The document discusses rising student expectations for their university experience and what students value. Students value high quality learning and teaching, employability opportunities like placements, career guidance, excellent resources, and a friendly campus environment. To develop a great student experience, universities must maintain respect between students and staff, recognize the value of student unions, listen to student views, and deliver supportive services. Universities should also look for ways to improve employability and keep alumni engaged after they graduate. Rising expectations require better information sharing and a focus on continual improvement to maintain high student satisfaction.