Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment Theory Concept Of Decision Making)
•Download as PPTX, PDF•
0 likes•582 views
This document discusses the concept of decision making. It defines decision making as the mental process of choosing from alternatives, and identifies two types of decisions: programmed and nonprogrammed. It then outlines the five steps of the decision making process using the example of a woman choosing a dress for a wedding: 1) awareness of need, 2) gathering information, 3) making a decision, 4) evaluating choices, and 5) satisfaction with the decision. It stresses the importance of merchants assisting customers through this process.
Report
Share
Report
Share
Recommended
Bullseye Marketing Funnel
This super simple concept can you help place all of your marketing and sales funnel activities into a larger rubric. I cover everything from social media to traditional forms of marketing.
Customer care1
Green wind is offering a wide range of services and solutions which are powered with the latest technologies by specialized professionals. Green wind Solutions is a private limited company incorporated under the company Act in the cultural city of Kerala, Thrissur.We have lasting solutions in Corporate consultancy and have expert team for Training and developmental program
Three key approaches
Advertising can take many forms including TV, radio, print, online, and outdoor displays. What distinguishes advertising from other promotional methods is that media owners must be paid before an advertiser can place an ad. Other promotional methods include sales promotions, direct mail, demonstrations, and more. When creating an ad, a manager organizes the project and sets deadlines, a graphic designer designs the visual elements, and sales works to place the ad in various media outlets.
Sale with a cause
"Sale with a cause" is real field sales activity done by us, as part of the college project, and this slide gives you all the info on same.
Holiday gifts
For new clients, consider gifts with universal appeal like a candy jar or relaxation kit to help relieve stress. For biggest clients, gifts should be more expensive like a leather briefcase or gemstone clock to show their business is valuable. For clients who are also friends, gifts can be more personal or humorous, and including gifts for their children shows extra thoughtfulness. Potential clients should receive practical unisex gifts to make them think about doing business together in the future.
Presentation on “Attitude and Skills for Successful Salesperson” – CommLab India
Presentation on “Attitude and Skills for Successful Salesperson” – CommLab IndiaCommLab India – Rapid eLearning Solutions
Attitudes stem out of personalities of individuals and are the result of the choices they make. It is important for employees, particularly sales people, to have a positive mental attitude.Selling process.
The document outlines the key steps in the selling process from start to finish. It discusses the following main stages: prospecting to identify potential customers, pre-approach where research is done on prospects, approach to make initial contact, presentation of product features, handling objections, closing the sale, and follow up to ensure customer satisfaction and build relationships. The complete selling process involves identifying prospects through various methods, understanding customer needs, demonstrating products, addressing concerns, finalizing the sale, and following up for repeat business.
"Karma in a Cup" - an awesome promotion for Yoga/Wellness Centers
This promotion is a true win-win-win for the community, families in need, and your Yoga Studio. Generate 100 new students in 6-8 weeks and help others in the process!
Recommended
Bullseye Marketing Funnel
This super simple concept can you help place all of your marketing and sales funnel activities into a larger rubric. I cover everything from social media to traditional forms of marketing.
Customer care1
Green wind is offering a wide range of services and solutions which are powered with the latest technologies by specialized professionals. Green wind Solutions is a private limited company incorporated under the company Act in the cultural city of Kerala, Thrissur.We have lasting solutions in Corporate consultancy and have expert team for Training and developmental program
Three key approaches
Advertising can take many forms including TV, radio, print, online, and outdoor displays. What distinguishes advertising from other promotional methods is that media owners must be paid before an advertiser can place an ad. Other promotional methods include sales promotions, direct mail, demonstrations, and more. When creating an ad, a manager organizes the project and sets deadlines, a graphic designer designs the visual elements, and sales works to place the ad in various media outlets.
Sale with a cause
"Sale with a cause" is real field sales activity done by us, as part of the college project, and this slide gives you all the info on same.
Holiday gifts
For new clients, consider gifts with universal appeal like a candy jar or relaxation kit to help relieve stress. For biggest clients, gifts should be more expensive like a leather briefcase or gemstone clock to show their business is valuable. For clients who are also friends, gifts can be more personal or humorous, and including gifts for their children shows extra thoughtfulness. Potential clients should receive practical unisex gifts to make them think about doing business together in the future.
Presentation on “Attitude and Skills for Successful Salesperson” – CommLab India
Presentation on “Attitude and Skills for Successful Salesperson” – CommLab IndiaCommLab India – Rapid eLearning Solutions
Attitudes stem out of personalities of individuals and are the result of the choices they make. It is important for employees, particularly sales people, to have a positive mental attitude.Selling process.
