Running head: TWO WAYS AND ADDRESSABLE MEDIA 1
TWO WAY AND ADDRESSABLE MEDIA 2
Appropriateness of the Media
The World Wide Web is necessary for the growth of the Sony picture Company because of the number of customers who are found in the virtual platform. It is the basis for every virtual transaction and communication due to the billions of visitors it receives. Therefore, the Sony Picture Company may acquire the needed audience to stabilize its business. Social media is also growing in terms of its popularity and number of users. With Sony Picture Company being on the verge of expanding, social media may provide it with more than enough customers for the promotion of its products. The wireless network is the new way of communication. Wireless networks and expansion make it possible for people to access internet making it easy for companies to reach the virtual and physical markets with much ease. Voicemail is not appropriate for the business because it only focuses on recorded voice messages which are left behind by either the company’s management or customers depending on the situation involved. Customers may fail to listen to the messages and delete them without knowing its content.
Email is great for communication (Lam, Shankar, Erramilli, & Murthy, 2004). The management may communicate about the different products and services it offers privately to the customers. Texting also plays the same role as emails. As much as fax machine has a high interactive status, they fail to appeal to the changing trend of the market. It also takes a lot of time getting a message from one recipient to another, making it inappropriate for business surrounding the Sony Picture Company. Digital video recorders are important because they store stories that are uploaded on the internet to promote specific products. The interactive voice response may also set a communication bar between Sony Picture Company and its customers. It enables transactions to be easy and for the two stakeholders to acquire proper sharing of information from each other. The print media lacks the capacity and capabilities to deal with the changing nature of the market. Therefore, it is not suitable for the company because it may not be able to keep up with its new products and services.
Mass Customization for Products
The Sony Picture Company may invest in making the website have a unique functionality as compared to its existing one. The website should have customer portals where the customers may purchase both products and services to meet their personal needs and interests. The portals should have features that enable the customers to customize their colors, type of cookies to receive, personalize the communication tab, and changing their structures for the site to enable a more interactive platform.
Additional products and Services
The com ...
Social Commerce Information System DesignDesigning a Social Comm.docxwhitneyleman54422
Social Commerce Information System Design
Designing a Social Commerce Information System
Social Commerce Information System DesignGraduate Research ProposalbySundeep BollipoHarrisburg University of Science & Technology,Harrisburg, Pennsylvania.April 15, 2016
ABSTRACT
Social media has become a major communication platform where people share their ideas, interests, opinions, review and feedback on products and services they have experience or aspire to purchase. The Most of the social media and virtual media communication networks, such as Pinterest, Vine, Instagram, Twitter, Tumbler, Facebook, Google+, YouTube channel, brand specific digital campaigns and mobile applicable, provide vital information about the consumer experiences and interests, which are valuable to business to not just learn about their products but also design and develop better product for the customers. These communication platforms enable the users to interact with their network group and share their likes, dislikes and product experience, which allow others to become possible potential buyers for the brand. The social networks also provide a great opportunity for the business to establish their presence in the markets and reach out the potential customers by sharing information on future product lines and additional product features. The existing information systems in most of the business obtain consumer experience on their products through feedback from their website, mailing existing customer base, online and store surveys. This limits the information to consumers who have access to either of these channels or who are aware of their products only. The new social ecommerce system, known as Social commerce, will gather information from various social media websites and analyze it further by acting as communication channel between the product design, marketing and the potential consumers in the market. The system is integrated with social networking channels to improve digital campaigns, online presence and mobile applications. The data from these channels will be tracked with help of keywords, hashtags and clickable links, which further provide necessary data for web and consumer analytics. The new ecommerce information systems will also include additional security and privacy of the customer’s information and the product transactions. With this new system the business can establish a strong social media presence, establish better customer relationship, further improve their brand experience and creating a higher business value.Keywords:
Social Media Networks, E-Commerce, Information Systems, Analytics, Business Processes etc.
Table of Contents
ABSTRACT2
Keywords:2
RELATIONSHIP TO CPT5
Overview of CPT Assignment5
Highlights of Proposed Research6
Relationship between CPT Assignment and Proposed Project6
INTRODUCTION7
Background7
Problem Overview7
Why do we need new system?8
Why choose Social Commerce?10
Definitions10
PROBLEM STATEMENT AND JUSTIFICATION11
Problem Sta.
Assignment 1 Your Mobile Ordering Project team was asked to evaluatdesteinbrook
Assignment 1: Your Mobile Ordering Project team was asked to evaluate two "out-of-scope" functionalities for the Mobile Ordering App. You are tasked with documenting the evaluation results of one.
Select
one of the two functionalities.
Summarize
the following:
The additional business processes that would be affected by the functionality
Additional data that would need to be collected to enable the functionality
Additional information new data would provide the organization and potential opportunities it could create for the organization
Disadvantages or additional responsibilities the addition of functionality or collection and storage of additional data could create for the organization
Document
your summary using one of the following options:
A 1-page Microsoft® Word document
A 6- to 8-slide Microsoft® PowerPoint® presentation with detailed speaker notes
Submit
your assignment to the Assignment Files tab.
Assignment 2: Social media and social computing changed the dynamic of the business and consumer relationship. Social media provides organizations with a powerful tool to establish brands, create buzz about products, and build customer loyalty. On the other hand, consumers can, and often do, use social media to self-organize and demand changes that align with their preferences - regardless of whether it is a benefit to the organization.
Research
a recent event in which individuals used social-media to self-organize and create a change in a large organization's decision, practice, or strategy. Examples include changes to policies or practices of for-profit company, local or national governments, or large institutions such as universities or religious orders.
Provide
an in-depth overview of this event that describes the following:
The event itself and the concerns of the individuals (e.g., consumers or citizens)
How individuals used mobile technology and networks to organize and communicate among themselves
The communication methods between the community created by the individuals and the organization
How the use of social media affected decisions, actions, or outcomes
Changes the organization may need to make to its information system to track or use the data created during the event or in response to the event
Your thoughts and reasoning regarding whether the use of social media has led to a change for the benefit of the citizens and the consumers or the organization.
Document
your findings using one of the following options:
A 1- to 2-page Microsoft® Word document
A 10- to 12-slide Microsoft® PowerPoint® presentation with detailed speaker notes
Submit
your assignment to the Assignment Files tab.
...
Text analysis has already shown great promise in industries like healthcare, pharmaceuticals, and finance. And the technology is expected to gain wide-scale adoption in the next few years.
Let’s look at some industrial applications of text analysis.
Social Commerce Information System DesignDesigning a Social Comm.docxwhitneyleman54422
Social Commerce Information System Design
Designing a Social Commerce Information System
Social Commerce Information System DesignGraduate Research ProposalbySundeep BollipoHarrisburg University of Science & Technology,Harrisburg, Pennsylvania.April 15, 2016
ABSTRACT
Social media has become a major communication platform where people share their ideas, interests, opinions, review and feedback on products and services they have experience or aspire to purchase. The Most of the social media and virtual media communication networks, such as Pinterest, Vine, Instagram, Twitter, Tumbler, Facebook, Google+, YouTube channel, brand specific digital campaigns and mobile applicable, provide vital information about the consumer experiences and interests, which are valuable to business to not just learn about their products but also design and develop better product for the customers. These communication platforms enable the users to interact with their network group and share their likes, dislikes and product experience, which allow others to become possible potential buyers for the brand. The social networks also provide a great opportunity for the business to establish their presence in the markets and reach out the potential customers by sharing information on future product lines and additional product features. The existing information systems in most of the business obtain consumer experience on their products through feedback from their website, mailing existing customer base, online and store surveys. This limits the information to consumers who have access to either of these channels or who are aware of their products only. The new social ecommerce system, known as Social commerce, will gather information from various social media websites and analyze it further by acting as communication channel between the product design, marketing and the potential consumers in the market. The system is integrated with social networking channels to improve digital campaigns, online presence and mobile applications. The data from these channels will be tracked with help of keywords, hashtags and clickable links, which further provide necessary data for web and consumer analytics. The new ecommerce information systems will also include additional security and privacy of the customer’s information and the product transactions. With this new system the business can establish a strong social media presence, establish better customer relationship, further improve their brand experience and creating a higher business value.Keywords:
Social Media Networks, E-Commerce, Information Systems, Analytics, Business Processes etc.
Table of Contents
ABSTRACT2
Keywords:2
RELATIONSHIP TO CPT5
Overview of CPT Assignment5
Highlights of Proposed Research6
Relationship between CPT Assignment and Proposed Project6
INTRODUCTION7
Background7
Problem Overview7
Why do we need new system?8
Why choose Social Commerce?10
Definitions10
PROBLEM STATEMENT AND JUSTIFICATION11
Problem Sta.
Assignment 1 Your Mobile Ordering Project team was asked to evaluatdesteinbrook
Assignment 1: Your Mobile Ordering Project team was asked to evaluate two "out-of-scope" functionalities for the Mobile Ordering App. You are tasked with documenting the evaluation results of one.
Select
one of the two functionalities.
Summarize
the following:
The additional business processes that would be affected by the functionality
Additional data that would need to be collected to enable the functionality
Additional information new data would provide the organization and potential opportunities it could create for the organization
Disadvantages or additional responsibilities the addition of functionality or collection and storage of additional data could create for the organization
Document
your summary using one of the following options:
A 1-page Microsoft® Word document
A 6- to 8-slide Microsoft® PowerPoint® presentation with detailed speaker notes
Submit
your assignment to the Assignment Files tab.
Assignment 2: Social media and social computing changed the dynamic of the business and consumer relationship. Social media provides organizations with a powerful tool to establish brands, create buzz about products, and build customer loyalty. On the other hand, consumers can, and often do, use social media to self-organize and demand changes that align with their preferences - regardless of whether it is a benefit to the organization.
Research
a recent event in which individuals used social-media to self-organize and create a change in a large organization's decision, practice, or strategy. Examples include changes to policies or practices of for-profit company, local or national governments, or large institutions such as universities or religious orders.
Provide
an in-depth overview of this event that describes the following:
The event itself and the concerns of the individuals (e.g., consumers or citizens)
How individuals used mobile technology and networks to organize and communicate among themselves
The communication methods between the community created by the individuals and the organization
How the use of social media affected decisions, actions, or outcomes
Changes the organization may need to make to its information system to track or use the data created during the event or in response to the event
Your thoughts and reasoning regarding whether the use of social media has led to a change for the benefit of the citizens and the consumers or the organization.
Document
your findings using one of the following options:
A 1- to 2-page Microsoft® Word document
A 10- to 12-slide Microsoft® PowerPoint® presentation with detailed speaker notes
Submit
your assignment to the Assignment Files tab.
...
Text analysis has already shown great promise in industries like healthcare, pharmaceuticals, and finance. And the technology is expected to gain wide-scale adoption in the next few years.
Let’s look at some industrial applications of text analysis.
The concept of Big Data emphasizes the use of the complete data set to analyze process and predict various phenomena in the business world. This document describes the business uses of Big Data and outlines a Strategy for implementing Big Data analytics for Social Media
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.
Know Your Data 1. The ArnetMiner citation dataset (provide.docxDIPESH30
Know Your Data
1. The ArnetMiner citation dataset (provided by arnetminer.org) by year 2012 can be downloaded in
the attached file.
(1) Count the number of authors, venues (conferences/journals), and publications in the datasets.
(2) What are the min, max, Q1, Q3, and median number of publications per author? Can you plot
the histogram for number of publications per author?
