen their positioning through laddering up benefits or maintaining a consistent big idea while varying attributes. The key is regularly assessing the frame of reference, points of parity, and points of difference.
The document discusses branding and marketing strategies at different stages of the product lifecycle. It defines positioning and differentiation strategies. It explains that in the introduction stage, marketing focuses on early adopters through high prices and promotions or low prices and promotions. In the growth stage, sales rapidly increase as more consumers buy the product, competitors enter the market, and prices may fall slightly while promotion is maintained.
Get Section 8 Company registration in Delhi, Gurgaon, Noida and other cities with the help of experts at LegalRaasta. LegalRaasta is your online CA portal.
The revised GDP data for Latvia in the third quarter of 2011 showed stronger growth than previously estimated, at 6.6% annually rather than 5.7%. Gross fixed capital formation contributed significantly to economic growth, which will increase potential growth in the future. Household consumption also increased due to rising employment and wages. However, export growth started slowing in the third quarter due to uncertainty in Europe. Economic growth in 2011 is expected to be around 5%, higher than previous forecasts, but growth is expected to slow in 2012.
This ppt is to guide students opting for Statistics major. It gives an idea of skills required and job prospects. It also emphasizes on the important life skills along with Statistics knowledge, analytical thinking and hands on analytical software .
Unidad educativa particular julio maria matovellePm2596
Este documento describe el phishing, una estafa cibernética donde los criminales intentan obtener información confidencial como contraseñas o detalles de tarjetas de crédito haciéndose pasar por una compañía o persona confiable. Explica que los phishers usan técnicas como URLs falsas o JavaScript para engañar a las víctimas y redireccionarlas a sitios fraudulentos donde roban sus datos. También menciona algunos métodos comunes de phishing como el uso de subdominios o letras similares en otros alfabetos
El decreto establece que el uso de software libre será la política pública para las entidades de la administración pública central en Ecuador. Se define software libre como programas de computación que pueden usarse y distribuirse sin restricciones y cuyo código fuente es accesible. Las entidades públicas deben verificar la capacidad técnica para dar soporte al software libre antes de instalarlo y solo podrán usar software propietario cuando no haya una solución de software libre disponible o cuando esté en riesgo la seguridad nacional.
This document appears to contain an abbreviated code or identifier consisting of three letters followed by four numbers, perhaps referencing a test or measurement of some kind. No other contextual or background information is provided that would help explain the purpose or meaning of this abbreviated code.
The document discusses new product development and product life cycle strategies. It outlines the 8 steps of the new product development process: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, commercialization, test marketing, and product development. It also describes the 4 phases of the product life cycle: introduction, growth, maturity, and decline. For each phase it provides an overview of key factors like sales, costs, profits, competition levels, and marketing approaches.
This document provides guidance for merchants on competitive shopping. It outlines key questions to consider about competitors and recommends regularly visiting stores to observe practices, assortments, promotions, pricing, and presentations. Merchants are advised to take notes discretely, collect materials, and photograph displays. Insights should be discussed with peers and suppliers. Observations should be summarized in documents like SWOT analyses and matrices comparing competitors on price and convenience. The goal is to gain strategic insights on differentiation.
The document discusses product positioning, including defining the relevant market and attributes, collecting customer perceptions, and determining a product's position relative to competitors and customers' preferred attributes. There are two main types of positioning: competition-based, which distinguishes a product from category members; and image-based/goal-based, which associates a brand with satisfying goals/needs. Tips for positioning include having a unique selling proposition, using bold guarantees to differentiate, bundling complimentary products to offer value, and clearly educating customers.
This document discusses product positioning strategies. It emphasizes determining a unique value proposition or positioning before product development. Case studies demonstrate finding differentiators that competitors lack and that prospects value. Lessons include positioning based on prospect needs rather than features, leveraging strengths of a product family, and finding subtle gaps competitors don't address to de-position them. The goal is developing a clear positioning strategy and unique value proposition to promote.
