A press release distributed in mid-January 2015 to 4,800 online journalists received the most pickups of any release distributed. The press release received pickup from TV stations as well as online print media outlets.
Csap uad pilot site introductory webinar final 3 7 12dakotabill
The webinar provided an overview of SAMHSA's Underage Drinking Prevention National Media Campaign and Community Outreach Pilot Program. Five pilot sites were selected to incorporate campaign messages and materials, host events, and support the campaign's key messages. Expert tips were provided on effective PSA placement, including focusing on local benefits, generating value through new station usage, understanding the local media mindset, and following steps for local outreach. The toolkit and resources provided to pilot sites were also reviewed.
El documento describe los principales sistemas operativos de red y sus características. Se menciona que los sistemas Unix están basados en TCP/IP y que las primeras implementaciones de red eran "workgroups" sin servidor central. También describe los sistemas operativos de red Novell NetWare, Windows NT, AppleTalk y entornos multiplataforma.
UNDERAGE DRINKING OUT OF HOME PRESENTATIONdakotabill
A presentation showing the out of home posters distributed in the Greater Washington DC metro area on the topic of underage drinking distributed by Goodwill Communications
This document summarizes a webinar about local outreach for a 2015 NRCS PSA campaign. The webinar covered why soil conservation is important, an overview of the PSA campaign targeting local TV stations, the competitive environment for securing PSA airtime, and the importance of local outreach. It outlined the local outreach process including accessing media lists, verifying contact info, setting appointments to pitch local stations, and monitoring usage reports. The goal is to increase placements by converting non-user stations through relationship building and highlighting the local relevance of the soil conservation message.
SOCIAL SECURITY OUTDOOR BILLBOARD PSA CAMPAIGNdakotabill
The document provides an overview of an outdoor billboard campaign run by the Social Security Administration, including the number of billboards placed in various markets across the US. It lists the specific locations of billboards in several major cities such as Atlanta, Boston, Philadelphia, and Seattle, along with details about the population size and economy of each metro area. In total, 2,704 billboards were placed across 27 markets in 19 states with an estimated value of $2.7 million reaching over 600 million gross impressions.
SAMHSA Underage Drinking DC OOH Poster Campaigndakotabill
This document outlines a substance abuse and mental health poster placement plan for the Washington D.C. metro area, including 336 miscellaneous posters with a value of $525,450 and expected gross impressions of 60 million. The plan details poster placements in the Washington D.C. metro transit system, four major airports in the area, and 10 shopping malls in the suburbs of Washington D.C.
13 steps for more_effective_psa_campaignsdakotabill
This document outlines 13 steps for effective public service announcement (PSA) campaigns. The steps include developing a strategic plan with research on the problem and audience, hiring an experienced producer, being comprehensive with different media types, engaging local media by showing benefits and providing flexibility, promoting the campaign through various channels, developing a distribution plan with timing and partners, evaluating the campaign throughout, and implementing lessons learned into the next campaign. The overall goal is to generate awareness, response, and behavior or attitude change through a well-planned and executed multi-media PSA campaign.
Csap uad pilot site introductory webinar final 3 7 12dakotabill
The webinar provided an overview of SAMHSA's Underage Drinking Prevention National Media Campaign and Community Outreach Pilot Program. Five pilot sites were selected to incorporate campaign messages and materials, host events, and support the campaign's key messages. Expert tips were provided on effective PSA placement, including focusing on local benefits, generating value through new station usage, understanding the local media mindset, and following steps for local outreach. The toolkit and resources provided to pilot sites were also reviewed.
El documento describe los principales sistemas operativos de red y sus características. Se menciona que los sistemas Unix están basados en TCP/IP y que las primeras implementaciones de red eran "workgroups" sin servidor central. También describe los sistemas operativos de red Novell NetWare, Windows NT, AppleTalk y entornos multiplataforma.
UNDERAGE DRINKING OUT OF HOME PRESENTATIONdakotabill
A presentation showing the out of home posters distributed in the Greater Washington DC metro area on the topic of underage drinking distributed by Goodwill Communications
This document summarizes a webinar about local outreach for a 2015 NRCS PSA campaign. The webinar covered why soil conservation is important, an overview of the PSA campaign targeting local TV stations, the competitive environment for securing PSA airtime, and the importance of local outreach. It outlined the local outreach process including accessing media lists, verifying contact info, setting appointments to pitch local stations, and monitoring usage reports. The goal is to increase placements by converting non-user stations through relationship building and highlighting the local relevance of the soil conservation message.
