Jim Henry
Freelance Journalist
Subject: Protect the value of your car with MyCarIsWorthLess.com
Hello Jim,
I hope this email finds you well. I'm reaching out because I think you'll find our new product, MyCarIsWorthLess.com, to be an interesting story.
As you know, car accidents are an unfortunate reality. What many people don't realize is that insurance only covers the cost of repairs, not the diminished value of the vehicle. This can amount to thousands of dollars lost.
MyCarIsWorthLess.com is changing that. We're introducing the first non-insurance diminished value protection plan. For a one-time fee
Decisive Media and Interactive One Multimedia Platform (10-24-11)Randi Payton
This document outlines a partnership between DECISIVE Media and Interactive One/Radio One to promote the Urban Wheel Awards. The partnership would utilize various multimedia platforms, including radio, websites, magazines and targeted email lists, to reach a large multicultural audience. The goal is to increase awareness of the award-winning vehicles and help automakers connect with minority car buyers. Metrics would track audience reach and engagement across the various promotional activities.
This document discusses the African American consumer market as an untapped segment that represents significant growth opportunities for marketers. Some key points:
- The African American population is growing 30% faster than the total US population and collectively spends $156.9 billion annually on non-essentials.
- African Americans are highly brand loyal and influenced more by advertising than word-of-mouth recommendations from friends. They represent a profitable customer segment for brands in various industries.
- Partnering with OUTFRONT Media can help brands effectively reach the sizable and active African American consumer market in New York City through various out-of-home advertising formats situated in areas with high African American populations.
Isla Iguana es una isla protegida ubicada en la provincia de Los Santos, Panamá, que alberga una gran diversidad de vida silvestre como más de 5000 aves fragatas y ballenas migratorias. La isla se compone de rocas volcánicas y contiene uno de los principales arrecifes de coral del Pacífico, que dan como resultado playas de arena blanca. La isla ofrece varias actividades como observación de vida silvestre, senderismo y natación.
Este documento contiene una serie de preguntas y reflexiones sobre temas como la naturaleza, la belleza, la conexión entre las personas y la importancia de apreciar y cuidar la creación. Plantea interrogantes sobre si somos meras criaturas destinadas a elevar nuestro espíritu honrando la vida, y ofrece escuchar y aprender juntos del otro.
The document provides information on common magazine layout elements such as the masthead, coverlines, plugs, feature images, page listings, and color schemes. It notes that the masthead is typically located in the top left corner while the date, barcode and selling line are usually found in the bottom right. Feature images are commonly placed on the left page side with page listings on the right. The layout aims to create a consistent visual identity through the use of recurring colors, fonts, and stylistic elements across the pages.
El poema describe la sensación de frío que siente el autor debido a la ausencia de otra persona y sus palabras cálidas de consuelo. Ahora, las palabras de esa persona se han vuelto tan frías como el clima, dejando al autor solo para lidiar con su dolor a través de las lágrimas.
Decisive Media and Interactive One Multimedia Platform (10-24-11)Randi Payton
This document outlines a partnership between DECISIVE Media and Interactive One/Radio One to promote the Urban Wheel Awards. The partnership would utilize various multimedia platforms, including radio, websites, magazines and targeted email lists, to reach a large multicultural audience. The goal is to increase awareness of the award-winning vehicles and help automakers connect with minority car buyers. Metrics would track audience reach and engagement across the various promotional activities.
This document discusses the African American consumer market as an untapped segment that represents significant growth opportunities for marketers. Some key points:
- The African American population is growing 30% faster than the total US population and collectively spends $156.9 billion annually on non-essentials.
- African Americans are highly brand loyal and influenced more by advertising than word-of-mouth recommendations from friends. They represent a profitable customer segment for brands in various industries.
- Partnering with OUTFRONT Media can help brands effectively reach the sizable and active African American consumer market in New York City through various out-of-home advertising formats situated in areas with high African American populations.
Isla Iguana es una isla protegida ubicada en la provincia de Los Santos, Panamá, que alberga una gran diversidad de vida silvestre como más de 5000 aves fragatas y ballenas migratorias. La isla se compone de rocas volcánicas y contiene uno de los principales arrecifes de coral del Pacífico, que dan como resultado playas de arena blanca. La isla ofrece varias actividades como observación de vida silvestre, senderismo y natación.
Este documento contiene una serie de preguntas y reflexiones sobre temas como la naturaleza, la belleza, la conexión entre las personas y la importancia de apreciar y cuidar la creación. Plantea interrogantes sobre si somos meras criaturas destinadas a elevar nuestro espíritu honrando la vida, y ofrece escuchar y aprender juntos del otro.
The document provides information on common magazine layout elements such as the masthead, coverlines, plugs, feature images, page listings, and color schemes. It notes that the masthead is typically located in the top left corner while the date, barcode and selling line are usually found in the bottom right. Feature images are commonly placed on the left page side with page listings on the right. The layout aims to create a consistent visual identity through the use of recurring colors, fonts, and stylistic elements across the pages.
El poema describe la sensación de frío que siente el autor debido a la ausencia de otra persona y sus palabras cálidas de consuelo. Ahora, las palabras de esa persona se han vuelto tan frías como el clima, dejando al autor solo para lidiar con su dolor a través de las lágrimas.
El documento presenta el horario de clases semanal para el Taller #2 de la Maquina Alpha durante el año escolar 2016. La semana incluye clases de Informática Aplicada, Ética y Moral, Ecología Marina, Comunicación Oral y Escrita, y Geografía de Panamá en diferentes horas entre Lunes y Viernes. Algunas clases son optativas y cambian dependiendo del día de la semana.
Saudamini Kulkarni is seeking a career in human resources or related fields utilizing her experience in training and assessing people. She has a Post Graduate Diploma in Hospital Management and an MBA in Hospital and Healthcare Services. In her current role as an Assistant Consultant, she delivers trainings, assists in business development and promotion, and manages group activities and training introductions. She has strong analytical and communication skills and the ability to motivate people.
