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100 Years Young
welcome
meet today’s panel
page
02
Leigh Zarelli
Sr. VP Consumer Brands
Houghton Mifflin Harcourt
Rich Ingle
Senior Manager Sales IT
IBM
Monika Saha
VP Marketing
Zuora
6 enablers of transformational
change
within any organization
page
03
01
a strong compelling reason
A strong, compelling reason to motivate
transformational change 04
put the customer at the
centerThe need to put the customer at the center
of the transformation equation.
02
a clear vision and
strategyA clear vision and strategy, but with room
for agility and iteration 05
proving success with
skepticsThe importance of demonstrating to
skeptics that different actions can lead to
different results
03
a multi-year journey
The patience to know that transformation is
a multi-year journey 06
over-communication
The need to over-communicate to
employees, customers, stakeholders,
shareholders
a strong compelling
reason
external market factors, industry shifts and
changes in buyer preferences that create a compelling
reason for change.
a bold vision … but with room for
iteration
embracing agile iteration within an established
enterprise
transformation : a multi- year
journey
managing expectations during a multi-year transformation
putting the customer at the center
designing and delivering an engaging
experience for a new set of customers and buyers
proving success with skeptics
the importance of demonstrating to skeptics that
different actions can lead to different results
over-communication
The need to over-communicate to employees,
stakeholders, customers during times of change
Check out Zuora Academy for more great info and actionable
advice.
All the info you need to build and run
an amazing subscription business.
https://www.zuora.com/academy/
Subscribed 2016: 100 Years Young

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Subscribed 2016: 100 Years Young

  • 2. welcome meet today’s panel page 02 Leigh Zarelli Sr. VP Consumer Brands Houghton Mifflin Harcourt Rich Ingle Senior Manager Sales IT IBM Monika Saha VP Marketing Zuora
  • 3. 6 enablers of transformational change within any organization page 03 01 a strong compelling reason A strong, compelling reason to motivate transformational change 04 put the customer at the centerThe need to put the customer at the center of the transformation equation. 02 a clear vision and strategyA clear vision and strategy, but with room for agility and iteration 05 proving success with skepticsThe importance of demonstrating to skeptics that different actions can lead to different results 03 a multi-year journey The patience to know that transformation is a multi-year journey 06 over-communication The need to over-communicate to employees, customers, stakeholders, shareholders
  • 4. a strong compelling reason external market factors, industry shifts and changes in buyer preferences that create a compelling reason for change.
  • 5. a bold vision … but with room for iteration embracing agile iteration within an established enterprise
  • 6. transformation : a multi- year journey managing expectations during a multi-year transformation
  • 7. putting the customer at the center designing and delivering an engaging experience for a new set of customers and buyers
  • 8. proving success with skeptics the importance of demonstrating to skeptics that different actions can lead to different results
  • 9. over-communication The need to over-communicate to employees, stakeholders, customers during times of change
  • 10. Check out Zuora Academy for more great info and actionable advice. All the info you need to build and run an amazing subscription business. https://www.zuora.com/academy/