1) Brand concepts can provide functional, symbolic, or experiential benefits to consumers. 2) Positioning strategies progress through introduction, elaboration, and fortification stages. 3) Brands establish concepts through functional benefits and then elaborate on symbolic and experiential benefits. 4) Repositioning a brand may involve changing its target audience, developing new uses, or establishing a more compelling brand identity.
The document provides an overview of the packaging design process. It discusses the key steps including research, design, and review. The research phase involves understanding the product, target audience, target market, and competitors. The design process consists of collecting basic information, choosing materials, collaborating with printers, rough sketching, designing architecture, and internal evaluation. The review involves external evaluation through mockups, collecting feedback, and creating a packaging design checklist.
This document discusses concepts related to product management and marketing organization structures. It provides an overview of course objectives focused on branding principles and strategies. It also describes the responsibilities of a product manager and their potential interactions. Additionally, it evaluates the advantages and disadvantages of different marketing organization structures like product-focused, market-focused, and functionally-focused. Key factors that affect category attractiveness are also outlined.
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. New product development mostly involves improving existing products, with less than 10% being totally new concepts. The success rate of new products is very low, less than 5%. Products go through stages of development, testing, analysis, and market testing before commercialization in targeted markets and customer groups using an introductory marketing strategy. Products exist at different levels from core benefits to potential enhancements.
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Product Positioning Strategies PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/31zmSf4
1) The chapter discusses developing price strategies and programs, focusing on how to set an initial price, adapt prices over time, and respond to competitor price changes.
2) It covers topics like selecting a pricing objective and method, determining demand and costs, analyzing competitors, and adapting prices through discounts, promotions, discrimination and bundling.
3) The chapter also examines initiating and responding to price changes, including potential reactions from customers and competitors to price increases or decreases.
Example Presentation Of Product PowerPoint Presentation SlidesSlideTeam
Explore our Example Presentation of Product PowerPoint Presentation Slides. Incorporate these PPT slides to evaluate new product ideas strategies and market trends. The new product introduction compete deck comprises of content ready templates such as product ideas screening, understanding customer needs, understanding customer needs, external and internal sources of new product ideas, product roadmap, category analysis, product lifecycle, tools and techniques, BCG matrix, empathy map kano model, market analysis, product market mapping, competitive strategies, market attractiveness, development and manufacturing plans, marketing launch plan, budgeting template, repositioning strategy, building brand preference, marketing and launch cost analysis, product feasibility review, product quality check, launch monitoring dashboard and more. All slides are easy to customize. Users can add or delete content if needed. Demonstrate new product development strategy with this product Introduction PowerPoint visuals. Download NPI Presentation to successfully introduce and market your latest product or service.
This document discusses important factors for effective brand positioning, including establishing a frame of reference, leveraging points of parity, and having compelling points of difference. It defines these concepts and provides examples to illustrate them. A frame of reference signals the goal a brand can achieve, and points of parity demonstrate how a brand meets the minimum requirements within its frame. Strong points of difference that are desirable and deliverable can distinguish a brand, but must consider brand performance, imagery, and consumer insights. Over time, brands may deepen their positioning through laddering up benefits or maintaining a consistent big idea while varying attributes. The key is regularly assessing the frame of reference, points of parity, and points of difference.
The document discusses branding and marketing strategies at different stages of the product lifecycle. It defines positioning and differentiation strategies. It explains that in the introduction stage, marketing focuses on early adopters through high prices and promotions or low prices and promotions. In the growth stage, sales rapidly increase as more consumers buy the product, competitors enter the market, and prices may fall slightly while promotion is maintained.
Get Section 8 Company registration in Delhi, Gurgaon, Noida and other cities with the help of experts at LegalRaasta. LegalRaasta is your online CA portal.
The revised GDP data for Latvia in the third quarter of 2011 showed stronger growth than previously estimated, at 6.6% annually rather than 5.7%. Gross fixed capital formation contributed significantly to economic growth, which will increase potential growth in the future. Household consumption also increased due to rising employment and wages. However, export growth started slowing in the third quarter due to uncertainty in Europe. Economic growth in 2011 is expected to be around 5%, higher than previous forecasts, but growth is expected to slow in 2012.
