The document discusses rural FMCG and banking services in India. It provides an overview of the FMCG sector in India, including its size and key segments. It also discusses challenges faced by the FMCG industry in rural areas, such as transportation and packaging costs. The document then covers rural consumer durables, noting that 35% of sales come from rural areas. It discusses the evolution of rural banking in India including the establishment of regional rural banks and their functions in providing banking access to rural communities. Challenges in marketing banking services rurally and opportunities for rural banking are also summarized.