Sholihin Tuhfa has over 15 years of experience in non-destructive testing (NDT) inspection as an MT/PT and UT technician. He has worked on numerous offshore oil and gas projects in Southeast Asia, conducting NDT on welds, pipes, vessels, and other equipment to ensure they meet quality standards. Tuhfa is qualified to ASNT Level II and specializes in UT, MT, and PT testing methods. He is responsible for performing NDT, calibrating equipment, documenting results, and assisting customers with any disputes around testing.
Problemática de-la-educación-en-el-peru-
HISTORIA DE LA EDUCACION EN EL PERU
FACTORES QUE AFECTAN EL DESARROLLO SOCIAL DE LA EDUCACION EN EL PERU
SITUACION DE LA EDUCACION EN EL PERU
PROBLEMAS DE LA EDUCACION EN EL PERU
CRITICA DE LA EDUCACION EN EL PERU
RETOS PRINCIPALES DE LA EDUCACION PERUANA
This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.
This document provides an overview of ADP Dealer Services' social media and reputation management solutions. ADP Dealer Services is a division of Automatic Data Processing (ADP) that provides dealer management systems and other applications to auto dealerships. It has over 27,000 dealer clients globally and is a leading provider of solutions to help dealers improve marketing effectiveness and sell vehicles, parts, and service profitably through digital tools. The document outlines the challenges of managing social media presence, introduces ADP's complete social media team solution, and provides a case study example of how it helped auto dealer Ancira Auto Group build an active online community and generate positive customer feedback.
The Motorsport Agency is a marketing agency focused on the motorsports industry. They specialize in sponsorship, partnerships, public relations, and social media for motorsports. Their services include branding, media outlets, VIP hospitality, product ambassadors, marketing portfolios for teams/drivers, and PR/video work. They have case studies of successful campaigns for companies like Uncle Bob's Self Storage, Thermal Technology, and Kanetix.ca. The agency is led by former racing champion Juliana Chiovitti and aims to provide expert advice and activate partnerships in motorsports.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
VinSolutions, a leading provider of automotive digital marketing and dealership management software, has agreed to be acquired by AutoTrader.com. The acquisition will allow VinSolutions to expand its product offerings and integrate with AutoTrader.com's existing dealer software solutions. VinSolutions will continue to operate independently under its current leadership while benefiting from AutoTrader.com's resources. The combined company aims to provide dealers with a more powerful suite of online marketing and sales tools through a single platform.
This document provides an overview of ADP Dealer Services' social media and reputation management solutions. ADP Dealer Services is a division of Automatic Data Processing (ADP) that provides dealer management systems and other applications to auto dealers. The document discusses the challenges of managing social media presence, and introduces ADP's complete social media management solution which includes dedicated social media professionals, community site development, content generation, and brand monitoring across hundreds of social networks. An example case study highlights the positive results, such as increased positive customer feedback and improved search engine results, achieved by one dealer group that implemented ADP's social media management services.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
Fat Joe's Cars is developing an online marketplace to facilitate used vehicle sales between private parties and dealers. The current used car buying and selling experience has problems that Fat Joe's Cars aims to address by providing a simple online platform where users can get bids from dealers on their vehicle or browse private party listings. The company plans to generate revenue through transaction success fees, trade-in fees, and referral fees. The founders have experience in automotive and technology and have assembled an advisory board with relevant expertise. Initial marketing will focus on military bases and international students to quickly generate sales. The company is seeking $150k-$200k in seed funding to expand operations and develop the private party marketplace feature.
Ncm metropolitan 20 group digital advertisingRalph Paglia
This document provides an introduction to Ralph Paglia of ADP Dealer Services and outlines his expertise in digital marketing, advertising, and lead management for automotive dealerships and companies. It then discusses several aspects of the Ford Lincoln Mercury Digital Marketing Team's approach to digital advertising, including operating in a complex digital marketplace, using a three-tiered advertising approach, digital advertising placement options, and support resources available to dealerships. The document aims to educate dealerships on the value and opportunities of digital advertising through the Ford Lincoln Mercury program.
Auto-Ad is an outdoor advertising platform that promotes brands while assisting US veterans. It places clients' advertising messages on SUVs wrapped in vinyl graphics and assigns the vehicles to veterans in need of transportation. This provides advertising exposure while subsidizing living expenses. The vehicles' movements are tracked to quantify impressions. Auto-Ad handles vehicle procurement, wrapping, tracking and veteran matching to provide an affordable nationwide service. It aims to help veterans through reliable transportation while helping brands build awareness and goodwill through social responsibility associations.
USAutoPlex.com offers automotive dealership services including inventory management, data exports, call tracking, online chat, custom comments, Craigslist posting, social media integration, and pay-per-click advertising. It aims to help dealers sell more cars at lower costs than other classified advertising sites by providing a full suite of virtual dealership and lead generation tools in one integrated platform.
LatAm Autos is a leading online auto classifieds platform operating in 6 Latin American countries with over 228 million combined population. It had 9.6 million monthly sessions and $6.1 million in revenue in 2014. The company aims to capitalize on increasing internet penetration and car ownership in the region through its regional platform and content strategy. LatAm Autos is currently in an investment phase to build market share through marketing before transitioning to a monetization focus.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
This document provides a summary report of an ongoing eListening study for a client. It analyzes conversations online about the client's brand, industry, and competitors over a specified time period. The report identifies key audiences and insights, including that sentiment toward the client's brand remained consistent in August, with some negative mentions due to a recent recall. It also provides data on topics discussed, channels used, and competitors' activities to help the client optimize their marketing strategies.
El documento presenta el horario de clases semanal para el Taller #2 de la Maquina Alpha durante el año escolar 2016. La semana incluye clases de Informática Aplicada, Ética y Moral, Ecología Marina, Comunicación Oral y Escrita, y Geografía de Panamá en diferentes horas entre Lunes y Viernes. Algunas clases son optativas y cambian dependiendo del día de la semana.
Saudamini Kulkarni is seeking a career in human resources or related fields utilizing her experience in training and assessing people. She has a Post Graduate Diploma in Hospital Management and an MBA in Hospital and Healthcare Services. In her current role as an Assistant Consultant, she delivers trainings, assists in business development and promotion, and manages group activities and training introductions. She has strong analytical and communication skills and the ability to motivate people.
