Virtual product placement (VPP) uses AI technology to digitally insert brands and products into existing movies, TV shows, and other content. This allows brands to target audiences at scale in a seamless way. VPP is projected to unlock $6.6 billion in revenue for TV and film in 2023, accounting for nearly two-thirds of the US brand integration market. VPP provides advantages over traditional advertising by allowing customized placements and targeting of individual consumers. It also helps content providers monetize their back catalogs of content.
Power BI Report Server Enterprise Architecture, Tools to Publish reports and ...Vishal Pawar
To improve the performance, sustainability, security and scalability of enterprise-grade Power BI implementations with constant velocity, we need to adhere best practices with sloid architecture.
In this session Vishal will go over Power BI Ecosystem with quick Example, Power BI report Server evolution from its inception till date with Architecture for Enterprise PBI RS and usage through various tool available to publish -SSDT SSRS, Power BI Desktop(Optimized Version), Report Builder and mobile report builder and various Best Practices for PBI Report Server.
The presentation discusses the different aspects of Power BI like Power BI for O365, Data Discovery, Data Analysis, Data Visualization & Power Maps, Natural Language Search etc.
Its a business analytics solution presented by Netwoven at the Microsoft Power BI workshop held on Oct 30th at SVC Microsoft, Mountain View.
Power BI (Business Intelligence) is a new and emerging self-service business intelligence and business analytics framework that brings together and enhances a few key Microsoft technologies. Fundamentally, Power BI is considered a premium Office option, because Microsoft licenses it that way. We will answer the following questions:
◾What makes Power BI different from the Microsoft Office I have known for years?
◾What are the major Power BI features in Excel 2013 and 2010?
◾What are the major features for Power BI for Office 365?
◾How can our team license Power BI?
Power BI Desktop | Power BI Tutorial | Power BI Training | EdurekaEdureka!
This Edureka "Power BI Desktop" tutorial will help you to understand what is Power BI Desktop with examples and demo. Below are the topics covered in this tutorial:
1. Why Power BI?
2. What Power BI?
3. Who use Power BI?
4. Flow of Work
5. Power BI Trends
Power BI Report Server Enterprise Architecture, Tools to Publish reports and ...Vishal Pawar
To improve the performance, sustainability, security and scalability of enterprise-grade Power BI implementations with constant velocity, we need to adhere best practices with sloid architecture.
In this session Vishal will go over Power BI Ecosystem with quick Example, Power BI report Server evolution from its inception till date with Architecture for Enterprise PBI RS and usage through various tool available to publish -SSDT SSRS, Power BI Desktop(Optimized Version), Report Builder and mobile report builder and various Best Practices for PBI Report Server.
The presentation discusses the different aspects of Power BI like Power BI for O365, Data Discovery, Data Analysis, Data Visualization & Power Maps, Natural Language Search etc.
Its a business analytics solution presented by Netwoven at the Microsoft Power BI workshop held on Oct 30th at SVC Microsoft, Mountain View.
Power BI (Business Intelligence) is a new and emerging self-service business intelligence and business analytics framework that brings together and enhances a few key Microsoft technologies. Fundamentally, Power BI is considered a premium Office option, because Microsoft licenses it that way. We will answer the following questions:
◾What makes Power BI different from the Microsoft Office I have known for years?
◾What are the major Power BI features in Excel 2013 and 2010?
◾What are the major features for Power BI for Office 365?
◾How can our team license Power BI?
Power BI Desktop | Power BI Tutorial | Power BI Training | EdurekaEdureka!
This Edureka "Power BI Desktop" tutorial will help you to understand what is Power BI Desktop with examples and demo. Below are the topics covered in this tutorial:
