Recommended
More Related Content
Similar to SafeRide America Presentation.ppt
Similar to SafeRide America Presentation.ppt (20)
More from dakotabill
More from dakotabill (15)
Recently uploaded
Recently uploaded (20)
SafeRide America Presentation.ppt
- 1. SAFERIDE AMERICA A Partnership for Public Safety
- 2. SAFERIDE AMERICA •Who Are We? • IRS 501(c)(3) non-profit • Been in business 18 years • Driven 150,000 cars home safely • Five-star rating on Great Nonprofits website “A well-respected and widely available nonprofit that vows to drive you and your car home for less than the price of a taxi” – Atlanta Journal Constitution
- 3. SAFERIDE AMERICA • Our Mission • Keep people safe on our highways • Reduce the incidence of DUI in South Florida • Involve the alcohol/traffic safety community in a state-wide public education campaign
- 4. SAFERIDE AMERICA • Our Programs • On Demand Service: • A fee-based driver-for-hire service for you and your car • Driver by the hour service: • Rent one of our drivers to chauffeur you in your own car or a rented car for an extended period of time • Event Service: • Hire a team of dedicated drivers for your next event
- 5. SAFERIDE AMERICA • Why The DUI Issue Matters • DUI deaths are preventable • In 9 years 8,476 people in FL killed via DUI • Inestimable economic cost • Loss of work • Court/legal fees • Adverse family impact
- 6. SAFERIDE AMERICA •No Longer About Drunk Driving • Marijuana usage laws are being relaxed • Opioid usage on the rise • More cars on our roads than ever •It is now about Driving Under the Influence
- 7. SAFERIDE AMERICA • Some Important Facts • .08% Blood Alcohol Content is Florida state limit • At .02% BAC there is a decline in visual functions* • At .05% BAC a loss of muscle control and lowered alertness* . At .08 BAC=difficulty in concentration, and judging speed* • Police can arrest someone even under suspicion *National Highway Traffic Safety Administration data
- 8. SAFERIDE AMERICA • DUI Penalties are severe for first offense: • Car will be impounded • Spend a night in jail • Mandatory community service • Legal/court costs • Loss of work • Possible suspension of driver’s license • Adverse social stigma
- 9. SAFERIDE AMERICA •Education/Prevention are Keys • Must remind the public about the threat • Remind them of the consequences • Present the safety options This or this?
- 10. SAFERIDE AMERICA •Our Public Engagement Campaign • Objectives • Inform the public about the dangers of DUI • SafeRide America is the best DUI option • Reduce DUI related fatalities on Florida highways • Raise funds via aggressive sponsorship program
- 11. SAFERIDE AMERICA Public Engagement Campaign • Phase I: • Focus on Palm Beach County, Florida • Use crowdfunding to raise money • Create sponsorship program • Use funds to create public awareness
- 12. SAFERIDE AMERICA Public Engagement Campaign • Phase II: • Create SafeZones™ in cities • Employ social media tactics • Create a cause marketing program • Employ earned media tactics (public relations, editorial support)
- 13. SAFERIDE AMERICA Public Engagement Campaign • How SafeZones™ work: • Created in a target city or community • We build rapport with bar/restaurant owners • They refer people who want to get home safely to us • Qualified drivers get people home safely • Creates a win/win/win solution among the driver, the bar owner and society
- 14. SAFERIDE AMERICA Public Engagement Campaign • Phase III: • Target South Florida media • Broadcast and cable TV • Radio • Print • Outdoor
- 15. SAFERIDE AMERICA •Florida Statewide Outreach • Strategy • Create national and state awareness • Demonstrate SRA leadership on DUI issue • Involve sponsor(s)
- 16. SAFERIDE AMERICA • Florida Statewide Outreach • Tactics • Create quarterly newsletter • Build Florida contacts database • Make outreach contacts to allied orgs • Include sponsors in all advertising
- 17. SAFERIDE AMERICA •Florida Statewide Outreach • Tactics • Create Florida Alcohol/Safety Task Force • Create Florida media contacts database • Introduce Task Force at press conference • Create ongoing publicity • Include sponsor support
- 18. SAFERIDE AMERICA •Florida Statewide Outreach • Tactics • Stage Town Hall Meeting • Build consensus among alcohol/safety community • Include statewide media • Generate publicity • Include sponsor support
- 19. SAFERIDE AMERICA •Florida Statewide Outreach • Tactics • Form Media Advisory Committee • State and local members • Provide input on effective media engagement • Increases chance they will provide publicity support • Comprised of General Managers or Senior Staff
- 20. SAFERIDE AMERICA •Florida Statewide Outreach • Tactics • Form Speakers Bureau • Speeches/workshops with service clubs
- 21. SAFERIDE AMERICA •Florida Statewide Outreach • Tactics • Blast emails • Blogs • Tweets • Facebook posts
- 22. SAFERIDE AMERICA • Create Jordan Wachtell Foundation • Connect with SafeRide America • Explain Foundation mission • Provide a fund-raising platform • Provide facts on Florida DUI • Include a sponsor's page • Create Media Room on website • Press releases • Op Eds for newsletters/broadcast media • Newsletters • Links to PSA download sites • Senior staff bio sketches • Links to sponsor websites
- 23. SAFERIDE AMERICA •South Florida PSA Campaign • Tactics • Develop media contacts database • Create/distribute PSAs to SFLA media • TV/radio/print and outdoor messages • Used by media as public service only
- 24. SAFERIDE AMERICA •South Florida Cause Marketing Campaign • Tactics • Modify PSA messages to accommodate local sponsor(s) • Purchase media time/space to give us greater control • Timing/frequency/spot length of usage • Runs from mid-November through New Years • Radio is the centerpiece • 2 for 1 PSAs for each paid spot • Either :25/:05 or :55/05 lengths for sponsor tags • Solicit editorials and on-air interviews
- 25. SAFERIDE AMERICA • South Florida Cause Marketing Campaign • Tactics • Get endorsement from Florida Outdoor Ad Association • Place messages on: • Highway billboards • Restaurant/bar posters • Internal/External retail posters • Shopping center posters • Airport posters • Transit posters and others
- 26. SAFERIDE AMERICA • How You Can Help • In unity there is strength • To combat DUI it will take a united effort • We will supply the message • We will supply the talent • We will supply the logistics
- 27. SAFERIDE AMERICA •We need you to help with: • Funding • Credibility • Your own ad support
- 28. SAFERIDE AMERICA •Funding • Three levels of sponsorship • Platinum – total sponsorship • Gold – Half sponsorship • Silver – Quarter sponsorship
- 29. SAFERIDE AMERICA •We need you to help with: • Platinum • Your message on all Cause Marketing vehicles • Cost is XXX
- 30. SAFERIDE AMERICA •We need you to help with: • Gold • Your message on half of all Cause Marketing ads • Cost is XXX • Silver • Your message on a quarter of all Cause Marketing ads • Cost is XXX
- 31. SAFERIDE AMERICA • Sponsor Benefits: • You are helping to solve an important local problem • The “halo” effect of working with other community leaders • Getting great advertising/publicity exposure • The public is more prone to work with enlightened businesses According to the 2017 Cone Social Responsibility Survey: • 63% of Americans want businesses to drive social change moving forward • 78% want companies to address important social justice issues • 87% will purchase a product because a company advocated for an issue they cared about
- 32. SAFERIDE AMERICA •Final Thoughts: • From 2003-2012 8,476 Floridians died due to DUI • Every one of these deaths was preventable • Unless we all work together this will not stop • Join with us to stop the senseless killings