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  1. 1. BHUYAN MANAS RANJAN Mobile: 09819316456 ~ E-Mail: manas_bhuyan2001@yahoo.com BUSINESS DEVELOPMENT SPECIALIST Planning ~ Sales & Marketing ~ Client Relationship Management ~ Team Management Employing “get it done” approach that invigorated profits and heightened productivity. Business Development Manager with reputation for resolving stagnant approaches and uncovering hidden solutions ___________________________AN OVERVIEW______________________________ Profit-Driven Senior Sales Leader with over 20 years of experience in Marketing, Business Development, Key Account Management, Channel Management and Team Management majorly in Ethical Pharma Business domain. Currently working with Medley Pharma as General Manager – Marketing / Marketing Head.A keen strategist with expertise in managing entire sales & marketing operations by ensuring optimal utilization of resources; distinction of accomplishing multi-fold revenue increase.Successful in planning as well as organizing customers meeting in India & Abroad (CME / Advisory Group Meeting). Award Winner Manager; attained the business growth and sales expansion in India; career-long history of relocation across globe, accelerating sales through personal and onsite contact. Successful background in building &leading top performing teams focused on exceeding goals in the areas of sales, marketing, and territory development/ management. Proficiency in conceptualizing strategic product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning. Excellent leadership, ownership, negotiation and people management abilities. Awards & Accolades: • AIOCD-AWACS Gold Award for New Introduction of the Year in 2016 • Best Brand Campaign Award in 2012 • Best Brand Campaign Award in 2013 • Second Highest PCPM in Pfizer during 2005 • Regional Topper in Aventis in 2003 ______________________________AREAS OF EXCELLENCE______________________________ Managerial: Knows the Business : Possess demonstrative capability of transforming business Personal Credibility : Use personal credibility to influence outcomes Strategic Contribution : Create new concepts in relation to the people that results in improved performance Skillful Execution : Make things happen, against the odds in a collaborative way Value Champion : Have the courage to challenge counter cultural values & behavior in others Functional: Strategic Business Planning Sales & Marketing PLC Management Revenue Generation Budget &Financial Management Brand Portfolio Management Product Positioning/ Launching Market Intelligence ROI / P&L Accountability Key Account Management Medical Educational Events Team Leadership Domain Expertise:Antibiotics, Respiratory, Neurology, Dermatology & Gastroenterology _______________________________CAREER CONTOUR_______________________________ Since 2016: Medley Pharma as General Manager – Marketing / Marketing Head Key Result Areas: • Orchestrated profit turnaround and strategic exit after board recruitment to boost market share – overcoming challenges, creating & instituting innovative sales &marketing initiatives - Gastro & Primary Care products, thereby wining high-profile contracts with fortune-ranked corporations and expanding distribution network • Mentoring & guiding a team of 7 Brand Managers, 4 Zonal Sales Manager& 17 Regional Sales Managers • Managing complete business operations (Portfolio INR 80 crores) with accountability for profitability; forecasting monthly/ annual sales targets & executing them in given time frame by organisational planning • Planning & implementing sales programs/strategies for brands - Dompan – SR, Xymex& Eva-Q, thereby improving the product awareness in markets by brand building and market development efforts 2015-2016: ZydusCadila as Marketing Manager Key Result Areas: • Strategizing the long term business directions of the region to ensure maximum profitability in line with organisational objectives (business: INR 65 crores); involved in coordinating budgets, forecasts and reports & accordingly effectuating business plans to attain maximum sales and optimum revenue
  2. 2. • Drove strong and sustainable financial gain through leveraging corporate potential, enhancing top-notch marketing solutions and innovative branding strategies • Acquired business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue entailing Portfolio: Gastro – Hepatology / major brands such as SoviHep,DaciHep, Zavinex&RibaHep] • Trained, developed & mentored cross-functional teams i.e. 2 Brand Managers / 56 Field Forces;set higher expectations and initiated individual member accountability Highlights: • Bagged AIOCD-AWACS Gold Award as New Introduction of the Year in 2016 2011-2015: UCB Pharma as Senior Group Product Manager Key Result Areas: • Oversaw overall sales & marketing operations of the division with annual turnover worth INR 108 crores, with total strength of 260 members; achieved increased sales growth across region • Managed therapeutic segment viz. Neuro, Cardio, Derma & ENT products / major brands – Atarax,Nootropil, Xyzaland Keppra Highlights: • Significant contributions towards positioning company as 66th in IPM;grew at 19.5%,a few of its flagship brands such as Atarax, Nootropil&Xyzal holding their leadership position in Hydroxyzine,Piracetam&Levoceterizine market respectively • Instrumental in nurturing the assigned portfolio of INR 42 crores,consolidated the leadership base for Nootropil& Diligan25 • Recognized for professionalism, positive mental attitude, commitment to excellence and demonstrated ability to communicate with Senior Management, Doctors, Medical Fraternity, Associates & Key Customers 2008-2011: German Remedies as Senior Product Manager Key Result Areas: • Managed product management functions for respiratory brands in the therapeutic segments viz. Anti-asthmatics &Allergic Rhinitis and Major Brands - OdimontGroup (INR 10 crores) and AerodilGroup (INR 2 crores) • Increased the brand consumption with healthy bottom line by designing various CRM activities & promotional inputs such as visual aid, scientific communications, literatures, sampling & brand reminders • Devised & implemented pre & post marketing activities for successful launching of new products; planned marketing inputs like private & institutional sales & participate in the advertisement strategies ___________________________PAST EMPLOYMENTS______________________________ 2006-2008: Alkem Lab Ltd. as Product Manager Functioned as Product Manager for major brands such as Amitax (23 crores), Magtum (3 crores) and Clavpod(5 crores); successfully devised innovative promotional strategies for Clavpod&Amitax 1997-2006: Aventis Pharma & Pfizer, Hyderabad as Field Executive _______________________________SCHOLASTICS_______________________________ CSM (Certificate Program in Strategy Management) in 2015 IIM, Kozhikode Masters in Marketing Management (Part Time) in 2002 Pondicherry University Distance Education Masters in Business Administration in 1997 Institute of Professional Studies & Research, Orissa Bachelors in Pharmacy in 1995 Berhampur University,Orissa Professional Trainings: • Brand Management and New Product Launch by ORG, Singapore Faculties IT Skills: Conversant with MS Office (Word, Excel &PowerPoint) and Internet Applications _______________________________PERSONAL SNIPPETS_______________________________ Date of Birth: 20th June, 1973 Communication Address: SreeShrusti, H. No. B/303, Sai Nagar, Ram Mandir Road, KasarVadoli, Ghodbundar Road, Thane –West, Maharashtra, India Marital Status: Married

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