Outdoor PSA presentation for the American Academy of Orthopaedic Surgeons

1. Out-of-Home PSA Overview
 Purpose
To demonstrate what patient determination and advanced orthopaedic
surgery can do to help people lead fulfilling and productive lives, the
American Academy of Orthopaedic Surgeons produced five different
out-of-home posters showing how people rebounded from serious
injuries. They were created by August/Lang & Husak of Bethesda,
Maryland and distributed by Goodwill Communications to airports,
shopping malls and transit companies.
 Results
 The number of total posters displayed: 351
 The number of venues where they were displayed: 153
 The total Gross Impressions for the campaign: 373 million
 The total value for the campaign was $815,502 or an ROI of
23 to 1.

2. 2013 Out of Home Placements
Presented by:
Goodwill Communications, Inc.
for the
American Academy of Orthopaedic Surgeons

3. Airport Dioramas
 12 airports
 Number of posters: 68
 Value: $501,850
 Impressions: 76 million

4. Atlanta-Hartsfield
 Busiest airport in the world
 95 million annual passengers
 5 posters - four jumbo and 1 regular

5. Atlanta-Hartsfield
 Jumbo in front of train

6. Atlanta-Hartsfield
 Jumbo in front of train

7. Atlanta-Hartsfield
 Regular diorama walkway to train

8. Atlanta-Hartsfield
 Jumbo diorama walkway to gate

9. Atlanta-Hartsfield
 Jumbo diorama adjacent to Courtesy Center

10. Chicago O-Hare
 Second busiest airport in the world
 80 million annual passengers
 11 posters
 Regular dioramas

11. Chicago O-Hare
 Gate H17 American Airlines Terminal

12. Chicago O-Hare
 Regular diorama under flight directory

13. Chicago O-Hare
 Regular diorama top of escalator

14. Chicago O-Hare
 Regular dioramas airport exit

15. Chicago O-Hare
 Regular diorama main terminal

16. Chicago O-Hare
 Diorama outside international reception

17. Chicago O-Hare
 Diorama main terminal

18. Chicago O-Hare
 Diorama main terminal

19. Chicago O-Hare
 Diorama gate waiting area

20. Chicago O-Hare
 Diorama main terminal

21. Chicago O-Hare
 Diorama departure waiting area

22. Minneapolis-St. Paul
 Largest and busiest airport in the six-state
upper Midwest region
 33 million annual passengers
 2 posters

23. Minneapolis-St. Paul
 Jumbo diorama main terminal

24. New York LaGuardiaNew York LaGuardia
 Second busiest airport in New York
 24 million annual passengers
 12 posters

25. New York LaGuardia
 Dioramas main terminal

26. New York LaGuardia
 Dioramas main terminal

27. New York LaGuardia
 Dioramas main terminal

28. Airports No Photos

30. Madison, Wisconsin
 Second largest city in the state
 2 outdoor posters in 4 locations
 Eyes On Impressions: 234,370

31. Transit Media
 Chicago & Boston
 Third & 10th DMAs
 Number of posters: 80
 Value: $91,477
 Gross Impressions: 18 million

32. Chicago
 Third largest city in the U.S.
 Population: 10 million (metro area)
 45 street furniture posters
 Total Gross Impressions: 12.1 million

33. Chicago Street Furniture

34. Chicago Street Furniture

35. Chicago Street Furniture

36. Chicago Street Furniture

37. Chicago Street Furniture

38. Chicago Street Furniture

39. Chicago Street Furniture

40. Chicago Street Furniture

41. Chicago Street Furniture

42. Chicago Street Furniture

43. Chicago Street Furniture

44. Boston
 Tenth largest city in the U.S.
 Population: 4.5 million (metro area)
 25 street furniture posters
 Total Gross Impressions: 3.9 million

45. Boston Street Furniture

46. Boston Street Furniture

47. Boston Street Furniture

48. Boston Street Furniture

49. Boston Street Furniture

50. Shopping Centers
 61 malls
 56 malls in top 20 DMAs
 Number of posters: 200
 Value: $222,175
 Gross Impressions: 279 million

51. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Beverly Center
 Suburb of Los Angeles
 Number of posters: 4
 Gross Impressions: 4.3 million*

52. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Biltmore Fashion Park
 Suburb of Phoenix, AZ
 Number of posters: 3
 Gross Impressions: 1.8 million*

53. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Brandon Town Center
 East of Tampa FL
 Number of posters: 4
 Gross Impressions:4.7 million*

54. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Cherry Creek MallCherry Creek Mall
 Denver, Colorado
 Number of posters: 4
 Gross Impressions: 5.3 million*

55. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Century City Mall
 Suburb of Los Angeles
 Number of posters: 3
 Gross Impressions:4.4 million*

56. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Citrus Park Center
 Tampa, Florida
 Number of posters: 3
 Gross Impressions: 3 million*

57. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Dallas Galleria Mall
 Dallas, Texas
 Number of posters: 4
 Gross Impressions: 5.7 million*

58. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
 Miami, Florida
 Number of posters: 4
 Gross Impressions: 6.4 million*

59. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Embarcadero Center
 San Francisco, CA
 Number of posters: 3
 Gross Impressions: 3.3 million*

60. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Fair Oaks Mall
 Suburb of Washington, DC
 Number of posters: 4
 Gross Impressions: 6.2 million*

61. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Fox Valley Shopping Mall
 Suburb of Chicago, IL
 Number of posters: 4
 Gross Impressions: 3.9 million*

62. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Fair Lane Town Center
 Suburb of Detroit, MI
 Number of posters: 3
 Gross Impressions: 3 million*

63. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Roseville Galleria
 Suburb of Sacramento, CA
 Number of posters: 1
 Gross Impressions: 3.3 million*

64. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Hawthorne Mall
 Suburb of Chicago, IL
 Number of posters: 4
 Gross Impressions: 3 million*

65. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Exton Mall
Exton Mall
 Suburb of Philadelphia, PA
 Number of posters: 5
 Gross Impressions: 2.6 million*

66. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
International Plaza
 Tampa, FL
 Number of posters: 3
 Gross Impressions: 4.7 million*

67. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Stonecrest Mall
 Suburb of Atlanta, GA
 Number of posters: 3
 Gross Impressions: 3.7 million*

68. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Columbia Mall
 Suburb of Washington, DC
 Number of posters: 4
 Gross Impressions: 2.7 million*

69. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Main Place Mall
 Santa Ana, CA
 Number of posters: 4
 Gross Impressions: 5.3 million*

70. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Oak Brook Shopping Center
 Suburb of Chicago, IL
 Number of posters: 4
 Gross Impressions: 8.8 million*

71. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
North Star Mall
 San Antonio, TX
 Number of posters: 3
 Gross Impressions: 4.8 million*

72. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Old Orchard Shopping Center
 Suburb of Chicago, IL
 Number of posters: 4
 Gross Impressions: 4.4 million*

73. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Sawgrass Mall
 Suburb of Fort Lauderdale, FL
 Number of posters: 4
 Gross Impressions: 6.4 million*

74. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
San Francisco Centre
 San Francisco, CA
 Number of posters: 3
 Gross Impressions: 4.7 million*

75. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Stamford Town Center
 Stamford, CT
 Number of posters: 3
 Gross Impressions: 3.1 million*

76. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Sun Valley Mall
 Suburb of San Francisco, CA
 Number of posters: 3
 Gross Impressions: 3.9 million*

77. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Twelve Oaks Mall
 Detroit, MI
 Number of posters: 3
 Gross Impressions: 4.1 million*

78. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Tysons Corner Center
 Suburb of Washington, DC
 Number of posters: 3
 Gross Impressions: 7.1 million*

79. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Water Tower Place
 Chicago, IL
 Number of posters: 3
 Gross Impressions: 6.7 million*

80. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Wellington Green Mall
 Wellington, FL
 Number of posters: 3
 Gross Impressions: 2.9 million*

81. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Willowbend Mall
 Suburb of Dallas, TX
 Number of posters: 3
 Gross Impressions: 4.7 million*

82. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Woodfield Mall
Woodfield Mall
 Suburb of Chicago, IL
 Number of posters: 3
 Gross Impressions: 8 million*

83. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Woodlands Plaza
 Grand Rapids, MI
 Number of posters: 3
 Gross Impressions: 3.3 million*

84. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Westfarms Mall
 Farmington, CT
 Number of posters: 3
 Gross Impressions: 5.7 million*

85. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Short Hills, NJ
 Suburb of Newark & New York City
 Number of posters: 3
 Gross Impressions: 4.1 million*