Why Impact Matters - Understanding Impact
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Why voluntary organisations need to demonstrate their impact - a few thoughts on why impact matters more than ever with some exampels of charities that I think are good.
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Why Impact Matters - Understanding Impact
- 1. Why Impact matters Karl Wilding, NCVO November 2013
- 2. 'If I am scuppered I'm leaving you £1,000 to do some of the things we talked about.' Edward Vivian Birchall
- 3. What is Impact? • Impact is overall change we seek to achieve. • What we do – our outputs – designed to deliver impact. • Impact significantly bigger and more important than evaluating, or monitoring, or measuring.
- 4. Definitions • Impact – broad or longer-term effects of project or organisation’s work. • Outcomes – intermediary changes, designed to achieve overall impact. • Experiences – how people feel while being involved in your services. • Outputs – your services, projects, work activities … these are not impacts, they’re designed to achieve them.
- 5. The brave new world of doing good
- 6. 6
- 11. Changing attitudes: donors, buyers or investors?
- 13. Commissioners are also looking for impact
- 14. What works & evidence
- 16. Impact increasingly will be about engagement…
- 17. And finally: some examples, big and small…
- 24. The people behind these initiatives know far more about impact than me http://www.ncvo.org.uk/practical-support http://inspiringimpact.org/ But if you want to stay in touch… Twitter: @karlwilding Blog: http://blogs.ncvo.org.uk/author/karl-wilding/
Editor's Notes
- NCVO started in 1919 as the National Council of Social Services thanks to a £1,000 legacy from Edward Vivian Birchall who died at the Somme in France in 1916 on his 32nd birthday. Impact is a long term thing… Chairman Mao’s quote re the impact of the French Revolution: it’s too early to tell… http://vinaylal.wordpress.com/tag/mao-on-the-french-revolution/
- Impact is the difference you make. A way of thinking. Embodied in strategy, embraced by leadership. Achieving impact: why a voluntary organisation exists!
- People want to do good. They don’t care in which sector they do it. So for the time precious, the cash poor, the outcome is the same: if they don’t think that we are using their resource to make the biggest impact, we wont be in the business of doing good. Note this is a relative proposition, not an absolute. It’s no longer good enough to say we do good in the voluntary sector.
- Why we need to get better at impact: media scrutiny
- www.flickr.com/photos/23950335@N07/5506637899/ Why we need to get better at impact: more regulation
- Why we need to get better at impact: more measurement. More data. Though I want to be clear that demonstrating impact isnt a synonym for measurement Goodheart’s law is very important: http://en.wikipedia.org/wiki/Goodhart's_law
- Giving as an investment (which requires a return) Philanthrocapitalism Impact investing Blended Value Habits/culture of equity analysis Scaling, metrics And financial tools SIBs, loans (patient capital, microfinance)
- In an age of austerity we need to better understand what provides absolute – and relative – value for money. It’s all part of the impact equation.
- We need to start thinking about theories of change, and log frames: in other words, what’s the relationship between the changes we see in the world and the inputs that we are using…or asking for. Input: Pie mix Output: Pies made (100 pies made etc), pies sold (Number pies sold, year on year) Outcome: More pies consumed (Customer surveys etc.), customer satisfied (repeat business, surveys, interviews etc.). Impact: Obesity etc. (NHS Statistics – analysed pie eating Vs. non-pie eating, randomised testing, control groups etc.).
- We can do all the assessment in the world…but we still need to communicate our impact. And in a world where networks are the new organisation what we really want is our networks to communicate our impact, not us. Have a look at Beth’s Blog for some tips: http://www.bethkanter.org/