This ppt is to guide students opting for Statistics major. It gives an idea of skills required and job prospects. It also emphasizes on the important life skills along with Statistics knowledge, analytical thinking and hands on analytical software .
Unidad educativa particular julio maria matovellePm2596
Este documento describe el phishing, una estafa cibernética donde los criminales intentan obtener información confidencial como contraseñas o detalles de tarjetas de crédito haciéndose pasar por una compañía o persona confiable. Explica que los phishers usan técnicas como URLs falsas o JavaScript para engañar a las víctimas y redireccionarlas a sitios fraudulentos donde roban sus datos. También menciona algunos métodos comunes de phishing como el uso de subdominios o letras similares en otros alfabetos
El decreto establece que el uso de software libre será la política pública para las entidades de la administración pública central en Ecuador. Se define software libre como programas de computación que pueden usarse y distribuirse sin restricciones y cuyo código fuente es accesible. Las entidades públicas deben verificar la capacidad técnica para dar soporte al software libre antes de instalarlo y solo podrán usar software propietario cuando no haya una solución de software libre disponible o cuando esté en riesgo la seguridad nacional.
This document appears to contain an abbreviated code or identifier consisting of three letters followed by four numbers, perhaps referencing a test or measurement of some kind. No other contextual or background information is provided that would help explain the purpose or meaning of this abbreviated code.
Comprehensive Understanding of GST Law - Payment of TaxCA Chirag kagzi
Chapter IX of model GST law has been analysed and summarized by me in this slide for professionals of Indirect taxation for their easy and clear understanding of payment of tax mechanism under GST regime.
This document summarizes evidence that argues against the hypothesis of a "lunar terminal cataclysm" approximately 3.9 billion years ago. It analyzes dating of lunar highland rocks and meteorites, finding they do not show a prominent peak at 3.9 billion years as expected, but rather a more uniform distribution of ages. Analysis of the cratering record of lunar basins also argues against a spike in the lunar bombardment rate at that time. Modeling of impact melt production and redistribution across the lunar surface further casts doubt on there having been a major cataclysm 3.9 billion years ago as hypothesized.
El documental describe la vida dentro de la Cárcel Preventiva de Ciudad de México a través de tres actos: el ingreso de nuevos prisioneros, la vida diaria en prisión, y la liberación formal de un interno. El director organiza el documental de esta manera para brindar una visión completa de la rutina y burocracia carcelaria sin renunciar a la empatía. Además, el prólogo presenta la historia de una fuga exitosa de cuatro reos a través de un túnel excavado en secreto.
Cells require transport mechanisms to move substances into and out of them. There are different mechanisms including diffusion, osmosis, and active transport. The cell membrane is a selectively permeable barrier composed of a phospholipid bilayer and embedded proteins. Transport proteins such as carrier and channel proteins facilitate the passage of molecules across the membrane through diffusion or active transport powered by ATP.
A STUDY TO ASSESS POTENTÌAL FOR SETTÌNG UP MULTÌSPECÌALTY HOSPÌTALS FOCUSED O...Suraj Kumar
Thìs report ìs all about the current scenarìo where Medìcal Tourìsm ìs no doubt a rapìdly growìng and attractìve sector. Factors that have led to the ìncreasìng popularìty of medìcal travel ìnclude the hìgh cost of health care, long waìt tìmes for certaìn procedures, the ease and affordabìlìty of ìnternatìonal travel, and ìmprovements ìn both technology and standards of care ìn many countrìes.
It is an indirect tax wherein the service provider collects the tax on services from service receiver and pays the same to Government of India. It is required for businesses providing services in India.
The Glorious Revolution occurred in 1688 and resulted in the exile of King James II and the ascension of William of Orange and Mary Stuart to the throne. King Charles I had faced problems with Parliament over religion that led to his imprisonment and execution. His son Charles II restored the monarchy but tensions rose again under Catholic King James II, who replaced Protestants with Catholics in government. In response, seven leaders invited William and Mary to invade England, which James fled upon their arrival, making William and Mary the new monarchs in a bloodless revolution.