Sholihin Tuhfa has over 15 years of experience in non-destructive testing (NDT) inspection as an MT/PT and UT technician. He has worked on numerous offshore oil and gas projects in Southeast Asia, conducting NDT on welds, pipes, vessels, and other equipment to ensure they meet quality standards. Tuhfa is qualified to ASNT Level II and specializes in UT, MT, and PT testing methods. He is responsible for performing NDT, calibrating equipment, documenting results, and assisting customers with any disputes around testing.
Problemática de-la-educación-en-el-peru-
HISTORIA DE LA EDUCACION EN EL PERU
FACTORES QUE AFECTAN EL DESARROLLO SOCIAL DE LA EDUCACION EN EL PERU
SITUACION DE LA EDUCACION EN EL PERU
PROBLEMAS DE LA EDUCACION EN EL PERU
CRITICA DE LA EDUCACION EN EL PERU
RETOS PRINCIPALES DE LA EDUCACION PERUANA
This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.
This document provides an overview of ADP Dealer Services' social media and reputation management solutions. ADP Dealer Services is a division of Automatic Data Processing (ADP) that provides dealer management systems and other applications to auto dealerships. It has over 27,000 dealer clients globally and is a leading provider of solutions to help dealers improve marketing effectiveness and sell vehicles, parts, and service profitably through digital tools. The document outlines the challenges of managing social media presence, introduces ADP's complete social media team solution, and provides a case study example of how it helped auto dealer Ancira Auto Group build an active online community and generate positive customer feedback.
The Motorsport Agency is a marketing agency focused on the motorsports industry. They specialize in sponsorship, partnerships, public relations, and social media for motorsports. Their services include branding, media outlets, VIP hospitality, product ambassadors, marketing portfolios for teams/drivers, and PR/video work. They have case studies of successful campaigns for companies like Uncle Bob's Self Storage, Thermal Technology, and Kanetix.ca. The agency is led by former racing champion Juliana Chiovitti and aims to provide expert advice and activate partnerships in motorsports.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
VinSolutions, a leading provider of automotive digital marketing and dealership management software, has agreed to be acquired by AutoTrader.com. The acquisition will allow VinSolutions to expand its product offerings and integrate with AutoTrader.com's existing dealer software solutions. VinSolutions will continue to operate independently under its current leadership while benefiting from AutoTrader.com's resources. The combined company aims to provide dealers with a more powerful suite of online marketing and sales tools through a single platform.
This document provides an overview of ADP Dealer Services' social media and reputation management solutions. ADP Dealer Services is a division of Automatic Data Processing (ADP) that provides dealer management systems and other applications to auto dealers. The document discusses the challenges of managing social media presence, and introduces ADP's complete social media management solution which includes dedicated social media professionals, community site development, content generation, and brand monitoring across hundreds of social networks. An example case study highlights the positive results, such as increased positive customer feedback and improved search engine results, achieved by one dealer group that implemented ADP's social media management services.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
Fat Joe's Cars is developing an online marketplace to facilitate used vehicle sales between private parties and dealers. The current used car buying and selling experience has problems that Fat Joe's Cars aims to address by providing a simple online platform where users can get bids from dealers on their vehicle or browse private party listings. The company plans to generate revenue through transaction success fees, trade-in fees, and referral fees. The founders have experience in automotive and technology and have assembled an advisory board with relevant expertise. Initial marketing will focus on military bases and international students to quickly generate sales. The company is seeking $150k-$200k in seed funding to expand operations and develop the private party marketplace feature.
Ncm metropolitan 20 group digital advertisingRalph Paglia
This document provides an introduction to Ralph Paglia of ADP Dealer Services and outlines his expertise in digital marketing, advertising, and lead management for automotive dealerships and companies. It then discusses several aspects of the Ford Lincoln Mercury Digital Marketing Team's approach to digital advertising, including operating in a complex digital marketplace, using a three-tiered advertising approach, digital advertising placement options, and support resources available to dealerships. The document aims to educate dealerships on the value and opportunities of digital advertising through the Ford Lincoln Mercury program.
Auto-Ad is an outdoor advertising platform that promotes brands while assisting US veterans. It places clients' advertising messages on SUVs wrapped in vinyl graphics and assigns the vehicles to veterans in need of transportation. This provides advertising exposure while subsidizing living expenses. The vehicles' movements are tracked to quantify impressions. Auto-Ad handles vehicle procurement, wrapping, tracking and veteran matching to provide an affordable nationwide service. It aims to help veterans through reliable transportation while helping brands build awareness and goodwill through social responsibility associations.
USAutoPlex.com offers automotive dealership services including inventory management, data exports, call tracking, online chat, custom comments, Craigslist posting, social media integration, and pay-per-click advertising. It aims to help dealers sell more cars at lower costs than other classified advertising sites by providing a full suite of virtual dealership and lead generation tools in one integrated platform.
LatAm Autos is a leading online auto classifieds platform operating in 6 Latin American countries with over 228 million combined population. It had 9.6 million monthly sessions and $6.1 million in revenue in 2014. The company aims to capitalize on increasing internet penetration and car ownership in the region through its regional platform and content strategy. LatAm Autos is currently in an investment phase to build market share through marketing before transitioning to a monetization focus.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
This document provides a summary report of an ongoing eListening study for a client. It analyzes conversations online about the client's brand, industry, and competitors over a specified time period. The report identifies key audiences and insights, including that sentiment toward the client's brand remained consistent in August, with some negative mentions due to a recent recall. It also provides data on topics discussed, channels used, and competitors' activities to help the client optimize their marketing strategies.
This document provides information about a media representation and consulting company that helps advertisers reach their marketing objectives across various Pan-American media channels including outdoor, indoor, print, radio, internet and more. It summarizes some of the company's key media partners and the audiences they reach, including CNNEspanol.com, Viajeros.com, Monografias.com, and Social Theater's Facebook platform. It also provides details on advertising options and sponsorship opportunities available through these various online and social media channels.