The document outlines the key steps in the selling process from start to finish. It discusses the following main stages: prospecting to identify potential customers, pre-approach where research is done on prospects, approach to make initial contact, presentation of product features, handling objections, closing the sale, and follow up to ensure customer satisfaction and build relationships. The complete selling process involves identifying prospects through various methods, understanding customer needs, demonstrating products, addressing concerns, finalizing the sale, and following up for repeat business.
"Karma in a Cup" - an awesome promotion for Yoga/Wellness Centers
This promotion is a true win-win-win for the community, families in need, and your Yoga Studio. Generate 100 new students in 6-8 weeks and help others in the process!
Importance of Greeting Card in Businesses
A greeting card is used in different professions for establishing and strengthening customer relations. A marketer sends these cards to promote the brand image of the business.
Salesmanship
This document discusses salesmanship and the qualities of a good salesman. It begins by stating that sales are essential for business survival and are a major source of revenue. Salesmanship is defined as convincing customers to purchase goods or services that will satisfy them. The advantages of salesmanship include locating prospective buyers, creating demand, and providing feedback. A good salesman must have strong personal, mental, social, and vocational skills. This includes being well-spoken, intelligent, likable, patient, polite, and having expertise in selling techniques. The steps in the selling process are also outlined as pre-sale preparation, prospecting, approaching, presentation, dealing with objections, closing the sale, and follow-up.
Personal selling
The document discusses the concept of personal selling. It defines personal selling as situations where a human being tries to sell something to another face-to-face, as opposed to impersonal selling through advertising, sales promotion, and public relations. It describes the buying-selling situation as non-routine, difficult for the buyer with many choices, and often involving business-to-business purchases. It outlines the characteristics, levels, types, processes, trends and uses of personal selling.
Essential sales skill pdf
This document provides advice on essential sales skills from various experts. It emphasizes the importance of genuinely believing in the product and conveying that belief to customers. Salespeople should boil down their strategy to a simple, unique promise and develop strong listening skills to understand customer needs. Representatives are advised to build long-term relationships and trust with clients rather than trying to make every interaction a single sale. Overall, the document stresses that sales is a "mentality" requiring confidence and a focus on customers' interests above all else.
7 Habits Of Highly Effective Salespeople
This document outlines seven habits of highly effective salespeople. The habits are: seek to understand yourself, your customers, and buying influences; adopt a sales process that aligns with your customers' buying process; learn to love prospecting through referrals and repetition; know your products inside and out including how they solve customer pains; find customers' pains and focus on solutions; learn to love technology to automate tasks and improve customer touch time; and invest in customers who have bought from you to improve retention. Maintaining existing customers is emphasized as being more cost effective than acquiring new ones.
N:\Anthony Kearns Barnardos Campaign Analysis
Anthony Kearns responds personally to Barnardo's "Silver Spoon" poverty campaign. The campaign uses bold slogans and shocking images of distressed newborn children in harmful or unhygienic situations to emotionally impact viewers and grab their attention. While the tactics are extreme, Kearns believes the campaign effectively communicates its message about the lack of opportunities children born into poverty face and creates sympathy for their circumstances through contrasting images.
7 steps to successful selling
This 7-step guide outlines how to successfully sell products and services. [1] The first step is to build relationships by asking questions, being empathetic, and finding common ground. [2] The second step is to identify customer needs by developing standard questions. [3] The third step is to know your competitive advantages such as what problem your product solves and why your company is different.
Here is a question for all of you
This document provides tips for properly greeting customers to create a positive first impression and build rapport. It recommends: 1) Checking your own attitude and leaving negative emotions at home, 2) Immediately recognizing customers with eye contact or a greeting, 3) Making the greeting warm and sincere by expressing gratitude, 4) Waiting for customers to initiate handshakes based on their culture, 5) Avoiding asking "How can I help you?" and instead making small talk or getting straight to the point, and 6) Seeking to understand customers' true wants and needs through active listening with ears, eyes, heart and mind. Following these steps can help remove customers' defensiveness from prior bad experiences and create loyal, lifelong customers.
15 Steps to Becoming a Better Salesperson
The best sales reps share a number of attributes and are always looking to improve their skills. Here is a list of the 15 most important steps to take on your journey to becoming a better salesperson.
Personal selling process
Vidyasagar Nadageri is a 4th semester student with registration number 1660195. The document discusses the 8 steps of the personal selling process: prospecting, pre-approach, approach, need assessment, presentation, meeting objections, gaining commitment, and following up. It also discusses the qualities needed for an effective salesperson such as personality, mental ingredients, courtesy, patience, and complete product and customer knowledge.
