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Prototype and TEST
PROBLEM STATEMENT!
Stakeholder: a 22-year old Public Relations graduate , a talkative, organized and
reliable person.
The graduate needs a way of tackling with the drawbacks of his current
employment status because of the shortcomings he faces after having to choose
a random job to support himself through university and being faced with the lack
of flexibility of certain companies.
Top three ideas:
Most practical idea:
1.Get a list of the
companies that
interest you and try to
get in touch with their
HR manager.
Most disruptive idea:
23.Use your invisible cape and attend a
managers/HR department meeting to
find out what they are looking for.
The award for the favorite
idea goes to…….
25.Look for life coaches that
could guide your transition.
Prototype 1 (based on
favorite idea 25 )
Tested by the stakeholder
and his roommate.
Budget  how
much it would
cost to hire a life
coach
Selection  how
do you find the
best options
Place of
residence
availability of life
coaches
I was able to observe first hand the stakeholder and his roommate testing the
prototype. Coming from different sized cities they each made a series of calls
to professionals in their home cities to understand the coordinates given :
availability, selection, budget.
What worked:
1.The prototype put things into
perspective for the stakeholder, making
him understand the practical necessities
behind the initial idea.
2. In his conversations he established a
connection with a few of the life coaches
and realized the potential of this
solution in helping his transition.
What could be improved:
1.Planning: set the budget, decide on the
logistical aspect ( distance home-work-
life coach’s office)
2. Have a couple of initial meetings with
different life coaches to choose the one
you best connect with.
Questions:
How long will the sessions
be and how many should I
take before I can see a
difference?
IDEAS:
Find a partner/friend to attend the sessions
with.
Maybe get a discount for bringing a friend.
Keep an open mind.
Reflections:
What I’ve learned after testing the prototype:
The stakeholder should be at the heart of any solution you
come up with & throughout the entire ideation-prototyping
and testing process, one should always keep in mind his
needs , lifestyle , requirements.
What you would do next if you were to continue working
on the project:
Given the fact that life coaching is a relatively new
profession I would continue the research into its benefits,
reassess the impact it could have on the stakeholder,
organize a series of steps before choosing one and finally
“get down to business”.

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Prototype and test

  • 2. PROBLEM STATEMENT! Stakeholder: a 22-year old Public Relations graduate , a talkative, organized and reliable person. The graduate needs a way of tackling with the drawbacks of his current employment status because of the shortcomings he faces after having to choose a random job to support himself through university and being faced with the lack of flexibility of certain companies.
  • 3. Top three ideas: Most practical idea: 1.Get a list of the companies that interest you and try to get in touch with their HR manager. Most disruptive idea: 23.Use your invisible cape and attend a managers/HR department meeting to find out what they are looking for. The award for the favorite idea goes to……. 25.Look for life coaches that could guide your transition.
  • 4. Prototype 1 (based on favorite idea 25 ) Tested by the stakeholder and his roommate.
  • 5. Budget  how much it would cost to hire a life coach Selection  how do you find the best options Place of residence availability of life coaches
  • 6. I was able to observe first hand the stakeholder and his roommate testing the prototype. Coming from different sized cities they each made a series of calls to professionals in their home cities to understand the coordinates given : availability, selection, budget. What worked: 1.The prototype put things into perspective for the stakeholder, making him understand the practical necessities behind the initial idea. 2. In his conversations he established a connection with a few of the life coaches and realized the potential of this solution in helping his transition. What could be improved: 1.Planning: set the budget, decide on the logistical aspect ( distance home-work- life coach’s office) 2. Have a couple of initial meetings with different life coaches to choose the one you best connect with. Questions: How long will the sessions be and how many should I take before I can see a difference? IDEAS: Find a partner/friend to attend the sessions with. Maybe get a discount for bringing a friend. Keep an open mind.
  • 7. Reflections: What I’ve learned after testing the prototype: The stakeholder should be at the heart of any solution you come up with & throughout the entire ideation-prototyping and testing process, one should always keep in mind his needs , lifestyle , requirements. What you would do next if you were to continue working on the project: Given the fact that life coaching is a relatively new profession I would continue the research into its benefits, reassess the impact it could have on the stakeholder, organize a series of steps before choosing one and finally “get down to business”.