Hpi presentation 0315_share


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learning from the bootcamp on HPI school of design thinking on Mar.7th - 8th

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Hpi presentation 0315_share

  1. 1. d. Camp on HPISchool ofDesign Thinking Raymond Chang 張哲誠 2012.03.15 Copyright Material
  2. 2. Content of report • Intro of HPI School of design thinking • Class Review • Learn from the giants: Interview • Personal feedback • Building creative atmosphere via good environment • Let-go: be a free coaches • Appendix – List of books – Budget – Schedule
  3. 3. Intro of HPI School of design thinking The School of Design Thinking at the Hasso-Plattner-Institute began its program in the winter term of 2007/2008 • Modeled on the famous d. school at Stanford University in California (US) • the one-year program in Design Thinking will enable students to develop particularly user-friendly products and services in multidisciplinary teams. • Students from practically all disciplines, who are in the final phase of their M.A.- level university studies, are eligible to apply for this • Courses start twice a year in April and October.
  4. 4. How to Apply: T-profile + Statement of purpose
  5. 5. For 2012 Basic Track… 350 applicants from 22 different countries 120 students are invited to come for boot-camp interview 80 will be selected for the basic track later on… three month intensive project on design thinking
  6. 6. Outlook of HPI School of design thinking
  7. 7. Class Review- Day One
  8. 8. Timetable of Day One09:00-09:15 get together09:15-10:00 warm up10:00-10:45 d. school intro10:45-10:50 the wallet intro10:50-11:00 interview11:00-11:05 intro: metaphor & prototype11:05-11:20 find metaphor & prototype11:20-12:00 present your prototype12:00-12:45 lunch12:45-13:00 warm-up13:00-13:05 visualize brainstorm rule13:05-13:20 sketch & present it13:20-13:25 Whos life it is13:25-13:45 observe13:45-14:15 present your persona14:15-14:30 break14:30-14:35 the design challenge - mid- day break exp.14:35-15:20 brainstorm topic & ideate15:20-15:50 prototype15:50-16:30 present the prototype16:30-16:45 I like, I wish, how to16:45-17:00 clean-up
  9. 9. Process: Different languageHPI wayUnderstand -> Observe -> Point of View -> Ideate -> Prototype ->TestStanford wayEmpathy -> Define -> Ideate -> Prototype -> Test -> Story-telling
  10. 10. Visualize brainstorming rules (20min)
  11. 11. Use 20+ pictures to observe A day of life of unknown character
  12. 12. Intro of topicHow might we redesign the perfect mid-break experiencefor our persona
  13. 13. What to write in the synthesis (40min)Whose life is it Moving on 10 bug list1. Name & age 1. Daily ritual2. Profession & 2. A source of pleasure Income 3. Strength & weakness3. Country & City 4. Three most frequently (district) dialed phone number4. Period of life 5. Attitude toward technic5. Hobbies and 6. Must-be in the fridge interest6. Looks 7. Favorite drink7. Next big event in 8. Stirred or shaken? his/her life 9. First car8. Next big purchase 10. Foresight9. Brand loyalty10. Dream come true holiday
  14. 14. Brainstorming, prototyping (40min)
  15. 15. Final Presentation (3min)
  16. 16. Book List
  17. 17. Class Review- Day Two
  18. 18. Warm-up: I am a tree
  19. 19. Intro of topicHow might we1. redesign the snack experience in HPI school2. redesign the flat experience in HPI school3. redesign the cloth shopping experience of student
  20. 20. Understand (20min, 90min) Ask In-situ interviews Wheat people say when interviewingTRY- Immersion Look: ObservationParticipatory – design what people X Ethnography, observing what people do
  21. 21. Understand (20min, 90min)New design of empathy map: 360 view on Human experience
  22. 22. Synthesis & POV (10min, 40min) • Intro Synthesis • All start with story-telling • Focus on the main insight that is most intriguing • Agree on procedure • POV is the fuel to generate for your brainstorming section
  23. 23. Synthesis & POV (10min, 40min) Synthesis demo: the result of story-telling
  24. 24. Synthesis & POV (10min, 40min) Synthesis demo: POV generation
  25. 25. Synthesis & POV (10min, 40min)POVUser + Need + InsightHow to choose persona?Find the most intriguing one, among whom his or hercharacter / insight is consistent with what you found
  26. 26. Ideation/ Brainstorm (10min, 45min) • POV is the fuel to generate for your brainstorming section • Encourage us to use post-it rather than white board b/c it is more easy to arrange • Encourage stupidity • Form of Brainstorming Qs: how could we help XXX to YYY
  27. 27. Prototype (10 min, 45min) Example: emergency tunnel Key: let user experience by it self Different prototype on different layers (looks, behaves, work, feel) Example: refrigerator – first in first out Showing to convince their partners Why Prototype Develop ideas Find hidden issues Build common understanding Define the problem Get early and regular feedback
  28. 28. Final presentation (story-telling, 3min each)Activities 40min (to generate stories)Presentation 3min/groupMust-say:1. Names2. Design challenge, POV, needs and insight3. Show your prototype – one small idea that can be tangible, able to experience by user.
  29. 29. Prototype materials
  30. 30. Learn from the giants: Interview
  31. 31. Ulrich WeinbergHead of HPI d. school• Study arts and design at the Academies of Fine Arts in Munich and Berlin• 2005-2007 director of Digital Media Institute DMI at HFF• Since 2005 programme director of EU symposium INSIGHT OUT• Since 2004 Visiting Professor at CUC Communication University of China CUC, Beijing.3/9 Friday 12:15-12:45
  32. 32. International Cooperation of HPI “ From Palo Alto to Beijing, there’s more and more ongoing design thinking activities ”
  33. 33. Moritz Gekeler,Project manager @ HPI d.school• Project manager and for the executive education program• Teacher in one of the Basic Tracks and helps to develop the design challenges with project partners.• PhD in art history and media theory• University of Arts and Design in Karlsruhe• A D-School Alumnus of the class 2008/2009: developed the concept "bring. BUDDY" for DHL.3/9 Friday 12:40-14:00
  34. 34. Julia ButterConsultant at SIT - SystematicInventive Thinking• Freelancer Marketing at DSMC - Dr. Schrick Management Consulting• Working Student - Consulting and Marketing at CNC - Communications and Network Consulting• Working Student - Sales & Marketing at amiando GmbH• Ludwig-Maximilians Universität München• HPI School of Design Thinking (D-School)3/6 Tuesday 9:30-11:30
  35. 35. Personal feedback
  36. 36. Build a creative environment
  37. 37. Build a creative environment
  38. 38. People, people, peopleMultidisciplinary team is really hard to create
  39. 39. Let-go: be a free coaches
  40. 40. Appendix
  41. 41. Book List
  42. 42. Final presentation of Adv. Track projects (DVD)
  43. 43. Prototype materials
  44. 44. Decoration of the public space
  45. 45. Couches, cubes and chairs
  46. 46. Basic Track Classroom
  47. 47. Advanced Track Classroom
  48. 48. Presentation space
  49. 49. Special-made chair and table
  50. 50. Book & prototyping material shelf