1. Why Power BI?
2. What Power BI?
3. Who use Power BI?
4. Flow of Work
5. Power BI Trends
A simplified version of my presentation:
- PowerBI solution architecture
- Key steps to visualize data in PowerBI
- PowerBI Demo
- R in PowerBI
- Custom Visuals
- PowerBI Report Server
- Azure services and Power BI
핵심 미래 분석 기술! 시계열 분석을 활용한 수요예측과 재고관리 최적화 사례 – 김형일 AWS 솔루션즈 아키텍트, 이환기 신세계아이앤씨 A...Amazon Web Services Korea
리테일을 포함한 많은 기업들이 디지털 전환의 핵심 기술로 AI와 머신러닝 활용을 고려하고 있습니다. 본 세션에서는 리테일 비즈니스 최적화를 위한 수요 예측과 재고관리에 시계열 분석을 도입하기 위한 분석도구로 Amazon Forecast와 Amazon SageMaker를 활용하는 방안에 대해 알아보고, 국내 대형유통업체가 AWS 서비스를 활용하여 어떻게 재고를 최적화했는지 성공사례를 공유해 드립니다.
Using AWS IoT for Industrial Applications - AWS Online Tech TalksAmazon Web Services
Learning Objectives:
- Understand how AWS IoT can be used for Industrial Applications including predictive quality, asset condition monitoring, and predictive maintenance
- Know how features of AWS IoT Core such as the rules engine, device shadow, and message broker are used for industrial applications
- Articulate how AWS IoT Analytics supports machine learning
Power BI Full Course | Power BI Tutorial for Beginners | EdurekaEdureka!
YouTube Link: https://youtu.be/3u7MQz1EyPY
** Power BI Training - https://www.edureka.co/power-bi-training **
This Edureka PPT on "Power BI Full Course" will help you understand and learn Power BI in detail. This Power BI Tutorial is ideal for both beginners as well as professionals who want to master up their Power BI concepts.
What is the Power BI and learn the Power BI by self and this presentation contains some use full links which help us at time of developing the Power BI.
Power BI Governance - Access Management, Recommendations and Best PracticesLearning SharePoint
This document outlines permissions management for Power BI Workspace and features of new admin, Member and Contributor Roles. Recommendations and best practices for sharing report are also included. Free to Download.
What Is Power BI? | Introduction To Microsoft Power BI | Power BI Training | ...Edureka!
( Power BI Training - https://www.edureka.co/power-bi-training )
This Edureka "What Is Power BI?" tutorial will help you an introduction to Power BI. This video helps you to learn the following topics:
1. Why Power BI?
2. What Is Power BI?
3. Who Use Power BI?
4. Components Of Power BI
5. Building Blocks Of Power BI
Check out our Power BI Playlist: https://goo.gl/97sJv1
AWS를 활용한 Digital Manufacturing 실현 방법 및 사례 소개 - Douglas Bellin, 월드와이드 제조 솔루션 담...Amazon Web Services Korea
AWS를 활용한 Digital Manufacturing 실현 방법 및 사례 소개
Douglas Bellin, 월드와이드 제조 솔루션 담당 디렉터, AWS
장대기 대리, GS Caltex
제조업의 디지털 혁신을 위해 오퍼레이션 및 고객 데이터 등을 분석하고, 이를 경영 전략에 활용하는 것이 점점 중요해 지고 있습니다. 본 세션에서는 제조업 현장에서 클라우드를 도입하는 다양한 해외 사례를 소개하고, 이의 구현을 위한 아키텍쳐를 소개합니다. 이어 AWS 고객사인 GS Caltex 의 정유 산업에서의 혁신 사례가 소개됩니다.
Frances Jones: "Tableau vs PowerBI"
THE SHOWDOWN! Two of the leading tools for data visualization come head-to-head in this presentation from Frances Jones. Frances is a leading expert and master in displaying quantitative information and has had many years of expertise using both of these tools to wow her clients. Come to hear her perspective on the strengths and weaknesses of both tools, as well as plenty of handy tips that will help you improve your viz skills.
About the Speaker:
Frances is a vivacious lover of data.
Big data consultant by day, data communicator & human behavioral enthusiast by night! She has had many years of experience across many visualization tools and platforms and is constantly pushing the boundaries on what is possible in this space.
A Look Under the Hood – How Amazon.com Uses AWS Services for Analytics at Mas...Amazon Web Services
Amazon’s consumer business continues to grow, and so does the volume of data and the number and complexity of the analytics done in support of the business. In this session, we talk about how Amazon.com uses AWS technologies to build a scalable environment for data and analytics. We look at how Amazon is evolving the world of data warehousing with a combination of a data lake and parallel, scalable compute engines such as Amazon EMR and Amazon Redshift.
