The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]Lissa Duty
Lissa Duty, Brand Development Manger at Advice Interactive Group in McKinney, Texas presents to a group of SMBs on How To Create a A Social Media Strategy, Create Social Media Content and Influence the Influencers in this presentation on September 22, 2015.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]Lissa Duty
Lissa Duty, Brand Development Manger at Advice Interactive Group in McKinney, Texas presents to a group of SMBs on How To Create a A Social Media Strategy, Create Social Media Content and Influence the Influencers in this presentation on September 22, 2015.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
Twitter Basics presentation for Washington Women in Public Relations (WWPR) on August, 27, 2009 by Debbie Friez, vice president, BurrellesLuce and vice president, WWPR. Description of Twitter, how to sign-up for Twitter, and basic how-to's.
7 Steps to Building a Social Media Training ProgramKrista Neher
This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.
Caitlin Krulikowski presented this at ESOMAR 2013 in Boston. Results are based on a probability-based paper survey of American youth. Find out what youth think about and do on Pinterest... See Caitlin's blog post about this presentation here: http://www.forsmarshgroup.com/index.php/blog/post/esomar-pinterest-preview
How to Create a Content Strategy for Your Employee Advocacy PlatformSprout Social
How to leverage content and employee advocates to improve internal communications and also gain thousands, if not millions, of free, trusted impressions.
Andrew will share with you a 10 step architecture to building a successful social media strategy. Andrew will pull from real client case studies tbk Creative has been involved in to help you draw your own parallels on how social media can apply to your non-profit. Last, Andrew will discuss all the facets of digital (social media, websites, email marketing) and how you can create cohesion across all these platforms to drive maximum brand awareness and donor dollars for your cause.
Social Media in Higher Education Roundtable DiscussionSprout Social
Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.
That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:
-How to choose the best social networks
-How to structure a university account
-How to find amazing content to share
-How to prove the value of social media
-Their best tips, tricks & tools
Heather Whaling, President of Geben Communication, presented PR 2.0: Why Social Media is a Must with Heather Whaling for SMCColumbus on October 29, 2012.
#SMWKND 2015: Facebook Hacks in 45 MinutesMatthew Knell
A Facebook hacks for journalists presentation by Matthew Knell, VP of Social Media and Community Strategy, about.com and Delia Paunescu, Audience Engagement Editor for Newsday and amNewYork
10 ways to grow organic reach, engagement and audience growth on FacebookLiz Weston
Additional resources, videos and links can be found at: http://tiny.cc/HBW-February-2015
Additional content relating to this presentation will be shared via our newsletter - sign up for free updates at: http://westoncomms.com/free-updates/
Growing organic reach, engagement and audience growth on Facebook is an ongoing and for many, feels like an increasingly uphill challenge with few rewards.
In this presentation Liz Weston shares her Facebook knowledge and experience with 10 ways in which business owners, marketeers and anyone with an interest in social media can help their business succeed online. Whilst the content here refers to #Facebook - it really does apply to all platforms, so have a go at applying it wherever you can.
Liz Weston is the Founder of Weston Communications. You'll find us at www.westoncomms.com - growing online communities for businesses and brands who want to engage with their customer audiences.
Location: Cambridge, United Kingdom
Date: February 2015.
#Facebook #Social #SocialMedia #Communications
Twitter Basics presentation for Washington Women in Public Relations (WWPR) on August, 27, 2009 by Debbie Friez, vice president, BurrellesLuce and vice president, WWPR. Description of Twitter, how to sign-up for Twitter, and basic how-to's.
7 Steps to Building a Social Media Training ProgramKrista Neher
This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.
Caitlin Krulikowski presented this at ESOMAR 2013 in Boston. Results are based on a probability-based paper survey of American youth. Find out what youth think about and do on Pinterest... See Caitlin's blog post about this presentation here: http://www.forsmarshgroup.com/index.php/blog/post/esomar-pinterest-preview
How to Create a Content Strategy for Your Employee Advocacy PlatformSprout Social
How to leverage content and employee advocates to improve internal communications and also gain thousands, if not millions, of free, trusted impressions.