Selling process
The document discusses the key steps in the sales process, including prospecting to identify potential qualified customers, pre-approach research to learn about prospects, making the initial approach, presenting to the customer, handling objections, closing the sale, gaining referrals, and following up for repeat business and customer satisfaction. Prospecting involves identifying potential customers through various sources like references and evaluating factors like financial ability. The pre-approach involves research on the customer to create an effective sales strategy. Making a good first impression is important in the initial approach.
CUSTOMER RELATIONS
This document discusses strategies for improving customer relationships and perceptions. It emphasizes understanding customers' needs, prioritizing helping customers over making sales, using empathy and problem-solving to boost the customer experience, and gathering feedback through surveys to continuously improve. The key goals are to create value for and keep customers loyal by focusing on reliability, credibility, accessibility, and understanding their perspective.
1. Essential Selling Skills For Slide Share Part 1
This document provides an overview of essential selling skills training. It discusses (1) increasing sales and retention, developing winning strategies, and building long-term customer relationships; (2) different types of selling like collaborative, consultative, and customer-centered selling; and (3) why people buy based on feeling understood and having their needs and problems solved. It emphasizes selling oneself first through good appearance, building rapport, honesty, confidence, communication, empathy, and enthusiasm.
Advance steps in selling process
The document outlines the key steps in the sales process:
1. Approach - making a good first impression through preparation and focusing on the prospect.
2. Probing for needs - asking questions to understand the prospect's needs and problems.
3. Convincing the prospect - demonstrating how the product or service satisfies their needs.
4. Handling objections - addressing any concerns the prospect raises through preparation.
5. Closing - advancing the sale by looking for signs the prospect is ready to buy and using closing techniques.
6. Follow up - maintaining the customer relationship for future sales through good post-sale service.
Promotion Strategy and Types by Selbin Babu
The document discusses promotion strategies for marketing products. It identifies four main elements of a promotional mix: advertisement, personal selling, sales promotion, and public relations. Advertisement involves encouraging people to buy products through ads. Personal selling uses a sales force to sell products through face-to-face meetings. Sales promotion temporarily boosts sales through tactics like discounts and cashback offers. Public relations is how companies communicate with the public and media. The goal of promotion strategies is to make people aware of products and influence purchases while establishing repeat customers.
What makes a good salesman
The document discusses the characteristics of a good salesperson. It defines different types of salespeople, including transactional salespeople who focus on individual sales, closers who work to close deals, relational salespeople who build long-term relationships, and consultants who solve problems and build relationships. It provides tips for salespeople such as studying the product and competitors, selling based on the customer's needs, answering questions confidently and honestly, making the sale process easy for the customer, and following up to ensure satisfaction.
Retail selling skills
The document discusses the key skills needed for successful retail selling. It emphasizes the importance of environmental management, personal management, service management, and complaints handling to convert customers. Some essential skills discussed include building rapport, suggestive selling, maintaining confidence, flexibility, and perseverance through challenges. The document stresses treating customers as the top priority and finding ways to satisfy their needs.
What is Cus Sat
Customer satisfaction is a top-down approach that begins with a corporate philosophy of putting the customer first. It is a culture that permeates the entire organization, from managers to associates, with the goal of exceeding customer expectations. Achieving customer satisfaction is a team effort where all associates work together to ensure the number one priority is satisfying the customer through both technical aspects like clean stores and personal aspects like friendliness. While store policies must be followed, the goal of customer delight means giving customers the benefit of the doubt to avoid damaging the store's reputation in the community. Building relationships with customers through individual attention helps create loyal, satisfied customers.
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment T...
The document discusses consumer assessment theory in fashion and visual merchandising. It describes the real self, ideal self, other self, and ideal other as key aspects of consumer assessment theory. The ideal self represents a consumer's desired image that fashion retailers can help attain through their merchandise offerings. The ideal other combines how a consumer sees themselves and wants others to perceive them.
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Behavior))
Consumer behaviour is the study of how individuals select, purchase, use, and dispose of goods and services to satisfy their needs and wants. There are three main types of consumer motives - rational motives which are conscious reasons like profit, health or security; emotional motives driven by feelings like envy, vanity or pride; and patronage motives that influence outlet selection such as price, quality, location or owner personality. The document provides examples for each type of motive to satisfy consumer needs.
Consumer behaviour
1. Ravi Muchhal presents on consumer equilibrium and the theory of demand.
2. He discusses key concepts like utility, marginal utility, indifference curves, and budget constraints.
3. The presentation provides examples and schedules to illustrate the law of diminishing marginal utility, consumer equilibrium when marginal utilities are equal, indifference curves, and how budget constraints determine the combinations of goods a consumer can afford.