[금융사를 위한 AWS Generative AI Day 2023] 4_AWS Generative AI 서비스의 활용 방ᄇ...AWS Korea 금융산업팀
AWS 가 제공하는 생성형 인공지능 서비스를 배우고 활용하는 방법의 소개 및 데모를 진행 합니다. 그리고 자세하게 기업의 내부 데이터를 활용하여 커스터마이징을 할 수 있는 두가지 방법인 1/ 검색증강 생성 (Retrieval Augmented Generation) 아키텍처 구성 및 데모, 2/ 한글 파인 튜닝 아키텍처 설명 및 데모를 진행합니다.
A simplified version of my presentation:
- PowerBI solution architecture
- Key steps to visualize data in PowerBI
- PowerBI Demo
- R in PowerBI
- Custom Visuals
- PowerBI Report Server
- Azure services and Power BI
핵심 미래 분석 기술! 시계열 분석을 활용한 수요예측과 재고관리 최적화 사례 – 김형일 AWS 솔루션즈 아키텍트, 이환기 신세계아이앤씨 A...Amazon Web Services Korea
리테일을 포함한 많은 기업들이 디지털 전환의 핵심 기술로 AI와 머신러닝 활용을 고려하고 있습니다. 본 세션에서는 리테일 비즈니스 최적화를 위한 수요 예측과 재고관리에 시계열 분석을 도입하기 위한 분석도구로 Amazon Forecast와 Amazon SageMaker를 활용하는 방안에 대해 알아보고, 국내 대형유통업체가 AWS 서비스를 활용하여 어떻게 재고를 최적화했는지 성공사례를 공유해 드립니다.
Using AWS IoT for Industrial Applications - AWS Online Tech TalksAmazon Web Services
Learning Objectives:
- Understand how AWS IoT can be used for Industrial Applications including predictive quality, asset condition monitoring, and predictive maintenance
- Know how features of AWS IoT Core such as the rules engine, device shadow, and message broker are used for industrial applications
- Articulate how AWS IoT Analytics supports machine learning
Power BI Full Course | Power BI Tutorial for Beginners | EdurekaEdureka!
YouTube Link: https://youtu.be/3u7MQz1EyPY
** Power BI Training - https://www.edureka.co/power-bi-training **
This Edureka PPT on "Power BI Full Course" will help you understand and learn Power BI in detail. This Power BI Tutorial is ideal for both beginners as well as professionals who want to master up their Power BI concepts.
What is the Power BI and learn the Power BI by self and this presentation contains some use full links which help us at time of developing the Power BI.
Power BI Governance - Access Management, Recommendations and Best PracticesLearning SharePoint
This document outlines permissions management for Power BI Workspace and features of new admin, Member and Contributor Roles. Recommendations and best practices for sharing report are also included. Free to Download.
What Is Power BI? | Introduction To Microsoft Power BI | Power BI Training | ...Edureka!
( Power BI Training - https://www.edureka.co/power-bi-training )
This Edureka "What Is Power BI?" tutorial will help you an introduction to Power BI. This video helps you to learn the following topics:
1. Why Power BI?
2. What Is Power BI?
3. Who Use Power BI?
4. Components Of Power BI
5. Building Blocks Of Power BI
Check out our Power BI Playlist: https://goo.gl/97sJv1
AWS를 활용한 Digital Manufacturing 실현 방법 및 사례 소개 - Douglas Bellin, 월드와이드 제조 솔루션 담...Amazon Web Services Korea
AWS를 활용한 Digital Manufacturing 실현 방법 및 사례 소개
Douglas Bellin, 월드와이드 제조 솔루션 담당 디렉터, AWS
장대기 대리, GS Caltex
제조업의 디지털 혁신을 위해 오퍼레이션 및 고객 데이터 등을 분석하고, 이를 경영 전략에 활용하는 것이 점점 중요해 지고 있습니다. 본 세션에서는 제조업 현장에서 클라우드를 도입하는 다양한 해외 사례를 소개하고, 이의 구현을 위한 아키텍쳐를 소개합니다. 이어 AWS 고객사인 GS Caltex 의 정유 산업에서의 혁신 사례가 소개됩니다.