Andrew will share with you a 10 step architecture to building a successful social media strategy. Andrew will pull from real client case studies tbk Creative has been involved in to help you draw your own parallels on how social media can apply to your non-profit. Last, Andrew will discuss all the facets of digital (social media, websites, email marketing) and how you can create cohesion across all these platforms to drive maximum brand awareness and donor dollars for your cause.
Social Media in Higher Education Roundtable DiscussionSprout Social
Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.
That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:
-How to choose the best social networks
-How to structure a university account
-How to find amazing content to share
-How to prove the value of social media
-Their best tips, tricks & tools
Heather Whaling, President of Geben Communication, presented PR 2.0: Why Social Media is a Must with Heather Whaling for SMCColumbus on October 29, 2012.
#SMWKND 2015: Facebook Hacks in 45 MinutesMatthew Knell
A Facebook hacks for journalists presentation by Matthew Knell, VP of Social Media and Community Strategy, about.com and Delia Paunescu, Audience Engagement Editor for Newsday and amNewYork
10 ways to grow organic reach, engagement and audience growth on FacebookLiz Weston
Additional resources, videos and links can be found at: http://tiny.cc/HBW-February-2015
Additional content relating to this presentation will be shared via our newsletter - sign up for free updates at: http://westoncomms.com/free-updates/
Growing organic reach, engagement and audience growth on Facebook is an ongoing and for many, feels like an increasingly uphill challenge with few rewards.
In this presentation Liz Weston shares her Facebook knowledge and experience with 10 ways in which business owners, marketeers and anyone with an interest in social media can help their business succeed online. Whilst the content here refers to #Facebook - it really does apply to all platforms, so have a go at applying it wherever you can.
Liz Weston is the Founder of Weston Communications. You'll find us at www.westoncomms.com - growing online communities for businesses and brands who want to engage with their customer audiences.
Location: Cambridge, United Kingdom
Date: February 2015.
#Facebook #Social #SocialMedia #Communications
Comunicación realizada en el Encuentro Transfronterizo de Profesionales de Museos celebrado en Sevilla en noviembre de 2016. Reflexión sobre el uso de herramientas digitales en espacios museísticos
Charla impartida por Adrián Yánez @AdrianYanezEs en el IES Polígono Sur dentro del marco de las Jornadas de Inserción Laboral celebradas el 17 de diciembre de 2015.
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena
Social Media Strategy Plan for my personal brand: Nathalia Cadena Public Relations
A freelancing public relations specialist with connections and experience in the fashion, culinary, lifestyle, and travel industries.
PUR3622 Social Media Management Project 1
The Process of Social Media: The Target that Doesn’t Stop presented at Big De...Lissa Duty
The Process of Social Media: The Target that Doesn’t Stop
Everyone is looking for a science, a definitive guide on how to achieve success with social media! Social Media is NOT a 1-2-3 success process. Social Media is a never-ending experiment to find what achieve results – the target that doesn’t stop moving. In this presentation, Lissa Duty, will share the essential steps in her 10-point process for creating an effective social media campaign. Be ready to Rinse, Lather and Repeat!
Presentation at Momentum 2016 (presented by Credential and Cumis), OMNI King Edward Hotel, Toronto, ON.
Overview:
– The case for a new social networking strategy
– 3 case studies
– Social networks and social selling
– Practical steps you can take now
– Q & A
"The less your business has changed in the last 30 years the more it's about to change."
October 19, 2016
This is my presentation from the Figaro Digital even on Social Media, 28th July 2009.
The presentation focussed solely on how any business or agency can improve the effectiveness of their Twitter interactions using a variety of tools and some simple rules.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Social media strategy - my personal brandMatthew Clark
Social media strategy for my personal brand on various social media platforms. Focuses on creating and sharing content that relates to digital marketing and related services.
