Marketing of University program and its importance in the field of education

1. Digital
Initiatives in
Higher
Education
Prof. Raghavendra R
Principal
Dr.NSAM FGC Bengaluru

2. To improve the learning outcomes and improve the access and quality of learning,
Technology offers solutions, in the form of digital education.
National Mission on Education through ICT (NMEICT) is a major initiative of
Ministry of Human Resource Development (MHRD) to infuse digital education
solutions to improve the access to quality contents and also to improve the learning
outcomes.
Even though various initiatives have been taken up under NMEICT programme, the
major currently ongoing initiatives like SWAYAM, SWAYAM Prabha, National
Digital Library (NDL), e-Yantra, FOSSE, Spoken Tutorials, and Virtual Labs are being
implemented by various higher educational institutions
Introduction
.

3. ● Centrally Sponsored Scheme (2009)
● Any time any where mode
● Enhancing the Gross Enrolment Ratio
(GER)
● To raise 5 percent GRE for every 5 years
The three cardinal principles of education policy
Access (ಲಭ್ಯ ತೆ)
Equity (ಸಮಾನತೆ)
Quality (ಗುಣಮಟ್ಟ )

4. Audio and Video E Content

6. Top Digital Initiative in Higher Education
Study Webs of Active Learning for Young Aspiring Minds
Shikshit Bharat Unnat Bharat

7. National Coordinators
NITTTR

8. ABOUT THE PRODUCT
Mercury is the closest
planet to the Sun and the
smallest one in the Solar
System—it’s only a bit
larger than the Moon

9. WRITE HERE YOUR VALUES
● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
● The core values define the company
CORE VALUES

10. MARKET SHARE
To modify this graph, click
on it, follow the link,
change the data and paste
the new graph here
2010
2020
2030

11. CORE CUSTOMER AUDIENCES
75%
Women
25%
Men
25-34
35-44
45-55

12. ● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
COMPETITOR ANALYSIS
STRENGTHS WEAKNESSES

13. MARKET SEGMENTATION
To modify this graph, click on it, follow the
link, change the data and paste the new graph
here
Despite being red,
Mars is a cold place
Mercury is the
smallest of them all
Saturn is the ringed
one. It’s a gas giant
Venus has a
beautiful name, but
it’s hot

14. STRATEGY
STEP 1
Venus has a
beautiful name
STEP 2
Mars is a cold
place
STEP 3
Earth is where
we live on

15. PRODUCT DESCRIPTION
55%
Venus has a beautiful
name and is the second
planet from the Sun
45%
Jupiter is a gas giant
and the biggest planet
in the Solar System

16. PRICING
BASIC
Mars is a cold
place
GET IT
MEDIUM
Venus has a
beautiful name
GET IT
PRO
Saturn is the
ringed planet
GET IT

17. DISTRIBUTION CHANNELS
MANUFACTURER
WHOLESALER RETAILERS
RETAILERS
CONSUMER
CONSUMER
CONSUMER

18. PROMOTION
MULTIMEDIA
Mercury is the closest
planet to the Sun and
also the smallest one
PRESS
Venus has a beautiful
name and is the second
planet from the Sun
MOBILE APP
Neptune is the farthest
planet from the Sun and
the fourth-largest one

19. A PICTURE IS
WORTH A
THOUSAND
WORDS

20. $12,000
Is the total budget for the campaign

21. ADVERTISING CAMPAIGN 1
MULTIMEDIA
GOALS
1. List your goals
2. List your goals
3. List your goals
DESCRIPTION
Venus has a beautiful
name and is the
second planet from the
Sun
$7,500

22. ADVERTISING CAMPAIGN 2
PRINT
FLYERS POSTERS
Venus has a beautiful
name and is the second
planet from the Sun
$3,000 $1,500

23. PR OUTREACH
MEDIA CHANNELS KEY MESSAGES GOALS
Mercury is the closest
planet to the Sun
Venus has a beautiful
name, but it’s hot
TV
SM
JUPITER IS THE
BIGGEST PLANET
MARS IS ACTUALLY A
COLD PLACE

24. BUDGET ALLOCATION
JUPITER MERCURY VENUS
SOCIAL MEDIA $788 $234 $876
PRESS $122 $234 $456
RADIO $567 $338 $488
TV $1,700 $988 $877

25. PREDICTED REACH

26. TIMELINE
PHASE 1
Mercury is the
smallest planet
PHASE 3
Mars is actually a
cold place
PHASE 2
Venus is hotter
than Mercury
PHASE 4
Saturn is the
ringed planet
01 02 03 04

27. INSERT YOUR
MULTIMEDIA CONTENT
You can replace the
image on the screen with
your own work. Just
delete this one, add
yours and center it
properly

28. OUR TEAM
HELENA JAMES
You can replace the
image on the screen
with your own one
JOHN DOE
You can replace the
image on the screen
with your own one

29. CHARACTERISTICS
JUPITER
It’s a gas giant and the
biggest planet
SATURN
Saturn is the ringed one
and a gas giant
NEPTUNE
Neptune is the farthest
planet from the Sun
MERCURY
Mercury is the closest
planet to the Sun
VENUS
Venus has a beautiful
name, but it’s hot
MARS
Despite being red, Mars
is a cold place

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VECTORS:
● Flat university background
● Flat university background
● Flat university concept background
● Flat university concept background
● Flat university concept
● Flat university background
● Colorful university logo collection
with flat design
PHOTOS:
● Portrait of school girl with book in
city
● Charming girl with notebook posing
at camera
● Portrait of schoolboy in front of
school building
● Teenager studying near friends
ICONS:
● Education Elements Icon Pack
RESOURCES

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40. JANUARY FEBRUARY MARCH APRIL MAY JUNE
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Task 1
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JANUARY FEBRUARY MARCH APRIL
PHASE 1
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Task 2

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