Frances Jones: "Tableau vs PowerBI"
THE SHOWDOWN! Two of the leading tools for data visualization come head-to-head in this presentation from Frances Jones. Frances is a leading expert and master in displaying quantitative information and has had many years of expertise using both of these tools to wow her clients. Come to hear her perspective on the strengths and weaknesses of both tools, as well as plenty of handy tips that will help you improve your viz skills.
About the Speaker:
Frances is a vivacious lover of data.
Big data consultant by day, data communicator & human behavioral enthusiast by night! She has had many years of experience across many visualization tools and platforms and is constantly pushing the boundaries on what is possible in this space.
A Look Under the Hood – How Amazon.com Uses AWS Services for Analytics at Mas...Amazon Web Services
Amazon’s consumer business continues to grow, and so does the volume of data and the number and complexity of the analytics done in support of the business. In this session, we talk about how Amazon.com uses AWS technologies to build a scalable environment for data and analytics. We look at how Amazon is evolving the world of data warehousing with a combination of a data lake and parallel, scalable compute engines such as Amazon EMR and Amazon Redshift.
[금융사를 위한 AWS Generative AI Day 2023] 4_AWS Generative AI 서비스의 활용 방ᄇ...AWS Korea 금융산업팀
AWS 가 제공하는 생성형 인공지능 서비스를 배우고 활용하는 방법의 소개 및 데모를 진행 합니다. 그리고 자세하게 기업의 내부 데이터를 활용하여 커스터마이징을 할 수 있는 두가지 방법인 1/ 검색증강 생성 (Retrieval Augmented Generation) 아키텍처 구성 및 데모, 2/ 한글 파인 튜닝 아키텍처 설명 및 데모를 진행합니다.
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
eMarketer Report: Digital Video Advertising Best Practices 2017Steve West
This report compiles best practices in digital video advertising from more than two dozen experts in the field, including executives at ad agencies, brand marketers, publishers and ad tech firms. Their insights are grouped into 15 categories that span across areas such as creative approaches, targeting, personalization and methods for beating back the dual threats of ad blocking and fraud.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Brand integration is officially coming of age driven
by the explosive growth of virtual product placement
(VPP). Finding new ways of monetizing content and
creating global brand integration has proven
valuable to brands and networks.
In May 2022, as consumer and technology advances
came to a head, the idea of “in-scene advertising” took
a momentous leap forward.
At that year’s IAB NewFronts, the digital advertising
and content showcase for brands and media buyers,
Amazon Prime and NBC Peacock executives took to
their respective stages to introduce their individual
Virtual Product Placement (VPP) ad formats. The
resulting news coverage was in every major trade
publication.
SETTING THE SCENE
THE IDEA IS AS OLD AS MOVING PICTURES — BUT AI TECHNOLOGY
IS REWRITING THE SCRIPT FOR THE FUTURE OF ADVERTISING
2
3. PRODUCT PLACEMENT REVENUE IN FEATURE FILMS & TV SERIES
VPP sounds simple as a concept. It’s
the digital insertion of a brand’s product or
image into the content instead of waiting
for a commercial break in the movie,
scripted series, or sports event.
New York-based independent
insights researcher Radicle
Insights projects that VPP
could unlock $6.6 billion
across TV and Film in 2023,
accounting for nearly two-
thirds (63%) of the U.S.
brand integration market.
And that’s just the beginning.
3
4. VPP’s value is more than revenue
potential. VPP has a role in the changing
nature of content creation, viewing habits,
and how advertising builds brands and
provides purchase lift. VPP can even
promote more sustainable practices from
Hollywood to Madison Avenue.
More advancements are being made
to the product placement industry in
2023 than in the last hundred-plus years
combined.
4
5. On the surface, VPP is as easy to explain as
conventional product placement. A marketer pays
for their brand’s goods to appear in a film or TV
production in an agreed-upon location for a
specified amount of screen time. With VPP, the
product is inserted at any point after the production
process ends.
For the last 24 years, VPP has primarily been an
experimental complement to product placement.