Maximize Demosphere XVII focused on Twitter for non-profits. Basic tips were discussed as were best practices - all focued on non-profit organizations.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
3. Social Media Issue #1
Metrics: CEO/MD don’t care about retweets, Klout score or FB
likes
3
Twitter: @krystianszastok | Web: krystianszastok.co.uk
4. Social Media Issue #2
Lack of good content: Dry content resulting in updates getting
low engagement
4
Twitter: @krystianszastok | Web: krystianszastok.co.uk
5. Social Media Issue #3
Personas and community: Really knowing the audience personas
5
Twitter: @krystianszastok | Web: krystianszastok.co.uk
6. Social Media Issue #4
Conversions: Social Media doesn’t sell/generate leads
6
Twitter: @krystianszastok | Web: krystianszastok.co.uk
9. How to prepare the strategy
1. Deciding on metrics
1. Make sure there are many KPIs and mini conversions
2. Do not just report on total amount of followers
3. Report on reach, exposure and audience growth
http://www.socialmediaexaminer.com/26-tips-to-create-a-strong-social-media-content-strategy/
9
Twitter: @krystianszastok | Web: krystianszastok.co.uk
10. Understanding the audience
Really understand who you market to – social listening.
Then your content will be shared.
http://moz.com/blog/personas-understanding-the-person-behind-the-visit
10
Twitter: @krystianszastok | Web: krystianszastok.co.uk
11. Owned, Earned and Paid media together promote
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
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Twitter: @krystianszastok | Web: krystianszastok.co.uk
12. Visualise the data – turning dry niches wet or
moist. gets excited by tables of dry data – you’re social, make your data social.
Noone
http://krystianszastok.co.uk/how-to-visualise-twitter-data-in-5-minutes-for-f
ree-without-programming-knowledge/
12
Twitter: @krystianszastok | Web: krystianszastok.co.uk
13. Measure the results
Analytics and last touch conversions not enough.
1. Use analytics as a guide
2. Get advanced multi-touch tracking software in place
1. Analytics Multi Channel Funnel
2. Infinity call tracking
3. DoubleClick from Google
No perfect solution currently – watch this space.
13
Twitter: @krystianszastok | Web: krystianszastok.co.uk
15. Big Content Idea
1. Relevant to the audience – will they care?
2. Researched (don’t just think up an idea and create content because you think it’s cool)
3. Multi device – tablet/mobile tested
4. Multi format – ebook into a podcast into a video into an infographic into a pdf into a blog post/series
5. Multi channel
6. Sponsored traffic
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Twitter: @krystianszastok | Web: krystianszastok.co.uk
16. Big Content Idea – first idea usually fails
1.
It’s okay to fail
2.
Learn what went wrong
- Get more feedback
- Rework the strategy
- Present the learnings to the client
- Get up, dust off, make another piece of content. If first idea succeeds – again, take the learnings and make 5 even
better ideas! Don’t be a one trick pony.
16
Twitter: @krystianszastok | Web: krystianszastok.co.uk
17. Big Content Idea - Examples
Game of Thrones snowflake patterns –
http://www.kryshiggins.com/free-game-of-thrones-inspired-snowflake-patterns/
17
Twitter: @krystianszastok | Web: krystianszastok.co.uk
18. Big Content Idea - Examples
Slim your wallet - http://bellroy.com/pages/slim-your-wallet/
18
Twitter: @krystianszastok | Web: krystianszastok.co.uk
19. Big Content Idea - Examples
Desirable Body - http://www.desirablebody.co.uk/hero/
19
Twitter: @krystianszastok | Web: krystianszastok.co.uk
21. Community building
Your community is your repeat audience – is your return visitor – is the future customer.
Remarket to them, email them, groom them and they’ll be your brand advocates.
http://mackwebsolutions.com/guide-to-building-online-communities/
21
Twitter: @krystianszastok | Web: krystianszastok.co.uk
22. The end – credits for memes
Credits:
http://www.searchenginejournal.com/seach-meme-monday/47271/
http://siliconrepublic.com/careers/item/33553-career-memes-of-the-week-s
http://shaneatkins.co.uk/2013/03/09/17-social-media-memes-that-will-make-you-lol/
http://makeameme.org/meme/WANNA-TAKE-A-culhxu
http://momentumbooks.com.au/blog_tag/data/
22
Twitter: @krystianszastok | Web: krystianszastok.co.uk
23. Visit www.jellyfish.co.uk
Follow me at
twitter.com/krystianszastok
Or visit my website
krystianszastok.co.uk
www.jellyfish.co.uk
www.krystianszastok.co.uk