(3) What are the min, max, Q1, Q3, and median number of citations per author? Can you plot the
histogram for number of citations received per author?
(4) Please plot the scatter plot between the number of publications vs. the number of citations for
authors who have more than 5 publications.
Classification for Matrix Data
2. Decision Tree
Construct a decision tree for the following training data, where “Edible” is the class we are going to
predict. Information gain is used to select the attributes. Please write down the major steps in the
construction process (you need to show the information gain for each candidate attribute when a new
node is created in the tree).
3. Naïve Bayes
Consider a Naïve Bayes model for spam classification with the vocabulary V = {secret, offer, low, price,
valued, customer, today, dollar, million, sports, is, for, play, healthy, pizza}, where each word in the
vocabulary is considered as a feature, and their values could be either 1 or 0, denoting whether they exist
in one message. We have the messages and labels in the following table:
Messages Class label
Million dollar offer Spam
Secret offer today Spam
Secret is secret Spam
Low price for valued customer non-spam
Play secret sports today non-spam
Sports is healthy non-spam
Low price pizza non-spam
Give the MLEs for the following parameters:𝜃𝑠𝑝𝑎𝑚 = 𝑃(𝐶𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑠𝑝𝑎𝑚 ),
𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑝𝑜𝑟𝑡𝑠|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑝𝑜𝑟𝑡𝑠 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), and 𝜃𝑑𝑜𝑙𝑙𝑎𝑟|𝑠𝑝𝑎𝑚 =
𝑃(𝑑𝑜𝑙𝑙𝑎𝑟 = 1|𝐶𝑠𝑝𝑎𝑚 ).
4. Support Vector Machine
# x1 x2 class
1 2.46 2.59 1
2 3.05 2.87 1
3 1.12 1.64 1
4 0.01 1.44 1
5 2.20 3.04 1
6 0.41 2.04 1
7 0.53 0.77 1
8 1.89 2.64 1
9 -0.39 0.96 1
10 -0.96 0.08 1
11 2.65 -1.33 -1
12 1.57 -1.70 -1
13 3.05 0.01 -1
14 2.66 -1.15 -1
15 4.51 -0.52 -1
16 3.06 -0.82 -1
17 3.16 -0.56 -1
18 2.05 -0.62 -1
19 0.71 -2.47 -1
20 1.63 -0.91 -1
Given 20 data points and their class labels in the above, suppose by solving the dual form of the
quadratic programming of svm, we can derive the α′s for each data point as follows:
α7 = 0.4952
α18 = 0.0459
α20 = 0.4493
Others = 0
(1) Please point out the support vectors in the training points.
(2) Calculate the normal vector of the hyperplane: w
(3) Calculate the bias b, according to b = ∑ (yk − w′xkk:αk≠0 )/Nk , where xk = (xk1, xk2)′ indicate the
support vectors and Nk is the total number of
2 Chapter 1 The Where, Why, and How of Data Collection Busines.docxlorainedeserre
2 Chapter 1 | The Where, Why, and How of Data Collection
Business Statistics
A collection of procedures and techniques that are used to convert data into meaningful information in a business environment.
1.1
Chapter 18 provides an overview of business analytics and introduces you to Microsoft analytics software called Microsoft Power BI. People working in this field are referred to as “data scientists.” Doing an Internet search on data mining will yield a large number of sites that describe the field.
In today’s workplace, you can have an immediate competitive edge over other new employees, and even those with more experience, by applying statistical analysis skills to real-world decision making. The purpose of this text is to assist in your learning and to complement your instructor’s efforts in conveying how to apply a variety of important statistical procedures.
Cell phone companies such as Apple, Samsung, and LG maintain databases with information on production, quality, customer satisfaction, and much more. Amazon collects data on customers’ online purchases and uses the data to suggest additional items the customer may be interested in purchasing. Walmart collects and manages massive amounts of data related to the operation of its stores throughout the world. Its highly sophisticated database systems contain sales data, detailed customer data, employee satisfaction data, and much more. Governmental agencies amass extensive data on such things as unemployment, interest rates, incomes, and education. However, access to data is not limited to large companies. The relatively low cost of computer hard drives with massive data storage capacities makes it possible for small firms and even individuals to store vast amounts of data on desktop computers. But without some way to transform the data into useful information, the data these companies have gathered are of little value.
Transforming data into information is where business statistics comes in—the statistical procedures introduced in this text are those that are used to help transform data into information. This text focuses on the practical application of statistics; we do not develop the theory you would find in a mathematical statistics course. Will you need to use math in this course? Yes, but mainly the concepts covered in your college algebra course.
Statistics does have its own terminology. You will need to learn various terms that have special statistical meaning. You will also learn certain dos and don’ts related to statistics. But most importantly, you will learn specific methods to effectively convert data into information. Don’t try to memorize the concepts; rather, go to the next level of learning called understanding. Once you understand the underlying concepts, you will be able to think statistically.
Because data are the starting point for any statistical analysis, Chapter 1 is devoted to discussing various aspects of data, from how to collect data to the differen ...
The role of product in internet marketing
Week 6 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
One Tap Publisher is typical of the evolution of traditional online advertising, typically distributed to the network by newspaper editors, television and radio stations. Historically, customers can rely on local newspaper, television and radio stations to find products and local products. With the development of the network, buyers are increasingly using search engines such as Google to find local products and services online
Learn how financial institutions are betting on the Big Data and Artificial Intelligence through APIs that help banks to define products, segmenting customers and detect possible fraud. Throughout this ebook we offer a review of the APIs bank data aggregation. More information in http://bbva.info/2t1NEv7
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6IlonaThornburg83
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 6 of 6
Complete Part B of the Strategic Marketing Plan.
MKT/574
Professor Brent Duncan
17 Oct 2021
Complete Part B of the Strategic Marketing Plan.Part B: Marketing Data Analysis
Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Data derived from sales.
Weekly sales figures at retail establishments.
Sales at retail establishments are expressed in US dollars.
The information will be used to determine trends and budgets for the future.
Number of Clients.
The number of consumers that visit each shop every week.
A comparison of the number of consumers that came in each week and the number of goods they purchased.
This information will be used to identify the busiest days of the week when the most significant number of goods will be sold.
A satisfaction survey of customers.
How many consumers are overall pleased with their purchase?
Customers that participate in a survey will be able to give us information about their purchasing experience.
This information will help assess both success and possibilities in the future.
Budgeting
The total amount of money spent.
The total amount spent on buying goods, marketing, utilities, and other expenses.
The data will assist in calculating the appropriate amount of money to spend to maximize the likelihood of a positive return on investment.
Compensation
The amount of money spent on the wages of workers.
Money spent on compensating workers for staffing and performing duties on a project.
This information will assist in evaluating whether or not the business is using rightsizing in conjunction with the appropriate workforce for the job.
Secondary Data
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Demographic data obtained via a census.
Age and gender distributions among different types of shoppers.
Provides information on the different types of consumers as well as their ages.
The information will help determine the most appropriate client to market products to.
An item's sales data and analytics
Technologies used to manage, analyze, and evaluate sales data will be developed.
Data on particular products and sales that have been targeted.
The data will be used to determine the viability and future of the item.
Polling results in information about product sales outside of the company.
A contrast of the sales of goods with those of other merchants.
Market share and revenues of businesses in a specific geographic region.
This data will determine where the company stands concerning its competitors (Scarisbrick‐Hauser, 2007).
USDA
It assists in keeping track of supplements and their sales.
Statistic ...
Assessment part 1 Your mindset for this assignment You are wor.docxgalerussel59292
Assessment part 1
Your mindset for this assignment You are working in the Development Division of Pinnacle Software Inc. Your company creates tailor-made software solutions for corporate clients. Pinnacle Software’s head office is in Sydney, Australia and the company has development teams in Brisbane (Australia), Perth (Australia) and Bangalore (India). The main business of your organisation is to develop tailor-made software solutions based on the client requirements. In your division, you work in a team that has experts in various technical aspects such as database design and development, systems analysis and design and project management. Providing tailor-made software solutions is a very competitive business, with many companies providing such services. In this competitive market, it is vital for Pinnacle Software to win as many clients as possible and provide them with quality software solutions, which are delivered on time and within budget. The marketing division of Pinnacle Software seeks client projects and consults your division before signing any contracts with the client. They put together a client outline for your review and analysis based on a tender they are vying for. This client outline is a result of initial discussions with the tender contact. At this point, the main responsibility of your team is to undertake an analysis of the client outline and to prepare a Project Specification Document & a Project Proposal to submit in response to the tender. If the tender is won, the agreed project is then handed over to a development team in one of the branch offices and managed by your team at the head office.
As experts in the area and to win the tender, your team is required to provide a professional level specification document and a project proposal with a recommended solution chosen from 3 alternative solutions that have been evaluated.
Instructions – Project Specification Document - Part 1 – 10%
For the first part of this assignment your team is to Project Specification Document for your group’s case study (project brief). You MUST complete this assignment with the case study assigned to your group. The case studies are separate to this document and are provided on vUWS. If your group creates a Specification Document for the wrong case study you will receive zero (0) marks and will fail the assessment. A template is given on vUWS outlining the different sections of the specification document (part-1- template.docx). In this template is guidance for the required sections.
The outline is master headings (sections) of your assignment, you may give these sub-headings if you feel you need to break each master heading down into smaller sections. The case studies given are incomplete. There are some questions you must ask to provide a valid project proposal. Work with your team to formulate questions (3 only) to ask, just like you would ask a real client, to ensure you have enough information to provide a feasible project propos.
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
In 2016, healthcare marketers will plan, personalize, and execute marketing cycles faster than ever before. With newly onboarded automation capabilities, omni-channel teams will convert insights into performance and harness the value of their most important assets: their customer relationships. Healthcare marketers must now turn to organizational velocity—pushing how quickly they can move beyond single-tactic views and begin to connect journeys across touchpoints, across devices, from online to offline, and from digital to live customer service. Healthcare marketers must do all of this in ways that have never been
done before in healthcare.
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
Elementary CurriculaBoth articles highlight the fact that middle.docxtoltonkendal
Elementary Curricula
Both articles highlight the fact that middle-class students seem to benefit more from summer reading programs than their lower-SES peers. While we would hope that summer reading programs would have the same positive impact on all students, this information did not totally surprise me. Differences in funding, materials, and ability to recruit enough high-quality teachers for summer programs could be more difficult in lower-socioeconomic areas. In addition, the articles did not dive into other factors in the students’ lives that may be contributing to their performance such as attendance, how well-rested they are, trauma they have experiences that impacts their ability to focus during instruction, and the impact of being taught by a teacher who the students may not know or have a relationship with. Additionally, there could be a mismatch between the instructional practices and the specific needs of the students. Even though summer reading programs are only for a short time, I would challenge teachers to put energy into getting to know the students and building trust with them. This is a key foundation that is needed for learning to take place.