How to change consumer and industry behavior in pursuit of sustainable fashio...
How to change consumer and industry behavior in pursuit of sustainable fashion: an overview of key initiatives
More Related Content
What's hot
Importance of Greeting Card in Businesses
A greeting card is used in different professions for establishing and strengthening customer relations. A marketer sends these cards to promote the brand image of the business.
Salesmanship
This document discusses salesmanship and the qualities of a good salesman. It begins by stating that sales are essential for business survival and are a major source of revenue. Salesmanship is defined as convincing customers to purchase goods or services that will satisfy them. The advantages of salesmanship include locating prospective buyers, creating demand, and providing feedback. A good salesman must have strong personal, mental, social, and vocational skills. This includes being well-spoken, intelligent, likable, patient, polite, and having expertise in selling techniques. The steps in the selling process are also outlined as pre-sale preparation, prospecting, approaching, presentation, dealing with objections, closing the sale, and follow-up.
Personal selling
The document discusses the concept of personal selling. It defines personal selling as situations where a human being tries to sell something to another face-to-face, as opposed to impersonal selling through advertising, sales promotion, and public relations. It describes the buying-selling situation as non-routine, difficult for the buyer with many choices, and often involving business-to-business purchases. It outlines the characteristics, levels, types, processes, trends and uses of personal selling.
Essential sales skill pdf
This document provides advice on essential sales skills from various experts. It emphasizes the importance of genuinely believing in the product and conveying that belief to customers. Salespeople should boil down their strategy to a simple, unique promise and develop strong listening skills to understand customer needs. Representatives are advised to build long-term relationships and trust with clients rather than trying to make every interaction a single sale. Overall, the document stresses that sales is a "mentality" requiring confidence and a focus on customers' interests above all else.
7 Habits Of Highly Effective Salespeople
This document outlines seven habits of highly effective salespeople. The habits are: seek to understand yourself, your customers, and buying influences; adopt a sales process that aligns with your customers' buying process; learn to love prospecting through referrals and repetition; know your products inside and out including how they solve customer pains; find customers' pains and focus on solutions; learn to love technology to automate tasks and improve customer touch time; and invest in customers who have bought from you to improve retention. Maintaining existing customers is emphasized as being more cost effective than acquiring new ones.
N:\Anthony Kearns Barnardos Campaign Analysis
Anthony Kearns responds personally to Barnardo's "Silver Spoon" poverty campaign. The campaign uses bold slogans and shocking images of distressed newborn children in harmful or unhygienic situations to emotionally impact viewers and grab their attention. While the tactics are extreme, Kearns believes the campaign effectively communicates its message about the lack of opportunities children born into poverty face and creates sympathy for their circumstances through contrasting images.
7 steps to successful selling
This 7-step guide outlines how to successfully sell products and services. [1] The first step is to build relationships by asking questions, being empathetic, and finding common ground. [2] The second step is to identify customer needs by developing standard questions. [3] The third step is to know your competitive advantages such as what problem your product solves and why your company is different.
Here is a question for all of you
This document provides tips for properly greeting customers to create a positive first impression and build rapport. It recommends: 1) Checking your own attitude and leaving negative emotions at home, 2) Immediately recognizing customers with eye contact or a greeting, 3) Making the greeting warm and sincere by expressing gratitude, 4) Waiting for customers to initiate handshakes based on their culture, 5) Avoiding asking "How can I help you?" and instead making small talk or getting straight to the point, and 6) Seeking to understand customers' true wants and needs through active listening with ears, eyes, heart and mind. Following these steps can help remove customers' defensiveness from prior bad experiences and create loyal, lifelong customers.
15 Steps to Becoming a Better Salesperson
The best sales reps share a number of attributes and are always looking to improve their skills. Here is a list of the 15 most important steps to take on your journey to becoming a better salesperson.
Personal selling process
Vidyasagar Nadageri is a 4th semester student with registration number 1660195. The document discusses the 8 steps of the personal selling process: prospecting, pre-approach, approach, need assessment, presentation, meeting objections, gaining commitment, and following up. It also discusses the qualities needed for an effective salesperson such as personality, mental ingredients, courtesy, patience, and complete product and customer knowledge.
Selling process
The document discusses the key steps in the sales process, including prospecting to identify potential qualified customers, pre-approach research to learn about prospects, making the initial approach, presenting to the customer, handling objections, closing the sale, gaining referrals, and following up for repeat business and customer satisfaction. Prospecting involves identifying potential customers through various sources like references and evaluating factors like financial ability. The pre-approach involves research on the customer to create an effective sales strategy. Making a good first impression is important in the initial approach.