The document provides information on the marketing plan for Smart Cities Week in Washington DC. The goals of the event are to gather smart cities experts, inspire city leaders with real-life smart cities projects, and provide a networking platform. The 5 pillars that reflect the objectives are: re-imagining transportation, data for civic good, starting smart, capacity building, and enlightened financing. The marketing priorities are developing content proactively, enhancing the digital experience, ensuring on-site engagement, and mobilizing influencers. The 7-part marketing strategy covers advertising, multipliers, content development, promotions, PR, on-site engagement, and post-show marketing.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
Hyundai MSN Oscars Final Report FINAL [Repaired]James Fabin
- Hyundai sponsored the MSN Guide to the 2003 Academy Awards to promote its brand and models, especially the new XG350 launching at the same time. This provided opportunities for advertising across MSN properties and helped build Hyundai's aspirational image.
- Research found the campaign significantly increased brand metrics like awareness and favorability, especially for the target audience. It generated more leads for Hyundai dealers than previous periods. Traffic to Hyundai's website also reached record levels.
Dealer advertising workshop kelley blue book e networking session v5Ralph Paglia
The document discusses how digital marketing tools can be used to advertise more cost effectively than traditional methods. It provides examples of setting up targeted online display ads, search ads, and radio campaigns for a Ford dealership in Albuquerque. Setting up the digital campaigns for the dealership cost less per spot than traditional methods and allowed tracking of metrics. The document argues that using integrated digital and traditional marketing provides synergies for reaching customers.
Dealer advertising workshop kelley blue book e networking session v5
PRDS167 Final Deck (1)
1. As part of our commitment to the environment this program is being
presented to you in an electronic form. Upon completion of the
presentation a digital copy will be emailed for your review.
Please consider the environment before printing!
4. Introduction
MyCarIsWorthLess.com is set to launch a unique service in
Canada and the U.S. called the Diminished Value Protection
Plan, a prepaid membership based service that helps eligible
members recoup their diminished value after an auto
accident.
Memberships will be sold through auto dealerships alongside
rust protection, gap and other F&I products when purchasing
a new or used vehicle.
Memberships can also be sold by
dealer service departments any time
prior to an accident.
5. Objectives
• Introduce this new to market product to
consumers
• First Year sales of $1.2 million
• 25% dealer penetration in first year
• 20 Million earned media impressions
6. Methodology
At Four Ways PR we incorporate the four way personality
system into every one of our campaigns. By doing so we are
able to target, attract and sell your ideas to consumers more
effectively.
The Four Ways Personality System recognizes the four
distinct personality types. We understand these personality
types and craft messages that resonate with all types of
consumers.
Four Ways PR
Your Path to the RIGHT Way!
7. Methodology
The Four Ways Personality System is a proven strategy for
communicating with all types of people.
At Four Ways PR we incorporate the Four Way Personality
System into every one of our campaigns. By doing so we are
able to target, attract and sell your ideas to consumers more
effectively.
Four Ways PR
Your Path to the RIGHT Way!
8.
9.
10. Target Market
New and used car purchasers aged 50+ represent
the ideal consumer for MyCarIsWorthless.com.
These consumers represent both the largest
overall market of car buyers (62%) and those with
the highest average disposable income levels.
11. Key Messages
Action
“Get CASH after your CRASH!!!”
Relationship
“A secure way to protect the value
of your car”
Organized
“Don’t let someone else’s mistake
cost you money”
Logical
“Recoup your value within 60
days; insurance covers the
repairs but not the diminished
value”
12. Strategies
• Utilize spokespersons (Viraf Baliwalla / John
Oxendine) to create credibility for the plan.
• Leverage media associations to reach the highest
number of journalists.
• Target journalists who reach multiple media
touchpoints.
• Create memorable experiences for
dealers, journalists and consumers.
13. Tactics: North American
International Auto Show
The MyCarIsWorthLess.com product launch will take place at
the 2015 North American Auto Show in Detroit Michigan on
January 12th through 25th.
We will activate at the Auto Show with the following elements.
• VIP Launch Party
• Launch event / Press conference
• Spokesperson interviews
• Promotions booth during the public
show
14. Tactics: NAIAS Launch Party
Our Activation will begin with a VIP / DEALER / MEDIA launch
party on January 17th.
This open bar event will be used a social opportunity to meet
the journalists who will cover our product in the media and the
dealers who we will need to sell our product to the consumer.
We will use the party to build awareness and attendance for
our product launch event the next day
15. Tactics: NAIAS Launch Event
Our Launch Event / Press Conference will take place on
January 18th.
The launch event will be hosted by our spokespersons Viraf
Baliwalla & John Oxendine who will formally introduce our
product to the marketplace.
Both Viraf and John will be available for one on one media
interviews following the event.
The launch event has been timed to ensure
maximum media reach. Most major car
launches will have been completed and
journalists will be looking for new
ideas to cover.
16. Tactics: NAIAS Promotions Booth
The Interactive MyCarIsWorthLess.com promotions booth will
be in operation throughout the consumer portion of the North
American International Auto Show.
The booth will be designed to allow our reps to inform the
public about the availability and value of a
MyCarIsWorthLess.com membership.
We will build a database of interested customers that can be
distributed to the select dealerships that sell our products.
18. Tactics: Auto Shows
We will replicate the fallowing NAIAS elements for use at the
auto shows listed on the next slide.
• VIP Launch Party
• Spokesperson interviews
• Promotions booth during the public show
19. Tactics: Auto Shows
• The Canadian International Auto Show (Feb 13–22)
• Vancouver International Auto Show (March 24–29)
• New York International Auto Show (Apr 3-12)
• Seattle Auto Show (Oct 15-19)
• Tampa Bay Auto Show (Nov 14-16)
• Los Angeles Auto Show (Nov 21-30)
20. Tactics: Zoomer Shows
Now entering its sixth
successful year, the
ZoomerShow is Canada’s
largest consumer show and
lifestyle expo for men and
women 45+.
21. Tactics: US Print Media
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan.
Jenna Fryer – Logical (Associated Press)
Jessica Anderson – Relationship (Kiplinger’s)
Kirk Bell – Organized (Chicago Tribune / NY Daily News)
Jim Mccraw – Relationship (Nytimes & 4 others)
22. Tactics: U.S. Broadcast Media
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan. Our Spokespersons will be available for
live and recorded interviews and profile segments.