In challenging teachers during summer program and the regular school year to ”break out of the mold” to create better outcomes for students classified with low SES, in addition to building relationships with students, I would encourage them to build connections with their families. This may involve thinking outside the box and leaving their comfort zone. It could entail holding a parent-teacher conference off campus, closer to their home or in their community. It could also include providing resources and instructional videos to parents so they can help support their children at home. There are many parents who want to support their children academically, but they do not know how and may be uncomfortable asking the teacher for assistance. In addition, I would urge teachers to capitalize on the strengths and interests of their students to engage them in learning activities and provide them with opportunities to shine. We do not have to, and should not, be satisfied with the idea that low SES students will automatically not be able to perform. These students are capable of learning and growth just as much as any other student. I think data from test scores that demonstrate a gap between the performance of students classified as economically disadvantaged and not economically disadvantaged has led some people to hold the belief that students classified as low SES will not perform well. I think the way that school “report card” grades are published also perpetuates this belief, as it shows the test scores, but does not provide an explanation of or include any solutions for the many larger societal factors that contribute to those scores including high teacher turn over, lack of resources, child trauma, lack of sleep, lack of nutrition, crime & safety, and education level of parents.
It w.
Elementary Statistics (MATH220)
Assignment:
Statistical Project & Presentation
Purpose:
The purpose of this project is to supplement lecture material by having the students to do a case study on collecting, analyzing, and interpreting data.
***The best way to understand something is to experience it for yourself.
Guideline for Analyzing Data and Writing a Report
Below is a general outline of the topics that should be included in your report.
1.
Introduction.
State the topic of your study.
2.
Define Population.
Define the population that you intend for your study to represent.
3.
Define Variable.
Define clearly the variable that you obtained during your data collection; this should include information on how the variable is measured and what possible values this variable has.
4.
Data Collection.
Describe your data collection process, including your data source, your sampling strategy, and what steps you took to avoid bias.
5.
Study Design.
Describe the procedures you followed to analyze your data.
6.
Results: Descriptive Statistics.
Give the relevant descriptive statistics for the sample you collected.
7.
Results: Statistical Analysis.
Describe the results of your statistical analysis.
8.
Findings.
Interpret the results of your analysis in the context of your original research question. Was your hypothesis supported by your statistical analyses? Explain.
9.
Discussion.
What conclusions, if any, do you believe you can draw as a result of your study? If the results were not what you expected, what factors might explain your results? What did you learn from the project about the population you studied? What did you learn about the research variable? What did you learn about the specific statistical test you conducted?
.
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The concept of Big Data emphasizes the use of the complete data set to analyze process and predict various phenomena in the business world. This document describes the business uses of Big Data and outlines a Strategy for implementing Big Data analytics for Social Media
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.
Know Your Data 1. The ArnetMiner citation dataset (provide.docxDIPESH30
Know Your Data
1. The ArnetMiner citation dataset (provided by arnetminer.org) by year 2012 can be downloaded in
the attached file.
(1) Count the number of authors, venues (conferences/journals), and publications in the datasets.
(2) What are the min, max, Q1, Q3, and median number of publications per author? Can you plot
the histogram for number of publications per author?
(3) What are the min, max, Q1, Q3, and median number of citations per author? Can you plot the
histogram for number of citations received per author?
(4) Please plot the scatter plot between the number of publications vs. the number of citations for
authors who have more than 5 publications.
Classification for Matrix Data
2. Decision Tree
Construct a decision tree for the following training data, where “Edible” is the class we are going to
predict. Information gain is used to select the attributes. Please write down the major steps in the
construction process (you need to show the information gain for each candidate attribute when a new
node is created in the tree).
3. Naïve Bayes
Consider a Naïve Bayes model for spam classification with the vocabulary V = {secret, offer, low, price,
valued, customer, today, dollar, million, sports, is, for, play, healthy, pizza}, where each word in the
vocabulary is considered as a feature, and their values could be either 1 or 0, denoting whether they exist
in one message. We have the messages and labels in the following table:
Messages Class label
Million dollar offer Spam
Secret offer today Spam
Secret is secret Spam
Low price for valued customer non-spam
Play secret sports today non-spam
Sports is healthy non-spam
Low price pizza non-spam
Give the MLEs for the following parameters:𝜃𝑠𝑝𝑎𝑚 = 𝑃(𝐶𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑠𝑝𝑎𝑚 ),
𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑝𝑜𝑟𝑡𝑠|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑝𝑜𝑟𝑡𝑠 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), and 𝜃𝑑𝑜𝑙𝑙𝑎𝑟|𝑠𝑝𝑎𝑚 =
𝑃(𝑑𝑜𝑙𝑙𝑎𝑟 = 1|𝐶𝑠𝑝𝑎𝑚 ).
4. Support Vector Machine
# x1 x2 class
1 2.46 2.59 1
2 3.05 2.87 1
3 1.12 1.64 1
4 0.01 1.44 1
5 2.20 3.04 1
6 0.41 2.04 1
7 0.53 0.77 1
8 1.89 2.64 1
9 -0.39 0.96 1
10 -0.96 0.08 1
11 2.65 -1.33 -1
12 1.57 -1.70 -1
13 3.05 0.01 -1
14 2.66 -1.15 -1
15 4.51 -0.52 -1
16 3.06 -0.82 -1
17 3.16 -0.56 -1
18 2.05 -0.62 -1
19 0.71 -2.47 -1
20 1.63 -0.91 -1
Given 20 data points and their class labels in the above, suppose by solving the dual form of the
quadratic programming of svm, we can derive the α′s for each data point as follows:
α7 = 0.4952
α18 = 0.0459
α20 = 0.4493
Others = 0
(1) Please point out the support vectors in the training points.
(2) Calculate the normal vector of the hyperplane: w
(3) Calculate the bias b, according to b = ∑ (yk − w′xkk:αk≠0 )/Nk , where xk = (xk1, xk2)′ indicate the
support vectors and Nk is the total number of
2 Chapter 1 The Where, Why, and How of Data Collection Busines.docxlorainedeserre
2 Chapter 1 | The Where, Why, and How of Data Collection
Business Statistics
A collection of procedures and techniques that are used to convert data into meaningful information in a business environment.
1.1
Chapter 18 provides an overview of business analytics and introduces you to Microsoft analytics software called Microsoft Power BI. People working in this field are referred to as “data scientists.” Doing an Internet search on data mining will yield a large number of sites that describe the field.
In today’s workplace, you can have an immediate competitive edge over other new employees, and even those with more experience, by applying statistical analysis skills to real-world decision making. The purpose of this text is to assist in your learning and to complement your instructor’s efforts in conveying how to apply a variety of important statistical procedures.
Cell phone companies such as Apple, Samsung, and LG maintain databases with information on production, quality, customer satisfaction, and much more. Amazon collects data on customers’ online purchases and uses the data to suggest additional items the customer may be interested in purchasing. Walmart collects and manages massive amounts of data related to the operation of its stores throughout the world. Its highly sophisticated database systems contain sales data, detailed customer data, employee satisfaction data, and much more. Governmental agencies amass extensive data on such things as unemployment, interest rates, incomes, and education. However, access to data is not limited to large companies. The relatively low cost of computer hard drives with massive data storage capacities makes it possible for small firms and even individuals to store vast amounts of data on desktop computers. But without some way to transform the data into useful information, the data these companies have gathered are of little value.
Transforming data into information is where business statistics comes in—the statistical procedures introduced in this text are those that are used to help transform data into information. This text focuses on the practical application of statistics; we do not develop the theory you would find in a mathematical statistics course. Will you need to use math in this course? Yes, but mainly the concepts covered in your college algebra course.
Statistics does have its own terminology. You will need to learn various terms that have special statistical meaning. You will also learn certain dos and don’ts related to statistics. But most importantly, you will learn specific methods to effectively convert data into information. Don’t try to memorize the concepts; rather, go to the next level of learning called understanding. Once you understand the underlying concepts, you will be able to think statistically.
Because data are the starting point for any statistical analysis, Chapter 1 is devoted to discussing various aspects of data, from how to collect data to the differen ...
The role of product in internet marketing
Week 6 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
One Tap Publisher is typical of the evolution of traditional online advertising, typically distributed to the network by newspaper editors, television and radio stations. Historically, customers can rely on local newspaper, television and radio stations to find products and local products. With the development of the network, buyers are increasingly using search engines such as Google to find local products and services online
Learn how financial institutions are betting on the Big Data and Artificial Intelligence through APIs that help banks to define products, segmenting customers and detect possible fraud. Throughout this ebook we offer a review of the APIs bank data aggregation. More information in http://bbva.info/2t1NEv7
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6IlonaThornburg83
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 6 of 6
Complete Part B of the Strategic Marketing Plan.
MKT/574
Professor Brent Duncan
17 Oct 2021
Complete Part B of the Strategic Marketing Plan.Part B: Marketing Data Analysis
Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Data derived from sales.
Weekly sales figures at retail establishments.
Sales at retail establishments are expressed in US dollars.
The information will be used to determine trends and budgets for the future.
Number of Clients.
The number of consumers that visit each shop every week.
A comparison of the number of consumers that came in each week and the number of goods they purchased.
This information will be used to identify the busiest days of the week when the most significant number of goods will be sold.
A satisfaction survey of customers.
How many consumers are overall pleased with their purchase?
Customers that participate in a survey will be able to give us information about their purchasing experience.
This information will help assess both success and possibilities in the future.
Budgeting
The total amount of money spent.
The total amount spent on buying goods, marketing, utilities, and other expenses.
The data will assist in calculating the appropriate amount of money to spend to maximize the likelihood of a positive return on investment.
Compensation
The amount of money spent on the wages of workers.
Money spent on compensating workers for staffing and performing duties on a project.
This information will assist in evaluating whether or not the business is using rightsizing in conjunction with the appropriate workforce for the job.
Secondary Data
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Demographic data obtained via a census.
Age and gender distributions among different types of shoppers.
Provides information on the different types of consumers as well as their ages.
The information will help determine the most appropriate client to market products to.
An item's sales data and analytics
Technologies used to manage, analyze, and evaluate sales data will be developed.
Data on particular products and sales that have been targeted.
The data will be used to determine the viability and future of the item.
Polling results in information about product sales outside of the company.
A contrast of the sales of goods with those of other merchants.
Market share and revenues of businesses in a specific geographic region.
This data will determine where the company stands concerning its competitors (Scarisbrick‐Hauser, 2007).
USDA
It assists in keeping track of supplements and their sales.
Statistic ...
Assessment part 1 Your mindset for this assignment You are wor.docxgalerussel59292
Assessment part 1
Your mindset for this assignment You are working in the Development Division of Pinnacle Software Inc. Your company creates tailor-made software solutions for corporate clients. Pinnacle Software’s head office is in Sydney, Australia and the company has development teams in Brisbane (Australia), Perth (Australia) and Bangalore (India). The main business of your organisation is to develop tailor-made software solutions based on the client requirements. In your division, you work in a team that has experts in various technical aspects such as database design and development, systems analysis and design and project management. Providing tailor-made software solutions is a very competitive business, with many companies providing such services. In this competitive market, it is vital for Pinnacle Software to win as many clients as possible and provide them with quality software solutions, which are delivered on time and within budget. The marketing division of Pinnacle Software seeks client projects and consults your division before signing any contracts with the client. They put together a client outline for your review and analysis based on a tender they are vying for. This client outline is a result of initial discussions with the tender contact. At this point, the main responsibility of your team is to undertake an analysis of the client outline and to prepare a Project Specification Document & a Project Proposal to submit in response to the tender. If the tender is won, the agreed project is then handed over to a development team in one of the branch offices and managed by your team at the head office.
As experts in the area and to win the tender, your team is required to provide a professional level specification document and a project proposal with a recommended solution chosen from 3 alternative solutions that have been evaluated.