Historically, brands used VFX technology to place
products in scenes digitally mainly because
commitments needed to be fulfilled. But the
technique is rapidly evolving.
Today, digital and programmatic buying dominates
advertising. VPP is a powerful underutilized tool for
targeting individual consumers and customizing ad
integrations.
WHAT IS VIRTUAL PRODUCT PLACEMENT?
5
6. More and more movie and TV productions are
including plans that leave room to insert products after
production has wrapped. AI software can scan footage
to identify locations for brand and product insertions.
“It is not the actual placement that is exciting. What
is revolutionary is the fact that the new technology
allows brands and networks to do this at scale,”
added Roy Taylor, Chief Executive Officer, and Founder
of Ryff.
6
7. Algorithms can even predict
how well a considered VPP
will perform against a video
stream’s audience.
“We can take any bit
of content and insert a
product into it whether
it finished wrapping five
minutes ago or is 10 years
old,” said Garry Edwards,
Chief Strategy Officer of
Ryff. “Our starting point
is discovering content,
regardless of whether it’s
a major movie release,
a TV show, a televised
sporting event, or a
TikTok.”
7
8. $6.6 BILLION
Projected virtual product
placement spending on TV
and film productions — that’s
63% of the total U.S. product
placement market
(Radicle, October 2022)
61%
61% of marketers pointed to
product placement’s power to
drive deeper engagement with
desired audiences
(Advertiser Perceptions, VAC Report, April
2021)
VPP BY THE NUMBERS
45%
45% of marketers said product
placement humanizes a brand
(Advertiser Perceptions, Video Advertising
Convergence Report, April 2021)
63%
63% of viewers expressed the
urge to purchase a product
when they saw it featured in a
TV show. predicted earnings
(Radicle, October 2022)
8
11. VIRTUAL INTELLIGENT PRODUCT PLACEMENT™
“Our approach to advertising is simple; we insert brands into any
content. And to do that, we use innovative tech that can detect locations,
identify talent, understand audio, derive intent, and recognize emotion.
We call it Virtual Intelligent Product Placement™.”
- Roy Taylor, CEO & Founder, Ryff
11
12. Once ingested into Ryff’s
system, its AI platform scans
thousands of metadata points
for locations where a brand
image can be featured naturally.
It understands both the content
and the context, assessing the
right moment to integrate a
product seamlessly.
12
13. Manual product placement is the
leading cause of continuity errors.
VPP is more seamless and less cumbersome than
conventional product placement and ads can be
tailored to individual demographics.
13
14. VIEWING PATTERNS TAKE
A PERMANENT SHIFT
Even before the pandemic, video
consumption habits were undergoing a
dramatic transformation. Those patterns
have continued.
Nielsen’s January 2023 numbers indicated
heavier TV usage, particularly for sports
and broadcast content. Overall viewing was
up 1.3% over December 2022. Broadcast
content viewing rose 2.1% in January, led
by a 55% jump in live sports watching.
The lockdown period was not a blip in the
rebalancing of streaming, cable, and
broadcast viewing; it was a paradigm shift
in video-watching behavior.
VPP: THE STARS HAVE ALIGNED
14
15. “Television is experiencing a
tsunami of content that we’ve
never seen before,” Ryff’s
Chief Content Officer, Marjolein
Duermeijer, said in response to
the question of “why now?” for
VPP. “TV has ushered in a new
renaissance of creativity. This
is why the industry is looking
for a new way to make money,
especially for the long digital
tail, which is becoming much
more lucrative.”
15
16. VPP AMPLIFIES
TRADITIONAL ADVERTISING
The dynamic, real-time, contextual nature of
VPP can connect context and mindsets
between advertising and an audience,
unlike other formats.
“Virtual product placement is a
strategic addition to a holistic
video ad campaign that allows
advertisers to optimize along
the way,” said Andrew Cole,
Amazon’s product marketing
manager, in a September 2022
blog post. “Marketers can
execute an integration, take
stock of its success within the
scope of their overall strategy,
and calibrate their campaign and
future placements accordingly.”
