What Do Civility, Partnerships and Public Relations Have in Common?
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The document describes ChooseCivility.org, a Howard County, Maryland initiative to promote civility. It formed partnerships across various organizations to support civility through events, classes, and social media. Key activities included a civility poster contest, symposiums on bridging generations and sportsmanlike conduct, and designating civility ambassadors. The initiative provided resources for starting local chapters to spread their mission of choosing respect, empathy, and tolerance.
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What Do Civility, Partnerships and Public Relations Have in Common?
- 1. ChooseCivility.org What Do Civility, Partnerships, and Public Relations Have in Common? Christie Lassen, Director of Public Relations, Howard County Library System 2015 Joint Library Conference Maryland & Delaware Library Associations May 8, 2015
- 4. ChooseCivility.org Vision Howard County chooses to be a model of civility.
- 5. ChooseCivility.org Mission We choose respect, consideration, empathy, and tolerance as our fundamental values, enhancing the community’s quality of life.
- 6. ChooseCivility.org 15 Principles of Civility Pay attention Listen Speak kindly Assume the best Respect others’ opinions Respect other people’s time and space Be inclusive Acknowledge others
- 7. ChooseCivility.org 15 Principles of Civility Accept and give praise Apologize earnestly Assert yourself Take responsibility Accept and give constructive criticism complaints Be a considerate guest
- 10. ChooseCivility.org Collaborative Effort Board of Advisors Congressman Elijah Cummings, Honorary Chair Committees Alliance Partners Sponsors
- 11. ChooseCivility.org Alliance Partners School system Community college County government Economic Development Authority Leadership Howard County Chamber of Commerce Howard County Tourism Hospital Friends of HCLS Businesses Nonprofits Media
- 12. ChooseCivility.org Howard Community College Civility and the Virtue Tradition (Philosophy course) New student orientation Friendly Campus initiative Mediation and Conflict Resolution Center
- 13. ChooseCivility.org Howard County Public School System Board of Education Level Civility Policy Anti-Bullying Policy
- 18. ChooseCivility.org Activities and Events Seminars and Classes Academic Competitions Choose Civility Poster Contest and Exhibit Choose Civility Symposium
- 21. ChooseCivility.org Clemens Crossing Cautious Canaries Choose Civility
- 22. ChooseCivility.org Choose Civility Poster Contest and Exhibit Winner 2014-15
- 26. ChooseCivility.org 2013 – OMG to AARP: Bridging the Multigenerational Divide
- 27. ChooseCivility.org 2013 – OMG to AARP: Bridging the Multigenerational Divide
- 28. ChooseCivility.org 2014 – The Ball’s in Your Court: Can Civility and Sports Coexist?
- 29. ChooseCivility.org Choose Sportsmanship Civility Statement: “As a supporter of Choose Sportsmanship, a component of Choose Civility Howard County, we support respect for others, their roles, and their knowledge and expertise. All coaches, athletes, parents, and spectators are responsible for and expected to exemplify civility.”
- 30. ChooseCivility.org Parents designated as sportsmanship reps Choose Sportsmanship banners on SAC’s fields Civility Statement on SAC’s website Sportsmanship Weekend Choose Sportsmanship
- 31. ChooseCivility.org Social (Media) Responsibility Digital footprints Building your personal brand Don’t tweet everything you think Just because you can post something, should you? 2015 Theme
- 33. ChooseCivility.org Marketing Tools Social media Faces of Civility posters Activity booklet Café Press store
- 34. ChooseCivility.org Follow Us Facebook.com/choosecivility Twitter.com/choosecivility Flickr.com/photos/choosecivilityhoco YouTube.com/ChooseCivilityHoCo
- 37. ChooseCivility.org Marketing Tools Book lists (children, teens, adults, workplaces) Banners Web site (ChooseCivility.org) Car magnets and window decals
- 46. ChooseCivility.org Choose Civility Workplaces Implementation Ideas Offer opportunities for employees to improve individual competencies such as conflict resolution, negotiation, dealing with difficult people, stress management, listening, and coaching Incorporate principles of civility into employee evaluation process
- 47. ChooseCivility.org Choose Civility Workplaces Benefits Recognition as certified Choose Civility Workplace Marketing tool for employee recruitment Enhanced organizational culture that creates: More satisfied customers More creative and productive employees Increased team spirit and loyalty among employees
- 51. ChooseCivility.org Indicators of Success Number of Alliance Partners Number of car magnets / window clings disseminated Visibility (banners, press coverage, social media) Attendance at classes and events Event surveys Anecdotes Choose Civility Chapters
- 52. ChooseCivility.org Choose Civility Chapters Five chapters How to Start a Choose Civility Chapter (choosecivility.org > Become Involved > Start a Choose Civility Chapter)
- 53. ChooseCivility.org Choose Civility Chapters Creative Commons Attribution-NonCommercial- ShareAlike License Benefits: Logo and style guide National visibility Communication among Chapters
- 58. ChooseCivility.org “I am pleased to announce today that Miami is joining a growing number of communities across the country in a national movement to enhance respect, empathy, consideration and tolerance among all people…‘Choose Civility Miami’ will strengthen our communities and continue to improve our quality of life.” Miami Mayor Tomas Regalado announces Choose Civility Miami Chapter in 2013 State of the City Address (3/20/2013)
- 60. ChooseCivility.org Choose Civility Portland World Café on Civility and Civic Engagement Documentary series I’m Your Neighbor, Portland Creating the Communities We Wish to Live In series
- 67. ChooseCivility.org Ready? What are the top three principles that would resonate with your community? Who are the top five potential alliance partners in your community? Develop three ideas for classes and events for children, teens, and adults.
- 69. ChooseCivility.org Questions? Christie P. Lassen Howard County Library System Director of Public Relations 410.313.7786 christie.lassen@hclibrary.org ChooseCivility.org