"Sale with a cause" is real field sales activity done by us, as part of the college project, and this slide gives you all the info on same.

1. Sale With a CauseSale With a Cause
Group 14Group 14
Team Members:Team Members:
Meti PradeepMeti Pradeep
Shivam SindhwaniShivam Sindhwani
Siddharth SaxenaSiddharth Saxena
Manoj KumarManoj Kumar

2. IntroductionIntroduction
The project was a sale with a cause
Buying of products from NGO
To enhance sales skills
To understand consumer buying behavior
To understand the ground reality of
basic sales

3. NGO and ProductsNGO and Products
NGO approached –
Aarambh- NGO for differently abled
children's.
NGO based in Vashi
Products bought –Jute Bags
◦ Lunch Bags
◦ Hand bag
◦ Small purse

4. Strategy Followed:Strategy Followed:
Location:
 Nerul Railway station
 Residential zones
Target Customers:
 Ladies
Sales Reason:
 Noble Cause
 College project

5. Problems FacedProblems Faced
Type of audience
◦ Ladies were hesitant to converse with us.
Bags above 100 rs were difficult to sell.
Not many paid attention to us due to
rush hours

6. Learning's and ExperienceLearning's and Experience
Product Visibility
Place and Time of Sales
Patience
Convince consumer to buy
the product
The right approach
Identifying and Targeting the right
customer

7. ConclusionConclusion
To sell a product, one needs good
communication and convincing skills
A product pitched in the right way results in a
potential sale
A better understanding of the consumer psyche
This experience built our confidence in sales
Understood importance of the 4P’s of
marketing