SOCIAL SECURITY OUTDOOR BILLBOARD PSA CAMPAIGNdakotabill
The document provides an overview of an outdoor billboard campaign run by the Social Security Administration, including the number of billboards placed in various markets across the US. It lists the specific locations of billboards in several major cities such as Atlanta, Boston, Philadelphia, and Seattle, along with details about the population size and economy of each metro area. In total, 2,704 billboards were placed across 27 markets in 19 states with an estimated value of $2.7 million reaching over 600 million gross impressions.
SAMHSA Underage Drinking DC OOH Poster Campaigndakotabill
This document outlines a substance abuse and mental health poster placement plan for the Washington D.C. metro area, including 336 miscellaneous posters with a value of $525,450 and expected gross impressions of 60 million. The plan details poster placements in the Washington D.C. metro transit system, four major airports in the area, and 10 shopping malls in the suburbs of Washington D.C.
13 steps for more_effective_psa_campaignsdakotabill
This document outlines 13 steps for effective public service announcement (PSA) campaigns. The steps include developing a strategic plan with research on the problem and audience, hiring an experienced producer, being comprehensive with different media types, engaging local media by showing benefits and providing flexibility, promoting the campaign through various channels, developing a distribution plan with timing and partners, evaluating the campaign throughout, and implementing lessons learned into the next campaign. The overall goal is to generate awareness, response, and behavior or attitude change through a well-planned and executed multi-media PSA campaign.
The document describes an out-of-home public service announcement campaign by the American Academy of Orthopaedic Surgeons. It was displayed across 351 posters in 153 venues including 12 major airports, streets in Chicago and Boston, and 61 shopping malls. The campaign reached a total audience of 373 million people and had a return on investment of 23 to 1.
This document appears to be notes from the 2009-2010 season of the O H H S lions varsity cheerleading team. It lists the coach and captains and mentions events like UCA camp, competitions, and winning first place at various competitions. It references inside jokes and memories shared between team members throughout their time together on the cheerleading team.
The letter expresses gratitude and love for the mother on Mother's Day. It thanks the mother for always being supportive through challenges, looking out for her child's well-being, and motivating academic success. The child wishes the mother a happy Mother's Day and hopes she enjoys her day, because she deserves it for being a loving parent.
O documento discute a linguagem SVG para descrever gráficos bidimensionais em XML, incluindo sua história, ferramentas de edição, elementos, atributos, estrutura, exemplos, inserção em HTML e funcionalidades como estilização, acessibilidade, animações e interações.
This document summarizes transit media opportunities in several major US cities. It details 336 posters with a value of $1.1 million that will receive 134.4 million gross impressions in Chicago, Boston, Fort Lauderdale, and Washington DC. The posters will advertise on street furniture, buses, trains, and subway stops for clients like the American Academy of Orthopaedic Surgeons and Substance Abuse and Mental Health Services Administration. It provides lists of specific street furniture and transit locations in each city.
This document provides guidance on creating partnerships with local community organizations to engage them in public service announcement (PSA) campaigns. It emphasizes that localism matters and local communities are where real change takes place. The roles of various partners in the PSA process are outlined, including the creative producer, distributor, national office, and community partners. Guidelines are provided for sharing information between partners, making media contacts, monitoring usage, and following up. The importance of local tagging, reporting, and recognizing partner contributions is stressed.
O documento apresenta uma visão geral do layout flexível CSS, explicando suas principais características como o eixo principal e o eixo cruzado, propriedades para contêineres e itens flexíveis, e como ele fornece soluções para alinhamento, ordenação e adaptação de elementos. Uma interface interativa é oferecida para exemplificar o flex layout em ação.
Este documento presenta Windows 7, el nuevo sistema operativo de Microsoft. Explica que Windows 7 ofrece una mayor facilidad de uso, mejor gestión de recursos y una experiencia más segura y atractiva en comparación con versiones anteriores como Windows Vista y XP. También describe brevemente la historia de Windows desde 1985 y las diferentes versiones de Windows 7 disponibles, incluyendo Starter, Home Premium, Professional, Enterprise y Ultimate.