16
17. VPP BRIDGES THE BRANDING AND
PERFORMANCE MARKETING GAP
Describing the role of VPP as a “fractional
advertising” tool might make these offerings sound
small — quite the opposite. Consider the impact of
generative AI on advertising and marketing. Tech like
ChatGPT and Microsoft’s surprisingly relevant AI-
powered Bing search engine has captured everyone’s
attention with lightning speed.
Highlighting a product in a movie, TV show, short-
form social video, or live sports event delivers
highly engaged audiences. Approaching VPP as
fractional advertising provides marketers
with the ultimate flexibility of product localization,
compliance, and brand safety.
17
18. VPP can inspire a positive reaction
and drive sales when it’s part of the
entertainment because even a subtle
appearance will remind viewers of
something they want.
The value of VPP will continue to grow. Conventional
ad units increasingly experience “banner blindness” as
consumers have grown accustomed to skipping ads.
According to Radicle Insight’s report, content providers’
ability to reach audiences in traditional channels has
steadily declined for two decades. As a result, brands
and ad agencies are not earning the Gross Rating
Points (GRPs) they need from networks. VPP provides
a solution for marketers and media buyers who worry
about wasted ad spending,
18
19. “GRP is important for digital and
mobile marketers to compare and
coordinate linear TV and digital
advertising campaigns. Since VPP
creates new ad inventory from
catalog, it has become a highly
appealing method for TV networks
to deliver GRP for brands and their
agencies,” Ryff CEO and Founder
Roy Taylor says.
In traditional TV ad buying, the agency bets its
brand’s money that a program will hit a specific
CPM (cost-per-thousand) as reflected in rating
points. A “make-good” or reimbursement to the
media buyer is due when a show fails to hit that
benchmark.
ANNUAL REVENUE
OPPORTUNITY
19
20. But what about when a show becomes an
unexpected hit? The first season of Paramount’s
Yellowstone had little brand placement.
“Ryff can go back to season one
of Yellowstone and say to an
advertiser, ‘You’re now in season
three. But we can get you back
into seasons one and two so that
you can reach new people who
are binge-watching and catching
up.’ That additional functionality
is pretty exciting to offer to
advertisers,” explained Taylor.
20
21. Not only does VPP allow for flexible dynamic solutions
and additional revenue opportunities, but it also
creates an important side benefit; it lessens the
carbon footprint of content productions. Green
productions are becoming a heightened priority for the
film and TV industry. In fact, production studios have
publicly committed to reducing the negative
environmental impact of their operations.
“Some studios, like Apple, are setting the
standard as every single one of their productions
must receive our green seal,” said Jay Jasinski,
Managing Director of the Marketing & Campaigns
Environmental Media Association (EMA).
In 2021, major movie productions had a carbon
footprint of over 3,000 metric tons each. The
Environmental Protection Agency (EPA) says that
waste equals more than a regular car driving
7 million miles.
VPP AND SUSTAINABILITY
Traditional product placement is part of the problem. The
cars, computers, and beverage cans used in conventional
product placement could create a small landfill. VPP is a
comparatively eco-friendly choice.
21
22. Virtual Product Placement (VPP) is a rapidly
growing trend in the advertising industry. It is a
cost-effective, flexible, scalable solution for
brands to organically reach their target
audience without compromising their viewing
experience.
Advancements in technology have made VPP
more realistic and seamless, blurring the line
between content and advertising. The
prevalence of streaming TV has also made
VPP more appealing, as viewers are no longer
subjected to traditional commercial breaks.
The advancements in AI and ubiquity of social
media have made VPP a more customizable
and targeted option. Brands can reach specific
demographics and regions, further
enhancing the effectiveness of their advertising
campaigns.
CONCLUSION
22
23. VPP offers a promising opportunity for
brands and networks to reach their
target audience in a cost-effective and
non-intrusive manner. With the right
approach, VPP can help increase brand
awareness and engagement while
enhancing the viewing experience for
audiences.
“To ensure the success of VPP,
product placements should be
seamlessly and authentically
integrated into the content.
It is essential to maintain the
integrity of the content,”
explained, Roy Taylor, Founder
and CEO, Ryff.
23
24. For more information contact info@Ryff.com
Radicle is the only expert-driven research &
insights platform focused exclusively on startups,
new markets, and the innovation economy.
www.radicleinsights.com