Best Buy is a specialty retailer of consumer electronics located primarily in the United States and international markets. It sells products like TVs, home appliances, computers, mobile phones and car audio equipment. Best Buy also offers services like Geek Squad for product support, repairs and installations. The company uses a results-only work environment philosophy with store designs that make products easy to find down wide aisles with clear signage and brand zones. It aims to match online prices and has loyalty programs to reward customer spending.
Breader Buddy Business Plan 13 Slide FinalJMarshall0429
The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering the consumer a convenient solution for preparing breaded or coated foods.
Slides from my session at Emerce Etravel... Modern markets are noisy. In our rush to launch products we tend to forget that customers don’t buy what they don’t understand. From working with hundreds of startups there are 5 lessons I learned to build the right product features within their target market. We’ll discuss positioning, founders blindess, designing fast UX and how to use all this to grow your product.
This document provides an overview of how to successfully change an organization's business model for competitive advantage. It begins with learning objectives around differentiating business models and strategies, analyzing core business models, and designing new models. The document then discusses various business models and frameworks for analyzing models. It provides examples of analyzing current and new models, identifying risks, and protecting business models. The document concludes with an overview of a three-part process for engaging in business model change, from assessing the current model to implementing a new competitively advantageous model.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
Hooks and Upsell: Bottoms-Up Product and GTM StrategyVivek Saraswat
A framework for growing bottoms-up (i.e. product-led) adoption in B2B products, along with a summary of commonly-used GTM strategies and sales models
Originally presented at Open Core Summit 2020 by Vivek Saraswat (Venture Partner at Mayfield, Product Leader at Docker/VMware/AWS)
Philip Koteler Los 10 Principios Del Nuevo Marketing 1225017881114107 9Varun Htnak
This document summarizes a strategy presentation on new marketing paradigms such as holistic marketing and lateral marketing. It discusses the need for Indian companies to develop strong global brands to defend against foreign competition. Examples are given of companies like Ranbaxy that have become globally successful by focusing on excellence rather than trying to change India, and of Haier that grew through quality improvements, diversification and global expansion. The presentation emphasizes building strong brands and investing in strategic marketing.
This document summarizes a strategy presentation on new marketing approaches for Indian companies to defend against foreign competitors and develop global brands. It discusses holistic, technology-enabled, and strategic marketing approaches including relationship marketing, improving efficiency, responding to economic challenges, and targeting niches. Specific examples are provided of companies like Ranbaxy Pharmaceuticals and Haier that have successfully adopted these new marketing strategies.
Why B2C companies should consider entering B2B markets: higher, more sustainable margins, less competition. Comparison of business models, winning formula, example.
The document provides steps for becoming an entrepreneur, including deciding what type of entrepreneur you want to be, finding an idea of sufficient size, crafting company hypotheses, building a basic website, testing ideas with customers, and asking for funding. It discusses different types of startups like lifestyle businesses, small businesses, social enterprises, and scalable companies. It emphasizes the importance of getting customer feedback to test hypotheses and pivot if needed through the customer development process.
This document discusses various concepts related to products and product management. It begins by defining what a product is and categorizing products as tangible or intangible goods and services. It then discusses key product attributes and classifications such as consumer versus business products, durable versus non-durable goods, and convenience, shopping, specialty and unsought products. The document also covers topics like a company's product mix, width, length and depth. It discusses factors that influence changes to a product mix and outlines the new product development process in 7 steps. Finally, it provides an overview of a product's life cycle stages from development through decline and the associated marketing objectives and strategies at each stage.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...PrestaShop
The document discusses up-selling and cross-selling strategies for online retailers. Up-selling involves persuading customers to purchase more expensive items, while cross-selling involves selling additional products to existing customers. The document provides examples of companies that successfully use these strategies and tips for how online retailers can implement up-selling and cross-selling techniques through bundling products, adding services, highlighting certain options, and following up with customers.