CUSTOMER RELATIONS
This document discusses strategies for improving customer relationships and perceptions. It emphasizes understanding customers' needs, prioritizing helping customers over making sales, using empathy and problem-solving to boost the customer experience, and gathering feedback through surveys to continuously improve. The key goals are to create value for and keep customers loyal by focusing on reliability, credibility, accessibility, and understanding their perspective.
1. Essential Selling Skills For Slide Share Part 1
This document provides an overview of essential selling skills training. It discusses (1) increasing sales and retention, developing winning strategies, and building long-term customer relationships; (2) different types of selling like collaborative, consultative, and customer-centered selling; and (3) why people buy based on feeling understood and having their needs and problems solved. It emphasizes selling oneself first through good appearance, building rapport, honesty, confidence, communication, empathy, and enthusiasm.
Advance steps in selling process
The document outlines the key steps in the sales process:
1. Approach - making a good first impression through preparation and focusing on the prospect.
2. Probing for needs - asking questions to understand the prospect's needs and problems.
3. Convincing the prospect - demonstrating how the product or service satisfies their needs.
4. Handling objections - addressing any concerns the prospect raises through preparation.
5. Closing - advancing the sale by looking for signs the prospect is ready to buy and using closing techniques.
6. Follow up - maintaining the customer relationship for future sales through good post-sale service.
Promotion Strategy and Types by Selbin Babu
The document discusses promotion strategies for marketing products. It identifies four main elements of a promotional mix: advertisement, personal selling, sales promotion, and public relations. Advertisement involves encouraging people to buy products through ads. Personal selling uses a sales force to sell products through face-to-face meetings. Sales promotion temporarily boosts sales through tactics like discounts and cashback offers. Public relations is how companies communicate with the public and media. The goal of promotion strategies is to make people aware of products and influence purchases while establishing repeat customers.
What makes a good salesman
The document discusses the characteristics of a good salesperson. It defines different types of salespeople, including transactional salespeople who focus on individual sales, closers who work to close deals, relational salespeople who build long-term relationships, and consultants who solve problems and build relationships. It provides tips for salespeople such as studying the product and competitors, selling based on the customer's needs, answering questions confidently and honestly, making the sale process easy for the customer, and following up to ensure satisfaction.
Retail selling skills
The document discusses the key skills needed for successful retail selling. It emphasizes the importance of environmental management, personal management, service management, and complaints handling to convert customers. Some essential skills discussed include building rapport, suggestive selling, maintaining confidence, flexibility, and perseverance through challenges. The document stresses treating customers as the top priority and finding ways to satisfy their needs.
What is Cus Sat
Customer satisfaction is a top-down approach that begins with a corporate philosophy of putting the customer first. It is a culture that permeates the entire organization, from managers to associates, with the goal of exceeding customer expectations. Achieving customer satisfaction is a team effort where all associates work together to ensure the number one priority is satisfying the customer through both technical aspects like clean stores and personal aspects like friendliness. While store policies must be followed, the goal of customer delight means giving customers the benefit of the doubt to avoid damaging the store's reputation in the community. Building relationships with customers through individual attention helps create loyal, satisfied customers.
What's hot (18)
1. Essential Selling Skills For Slide Share Part 1
1. Essential Selling Skills For Slide Share Part 1
Viewers also liked
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment T...
The document discusses consumer assessment theory in fashion and visual merchandising. It describes the real self, ideal self, other self, and ideal other as key aspects of consumer assessment theory. The ideal self represents a consumer's desired image that fashion retailers can help attain through their merchandise offerings. The ideal other combines how a consumer sees themselves and wants others to perceive them.
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Behavior))
Consumer behaviour is the study of how individuals select, purchase, use, and dispose of goods and services to satisfy their needs and wants. There are three main types of consumer motives - rational motives which are conscious reasons like profit, health or security; emotional motives driven by feelings like envy, vanity or pride; and patronage motives that influence outlet selection such as price, quality, location or owner personality. The document provides examples for each type of motive to satisfy consumer needs.
Consumer behaviour
1. Ravi Muchhal presents on consumer equilibrium and the theory of demand.
2. He discusses key concepts like utility, marginal utility, indifference curves, and budget constraints.
3. The presentation provides examples and schedules to illustrate the law of diminishing marginal utility, consumer equilibrium when marginal utilities are equal, indifference curves, and how budget constraints determine the combinations of goods a consumer can afford.