Jean Chatzky – Logical (Money Matters, NBC Today Show)
Michael Corn- Action (Good Morning America)
Don Nash- Organized (Today Show)
Melissa Francis - Organized (Fox Business Money)
23. Tactics: U.S. Online
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan.
Steve Siler - Action (Car & Driver, Siler Road)
Alex Nishimoto - Relationship (MotorTrend)
Jonathan Ramsey - Action (Autoblog)
David Thomas - Logical (Cars.com)
24. Tactics: Canada Print Media
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan.
Denis Duquet – Action (Canadian Press)
Dianne Nice – Relationship (Globe and Mail)
Jim Henry– Organized (Freelance)
Alan Shanoff– Action (Toronto Star)
25. Tactics: Canada Broadcast
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan. Our Spokespersons will be available for
live and recorded interviews and profile segments.
Zach Spensor – Logical (Global TV / BC, Driving TV, Driving
With Zack Radio)
Jim Kenzie – Action (TSN, Motoring TV, Wheels.ca, Star)
Mohammed Bouchama – Relationship (CP24, Corus Radio)
Matt Galloway – Logical (CBC Toronto)
26. Tactics: Canada Online
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan.
Dan Heyman – Organized (autofocus.ca)
Leslie Wimbush – Logical (driving.ca)
Peter Bleakney – Organized (wheels.ca)
Michael Clark – Relationship (autofocus.ca)
27. Tactics: Distribution & Reporting
We will take advantage of traditional and new new media
distribution and media monitoring services provided by:
Bloomberg Business News
Canada News Wire
BusinessWire
Reuters
MeltWater
28. Seasonality
Seasonal
Engagement
Calendar
Item
Date
Launch Event January
Auto Show Activations January to April
Vancouver Zoomer Show March
Ottawa Zoomer Show April
Short Lead Press Coverage January to March
Long Lead Press Coverage May to July
Fall Auto Shows October to November
Toronto Zoomer Show October
30. Reporting
Each Wednesday Four Ways PR will deliver a report outlining
the following metrics:
Earned media impressions
Trade show engagements
Social media activity
On the ground feedback from consumers
32. MEDIA ADVISORY
January 16th
2014
MyCarIsWorthLess.com TO INTRODUCE A SECURE
WAY TO PROTECT THE VALUE OF YOUR CAR AT
NORTH AMERICAN INTERNATIONAL AUTO SHOW
WHO: MyCarIsWorthLess.com
WHAT: Launch of a secure way for consumers to protect the value of
their car.
WHEN: Tomorrow - Saturday January 17th
: 2pm to 3:30pm
WHERE: COBO Hall Salon D – North American International Auto Show
Everyday North American’s experience the diminished value of their
automobile through not at fault accidents. Join us tomorrow as we introduce a
secure new way to protect the value of your car.
A live webcast of the event will also be available at
www.mycarisworthless.com/webcast/
Contacts:
Jon Chaters jchaters@4waysPR.ca (416) 996-7978
Four Way Public Relations
Four Ways PR
3199 Lakeshore boulevard west, Building F, Room 202
Office: (416) 867-1234
Fax: (416) 867-3553
33. MyCarIsWorthLess.com
Join us as we celebrate the
impending launch of of our new
program.
Friday January 16th 9pm
COBO Hall – Salon D
North American International
Autoshow
34. Jenna Fryer (Associated Press) - Personality Type: Action
To:Jenna Fryer
From:
Subject: Get CASH for your CRASH
Hello Jenna
MyCarIsWorthLess.com gets you cash after your crash. For those unplanned moments when
out of no where you’re car is hit, going through insurance for the damage is stressful enough;
losing value on your car is just another kick-in-the-gut when you’re already down.
Recoup the diminished value on your vehicle quickly and easily without the unwanted stress.
We will be launching this product to dealerships starting at the North American International
Auto Show in Detroit, The Canadian International Auto Show & the New York International Auto
Show.
Your readers will be able to start requesting this product from their local dealerships
immediately following the Detroit Auto Show.
Should you have any questions about this product, please feel free to reach out to me.
Thank you,
35. To: Henry Payne
From:
Subject: Recoup your value within 60 days; insurance covers the repairs but not the
diminished value
Hello Henry
It’s simple really. When you purchase a vehicle from a dealership you need insurance to drive
your car off the lot. What you aren’t covered for is the diminished value of your vehicle once it’s
been hit.
Insurance companies will cover the cost of repairs but the diminished value, well that’s up to you
to take to court. Only 1% of people will actually go through with the process due to the time and
eventual cost of going to court.
For a 1 time fee of $1800 at time of purchase of your vehicle (New or used), you are covered for
5 years for up to $5000 in value. Get the money back in 60 days vs who knows how many days
after dealing with insurance and the courts with no guarantee.
We will be launching this product to dealerships starting at the North American International
Auto Show Jan 17, 2015, The Canadian International Auto Show Feb 13-22, 2015, Vancouver
International Auto Show Mar 24-29, 2015 the New York Auto Show Apr 3-12, 2015.
Your readers will be able to start requesting this product from their local dealerships
immediately following the North American International Auto Show.
Should you have any questions about this product, please feel free to reach out to me.
Thank you,
36. Example of Tweets:
Steve Siler (Action-way personality):
We have the scoop for you! @mycarisworthless is an ingenious way to get cash
for your crash! I look forward to sending you an email explaining this new &
exciting product!
Alex Nishimoto (Relationship-way personality):
Hi Alex! @mycarisworthless is a secure way to protect the value of your car. I
look forward to sending you an email explaining this safe product.
Example of Email:
Hello Steve / Alex,
Car accidents are not fun. In fact, they can cost you a lot of money. This is where
MyCarIsWorthLess.com comes in.
MyCarIsWorthLess.com is the first company of its kind to offer a diminished value
protection plan. With a simple online calculation of the diminished value, it allows clients
to recoup money for diminished value on a non-fault car accident. The protection plan is
sold as a prepaid membership based service through auto dealerships. The best part is
that we do all the work for the client with money back guaranteed in 60 days or less!