Instructions – Project Specification Document - Part 1 – 10%
For the first part of this assignment your team is to Project Specification Document for your group’s case study (project brief). You MUST complete this assignment with the case study assigned to your group. The case studies are separate to this document and are provided on vUWS. If your group creates a Specification Document for the wrong case study you will receive zero (0) marks and will fail the assessment. A template is given on vUWS outlining the different sections of the specification document (part-1- template.docx). In this template is guidance for the required sections.
The outline is master headings (sections) of your assignment, you may give these sub-headings if you feel you need to break each master heading down into smaller sections. The case studies given are incomplete. There are some questions you must ask to provide a valid project proposal. Work with your team to formulate questions (3 only) to ask, just like you would ask a real client, to ensure you have enough information to provide a feasible project propos.
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
In 2016, healthcare marketers will plan, personalize, and execute marketing cycles faster than ever before. With newly onboarded automation capabilities, omni-channel teams will convert insights into performance and harness the value of their most important assets: their customer relationships. Healthcare marketers must now turn to organizational velocity—pushing how quickly they can move beyond single-tactic views and begin to connect journeys across touchpoints, across devices, from online to offline, and from digital to live customer service. Healthcare marketers must do all of this in ways that have never been
done before in healthcare.
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
Elementary CurriculaBoth articles highlight the fact that middle.docxtoltonkendal
Elementary Curricula
Both articles highlight the fact that middle-class students seem to benefit more from summer reading programs than their lower-SES peers. While we would hope that summer reading programs would have the same positive impact on all students, this information did not totally surprise me. Differences in funding, materials, and ability to recruit enough high-quality teachers for summer programs could be more difficult in lower-socioeconomic areas. In addition, the articles did not dive into other factors in the students’ lives that may be contributing to their performance such as attendance, how well-rested they are, trauma they have experiences that impacts their ability to focus during instruction, and the impact of being taught by a teacher who the students may not know or have a relationship with. Additionally, there could be a mismatch between the instructional practices and the specific needs of the students. Even though summer reading programs are only for a short time, I would challenge teachers to put energy into getting to know the students and building trust with them. This is a key foundation that is needed for learning to take place.
In challenging teachers during summer program and the regular school year to ”break out of the mold” to create better outcomes for students classified with low SES, in addition to building relationships with students, I would encourage them to build connections with their families. This may involve thinking outside the box and leaving their comfort zone. It could entail holding a parent-teacher conference off campus, closer to their home or in their community. It could also include providing resources and instructional videos to parents so they can help support their children at home. There are many parents who want to support their children academically, but they do not know how and may be uncomfortable asking the teacher for assistance. In addition, I would urge teachers to capitalize on the strengths and interests of their students to engage them in learning activities and provide them with opportunities to shine. We do not have to, and should not, be satisfied with the idea that low SES students will automatically not be able to perform. These students are capable of learning and growth just as much as any other student. I think data from test scores that demonstrate a gap between the performance of students classified as economically disadvantaged and not economically disadvantaged has led some people to hold the belief that students classified as low SES will not perform well. I think the way that school “report card” grades are published also perpetuates this belief, as it shows the test scores, but does not provide an explanation of or include any solutions for the many larger societal factors that contribute to those scores including high teacher turn over, lack of resources, child trauma, lack of sleep, lack of nutrition, crime & safety, and education level of parents.
It w.
Elementary Statistics (MATH220)
Assignment:
Statistical Project & Presentation
Purpose:
The purpose of this project is to supplement lecture material by having the students to do a case study on collecting, analyzing, and interpreting data.
***The best way to understand something is to experience it for yourself.
Guideline for Analyzing Data and Writing a Report
Below is a general outline of the topics that should be included in your report.
1.
Introduction.
State the topic of your study.
2.
Define Population.
Define the population that you intend for your study to represent.
3.
Define Variable.
Define clearly the variable that you obtained during your data collection; this should include information on how the variable is measured and what possible values this variable has.
4.
Data Collection.
Describe your data collection process, including your data source, your sampling strategy, and what steps you took to avoid bias.
5.
Study Design.
Describe the procedures you followed to analyze your data.
6.
Results: Descriptive Statistics.
Give the relevant descriptive statistics for the sample you collected.
7.
Results: Statistical Analysis.
Describe the results of your statistical analysis.
8.
Findings.
Interpret the results of your analysis in the context of your original research question. Was your hypothesis supported by your statistical analyses? Explain.
9.
Discussion.
What conclusions, if any, do you believe you can draw as a result of your study? If the results were not what you expected, what factors might explain your results? What did you learn from the project about the population you studied? What did you learn about the research variable? What did you learn about the specific statistical test you conducted?
.
Elements of Religious Traditions PaperWritea 700- to 1,050-word .docxtoltonkendal
Elements of Religious Traditions Paper
Write
a 700- to 1,050-word paper that does the following:
Describes these basic components of religious traditions and their relationship to the sacred
:
What a religious tradition says—its teachings, texts, doctrine, stories, myths, and others
What a religious tradition does—worship, prayer, pilgrimage, ritual, and so forth
How a religious tradition organizes—leadership, relationships among members, and so forth
Identifies key critical issues in the study of religion.
Includes specific examples from the various religious traditions described in the Week One readings that honor the sacred—such as rituals of the Igbo to mark life events, the vision quest as a common ritual in many Native American societies, or the influence of the shaman as a leader. You may also include examples from your own religious tradition or another religious tradition with which you are familiar.
Format
your paper consistent with APA guidelines
.
Elements of MusicPitch- relative highness or lowness that we .docxtoltonkendal
Elements of Music
Pitch- relative highness or lowness that we hear in a sound.
Tone- sound that has a definite pitch.
(For example striking a bat against a ball does not produce a D# but striking a D#
on a piano does)
Dynamics- the degree of loudness or softness in music
pp pianissimo /very soft
p piano /soft
mp mezzo-piano /medium-soft
mf mezzo-forte /medium-loud
f forte /loud
ff fortissimo /very loud
When dynamics are altered in a piece of music, they are termed as follows:
decrescendo/ diminuendo gradually softer
crescendo gradually louder
Timbre/Tone Color- the character or quality of a sound.
dark, bright, mellow, cool, metallic, rich, brilliant, thin, etc.
Rhythm- a) the flow (or pattern) of music through time. b) the particular arrangement of
note lengths in a piece of music.
Syncopation- An accent placed on a beat where it is not normally expected.
Beat- the steady pulse in a piece of music.
Downbeat- the first or stressed beat of a measure.
Meter- the pattern in which beats are organized within a piece of music.
Examples:
3/4= three beats per measure
4/4= four beats per measure
6/8= six beats per measure
*In some musics, meter is not present- this is termed non-metric.
(Ex: Chant, some 20th century genres, world musics).
Melody- a series of single notes that add up to a recognizable whole.
*A melodic line has a shape -it ascends and descends in a series of continuous pitches.
Sequence- a repetition of a pattern at a higher or lower pitch.
Phrase- A short unit of music within a melodic line.
Cadence- The rest at the end of a musical phrase. Think of this as a musical period at the
end of a sentence.
Harmony- A) How chords are constructed and how they follow each other. B) The
relationship of tones when sounded in a group.
Chord- a combination of three or more tones sounded at once.
Consonance- a stable tone combination in a chord
Dissonance- and unstable tone combination in a chord; usually, an expected
and stable resolution will follow.
Tonic- a) the main key of a piece of music. b) the first note of a scale
Key- the central tone or scale in a piece of music.
(example: A major, b minor)
Modulation- a shift from one key to another within the same piece of music.
Texture- layering of musical sounds or instruments within a piece of music.
Monophonic- single, unaccompanied melodic line.
Homophonic- a melody with an accompaniment of chords.
Polyphonic- th.
Elevated Blood Lead Levels in Children AssociatedWith the Fl.docxtoltonkendal
Elevated Blood Lead Levels in Children Associated
With the Flint Drinking Water Crisis: A Spatial
Analysis of Risk and Public Health Response
Mona Hanna-Attisha, MD, MPH, Jenny LaChance, MS, Richard Casey Sadler, PhD, and Allison Champney Schnepp, MD
Objectives. We analyzed differences in pediatric elevated blood lead level incidence
before and after Flint, Michigan, introduced a more corrosive water source into an aging
water system without adequate corrosion control.
Methods. We reviewed blood lead levels for children younger than 5 years before
(2013) and after (2015) water source change in Greater Flint, Michigan. We assessed the
percentage of elevated blood lead levels in both time periods, and identified geo-
graphical locations through spatial analysis.
Results. Incidence of elevated blood lead levels increased from 2.4% to 4.9% (P < .05)
after water source change, and neighborhoods with the highest water lead levels ex-
perienced a 6.6% increase. No significant change was seen outside the city. Geospatial
analysis identified disadvantaged neighborhoods as having the greatest elevated blood
lead level increases and informed response prioritization during the now-declared public
health emergency.
Conclusions. The percentage of children with elevated blood lead levels increased
after water source change, particularly in socioeconomically disadvantaged neighbor-
hoods. Water is a growing source of childhood lead exposure because of aging infra-
structure. (Am J Public Health. 2016;106:283–290. doi:10.2105/AJPH.2015.303003)
See also Rosner, p. 200.
In April 2014, the postindustrial city ofFlint, Michigan, under state-appointed
emergency management, changed its water
supply from Detroit-supplied Lake Huron
water to the Flint River as a temporary
measure, awaiting a new pipeline to Lake
Huron in 2016. Intended to save money, the
change in source water severed a half-
century relationship with the Detroit Water
and Sewage Department. Shortly after the
switch to Flint River water, residents voiced
concerns regarding water color, taste, and
odor, and various health complaints in-
cluding skin rashes.1 Bacteria, including
Escherichia coli, were detected in the distri-
bution system, resulting in Safe Drinking
Water Act violations.2 Additional disinfec-
tion to control bacteria spurred formation of
disinfection byproducts including total tri-
halomethanes, resulting in Safe Drinking
Water Act violations for trihalomethane
levels.2
Water from the Detroit Water and
Sewage Department had very low corrosivity
for lead as indicated by low chloride, low
chloride-to-sulfate mass ratio, and presence
of an orthophosphate corrosion inhibitor.3,4
By contrast, Flint River water had high
chloride, high chloride-to-sulfate mass ratio,
and no corrosion inhibitor.5 Switching
from Detroit’s Lake Huron to Flint River
water created a perfect storm for lead leach-
ing into drinking water.6 The aging Flint
water distribution system contains a hig.
Elements of the Communication ProcessIn Chapter One, we learne.docxtoltonkendal
Elements of the Communication Process
In Chapter One, we learned communication is the process of creating or sharing meaning in informal conversation, group interaction, or public speaking. To understand how the process works, we described the essential elements in the process.
For the following interaction, identify the contexts, participants, channels. message, interference (noise), and feedback.
"Maria and Damien are meandering through the park, talking and drinking bottled water. Damien finishes his bottle, replaces the lid, and tosses the bottle into the bushes at the side of the path. Maria, who has been listening to Damien talk, comes to a stop, puts her hand on her hips, stares at Damien, and says angrily, " I can't believe what you just did! Damien blushes, averts his gaze, and mumbles, "Sorry, I'll get it- I just wasn't thinking." As the tension drains from Maria's face. she gives her head a playful toss, smiles, and says, Well, just see that it doesn't happen again.
1. Contexts
a. Physical
b. Social
c. Historical
d. Psychological
2. Participants
3. Channels
4. Message
5. Interference (Noise)
6. Feedback
.
