SaaStock 2019 - henrique aragao

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Gone are the days of Sales and Marketing building their own tech fiefdoms. In this session you’ll learn how and why to take a holistic approach to the technology that powers your revenue engine. What do you need when you’re starting? What is the next investment as you expand beyond $10M? How do you build teams and infrastructure to scale beyond $100M? Sydney Sloan will share examples of tech stacks, best practices, and org designs from successful companies at different growth stages.

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The secret to successful Account-Based Marketing (ABM) isn’t so secret: start with quality data, add the right orchestration and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. Learn how to build a powerful and effective account-based strategy and what it takes to move from theory to successful practice, through real-life stories of implementing ABM at high growth organizations.

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In a world full of endless software innovations and limitless competition, getting your software into the hands of new users and growing revenues can be a monumental challenge. ClickUp, the all-in-one productivity platform, was built to take on the hyper-competitive project management and collaborative work industry, and has not only carved out a niche for itself but has actually taken market share from some of the biggest companies in the world. One of the key drivers of ClickUp's growth from $4M to $70M ARR in two years has been its combination of product-led growth and organic marketing. In this presentation, ClickUp's VP of Operations, Aaron Cort, will share how ClickUp's focus on building foundational product-led growth and organic marketing efforts combined with strategic paid marketing attribution and brand-building with out-of-home advertising, enabled the company to take on one of the most competitive SaaS markets in the world to win (and is just getting started)!

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As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception? Watch AnyRoad presenters Lauren Snyder and Tasha Campbell, with special guests from Sierra Nevada Brewing Company and Bardstown Bourbon Company, to learn about the universal metric that measures the impact of experiences: Brand Conversion.

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Social media has emerged as a powerful tool for brand building and customer engagement. Still, its impact can often be measured in a standard Google Analytics 4 report. At v9digital.com, a leading social media marketing company based in Denver, CO, we have witnessed firsthand how social media can create incredible opportunities for ourselves and our clients. Our expertise lies in uncovering the hidden value of social media that extends beyond the realms of Google Analytics reports and CRM systems. In today's digital landscape, it is essential to recognize the diverse ways in which social media contributes to overall brand success. Consider the following scenarios: Establishing Expertise: Active and thriving social channels act as a showcase for our expertise in various industries. Prospects are more likely to reach out to us when they see the depth of knowledge and thought leadership we demonstrate through our social media presence. Lead Generation: Social media platforms have become a fertile ground for lead generation. We have witnessed significant leads generated through direct messages on platforms like Facebook. Such success stories highlight the untapped potential of social media as a lead-generation channel. Amplifying Brand Visibility: Companies prioritizing social media marketing often experience spikes in brand searches. By consistently engaging with their audience, businesses can increase their brand visibility and generate more organic searches, effectively driving traffic to their website. Unlocking Business Opportunities: A growing and engaged social media following can open doors to significant business opportunities. Companies have secured key distribution deals and forged valuable partnerships thanks to the influence and reach of their social media presence. Boosting Organic Rankings: Sharing content on social media not only increases its visibility but also leads to valuable backlinks. These backlinks are crucial in enhancing organic rankings and driving website traffic, ultimately contributing to overall digital success. Collaboration and Speaking Engagements: Social media platforms have become a gateway to collaboration and speaking opportunities. We have received partnership proposals and speaking event requests directly through social media direct messages, highlighting the importance of maintaining an active and engaged social community. If you are questioning the value of social media for your organization, we urge you to look beyond the surface-level channel reports in analytics. To truly understand the total weight and impact of a growing and engaged social community, it is essential to adopt a comprehensive approach beyond last-click attribution. At v9digital.com, we specialize in harnessing the power of social media to unlock its true potential and drive measurable results for our clients. Join us in uncovering the hidden value of social media and reaping the benefits it has to offer.

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Our research shows that becoming easier to do business is perhaps the single most important thing that organizations need to work on to create value not only for their customers but also for their own business. Reducing customer effort can reduce costs by 37% and induce customers to spend 88% more. Tune in to this webinar and learn about how you can measure the "Ease of Doing Business" and customer effort.

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A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers. • 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago. • 40 percent consider account-based marketing to be a high priority. About LeanData Inc. We’re passionate about simplifying the B2B sales process. Our lead management software is specifically built for account-based marketing and target account selling strategies. LeanData customers like Marketo, DoubleDutch, and Act-On Software are seeing increased conversion rates to Sales Qualified Leads (SQLs) and greater sales productivity.

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In this eBook, we have tried to answer questions like... What are some of the new obstacles faced by other sales teams especially after the pandemic and what can you learn from it? How has the buying process changed in light of COVID-19? How can sales teams continue to have meaningful conversations? Is it ok to be cold-calling or emailing prospects right now? What type of messaging should be used in cold outreach to build relationships without pissing off your prospects? What can sales, success & marketing teams do together in this time? With layoffs dominating your team’s LI feed, how do you continue to motivate your sales reps?

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On Friday, August 24th, Sangram Vajre presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre Session Description While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.

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Two of the most-talked about topics in marketing & sales are Predictive Analytics and Account Based Everything. Using one is great, but using both together is even better and creates a multiplier on the gains returned from both strategies. • Hear not only the tactics, but real-world examples on how to execute on the following strategies: • Account Selection (prioritizing) • Finding New Accounts (using look-alike strategies) • Activation & campaign execution • Measurement

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