A diminished value product has successfully launched in three states in the USA –
Georgia, Alabama and North Carolina and MyCarIsWorthLess.com is now looking
forward to expanding this product nationally.
As a journalist focusing on automotive and consumer news, this type of service is an
asset to your audience and makes for a great topic to cover.
For more information concerning this protection plan, please visit
www.mycarisworthless.com or contact me at 416-569-1857.
Media Contact
Rasha Cheaib
Media Relations Officer
416-569-1857
rasha@mycarisworthless.com
37. Journalist #1: Michael Corn
Good Morning America, Executive producer
E-Pitch:
SUBJECT: The first and only non-insurance way to get cash for your crash
Hello Michael,
We caught your segment on prepping your car for the winter season the other day and given the
huge recent snowfall it came in very handy! It shouldn’t surprise you that 80% of all auto
collisions occur in the winter but it might surprise you that in most states, the lost value from
your collision is not covered by your insurance. In fact, to recuperate any of this loss, you need
to spend your time and money in and out of courtrooms.
Until now. MyCarIsWorthLess.com is the first non-insurance, organization that returns your
losses to you, up to $5000, within 60 days of your collision! MyCarIsWorthLess.com is the only
way to recover your losses and to avoid lengthy court dates.
I thought a story on how to recover your losses in this icy, accident prone winter would be of
interest to you and your audience. I’d be happy to arrange an interview with our resident expert
and founder, Viraf Baliwalla. I’ve also attached a press release. Please let me know if you have
any questions or require any additional information.
Cheers,
Alex Cioppa
Journalist #2: Jean Chatzky
SUBJECT: Recoup your losses and don’t pay for someone else’s mistake with
MyCarIsWorthLess.com
Hello Jean,
You might already know that in most states, when you’re in a car collision, insurance will cover
the damages but it won’t help you recover your car’s lost value. Even if insurance will help you
recoup your losses, or if you take your case to court, it won’t happen quickly without a
guarantee of money returned! It takes time, money and effort. No matter what, you lose.
MyCarIsWorthLess.com is the first of its kind. This non-insurance organization is a membership
that guarantees you up to $5000 to recoup your losses in a collision, within 60 days!
A story on how MyCarIsWorthLess.com is a great, financially sound add-on that helps delivers
high return on investment might be of interest to you and your readers. I’ve attached a press
release, fact sheet and backgrounder and I’d be happy to arrange an interview with our founder
and resident expert, Viraf Baliwalla.
Let me know if you need any additional info or if you have any questions.
Thanks,
Alex
38. Email
pitch
to
Alan
Shanoff
at
the
Toronto
Star
(Action)
Re:
Get
CASH
after
your
CRASH!
Good
Morning
Mr
Shanoff,
Each
year
Canadians
lose
$1.2
Billion
in
diminished
value
of
their
vehicle
from
being
involved
in
a
‘no
fault
of
their
own’
type
of
accident.
Few
consumers
realize
that
although
insurance
covers
the
cost
of
the
repairs,
their
vehicle
is
still
valued
less
as
a
result
of
the
accident.
In
the
past,
compensation
was
potentially
received
after
the
expense
of
hiring
lawyers
and
lengthy
legal
proceedings.
MyCarisWorthLess.com
takes
the
stress
away
from
consumers
by
recuperating
the
diminished
value
on
behalf
of
the
consumer.
This
new
product
pays
consumers
the
diminished
value
within
60
days
of
accident,
stress
free.
Sold
at
point
of
vehicle
purchase,
and
good
for
five
years,
our
product
gets
consumers
their
money
back
into
their
wallets,
quickly.
Mr
Shanoff,
this
product
is
coming
to
market
during
our
launch
at
the
NAIAS
in
January
17th,
2015.
We
see
you
as
a
journalist
who
would
like
to
keep
consumers
appraised
of
new
auto
industry
products
through
your
news
articles.
I
will
follow
up
with
you
by
phone
tomorrow,
to
ensure
all
questions
are
answered.
Kind
Regards
Deborah
Goss
FourWaysPR.com
dgoss@FourWaysPR.com
Mobile
647-‐302-‐9618
Office
905-‐271-‐6806
39. Email
pitch
to
Dianne
Nice
at
the
Globe
and
Mail
(Relationship)
Email
heading:
A
secure
way
to
protect
the
value
of
your
car
Hi
Dianne,
I
would
like
to
introduce
myself
as
one
of
a
team
of
seven
at
Four
Ways
PR
who
are
working
with
our
client
MyCarisWorthLess.com
to
launch
a
new
product
that
will
be
released
at
the
NAIAS
in
Detroit
on
January
17th
,
2015.
We
have
discovered
that
few
consumers
realize
how
their
finances
are
impacted
until
they
are
involved
in
a
‘no
fault
of
their
own’
type
of
accident.
Each
year
Canadians
lose
$1.2
Billion
in
‘diminished
value’.
While
the
comfort
of
Insurance
takes
care
of
the
repairs
to
our
vehicles
after
an
accident,
even
when
the
repairs
are
complete,
we
are
still
out
of
pocket.
We
generally
discover
that
our
vehicle
is
worth
less
than
a
comparable
vehicle
that
is
accident
free.
There
is
a
currently
a
method
of
recuperating
your
diminished
value,
however,
this
involves
hiring
a
lawyer,
court
costs
and
the
stress
of
taking
the
guilty
party
through
the
system.
MyCarisWorthLess.com
takes
the
stress
out
of
recuperating
your
diminished
value
by
offering
a
protection
plan
purchased
at
point
of
vehicle
purchase,
good
for
five
years,
and
giving
consumers
extra
peace
of
mind.
This
product
supplies
restitution
in
lost
value
within
60
days,
without
the
hassle
of
going
to
legal
and
putting
your
hard
earned
money
back
into
your
pocket.
Dianne,
we
have
spent
some
time
researching
previous
articles
written
by
you
and
feel
that
your
community
approach
to
informing
consumers
about
finances
would
be
most
helpful
for
consumers
on
this
new
product.