Elements of Music #1 Handout1. Rhythm the flow of music in te.docxtoltonkendal
Elements of Music #1 Handout
1. Rhythm
the flow of music in terms of time
2. Beat
the pulse that recurs regularly in music
3. Meter
the regular pattern of stressed and unstressed beats
4. Tempo
the speed of the beats in a piece of music
5. Polyrhythm
two or more rhythm patterns occurring simultaneously
6. Pitch
the perceived highness or lowness of a musical sound
7. Melody
a series of consecutive pitches that form a cohesive musical entity
8. Counterpoint
two or more independent lines with melodic character occurring at the same time
9. Harmony
the simultaneous sounds of several pitches, usually in accompanying a melody
10. Dynamics
the amount of loudness in music
11. Timbre
tone quality or tone color in music
12. Form
the pattern or plan of a musical work
Framework for Improving
Critical Infrastructure Cybersecurity
Version 1.1
National Institute of Standards and Technology
April 16, 2018
April 16, 2018 Cybersecurity Framework Version 1.1
This publication is available free of charge from: https://doi.org/10.6028/NIST.CSWP.04162018 ii
No t e t o Rea d er s o n t h e U p d a t e
Version 1.1 of this Cybersecurity Framework refines, clarifies, and enhances Version 1.0, which
was issued in February 2014. It incorporates comments received on the two drafts of Version 1.1.
Version 1.1 is intended to be implemented by first-time and current Framework users. Current
users should be able to implement Version 1.1 with minimal or no disruption; compatibility with
Version 1.0 has been an explicit objective.
The following table summarizes the changes made between Version 1.0 and Version 1.1.
Table NTR-1 - Summary of changes between Framework Version 1.0 and Version 1.1.
Update Description of Update
Clarified that terms like
“compliance” can be
confusing and mean
something very different
to various Framework
stakeholders
Added clarity that the Framework has utility as a structure and
language for organizing and expressing compliance with an
organization’s own cybersecurity requirements. However, the
variety of ways in which the Framework can be used by an
organization means that phrases like “compliance with the
Framework” can be confusing.
A new section on self-
assessment
Added Section 4.0 Self-Assessing Cybersecurity Risk with the
Framework to explain how the Framework can be used by
organizations to understand and assess their cybersecurity risk,
including the use of measurements.
Greatly expanded
explanation of using
Framework for Cyber
Supply Chain Risk
Management purposes
An expanded Section 3.3 Communicating Cybersecurity
Requirements with Stakeholders helps users better understand
Cyber Supply Chain Risk Management (SCRM), while a new
Section 3.4 Buying Decisions highlights use of the Framework
in understanding risk associated with commercial off-the-shelf
products and services. Additional Cyber SCRM criteria we.
Elements of Music Report InstrumentsFor the assignment on the el.docxtoltonkendal
Elements of Music Report Instruments
For the assignment on the elements of music, students will write a report with a minimum of 300 words.
Students must select one element of music that they consider to be the most important element:
Melody
Rhythm
Harmony
Form
When writing the report, be sure you address the following questions:
Why did you select this element from among all the rest?
Do you think that all kinds of music could exist without your selected element? Elaborate on your view.
Describe a piece of music that highlights the use of your selected element.
I encourage students do research on their element of music in order to get ideas for their reports. All reports must be original works!
Do not quote any source or anybody’s thoughts. Quotes are not permitted in this Instruments Report. I am interested in your own personal thoughts, opinions, and the material you have learned from your research.
.
Elements of GenreAfter watching three of the five .docxtoltonkendal
Elements of Genre
After watching three of the five movie clips listed in the
Multimedia
section, above, describe how they fit into a specific genre (or subgenre) as explained in the text. What elements of the film are characteristic of that genre? How does it fulfill the expectations of that genre? How does it play against these expectations?
Your initial post should be at least 150 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.
.
Elements of DesignDuring the process of envisioning and designing .docxtoltonkendal
Elements of Design
During the process of envisioning and designing a film, the director, production designer, and art director (in collaboration with the cinematographer) are concerned with several major spatial and temporal elements. These design elements punctuate and underscore the movement of figures within the frame, including the following: setting, lighting, costuming, makeup, and hairstyles. Choose a scene from movieclips.com. In a three to five page paper, (excluding the cover and reference pages) analyze the mise-en-scène.
Respond to the following prompts with at least one paragraph per bulleted topic:
Identify the names of the artists involved in the film’s production: the director, the production designer, and the art director. Describe in separate paragraphs each artist’s role in the overall design process. Conduct additional research if necessary, citing your book, film, and other external sources correctly in APA format.
Explain how the artists utilize lighting in the scene. How does the lighting affect our emotional understanding of certain characters? What sort of mood does the lighting evoke? How does lighting impact the overall story the filmmaker is attempting to tell?
Describe the setting, including the time period, location, and culture in which the film takes place.
Explain what costuming can tell us about a character. In what ways can costuming be used to reflect elements of the film's plot?
Explain how hairstyle and makeup can help tell the story. What might hairstyle and makeup reveal about the characters?
Discuss your opinion regarding the mise-en-scène. Do the elements appear to work together in a harmonious way? Does the scene seem discordant? Do you think the design elements are congruent with the filmmaker’s vision for the scene?
.
Elements of Critical Thinking [WLOs 2, 3, 4] [CLOs 2, 3, 4]P.docxtoltonkendal
Elements of Critical Thinking [WLOs: 2, 3, 4] [CLOs: 2, 3, 4]
Prepare:
Prior to beginning work on this discussion forum, in preparation for discussing the importance of critical thinking skills,
Read the articles
Common Misconceptions of Critical Thinking
Combating Fake News in the Digital Age
6 Critical Thinking Skills You Need to Master Now (Links to an external site.)
Teaching and Learning in a Post-Truth world: It’s Time for Schools to Upgrade and Reinvest in Media Literacy Lessons
Critical Thinking and the Challenges of Internet (Links to an external site.)
Watch the videos
Fake News: Part 1 (Links to an external site.)
Critical Thinking
(Links to an external site.)
Review the resources
Critical Thinking Skills (Links to an external site.)
Valuable Intellectual Traits (Links to an external site.)
Critical Thinking Web (Links to an external site.)
Reflect:
Reflect on the characteristics of a critical thinker. Critical thinking gets you involved in a dialogue with the ideas you read from others in this class. To be a critical thinker, you need to be able to summarize, analyze, hypothesize, and evaluate new information that you encounter.
Write:
For this discussion, you will address the following prompts. Keep in mind that the article or video you’ve chosen should not be about critical thinking, but should be about someone making a statement, claim, or argument related to your Final Paper topic. One source should demonstrate good critical thinking skills and the other source should demonstrate the lack or absence of critical thinking skills. Personal examples should not be used.
Explain at least five elements of critical thinking that you found in the reading material.
Search the Internet, media, or the Ashford University Library, and find an example in which good critical thinking skills are being demonstrated by the author or speaker. Summarize the content and explain why you think it demonstrates good critical thinking skills.
Search the Internet, media, or the Ashford University Library, and find an example in which the author or speaker lacks good critical thinking skills. Summarize the content and explain why you think it demonstrates the absence of good, critical thinking skills.
Your initial post should be at least 250 words in length, which should include a thorough response to each prompt. You are required to provide in-text citations of applicable required reading materials and/or any other outside sources you use to support your claims. Provide full reference entries of all sources cited at the end of your response. Please use correct APA format when writing in-text citations (see
In-Text Citation Helper (Links to an external site.)
) and references (see
Formatting Your References List (Links to an external site.)
).
Reflecting on General Education and Career [WLOs: 2, 3, 4] [CLOs: 2, 3, 4]
Prepare:
Prior to beginning work on this discussion forum, read the articles
Teaching Writing S.
Elements of DesignDuring the process of envisioning and design.docxtoltonkendal
Elements of Design
During the process of envisioning and designing a film, the director, production designer, and art director (in collaboration with the cinematographer) are concerned with several major spatial and temporal elements. These design elements punctuate and underscore the movement of figures within the frame, including the following: setting, lighting, costuming, makeup, and hairstyles. Choose a scene from movieclips.com. In a three to five page paper, (excluding the cover and reference pages) analyze the mise-en-scène.
Respond to the following prompts with at least one paragraph per bulleted topic:
Identify the names of the artists involved in the film’s production: the director, the production designer, and the art director. Describe in separate paragraphs each artist’s role in the overall design process. Conduct additional research if necessary, citing your book, film, and other external sources correctly in APA format.
Explain how the artists utilize lighting in the scene. How does the lighting affect our emotional understanding of certain characters? What sort of mood does the lighting evoke? How does lighting impact the overall story the filmmaker is attempting to tell?
Describe the setting, including the time period, location, and culture in which the film takes place.
Explain what costuming can tell us about a character. In what ways can costuming be used to reflect elements of the film's plot?
Explain how hairstyle and makeup can help tell the story. What might hairstyle and makeup reveal about the characters?
Discuss your opinion regarding the mise-en-scène. Do the elements appear to work together in a harmonious way? Does the scene seem discordant? Do you think the design elements are congruent with the filmmaker’s vision for the scene?
.
Elements of a contact due 16 OctRead the Case Campbell Soup Co. v..docxtoltonkendal
Elements of a contact due 16 Oct
Read the Case Campbell Soup Co. v. Wentz in the text. Answer the following questions:
1. What were the terms of the contract between Campbell and the Wentzes?
2. Did the Wentzes perform under the contract?
3. Did the court find specific performance to be an adequate legal remedy in this case?
4. Why did the court refuse to help Campbell in enforcing its legal contract?
5. How could Campbell change its contract in the future so as to avoid the unconsionability problem?
Facts:
Per
a
written
contract
between
Campbell
Soup
Company
(a
New
Jersey
company)
and
the
Wentzes
(carrot
farmers
in
Pennsylvania),
the
Wentzes
would
deliver
to
Campbell
all
the
Chantenay
red
cored
carrots
to
be
grown
on
the
Wentz
farm
during
the
1947
season.
The
contract
price
for
the
carrots
was
$30
per
ton.
The
contract
between
Campbell
Soup
and
all
sellers
of
carrots
was
drafted
by
Campbell
and
it
had
a
provision
that
prohibited
farmers/sellers
from
selling
their
carrots
to
anyone
else,
except
those
carrots
that
were
rejected
by
Campbell.
The
contract
also
had
a
liquidated
damages
provision
of
$50
per
ton
if
the
seller
breached,
but
it
had
no
similar
provision
in
the
event
Campbell
breached.
The
contract
not
only
allowed
Campbell
to
reject
nonconforming
carrots,
but
gave
Campbell
the
right
to
determine
who
could
buy
the
carrots
it
had
rejected.
The
Wentzes
harvested
100
tons
of
carrots,
but
because
the
market
price
at
the
time
of
harvesting
was
$90
per
ton
for
these
rare
carrots,
the
Wentzes
refused
to
deliver
them
to
Campbell
and
sold
62
tons
of
their
carrots
to
a
farmer
who
sold
some
of
those
carrots
to
Campbell.
Campbell
sued
the
Wentzes,
asking
for
the
court's
order
to
stop
further
sale
of
the
contracted
carrots
to
others
and
to
compel
specific
performance
of
the
contract.
The
trial
court
ruled
for
the
Wentzes
and
Campbell
appealed.
Issues:
Is
specific
performance
an
appropriate
legal
remedy
in
this
case
or
is
the
contract
unconscionable?
Discussion:
In
January
1948,
it
was
virtually
impossible
to
obtain
Chantenay
carrots
in
the
open
market.