How to change consumer and industry behavior in pursuit of sustainable fashio...
How to change consumer and industry behavior in pursuit of sustainable fashion: an overview of key initiatives
Service-Based Business Models & Circular Strategies for textiles
Service-Based Business Models & Circular Strategies for textiles
Circle Economy, September 2015
Helene Smiths, Gwen Cunningham, Jade Wilting, Chloe De Roos Feinberg, Kay van ´t Hot
Consumer Buying Motives
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It defines consumer behavior as the process a consumer goes through to make purchase, use, and disposal decisions regarding goods and services. Understanding consumer behavior is important for companies to forecast trends and meet consumer needs. Consumers are motivated to purchase goods both by primary needs like hunger and shelter, as well as secondary motives that can be emotional, rational, or based on patronage preferences. Emotional motives are feelings-driven, rational motives use logic and judgment, and patronage motives favor certain retailers. Purchasing decisions often involve a combination of these different motives.
Visual merchandising.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays frequently to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
Viewers also liked (7)
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment T...
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment T...
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Behavior))
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Behavior))
How to change consumer and industry behavior in pursuit of sustainable fashio...
How to change consumer and industry behavior in pursuit of sustainable fashio...
Service-Based Business Models & Circular Strategies for textiles
Service-Based Business Models & Circular Strategies for textiles
Similar to Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment Theory Concept Of Decision Making)
AIDA Marketing
The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.
Consumers markets (buyer decision processes) - chapter 3
Here are some suggestions for improvement:
- Provide more examples and real-life case studies to help illustrate concepts. Stories and examples help cement understanding.
- Consider breaking lessons into smaller, more digestible chunks. The material may be too dense at times.
- Incorporate more interactive elements like polls, quizzes and group discussions to keep students engaged. Active learning is more effective than passive listening.
- Vary teaching methods - lectures, videos, group work etc. to cater to different learning styles and keep lessons interesting.
- Solicit feedback regularly to ensure the pace and content meets students' needs. Adjust based on feedback.
- Be available for individual help to address specific problems students may
Stages of consumer buying behaviour
The document outlines the 5 stages of the consumer decision making process:
1) Need recognition - the consumer identifies a need or want.
2) Information search - the consumer gathers information from various sources to learn about options.
3) Evaluation of alternatives - the consumer evaluates different products or brands that could satisfy their need.
4) Purchase decision - the consumer decides what to buy and where to buy based on their research.
5) Post-purchase evaluation - after buying, the consumer assesses how well the product met their needs and expectations.
cbsm ppt.pptx
This document discusses consumer behavior and different consumer roles. It defines consumer behavior as how individuals select, buy, use, and dispose of goods to satisfy needs and wants. There are two categories of buyers - individual buyers who buy for personal use, and business buyers who buy for commercial use. When studying consumer behavior, marketers aim to understand what motivates purchases, brand preferences, and how consumers react to new products. Gaining this understanding helps ensure the right products are marketed correctly to consumers. The document then describes different consumer roles in the purchase process, including initiator, influencer, decider, buyer, user, and gatekeeper.
understanding the buyer before selling.pptx
The document discusses understanding buyers before selling. It defines the buyer's journey as having 3 stages - awareness, consideration, and decision. It explains each stage from the buyer's perspective. It also discusses who buyers are, buyer behavior types including complex, variety seeking, habitual, and dissonance behavior. Methods for understanding buyers like knowing their needs, demographics, purchase behaviors are presented. Buyer behavior analysis techniques including using software and customer reviews are also summarized.
Retail Detail Inc.
The document discusses improving shoppers' experiences through understanding shopper behavior and providing intuitive shopping experiences. It describes a proprietary model called the "Shopping Wheel" that examines shoppers' experiences at different stages. It also outlines several proprietary tools, including the Shopping Wheel, Drawing Board, and NEI framework that are used to develop strategies to influence shoppers.
Personal selling
The document discusses the personal selling process, which consists of six stages: prospecting, preapproach, approach, presentation, close, and follow-up. It describes each stage in detail. Prospecting involves searching for potential customers. Preapproach involves gathering information about prospects. The approach stage is when the initial meeting occurs to gain attention and interest. The presentation stage is when the salesperson tries to convert prospects to customers. The close is when the salesperson asks for the purchase. Follow-up ensures customer satisfaction.