I
would
like
to
follow
up
with
a
phone
call
tomorrow
to
discuss
the
product
further
and
respond
to
any
questions
you
may
have.
I
look
forward
to
speaking
with
you.
Kind
Regards
Deborah
Goss
FourWaysPR.com
dgoss@FourWaysPR.com
Mobile
647-‐302-‐9618
Office
905-‐271-‐6806
40.
Phone Pitch:
[General Script]
Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a
potential story/feature for your show – are you familiar with us?
Well let me give you a brief explanation of who we are and what we do.
MyCarIsWorthLess.com is an online protection plan sold through auto
dealerships for vehicle owners to recoup money for diminished value on a no-
fault car accident. Through a simple calculation, the damage repairs are totaled
and instead of going through a long court process to claim fees, our services do
the work for the customer and gets the money back in up to 60 days.
This product, being the first of its kind available to a large consumer market,
would be great to feature on your show. Viraf Baliwalla, who developed
MyCarIsWorthLess.com is doing interviews this month and we’d love to have him
speak with you about this on __(show name)__. May I give you my contact
information to arrange this?
Example
[Modified Script – Relationship Personality]
To: Mohamed Bouchama, AutoShop [TV]
Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how
are you today?
…great, thanks! I’m familiar with your show AutoShop and I’m calling with a
story/product feature idea, are you familiar with us?
MyCarIsWorthLess.com is a brand new service for car owners and new car
buyers. What it is, is a diminished value protection plan sold through dealerships
to new car buyers. The way it works is, with a simple online calculation of the
diminished value, it allows customers to recoup money for diminished value on a
no-fault car accident. The best part is that it’s no hassle for the customer
because the whole complicated process is taken care of by us, with money back
guarantee in 60 days or less. We want to make it really easy but secure and
hassle-free for car-owners. It’s sold just like any add-on feature, such as rust
protection or Sirius radio.
As the first product of it’s kind, this is really valuable information for your
audience and a great topic for the show. I’d love to arrange for an interview on
Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a
moment to further discuss this?
41. E-Pitch:
Example 1
[Modified for Logical Personality]
To: MattGalloway, CBC’s Metro Morning
Subject: [Story Idea] Car owners can now recoup diminished value with
new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt
Galloway]
Hello Matt and Metro Morning,
On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a
potential national consumer news story for Metro Morning. Please consider the
following:
MyCarIsWorthLess.com, a consumer helpline and online diminished value
calculator, is launching a new service called the Diminished Value Protection
Plan across Canada and the U.S.
The protection plan is sold as a prepaid membership based service through auto
dealerships, alongside other standard add-ons (rust protection, etc.). It allows
members to recoup their diminished value after an auto accident.
Founder and serial entrepreneur Viraf Baliwalla has successfully launched the
service in Regina and is now looking forward to its national launch.
As a reporter focusing on national and consumer news, this would be a great
story for your show, and a great product to feature with the auto industry
approaching its peak buying season.
To discuss interview times with Viraf, please contact me at 647-818-9758. For
more information, visit www.mycarisworthless.com.
Media Contact
Michelle Ronchin
Four Ways PR | Media Relations Officer
647-818-9758
michelle@fourwayspr.com
42. Example 2:
[Modified for Action Personality]
To: Jim Kenzie, Kenzie’s Corner [TV]
Subject: [Story Idea] Car owners can get cash from a crash – new service
set to launch from ‘MyCarIsWorthLess.com’
Hi Jim,
I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with
news of a new service for car owners set to launch in Canada and the U.S. – the
Diminished Value Protection Plan is the first of its kind and after its highly
successful Regina launch, it’s only a matter of time before nation-wide
consumers get their hands on it.
Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one
of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star.
MyCarIsWorthLess.com is not only a consumer helpline and online diminished
value calculator, but also a protection plan soon to be available to the consumer
market.
The protection plan is sold as a prepaid membership based service through auto
dealerships, alongside other standard add-ons (rust protection, etc.). It allows
members to recoup their diminished value after an auto accident.
This type of service is very valuable to your audience and makes a highly
engaging topic to cover.
To discuss interview times with Viraf, please contact me at 647-818-9758. For
more information, visit www.mycarisworthless.com.
Media Contact
Michelle Ronchin
Four Ways PR | Media Relations Officer
647-818-9758
michelle@fourwayspr.com
43.
Phone Pitch:
[General Script]
Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a
potential story/feature for your show – are you familiar with us?
Well let me give you a brief explanation of who we are and what we do.
MyCarIsWorthLess.com is an online protection plan sold through auto
dealerships for vehicle owners to recoup money for diminished value on a no-
fault car accident. Through a simple calculation, the damage repairs are totaled
and instead of going through a long court process to claim fees, our services do
the work for the customer and gets the money back in up to 60 days.
This product, being the first of its kind available to a large consumer market,
would be great to feature on your show. Viraf Baliwalla, who developed
MyCarIsWorthLess.com is doing interviews this month and we’d love to have him
speak with you about this on __(show name)__. May I give you my contact
information to arrange this?
Example
[Modified Script – Relationship Personality]
To: Mohamed Bouchama, AutoShop [TV]
Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how
are you today?
…great, thanks! I’m familiar with your show AutoShop and I’m calling with a
story/product feature idea, are you familiar with us?
MyCarIsWorthLess.com is a brand new service for car owners and new car
buyers. What it is, is a diminished value protection plan sold through dealerships
to new car buyers. The way it works is, with a simple online calculation of the
diminished value, it allows customers to recoup money for diminished value on a
no-fault car accident. The best part is that it’s no hassle for the customer
because the whole complicated process is taken care of by us, with money back
guarantee in 60 days or less. We want to make it really easy but secure and
hassle-free for car-owners. It’s sold just like any add-on feature, such as rust
protection or Sirius radio.
As the first product of it’s kind, this is really valuable information for your
audience and a great topic for the show. I’d love to arrange for an interview on
Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a
moment to further discuss this?