Campbell
used
Chantenay
carrots
(which
are
easier
to
process
for
soup
making
than
other
carrots)
in
large
quantities
and
furnishes
the
seeds
to
farmers
with
whom
it
contracts.
Campbell
contracted
for
carrots
long
ahead,
and
farmers
entered
into
the
contract
willingly.
If
the
facts
of
this
case
were
this
simple,
specific
performance
should
have
been
granted.
However,
the
problem
is
with
the
contract
itself,
which
was
one-sided.
According
to
the
appellate
court,
the
most
direct
example
of
unconscionability
was
the
provision
that,
under
certain
.
Elements for analyzing mise en sceneIdentify the components of.docxtoltonkendal
Elements for analyzing mise en scene
Identify the components of the shot, but explaining the meaning or significance behind those components and connecting the shot to the themes of the film
1. Dominant: Where is the eye attracted first? Why?
2. Lighting key: High key? Low key? High contrast? Some combination of these?
3. Shot and camera proxemics: What type of shot? How far away is the camera from the action?
4. Angle: Is the viewer (through the eye of the camera) looking up or down on the subject? Or is the camera neutral (eye level)?
5. Color values: What is the dominant color? Are there contrasting foils? Is there color symbolism?
6. Lens/filter/stock: How do these distort or comment on the
photographed materials?
7. Subsidiary contrasts: What are the main eye-stops after taking in the dominant?
8. Density: How much visual information is packed into the image? Is the texture stark, moderate, or highly detailed?
9. Composition: How is the two-dimensional space segmented and organized? What is the underlying design?
10. Form: Open or closed? Does the image suggest a window that arbitrarily isolates a fragment of the scene? Or a proscenium arch, in which the visual elements are carefully arranged and held in balance?
11. Framing: Tight or loose? Do characters have little to no room to move, or can they move freely without impediments?
12. Depth: On how many planes is the image composed? Does the background or foreground comment in any way on the midground?
13. Character placement: What part of the framed space do the characters occupy? Center? Top? Bottom? Edges? Why?
14. Staging positions: Which way do the characters look vis-à-vis the camera?
15. Character proxemics: How much space is between the
characters?
What are the 4 distinct formal elements that make up a film's mise en scene?
• staging of the action
• physical setting and decor
• the manner in which these materials are framed
• the manner in which they are photographed
.
Elements in the same row have the same number of () levelsWhi.docxtoltonkendal
Elements in the same row have the same number of (*) levels
Which elements in B O U L A N would be in the same family? Which would have the same number of energy levels? Highest mass? Lowest mass?
Which is more reactive? Uranium or Lithium
Will elements B and U lose electrons in a chemical reactor?
Will elements B and U form positive or negative ions?
Thanks so much (:
.
ELEG 421 Control Systems Transient and Steady State .docxtoltonkendal
ELEG 421
Control Systems
Transient and Steady State
Response Analyses
Dr. Ashraf A. Zaher
American University of Kuwait
College of Arts and Science
Department of Electrical and Computer Engineering
Layout
2
Objectives
This chapter introduces the analysis of the time response of different
control systems under different scenarios. Only first and second order
systems will be considered in details using analytical and numerical
methods. Extension to higher order systems will be developed. Both
transient and steady state responses will be evaluated. Stability analysis
will be analyzed for different kinds of feedback, while investigating the
effect of both proportional and derivative control actions on the
performance of the closed-loop system. Finally systems types and
steady state errors will be calculated for unity feedback.
Outcomes
By the end of this chapter, students will be able to:
evaluate both transient/steady state responses for control systems,
analyze the stability of closed-loop LTI systems,
investigate the effect of P and I control actions on performance, and
understand dominant dynamics of higher order systems.
Dr. Ashraf Zaher
Introduction
3
Test signals
Transient response
Steady state response
Analytical techniques, and
Numerical (simulation) techniques.
Stability (definition and analysis methods),
Relative stability, and
Effect of P/I control actions on stability and performance.
Summary of the used systems:
First order systems,
Second order systems, and
Higher order systems.
Dr. Ashraf Zaher
Test Signals
4 Dr. Ashraf Zaher
Impulse function:
Used to simulate shock inputs,
Laplace transform: 1.
Step function:
Used to simulate sudden disturbances,
Laplace transform: 1/s.
Ramp function:
Used to simulate gradually changing inputs,
Laplace transform: 1/s2.
Sinusoidal function(s):
Used to test response to a certain frequency,
Laplace transform: s/(s2+ω2) for cos(ωt) and ω/(s2+ω2) for sin(ωt).
White noise function:
Used to simulate random noise,
It is a stochastic signal that is easier to deal with in the time domain.
Total response:
C(s) = R(s)*TF(s) = Ctr(s) + Css(s) → c(t) = ctr(t) + css(t)
Fundamentals
5 Dr. Ashraf Zaher
Definitions:
Zeros (Z) of the TF
Poles (P) of the TF
Transient Response (Natural)
Steady State Response (Forced)
Total Response
Limits:
Initial values
Final values
Systems (?Zs):
First order (one P)
Second order (two Ps)
Higher order!
More:
Stability and relative stability
Steady state errors (unity feedback)
First Order Systems
6 Dr. Ashraf Zaher
TF:
T: time constant
Unit Step Response:
1
1
)(
)(
+
=
TssR
sC
)/1(
11
1
1
1
11
)(
TssTs
T
sTss
sC
+
−=
+
−=
+
=
Ttetc /1)( −−=
632.01)( 1 =−== −eTtc
T
e
Tdt
tdc Tt
t
11)( /
0
== −
=
01)0( 0 =−== etc
11)( =−=∞= −∞etc
First Order Systems.
Element 010 ASSIGNMENT 3000 WORDS (100)Task Individual assign.docxtoltonkendal
Element 010 ASSIGNMENT: 3000 WORDS (100%)
Task: Individual assignment (3000 words)
Weighting: 100%
Assessment Case Study:
Greenland Garden Centre
[1]
Jon Smith spread his arms widely as he surveyed his garden centre.
‘Of course the whole market for leisure products and services, especially garden-related products, has been expanding over the last few years. Even so, we have been particularly successful. Partly this is because we are conveniently located, but it is also because we have developed a reputation for excellent service. Customers like coming to us for advice. We have also been successful in attracting some of the ‘personality gardeners’ from television to make special appearances. My main ambition now is to fully develop all of our twelve hectares to make the centre a place people will want to visit in its own right. I envisage the centre developing into almost a mini gardening theme park with special gardens, beautiful grounds and special events.’
Greenland is a large village situated in the Cotswolds, a popular tourist area of the UK. It has an interesting range of shops and restaurants, mainly catering for the tourist trade. About half a mile outside the village is the Greenland Garden Centre. The garden centre is served by a good network of main roads but is inaccessible by public transport.
Growth over the last five years has been dramatic and the garden centre now sells many other goods as well as gardening requisites. It also has a restaurant. It is open seven days a week, only closing on Christmas Day. Its opening hours are Monday– Saturday 9 a.m. to 6 p.m. and Sunday 10 a.m. to 5 p.m. all year round.
Outside the centre
The centre has a large car park which can accommodate about 350 cars. Outside the entrance a map indicates the various areas in the garden centre. Most customers walk round the grounds before making their purchases. The length of time people spend in the centre varies but, according to a recent study, averages 53 minutes during the week and 73 minutes at weekends.
The same study shows the extent to which the number of customers arriving at the garden centre varies depending on the time of year, day of the week, and time of day. There are two peaks in customer numbers, one during the late spring/early summer period and another in the build up to Christmas, as Greenland puts on particularly good Christmas displays.
Indoor sales area
The range of goods has increased dramatically over the past few years and now includes items such as:
pets and aquatics
seeds
fertilisers
indoor pots and plants
gardening equipment
garden lighting
conservatory-style furniture
outdoor clothing
picture gallery
books and toys
delicatessen
wine
kitchen equipment
soft furnishing
outdoor eating equipment
gifts, stationery, cards, aromatherapy products
freshly cut flowers
dried flowers.
Outside sales area
In the open air and in large glasshouses there is a complete range of plants, shrubs and trees. Gre.
ELEG 320L – Signals & Systems Laboratory Dr. Jibran Khan Yous.docxtoltonkendal
ELEG 320L – Signals & Systems Laboratory /Dr. Jibran Khan Yousafzai Lab 4
1
LAB 4: CONVOLUTION
Background & Concepts
Convolution is denoted by:
𝑦[𝑛] = 𝑥[𝑛] ∗ ℎ[𝑛]
Your book has described the "flip and shift" method for performing convolution. First, we
set up two signals 𝑥[𝑘] and ℎ[𝑘]:
Flip one of the signals, say ℎ[𝑘], to form ℎ[−𝑘]:
ELEG 320L – Signals & Systems Laboratory /Dr. Jibran Khan Yousafzai Lab 4
2
Shift ℎ[−𝑘] by n to form ℎ[𝑛 − 𝑘]. For each value of 𝑛, form 𝑦[𝑛] by multiplying and
summing all the element of the product of𝑥[𝑘]ℎ[𝑛 − 𝑘], −∞ < 𝑘 < ∞. The figure
below shows an example of the calculation of𝑦[1]. The top panel shows𝑥[𝑘]. The
middle panel showsℎ[1 − 𝑘]. The lower panel shows𝑥[𝑘]𝑦[1 − 𝑘]. Note that this is a
sequence on a 𝑘 axis. The sum of the lower sequence over all k gives 𝑦[1] = 2.
We repeat this shifting, multiplication and summing for all values of 𝑛 to get the
complete sequence 𝑦[𝑛]:
ELEG 320L – Signals & Systems Laboratory /Dr. Jibran Khan Yousafzai Lab 4
3
The conv Command
conv(x,h) performs a 1-D convolution of vectors 𝑥 and ℎ. The resulting vector 𝑦
has length length(𝑦) = length(𝑥) + length(ℎ) − 1. Imagine vector 𝑥 as being
stationary and the flipped version of ℎ is slid from left to right. Note that conv(x,h) =
conv(h,x). An example of the convolution of two signals and plotting the result is
below:
>> x = [0.5 0.5 0.5]; %define input signal x[n]
>> h = [3.0 2.0 1.0]; %unit-pulse response h[n]
>> y = conv(x,h); %compute output y[n] via convolution
>> n = 0:(length(y)-1); %for plotting y[n]
>> stem(n,y) % plot y[n]
>> grid;
>> xlabel('n');
>> ylabel('y[n]');
>> title('Output of System via Convolution');
ELEG 320L – Signals & Systems Laboratory /Dr. Jibran Khan Yousafzai Lab 4
4
Deconvolution
The command [q,r] = deconv(v,u), deconvolves vector u out of vector v, using long
division. The quotient is returned in vector q and the remainder in vector r such that
v = conv(u,q)+r. If u and v are vectors of polynomial coefficients, convolving them is
equivalent to multiplying the two polynomials, and deconvolution is polynomial
division. The result of dividing v by u is quotient q and remainder r. An examples is
below:
If
>> u = [1 2 3 4];
>> v = [10 20 30];
The convolution is:
>> c = conv(u,v)
c =
10 40 100 160 170 120
Use deconvolution to recover v.
>> [q,r] = deconv(c,u)
q =
10 20 30
r =
0 0 0 0 0 0
This gives a quotient equal to v and a zero remainder.
