Running Head: MEDICAL NEEDS 1 MEDICAL NEEDS 4 MEDICAL NEEDS Institution Affiliation Student Name Date There are eight important dimensional qualities that can serve a huge part in the development of a business. Some of these dimensions are equally reinforcing and push business to do better and move to the next level. However, product service or good can rank high in one of the dimensions and rank low in another dimension. For medical Needs business to give better results they should focus on building in these dimensions, (Chvala & Johnson, 2017). Performance: Medical Needs should ensure that they provide all the medical devices that the doctors prescribe to any patient. They should plan in such a way that all products are available in the required time. Features: Medical Needs should have products or services that supplement their core functioning. Medical Needs can provide a free weighing machine and free BMI testing. Reliability: Medical Needs should work on providing products on the stipulated time and the right quantities, with this, they will receive the benefit of reliability which every customer is looking for. Conformity: Just as Medical needs stated regarding a provision of vendors in all areas and ensuring that all medical products are available to the patients, they should focus mainly on that. Durability: Medical Needs should focus mainly on providing durable products and services. They should try not to fail customers at any point, (Garvin, 1987). Serviceability: This business should mainly focus on the needs of the customers. They should offer fast services, courteous services, competent work, and original medical products. Aesthetics: The outlook of each product is so important, so it is very important for Medical Needs to ensure that their products have a better outlook and an attractive customer service. Perception: Customer’s perception is crucial for any business. Medical Needs should listen to their customer’s plea and perception towards their services and work towards bettering the services according to the customer’s perception, (Ross, 2017). To achieve quality gains, the managers need to perceive things in a different outlook. For any upcoming business, it will be necessary to perform these eight dimensions to ensure that their business picks up and moves to the next level. Medical Needs have a classified goal which is going to be achieved along implementation of the eight-dimensional model. References Chvala, R. J., & Johnson, W. C. (2017). Why Total Quality in Marketing. In Total Quality in Marketing (pp. 1-26). Routledge. Garvin, D. (1987). Competing on the eight dimensions of quality. Harv. Bus. Rev., 101-109. Ross, J. E. (2017). Total quality management: Text, cases, and readings. Routledge. Medical Needs Quality Assurance Integration Connie Farris Colorado Technical University Project Performance and Quality Assurance (MPM357-1902A-02) Jason Lewis Running he.