44. E-Pitch:
Example 1
[Modified for Logical Personality]
To: MattGalloway, CBC’s Metro Morning
Subject: [Story Idea] Car owners can now recoup diminished value with
new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt
Galloway]
Hello Matt and Metro Morning,
On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a
potential national consumer news story for Metro Morning. Please consider the
following:
MyCarIsWorthLess.com, a consumer helpline and online diminished value
calculator, is launching a new service called the Diminished Value Protection
Plan across Canada and the U.S.
The protection plan is sold as a prepaid membership based service through auto
dealerships, alongside other standard add-ons (rust protection, etc.). It allows
members to recoup their diminished value after an auto accident.
Founder and serial entrepreneur Viraf Baliwalla has successfully launched the
service in Regina and is now looking forward to its national launch.
As a reporter focusing on national and consumer news, this would be a great
story for your show, and a great product to feature with the auto industry
approaching its peak buying season.
To discuss interview times with Viraf, please contact me at 647-818-9758. For
more information, visit www.mycarisworthless.com.
Media Contact
Michelle Ronchin
Four Ways PR | Media Relations Officer
647-818-9758
michelle@fourwayspr.com
45. Example 2:
[Modified for Action Personality]
To: Jim Kenzie, Kenzie’s Corner [TV]
Subject: [Story Idea] Car owners can get cash from a crash – new service
set to launch from ‘MyCarIsWorthLess.com’
Hi Jim,
I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with
news of a new service for car owners set to launch in Canada and the U.S. – the
Diminished Value Protection Plan is the first of its kind and after its highly
successful Regina launch, it’s only a matter of time before nation-wide
consumers get their hands on it.
Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one
of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star.
MyCarIsWorthLess.com is not only a consumer helpline and online diminished
value calculator, but also a protection plan soon to be available to the consumer
market.
The protection plan is sold as a prepaid membership based service through auto
dealerships, alongside other standard add-ons (rust protection, etc.). It allows
members to recoup their diminished value after an auto accident.
This type of service is very valuable to your audience and makes a highly
engaging topic to cover.
To discuss interview times with Viraf, please contact me at 647-818-9758. For
more information, visit www.mycarisworthless.com.
Media Contact
Michelle Ronchin
Four Ways PR | Media Relations Officer
647-818-9758
michelle@fourwayspr.com
46. Automotive Journalist Priority List
PRINT JOURNALISTS
CANADA U.S.
NAME PUBLICATION TYPE NAME PUBLICATION TYPE
Dianne Nice Globe and Mail Relationship Jenna Fryer Associated Press Logical
Alan
Shanoff
Toronto Star Action Jessica
Anderson
Kiplinger’s Relationship
Denis
Duquet
Canadian Press Action Kirk Bell Chicago Tribune /
NY Daily News
Organized
Jim Henry Freelance Organized/
Logical
Jim Mccraw NY Times & 4
Others
Relationship
ONLINE / WEB JOURNALISTS
CANADA U.S.
NAME SITE TYPE NAME SITE TYPE
Dan Heyman Autofocus.ca Organized Steve Siler Silerroad
Productions
Action
Lesley
Wimbush
Driving.ca Logical Alex
Nishimoto
motortrend.com Relationship
Peter
Bleakney
Wheels.ca Organized Jonathan
Ramsey
Autoblog.com Action
Michael Clark Autofocus.ca Relationship David
Thomas
Cars.com Logical
BROADCAST JOURNALISTS
CANADA U.S.
NAME SHOW TYPE NAME SHOW TYPE
Zack Spencer
Driving
Television
[Global TV],
Driving with
Sack spencer
[Radio]
Logical
Jean Chatzky Money
Matters
[Retirement
Living], NBC
Today Show
Logical/
Organized
Jim Kenzie Motoring TV
[TSN],
Action Michael Corn Good Morning
America
Action
Mohamed
Bouchama
Auto Shop
[CP24]
Relationship Don Nash Today Show Organized
Matt Galloway Metro Morning
[CBC Radio]
Logical Melissa
Francis
Fox Business
Money
Organized
47. FOR IMMEDIATE RELEASE
MyCarIsWorthLess.com ANNOUNCES EXCLUSIVE PROTECTION FOR
YOUR CAR IN A NOT AT FAULT ACCIDENT AT THE NORTH AMERICAN
INTERNATINAL AUTOSHOW
Detroit, January 17, 2015
Many North Americans are not unaware that insurance companies, in case of
a not at fault accident, only cover the repairs but not the diminished value. In
order to remediate to this situation, MyCarIsWorthLess.com is proud to
announce an exclusive protection plan to recoup the value of their vehicle
within 60 days in a not-at-fault accident. MyCarIsWorthLess.com today
introduced a secure way to protect the value of your car across Canada.
“Being involved in a car accident is never a fun experience. In fact, several
Canadians have to pay up to the value of the damages of their car without
receiving any form of compensation, although they weren’t at fault.” – Viraf
Baliwalla, Serial Entrepreneur
Every year, North Americans lose over $1.2 billion in diminished value
through not-at-fault accidents.
Many families end up absorbing the cost.
With that in mind, MyCarIsWorthLess.com offers this exclusive protection
plan. It is designed to recoup the diminished value of your car from the at-fault
party up to a value of $5,000.
About MyCarIsWorthLess.com
MyCarIsWorthLess.com is the first company in Canada offering a
diminished value protection plan. It is available through a prepaid membership
based service. It will also be offer in a near future via authorized auto dealers.
This diminished value is also available in three states in the USA – Alabama,
Georgia and North Carolina.
48. MyCarIsWorthLess.com will uphold its promise to recoup the value of the
car in a not-at-fault accident up to $5,000 within 60 days. This will avoid the
entire possible outcome from costly legal implications.
MyCarIsWorthLess.com is the easiest and fastest way to get your
compensation after an accident.
Contact
For all media inquiries including request for interviews with Viraf Baliwalla,
please contact
Sebastien Dorelas, Media Relations
Four Ways PR
3199 Lakeshore boulevard west, Building F, Room 202
Office: (416) 867-1234
Fax: (416) 867-3553
Four Ways PR
3199 Lakeshore boulevard west, Building F, Room 202
Office: (416) 867-1234
Fax: (416) 867-3553