Structures
Structures in Matlab are just like structures in C. They are basically containers that
allow one
Electronic Media PresentationChoose two of the following.docxtoltonkendal
Electronic Media Presentation
Choose
two of the following types of electronic media:
Radio
Sound recording
Motion pictures
Broadcast television
Research
the history of the media types your team selected. Include the following information in your presentation:
Introduction
Notable founders and parent organizations of your electronic media types
Notable historical dates
Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate
Date the media types launched their websites, became active on the Internet, or became active in social media integration
Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why
How do these challenges affect advertising in these organizations--outside companies advertising--and advertising for these media--companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?
What are two similarities and two differences between the two media types?
Conclusion
Present your Electronic Media Presentation.
These are 10- to 12-slideMicrosoft
®
PowerPoint
®
presentations with notes.
.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Running head TWO WAYS AND ADDRESSABLE MEDIA .docx
1. Running head: TWO WAYS AND ADDRESSABLE MEDIA
1
TWO WAY AND ADDRESSABLE MEDIA
2
Appropriateness of the Media
The World Wide Web is necessary for the growth of the Sony
picture Company because of the number of customers who are
found in the virtual platform. It is the basis for every virtual
transaction and communication due to the billions of visitors it
receives. Therefore, the Sony Picture Company may acquire the
needed audience to stabilize its business. Social media is also
growing in terms of its popularity and number of users. With
Sony Picture Company being on the verge of expanding, social
media may provide it with more than enough customers for the
promotion of its products. The wireless network is the new way
of communication. Wireless networks and expansion make it
possible for people to access internet making it easy for
companies to reach the virtual and physical markets with much
ease. Voicemail is not appropriate for the business because it
only focuses on recorded voice messages which are left behind
by either the company’s management or customers depending on
the situation involved. Customers may fail to listen to the
messages and delete them without knowing its content.
Email is great for communication (Lam, Shankar, Erramilli, &
Murthy, 2004). The management may communicate about the
different products and services it offers privately to the
customers. Texting also plays the same role as emails. As much
as fax machine has a high interactive status, they fail to appeal
2. to the changing trend of the market. It also takes a lot of time
getting a message from one recipient to another, making it
inappropriate for business surrounding the Sony Picture
Company. Digital video recorders are important because they
store stories that are uploaded on the internet to promote
specific products. The interactive voice response may also set a
communication bar between Sony Picture Company and its
customers. It enables transactions to be easy and for the two
stakeholders to acquire proper sharing of information from each
other. The print media lacks the capacity and capabilities to
deal with the changing nature of the market. Therefore, it is not
suitable for the company because it may not be able to keep up
with its new products and services.
Mass Customization for Products
The Sony Picture Company may invest in making the website
have a unique functionality as compared to its existing one. The
website should have customer portals where the customers may
purchase both products and services to meet their personal
needs and interests. The portals should have features that enable
the customers to customize their colors, type of cookies to
receive, personalize the communication tab, and changing their
structures for the site to enable a more interactive platform.
Additional products and Services
The company needs to diversify its pool of products and
services to build a huge clientele base. It needs to not only
bring out movies, series, and advertisement. It should also focus
on videos that talk about the daily life in the society. The
company needs to create a platform through which customers
may interact with the management to bring in new ideas for the
products they produce for the market. The products may
3. increase customers’ numbers through strengthened customer
loyalty status. It may also increase huge profits for the
company.
Relationship with Customers in the Market
The first approach may be improving the quality of the products
and services offered by the company. In any given market,
customers like an organization for its products and services and
that is the key factor that facilitates a high level of competition
in the market. The second approach may look at engaging
customers in the operations of an organization. When the
customers know that they are the central stakeholders in any
development of an organization, they tend to stick to the
organization through its challenging and successful situations
(Mithas, Krishnan, & Fornell, 2005). The third may focus on a
good promotional package that may campaign for the products
in the market. Good promotion creates availability status for an
organization.
References
Peppers, D., & Rogers, M. (2011). Managing Customer
Relationships: A Strategic Framework, 2nd
Edition. John Wiley & Sons.Lam, S., Shankar, V., Erramilli,
M., & Murthy, B. (2004). Customer Value, Satisfaction,
Loyalty, And Switching Costs: An Illustration From A
Business-To-Business Service Context. Journal Of The
Academy Of Marketing Science, 32(3), 293-311.Mithas, S.,
Krishnan, M., & Fornell, C. (2005). Why Do Customer
Relationship Management Applications Affect Customer
Satisfaction? Journal Of Marketing, 69(4), 201-209.
Course Project
Assignment 1 (Hospital overview): Identify a hospital in your
area to research that interests you. Collect and analyze
4. information about the hospital from its website, annual report,
and other sources that you find. Write a 1-2 page paper that
provides an overview of the facility. Include important
information about its size, service deliveries, location, patient
demographics, specialties, financial information and other
information you find that is important or distinguishes the
hospital.
Make sure that you properly cite references in an APA format.
It is also important that you save any sources that you use for
your paper as you will be creating an annotated bibliography as
a future deliverable.
Assignment 2 (Descriptive Statistics: For this assignment you
will be analyzing data about the hospital you selected for your
Course Project. The choice of data-topic is up to you; this way
you can be certain that data is available. This will also give you
some freedom to select an area that fits with your degree
program, career aspirations, or personal interests.
For example, students focusing on Healthcare Administration
might want to focus on topics related to finance, operations or
quality; whereas, Health Information Management students
might focus on topics related to clinical outcomes,
reimbursements, or specific diseases. Personal options might be
if you have a special condition or are planning to have a baby
and want to perform your statistical analysis focusing on those
areas of the hospital as it relates to local and national data. (If
you have questions or need ideas, please email your instructor.)
Once you have located your data, analyze it and produce:
1. At least 3 descriptive statistics
2. At least one chart or graph
Present these elements in a 1-2 page paper with properly cited
APA references (not including your data and chart/graph
information). Be sure to include adequate explanation of the
statistics used and their importance as related to the topic.
Descriptive statistics such as means, standard deviations,
frequencies, ranges, percentiles, etc. can be used. Your textbook
is a great resource for ideas on statistics you can analyze.
5. You will most likely need to use some statistical analysis
software to help make your calculations. You probably have
Excel installed on your computer already and can find YouTube
videos for 'Descriptive Statistics in Excel'. If you have another
software package that you are comfortable using for your job or
are feeling adventurous to learn something new, feel free to
select different software to help with your analysis.
Compare your hospital with other local and national facilities of
comparable size and service options (benchmarking). Some
healthcare data resources that might help you can be found in
the list below.
Some Helpful Healthcare Data Resources
If you find the website URLs have changed, search for the
organization and locate the data it offers.
CMS Hospital Compare Tool
AHRQ
http://hcupnet.ahrq.gov/ provides access to health statistics and
information on hospital inpatient and emergency department
utilization.
Healthypeople.gov - DATA2020 Search:
http://www.healthypeople.gov/2020/data-search/Search-the-
Data
CDC National Center for Health Statistics:
http://www.cdc.gov/nchs/
CDC Chronic Disease Indicator Database:
http://www.cdc.gov/cdi/
National Library of Medicine Data Tools and Statistics:
http://www.nlm.nih.gov/hsrinfo/datasites.html
CMS Data: https://dnav.cms.gov/Views/Search.aspx
CMS Research, Statistics, Data, and Systems:
http://www.cms.gov/Research-Statistics-Data-and-
Systems/Research-Statistics-Data-and-Systems.html
National Vital Statistics: http://www.cdc.gov/nchs/nvss.htm
Google for your Local State Department of Health, some
6. resources may be listed here:
http://www.statelocalgov.net/50states-health.cfm
Assignment 3 (Research Design/Methods): For this section of
your course project, you will:
1. Identify an underserved population for medical services from
the hospital you have been researching (e.g. Medicare
recipients, people with a specific disease, children, etc.).
2. Compose a written problem statement that contains both one
independent (exposure) and one dependent (outcome) variable.
Refer to the Problem Statement lecture in Module 02 for
examples. The problem statement should be written in
paragraph format and be about 1-page in length.
3. Write a purpose statement that describes the purpose of the
study and specifies the independent and dependent variables.
The purpose statement should also describe the underserved
population and the geographical location. The purpose statement
should be written in paragraph form and be approximately 1-
page in length.
4. Provide a summary of the research methodology for your
study. This is done by creating a research question which
includes one null hypothesis and one alternative hypothesis with
measurable independent and dependent variables. This
information allows the reader to understand the focus of the
study and how the results will be explained.
Explain an approach for providing service to this population.
Assignment 4 (Inferential Statistics): Write a 1-2 page paper
describing how you would apply inferential statistics as part of
your data analysis for the research and design methods you
determined. This could include t-tests, ANOVAs, regression
analysis, reliability, validity, and/or confidence intervals. Your
textbook can provide ideas or examples that can be adapted to
the topic area you have selected to focus on for your hospital.
Assignment 5 (National Guidelines Regarding Human Research
on Human Subjects, Institutional Review Boards, and Rough
Draft)
7. To prepare for this course project submission, read Protection
of Human Subjects published by the U.S. Department of Health
and Human Services. This document outlines the National
guidelines regarding the protection of human subjects used in
research.
Institutional Review Boards (IRBs)
As part of the case study, imagine that the hospital that was just
acquired (the one you have been researching) is currently doing
research or will be doing research in the future in conjunction
with the parent hospital. Analyze how these guidelines should
be implemented at the hospital that was just acquired (the one
you have been researching) to make sure the practices are
consistent between the two sites and explain the role the IRB
plays in the process.
For example, would you create policies and procedures, offer
training, create a handbook, or provide some other way to
integrate these guidelines into the facility? Maybe the hospital
you are researching already has these guidelines in place so
your analysis will focus on making sure the practices are the
same between sites.
Assignment 6 (Submit Annotated Bibliography and Final
Project):
Submit an APA formatted annotated bibliography with a
minimum of five (5) healthcare research study reports/articles
obtained from either the online library or from a reputable
Healthcare organization or government website that you used to
write your paper.
Submit the final draft of your course project. The final paper
must incorporate feedback from the instructor and contain all
components from the individual course project assignments,
including:
1. the overview of the facility you selected,
2. descriptive statistics presented,
3. research problem, purpose, and question with null and
8. alternative hypotheses,
4. analysis of the Inferential Statistics that could be used to
further analyze the data,
5. analysis of the National Guidelines Regarding Human
Subjects' Research and the use of Institutional Review Boards,
and
6. an APA formatted annotated bibliography with a minimum of
5 sources.
The final paper should be 6-10 pages in length not including the
title page and references
Submit Rough Draft
Submit a rough draft of your course project. The rough draft
should be approximately 6-10 pages in length not including the
title page and references.
The rough draft should be formatted according to APA
guidelines.
Project Overview
Introduction
Health statistics is important as it provides indicators that help
us learn about the conditions of life and health in a country.
Health statistics is used to understand both individual health
and also the health of an entire nation. Additionally, health
statistics helps us to understand the effect of health on
individuals and their environment. As we monitor the health of
population(s), we enhance our understanding of strategies to
promote its health. The development and analysis of health
statistics provides needed information about health care services
at the local, state, national and even international level.
Scenario
You are the HIM director for a Research Hospital, Be Well
Healthcare. The hospital has just acquired a local hospital to
expand their healthcare service options in your area. You have
9. been asked to sit on the committee that will be collecting
statistical information to present to the management team so
they can learn about the new facility.