How To Beat Competition In Retail Business PowerPoint Presentation SlidesSlideTeam
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Sales and Marketing in Small Company Environment
1. Marketing and sales
in small business
environment
@Stenio Ferreira for Successful Marketing: Basics to New Directions
by Susan Snowden at UoC Graham School | Fall/12
2. Presentation Goals
• Challenges faced by a small CPG company
• Consequences of solving these challenges
• Tool to target profitable customer segments
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 2/13
4. Context: company “SmallBiz”
• Has been in business for less than 10 years
• Between 10-20 employees
• $10-20 Million annual revenue
• Branded and private label consumable
products
• Small company!
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 4/13
6. How we create products
Ideal orderly world Small Business realities
Vs.
Customer-centric, market research, Retailer-centric, industry knowledge,
test panels, brand strategy ask friends, names on a package
Key takeaway: In our fast paced world, need to take shortcuts. How to
minimize risk: industry experience, mockups, online sales.
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 6/13
7. Product creation process
• Product A(Q4/2008)
– Origin: buyer request
– Brand: afterthought
– Results: surprisingly successful (explorers vs exploiters)
• Product B (Q2/2012)
– Origin: new partner opportunity
– Brand: independent’s channel brand extension
– Results: good reception, ingredients and pricing strategy need
revision
• Product C (Q2/2012)
– Origin: let’s make a product with this exotic ingredient!
– Brand: mass merchandise brand
– Results: TBD, has potential
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 7/13
8. Retail channels we serve
Channels we serve
Independent stores Grocery stores type 1 Grocery stores type 2 Internet sites
(through
distributors)
Solving channel conflict:
Solution Drawback
Different brands Brand dilution
Different configuration Increased warehouse costs
Different packaging Increased inventory costs
Key takeaway: use creativity to solve problems, but understand the
consequences.
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 8/13
9. How we sell
• Grocery stores type 1 & 2: Rep groups specialized in key
accounts
• Independent stores through distributors:
– Rep groups targeting distributors
– Territory managers to pull products from distributors
• Online:
– Inhouse online sales department
– Rep group
Marketing Budget? Tradeshows, trade publications,
marketing allowances
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 9/13
10. Online strategy - sales
B2C site B2B site Popular retail site
(company owned) (company owned) (3 rd party)
Efforts vs payback analysis
Who? What? Why? How? Where? AVG Ticket cost/100 hits conversion result
Final customers natural products Content, Trust Blogs, twitter B2C site $60.00 $400.00 0.50% $30.00
Price coupon site, google Popular site/ B2C site
mass products Cant find email, call Popular site/ B2C site
Power customers natural products Price google, wholesale resouces B2B site $200.00 $200.00 2% $400.00
mass products
Stores natural products Price, trust, brand(?) Phone, trade ads B2B site $800.00 $100.00 60% $48,000.00
distributor, google B2B site
mass products Looking for variety tradeshow(?) ?
Result is ((100 hits*conversion)*avg ticket)-cost for 100 hits)
Key takeaway: use data and estimates to determine which consumer segment and
strategy to pursue.
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 10/13
12. Summary
• Small businesses need to balance flexibility with
business experience
• Understand tradeoffs of not following marketing
theory – brands, customer centric development,
channel conflict.
• Be clear on which audience you want to serve –
profitable after you analyze revenue vs expenses
to reach them
Goals >> Context >> Challenges >> Product Creation>> Product Sales >> Solutions >> Summary 12/13
Explain how creativity and flexibility come to play, give examples, what I learned from experience, use ballpark to not waste time. Key takeway – use marketing best practices as a compass to guide you, but be flexible to complete deal.
Goes back to “Golden principle” – can’t say no to biz opportunity. Examples of how we accommodate our clients currently, it is not best practice but it is what allows us to survive. This strategy has a ceiling though, which we are trying to break by consolidating brands and defining our priorities – who we want to be as a company.