The document describes airport dioramas displayed at 12 major US airports, with a total of 72 posters valued at $743,600 reaching 112 million impressions. It provides details on locations of regular and jumbo dioramas at airports like Atlanta-Hartsfield, Chicago O'Hare, Los Angeles Burbank, New York LaGuardia, Washington DC National, and Washington DC Dulles. Airports with dioramas included the busiest in their regions like Chicago, New York LaGuardia, and the main airports in Atlanta, Minneapolis-St. Paul, and Washington DC.
The document lists 69 shopping malls where advertising posters were placed. It generated over 303 million impressions across 274 posters with a total value of $307,200. Clients included medical organizations like the American Academy of Orthopaedic Surgeons. The malls spanned major cities across the US, with many located in suburbs. Gross impressions were calculated as mall traffic times 4 months times the number of posters at each location.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The document describes an out-of-home public service announcement campaign by the American Academy of Orthopaedic Surgeons. It was displayed across 351 posters in 153 venues including 12 major airports, streets in Chicago and Boston, and 61 shopping malls. The campaign reached a total audience of 373 million people and had a return on investment of 23 to 1.
This document appears to be notes from the 2009-2010 season of the O H H S lions varsity cheerleading team. It lists the coach and captains and mentions events like UCA camp, competitions, and winning first place at various competitions. It references inside jokes and memories shared between team members throughout their time together on the cheerleading team.
The letter expresses gratitude and love for the mother on Mother's Day. It thanks the mother for always being supportive through challenges, looking out for her child's well-being, and motivating academic success. The child wishes the mother a happy Mother's Day and hopes she enjoys her day, because she deserves it for being a loving parent.
O documento discute a linguagem SVG para descrever gráficos bidimensionais em XML, incluindo sua história, ferramentas de edição, elementos, atributos, estrutura, exemplos, inserção em HTML e funcionalidades como estilização, acessibilidade, animações e interações.
This document summarizes transit media opportunities in several major US cities. It details 336 posters with a value of $1.1 million that will receive 134.4 million gross impressions in Chicago, Boston, Fort Lauderdale, and Washington DC. The posters will advertise on street furniture, buses, trains, and subway stops for clients like the American Academy of Orthopaedic Surgeons and Substance Abuse and Mental Health Services Administration. It provides lists of specific street furniture and transit locations in each city.
This document provides guidance on creating partnerships with local community organizations to engage them in public service announcement (PSA) campaigns. It emphasizes that localism matters and local communities are where real change takes place. The roles of various partners in the PSA process are outlined, including the creative producer, distributor, national office, and community partners. Guidelines are provided for sharing information between partners, making media contacts, monitoring usage, and following up. The importance of local tagging, reporting, and recognizing partner contributions is stressed.
O documento apresenta uma visão geral do layout flexível CSS, explicando suas principais características como o eixo principal e o eixo cruzado, propriedades para contêineres e itens flexíveis, e como ele fornece soluções para alinhamento, ordenação e adaptação de elementos. Uma interface interativa é oferecida para exemplificar o flex layout em ação.
Este documento presenta Windows 7, el nuevo sistema operativo de Microsoft. Explica que Windows 7 ofrece una mayor facilidad de uso, mejor gestión de recursos y una experiencia más segura y atractiva en comparación con versiones anteriores como Windows Vista y XP. También describe brevemente la historia de Windows desde 1985 y las diferentes versiones de Windows 7 disponibles, incluyendo Starter, Home Premium, Professional, Enterprise y Ultimate.
The document describes airport dioramas displayed at 12 major US airports, with a total of 72 posters valued at $743,600 reaching 112 million impressions. It provides details on locations of regular and jumbo dioramas at airports like Atlanta-Hartsfield, Chicago O'Hare, Los Angeles Burbank, New York LaGuardia, Washington DC National, and Washington DC Dulles. Airports with dioramas included the busiest in their regions like Chicago, New York LaGuardia, and the main airports in Atlanta, Minneapolis-St. Paul, and Washington DC.
The document lists 69 shopping malls where advertising posters were placed. It generated over 303 million impressions across 274 posters with a total value of $307,200. Clients included medical organizations like the American Academy of Orthopaedic Surgeons. The malls spanned major cities across the US, with many located in suburbs. Gross impressions were calculated as mall traffic times 4 months times the number of posters at each location.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.