This ppt is the regarding the rule of 3, in IT and ITES sector and this will help you understanding the rule of 3 in Indian IT industry.

1. IT and ITES
Rule of Three
By:
Madhu Saxena-028
Shirish Sharma-046
Shiva Kumar Ramesh-048
Meti Pradeep-052
Sumit Kumar Chakraborty-054

2. What is Rule of Three?
• Economic Theory given Jagdish N.Sheth and
Rajendra S. Sisodia.
• Powerful Theoretical Construct-Proven Empirical
Reality.
• Provides a model for likely market evolution.
• Industries world-over moving towards it.

3. Theory
• Three types of competitors
i. Full-market generalists- Volume-driven.
ii. Product/market specialists- Margin-driven.
iii. Mid-sized companies- The ‘ditch’.
• Evolved market structure.

6. Current Scenario
• Full market generalists
1st- TCS
2nd- Infosys
3rd- Wipro
4th- HCL

7. Strategy for TCS
• Innovate
• Take care of the ‘vital few’ rather than
the ‘trivial many’
• Develop certain ‘niche’ products/
solutions

8. Strategy for Wipro
• Take care to protect innovations
• Be wary of the fourth player
• Avoid the ‘ditch’

9. Strategy for Super Specialists
• Think small, think future
• Decide carefully at the inflection point
• Grow, with care