For this project, you will select a local hospital in your area,
which will be the hospital that was just acquired as part of the
case study. You will research and present a formal report to the
committee. You will develop sections of the report throughout
the course and submit a final compilation of all the sections for
the last project deliverable.
Due Date
Your final project is due in Module 10. There will be individual
assignments along the way. The modules in which they are due
are noted in the time line below.
02 – Introduction - due 10/13/17
02 - Hospital Overview – due 10/13/17
05 - Descriptive Statistics - 10/23/17
06 - Research Design/Methods – due 11/1/17
07 - Inferential Statistics - due 11/7/17
08 - National Guidelines Regarding Research on Human
Subjects, Institutional Review Boards, and Rough Draft - due
11/13/17
10 - Annotated Bibliography and Final Paper – due 11/27/17
Requirements
Your final paper must be 6-10 pages in length. It should
demonstrate a strong thesis statement supported by research
from at least 5 different sources. Include both in text citations
and a references page in APA format. You can find more
information on APA format in the Online Library, which is
accessible through the Resources tab.
Running head: SONY PICTURE COMPANY
1
SONY PICTURE COMPANY
2
10. Sony Picture Company
When it comes to identifying individual customers, it is
important to focus on their needs as being the most important
information. The information should be based on the interests
and the preferences of the customers and its relation to the
aspect of achieving the objectives of an organization. The
relationship between customers and a company such as Sony
Picture Company needs to focus on its strategies that create a
platform to benefit the customers. Knowing the needs, interests,
and preferences of the customers influence the management of
Sony Picture Company to develop quality products and services
to motivate loyalty among them.
Gathering Information by Sony Picture Company
Sony Picture Company may gather information about the
customers via several means. The first may include the aspect of
carrying out interviews in different regions where it implements
its operations. Interviews involve sitting down with the
customers and asking them about their perception about the
products and services offered by the management of the
company. It also involves oral answering of questions related to
the relationship between Sony picture Company and the market
in general. The company may also provide questionnaires for
the customers to fill in with different questions related to the
company’s operations. The company may also develop an
effective forum to engage its customers on different issues
about the relationship they have with them. The above strategies
are feasible because as much as Sony Picture Company acquires
feedback from its customers, it also cements its relationship
with them. The company requires a diversified tool and
approach that covers all areas related to the customers. They
should not limit themselves to specific areas.
11. Customer Value Matrix
When it comes to using the value performance matrix, the
customer serves as the critical tool in enhancing the
development of the company. Sony Picture Company uses the
value attributes of the customers to change them to SWOT
analysis which includes weaknesses, strengths, opportunities,
and threats. The company is able to evaluate relative
performance to identify both bad and good attributes on its
operations and how it influences the perspective of the
customer. Sony Picture Company may calculate its performance
by focusing on the next best alternative for the customers in
relation to the products and services it offers (Lam, Shankar,
Erramilli, & Murthy, 2004). The above means focusing on the
various attributes possessed by the competitors and comparing
them to the performance of the Sony Picture Company. The
company may use the competitors as being their key benchmark.
The other key factor includes picking the best value attributes
performance the customer from the competitors in the markets.
Some of the factors that may influence below zero customers
may include the poor quality of products, services, and lack of
appreciation given to the market. The customers may view the
company from a negative perspective and may harm the brand
through negative reviews.
Customer Behaviors and Needs in the Market
John Melon is a customer of Sony Picture Company. He enjoys
the different movies and television series he receives from the
company. He comes from the United States, which is the leading
market for movies in the world. Melon loves movies that have
good stories and diversify its actors. With Sony picture
Company having a good production structure, it means that the
12. needs of the customers are mate. Melon is also an emotional
being, meaning that the movies are the ones that motivate a
certain behavior in him. With emotional stories, Melon finds the
movies to be appeasing which is good for the market when it
comes to the products of the company.
Sony Picture Company and the Customers
Market research is important when it comes to improving the
relationship with the customers. The company needs to focus its
operations on research and development to identify issues such
as the changing nature of the market, new trends, new interests,
and diversified status of the customers in the market (Mithas,
Krishnan, & Fornell, 2005). The above factors influence the
management of the Sony Picture Company to know proper ways
to develop a good relationship with the customers. The company
should also have an effective customer management system that
answers all the queries given by the customers.
References
Peppers, D., & Rogers, M. (2011). Managing customer
relationships, A strategic framework.
New Jersey (Estados Unidos): John Wiley & Sons
Lam, S., Shankar, V., Erramilli, M., & Murthy, B. (2004).
Customer value, satisfaction, loyalty, and switching costs: an
illustration from a business-to-business service context. Journal
of the academy of marketing science, 32(3), 293-311.
Mithas, S., Krishnan, M., & Fornell, C. (2005). Why do
customer relationship management applications affect customer
satisfaction? Journal of Marketing, 69(4), 201-209.
13. SONY PICTURES ENTERTAINMENT COMPANY
1
Identify and describe the Organization
Sony Pictures Entertainment Inc. is a company which produces
music, films and television shows for its community. As a
subsidiary of the electronics giant Sony of Japan, it has changed
the perspective of producing music, recording films and
developing television programs for the American community.
The company has a global network and this has helped the
company to amass a large number of employees globally. The
company is large and its size has helped the company to make
an annual profit of over $513 million (Dheeman, Schildwachter
& Harrison, 2012). Its products range from recording, shooting
and developing movies and films from different genres and
brands in the contemporary community. It has different
competitors such as Universal Studios, Warner Bros
Entertainment and Walt Disney Motion Pictures and Television.
The companies have become the company’s major competitors
in the American community and society.
Customers
As identified by the company’s services, it has been divided
into three groupings. There is the music, recording and movie
consumers and television services. These three groups present
the company’s main functions and consumers in the
contemporary community. The company’s management
influences and helps the customers to improve and increase
their communication in terms of allocation and improvement of
service relations (Naganathan, 2013). There are music
performers in the entertainment industry and they access and
use the company’s services in entertainment from recording and
development of their music videos. Marketing and development
movies also have a large customer base in the company. There
is also an essential focus on the value such as television and
14. hosting of different policies to increase and improve operational
services.
Customer Relationships
The 5 E’s include Emotion, engagement, experience, exchange
and essence. The movies customers of the company consider the
essence of ethics as a way for supporting the company’s
services and products. The company develops a foundation to
improve consumers’ needs. There is also the emotion and
operational understanding of the company (Murray, 2005). The
aim is to influence the experience of the company towards
achieving improved company relationship. The consumers also
engage the company towards developing productive and market
acceptable services. It is essential to use and improve the
company’s relations with its consumers.
Organization’s Relationships with Customers
The company applies customer relationship management in
offering and influencing consumers with their products and
services. The aim is to improve the relations such as offering
and developing foundations for marketing and operational
management. It is a concept focusing on the productive
relationship such as how to improve value through engaging
consumers and determining the market trends (Gershon, 2014).
It is a process of also improving processes such as consumer
products and meeting consumer needs. The music and television
industries are dynamic and a close interaction will help in
determining positive relations with consumers.
Recommendations on How to Improve Relations
Developing a positive relationship with consumers will help the
company to achieve its overall performance and integration
plans. It is also an opportunity to improve needs such as
managing and developing platforms to engage their needs. The
company should also effectively engage consumers from music
to movie production houses. This will engage and manage the
15. company’s resources such as an improved performance and
operational effectiveness. Therefore, the company also needs to
understand the culture of its consumers and this will help the
company to improved relations in the community. As James
Barnes writes about a customer being behaviorally loyal, “This
form of loyalty, therefore, is extremely vulnerable; there is no
relationship from the customers’ perspective. As soon as they
see a better deal or greater convenience elsewhere, they’re
gone” (Peppers & Rogers, 2010, pp. 56).
References
Dheeman, C., Schildwachter, H., & Harrison, J. S. (2012). Sony
Corporation: Reinventing Itself to Rediscover the Technological
Edge.
Gershon, R. A. (2014). The Sony Corporation. Handbook of
East Asian Entrepreneurship, 225.
Murray, S. (2005). Brand loyalties: Rethinking content within
global corporate media. Media, Culture & Society, 27(3), 415-
435.
Naganathan, V. (2013). A Comparative Analysis on Sony’s
Approach to Problem Solving and Decision-
Making. International journal of management and business
research, 3(1), 69-88.
Peppers, D., & Rogers, M. (2010, December 28). Managing
Customer Relationships: A Strategic
Framework. Retrieved September 3, 2017.
DRIVING REVENUES – ORGANIZATIONAL PROCESSES
1
Cover
Sony Pictures Finance Structure
Sony Pictures Entertainment Company offers different services
in the entertainment industry. It is important for the company to
effectively increase its consumer retention by offering quality
16. services in the recording and music industry. Under constant
supervision and management of the company (Chang, 2011).
The company allocates different resources based on its
organization. The operations structure of the company is
essential and helps the company to improve communication
while focusing on important elements such as performance and
allocation of resources. The Operations structure of the Sony
Pictures Company integrates the following processes.
Communication within the divisions of the company is essential
since it will help in improving management and how to process
the necessary services and products of the company. This being
the major part of the company, there has been considerable
changes from the top management in each division of the
operations of the company. The design division has a hierarchy
structure of leadership from its president to the bottom level
employees (Chang, 2011). The same applies to all the eight
divisions of the operations structure (Design, engineering,
facilities, production, manufacturing, design and maintenance
and finally support). Each structure has a president who
controls all the activities of the company’s operations structure
form performance to management. The same applies to all other
company organizations. Hence, communication starts from the
bottom of each structure, division and top management and then
to the company’s chief operations officer. To improve
communication in the entertainment industry is not easy and the
culture of the company’s management is an open
communication system focusing on the performance of the
company from bottom level employees to the company’s top
management (Chang, 2011). Focusing on such improvement
helps in improving and reducing the performance of the
company. It helps to improve and increase communication by
focusing on strategy and performance.
What works?
In this communication process, the top management is able to
17. understand the necessary issues and matters regarding to the
change in the company’s operations and issues affecting the
company’s performance. There is improved coordination since
the company works well to improve control and performance of
the company’s operations. Controlling the company’s operations
is possible due to improved coordination (Chang, 2011). There
is value and importance of the company towards improving and
supporting the different changes in the community. The
necessity of controlling information helps in gaining an insight
into the challenges and effects affecting the company. The
importance of controlling such activities will help, improve and
control the performance of a company towards improving
communication, performance and how to effectively coordinate
its operations from the field and to the company’s services.
Recommendations
Although the system works effectively, there is the need of
developing streamlined forms of coordinating the company’s
operations in the entertainment industry. The major focus will
be in balancing and increasing the necessary services such as
performance, allowance and improving the necessary service
such as performance and operational effectiveness. It is also
important to influence, use and improve the necessary services
such as developing, planning and increasing the nature, means
and operations of the company (Gershon & Kanayama, 2002).
The changes could be in the decentralization of the company’s
services such as music, films, recording, television and
management. This will help in improving control of the
company’s resources such as improving the necessary
operations, plans and improving and controlling its
performance. The nature will help to improve and streamline the
company’s management and control on its global activities.
References
18. Chang, S. J. (2011). Sony vs Samsung: The Inside Story of the
Electronics Giants' Battle For
Global Supremacy. John Wiley & Sons.
Gershon, R. A., & Kanayama, T. (2002). The Sony Corporation:
A case study in
transnational media management. International Journal on
Media Management, 4(2), 105
117.