Prescriptive Sales: Taking the drivers' seat back
Presentation based on the article The New B2B Sales Imperative (Toman, Adamson and Gomez, 2007) from the Harvard Business Review - https://hbr.org/2017/03/the-new-sales-imperative
Effective Sales Techniques for Coffee Roasters
Please do not contact me asking for a copy; I do not e-mail out my presentations. Thank you. This is a conference presentation I created for Andrew Hetzel, www.cafemakers.com
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Buyer behaviour
The document summarizes the five stages of the consumer decision-making process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It notes that customers may skip or reverse stages for routine purchases. The stages involve recognizing a need, searching various information sources, evaluating alternatives based on involvement level, making a purchase, and potentially experiencing cognitive dissonance after. Marketers should understand this process to influence customers throughout by addressing their needs and concerns.
Customer Decision- Making Process
The customer decision-making process involves 5 steps: 1) need recognition, 2) information search, 3) alternative evaluation, 4) purchase/consumption, and 5) post-purchase evaluation. It describes the stages a customer goes through before, during, and after making a purchase. Understanding this process allows marketers to identify the driving forces behind consumer purchasing and better target their products, services, and marketing strategies.
Customer service
The document provides guidance on how to make good decisions when selling to customers. It discusses determining customer needs, presenting products to match those needs, handling objections, closing the sale, upselling other products, building relationships for future sales, and providing excellent customer service. The key is focusing on satisfying customer wants and addressing any concerns they may have.
PPT ON CONSUMER BEHAVIOUR
The document outlines the 5 stages of the consumer buying process: 1) Need recognition, where the consumer recognizes a need for a product. 2) Information search, where the consumer searches for information about products. 3) Evaluation of alternatives, where the consumer evaluates different product options. 4) Purchase decision, where the consumer decides to purchase or delay purchasing a product. 5) Post-purchase behavior, where the consumer is either satisfied or dissatisfied with their purchase. The marketer's goal is to recognize consumer needs and satisfy consumers at each stage of the process.
Power point
This document provides information on selling techniques and sales concepts. It discusses that selling requires planning, research, and developing skills through practice. It also explains that customers are more satisfied and a business is more profitable when sales are done correctly by understanding customer needs and decision-making processes. Vocabulary and concepts around sales quotas, personal selling, consultative selling, and customer motives and types of decisions are defined.
Client Buying Process Infographic
Every interaction your client buyer persona has with your business should be where they are at in the buyer’s process. You need to provide the structured guidance and value they need at their point in the buyer’s process.
According to the inbound methodology you need to attract, engage and delight your prospective clients and current clients. Meet where your clients are, and reduce the friction leading up to making a purchase. Build trust, be human, and helpful. Personalize your prospect’s experience across sales, marketing, and service.
Buyer’s Process
Awareness Stage: Your prospective client realizes that they have a problem or opportunity.
Consideration Stage: your prospective client defines their problem and does research for options to solve it.
Decision Stage: Your prospective client chooses a solution and makes a purchase.
Post Decision/Purchase Stage: Your new clients evaluates the decision he made to purchase from you. Don't lose your buyer at the stage. The first 100 days is incredibly important.
POM_Chp_4_Consumer_Buying_Behavior_Part_2.ppt
There are three main types of consumer buying behavior: routine response behavior, limited decision making, and extensive decision making. Routine behavior involves frequent, low-effort purchases of familiar products. Limited behavior involves occasional purchases where consumers gather some information. Extensive behavior involves complex purchases of unfamiliar, expensive products where consumers intensively research options. The buyer decision process has six stages: need recognition, information search, developing choice criteria, evaluating alternatives, purchase, and post-purchase evaluation. New products go through five adoption stages: awareness, interest, evaluation, trial, and adoption.
Journey Mapping
Alison is shopping for a new sofa that is large enough to fit her entire growing family comfortably. Her current sofa was damaged in a flood and needs replacing quickly. As a busy mom with three children aged 9, 12, and 14, she has more free time during the week when the kids are at school but less time on weekends and holidays when the children accompany her shopping. Quality and durability are important factors as her eldest son is already 6 feet 6 inches tall. While price flexible, she prioritizes value for money from a high quality sofa. In-store browsing and advice from friends influence her research process more than digital channels.
Inbound Marketing for Retirement Communities
Learn why Episcopal Retirement Homes, Premier Senior Living in Cincinnati, Ohio chose inbound marketing as their go-to strategy and how it has helped their company connect and engage with new residents.
Alicia Bertsche, Senior Inbound Marketing Consultant at Cleriti and Bryan Reynolds, the Integrated Marketing Director at Episcopal Retirement Homes go over real world marketing best practices and how to use content that connects with the adult caregivers taking care of their parents. See amazing results from a modern marketing program in the assisted living, independent living, memory care and senior living industries.
Ch 14.communicating customer value integrated marketing communications strategy
This document outlines key aspects of integrated marketing communications and developing an effective promotional strategy. It discusses the promotion mix, which includes advertising, public relations, personal selling, direct marketing. It emphasizes the importance of an integrated approach where the communication channels work together to deliver a clear, consistent message. It provides steps for developing communications, including identifying the target audience, setting objectives, designing the message, choosing media channels, and selecting message sources. It also discusses setting the promotional budget and determining the appropriate mix of different promotional tools.
Similar to Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment Theory Concept Of Decision Making) (20)
Consumers markets (buyer decision processes) - chapter 3
Consumers markets (buyer decision processes) - chapter 3
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
Consumer Journey Mapping: Reaching Patients at Critical Decision Points
Ch 14.communicating customer value integrated marketing communications strategy
Ch 14.communicating customer value integrated marketing communications strategy
Recently uploaded
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
ASONAM2023_presection_slide_track-recommendation.pdf
Presented at the 2023 IEEE/ACM International Conference on
Advances in Social Networks Analysis and Mining.
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Dutch Power Event
“AI – Navigeren naar de toekomst?”
Op 28 mei 2024 bij Info Support.
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...OECD Directorate for Financial and Enterprise Affairs
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Tom tresser burning issue.pptx My Burning issue
Addressing the status of black home ownership in America. and what actions are taken to impact these trends.
Presentatie 8. Joost van der Linde & Daniel Anderton - Eliq 28 mei 2024
Dutch Power Event
“AI – Navigeren naar de toekomst?”
Op 28 mei 2024 bij Info Support.
Updated diagnosis. Cause and treatment of hypothyroidism
Types, classification, causes, diagnosis and treatment of hypothyroidism
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
原版制作贝德福特大学毕业证（bedfordhire毕业证）硕士文凭原版一模一样
原版一模一样【微信：741003700 】【贝德福特大学毕业证（bedfordhire毕业证）硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real life
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Recently uploaded (20)
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
ASONAM2023_presection_slide_track-recommendation.pdf
ASONAM2023_presection_slide_track-recommendation.pdf
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Presentatie 8. Joost van der Linde & Daniel Anderton - Eliq 28 mei 2024
Presentatie 8. Joost van der Linde & Daniel Anderton - Eliq 28 mei 2024
Updated diagnosis. Cause and treatment of hypothyroidism
Updated diagnosis. Cause and treatment of hypothyroidism
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Carrer goals.pptx and their importance in real life
Carrer goals.pptx and their importance in real life
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Fashion & Visual merchandising - LA 1 Fashion Theories (Consumer Assessment Theory Concept Of Decision Making)
- 1. FASHION & VISUAL MERCHANDISING (PRM 04) NAME : NUR AZIERA BINTI ZAINI MATRIX NUMBER : 28DRM13F1001 LECTURE NAME : PUAN WAN NOOR SHEILA BINTI MIOR SHARIFUDDIN TITLE : CONCEPT OF DECISION MAKING
- 2. DEFINITION OF DECISION MAKING Decision making is the mental process of choosing from a set of alternatives. Every decision-making process produces an outcome that might be an action, a recommendation, or an opinion
- 3. Two types of decisions Programmed : Decisions that are simple and routine and have a pre-established decision-making plan Nonprogrammed : Decisions that are new and complicated and require thought and creativity
- 4. AWARENESS OF NEED Some stimulus such as advertising, a visual presentation, or a special event ignites need for a product For example ; a woman receives a wedding invitation
- 5. GATHERING INFORMATION Once the woman determined that she wants to attend the wedding, she begins to gather the necessary information to satisfy the need She may want to buy a dress to wear or buy a present for the newlyweds. She may know about the places where she can buy these items from either print or broadcast advertisement such as recollections of store, catalogs, or Web sites that had satisfied such needs in the past, or a friend’s suggestion
- 6. MAKING DECISION The woman carefully measure each item against established criteria that might include price, attractiveness of the product, alternate uses and so forth. If the customer has not reached a positive decision to buy a dress or gift, she continues the process until the need is satisfied Through understanding the principle of decision making, the retailer can apply various approaches to assist the customer with the selection
- 7. EVALUATING CHOICES Oftentimes there are many dresses or gifts from which to choose The woman must evaluate each before reaching a final decision
- 8. SATISFACTION WITH THE DECISION After the woman buys a dress to wear to the wedding, she may consider whether or not the decision was appropriate It is therefore important for the merchant to be has be as helpful as possible by assisting the customer, making suggestions that will be both beneficial to her, and assuring her that the red dress she chose is the best one for this weeding