Running Head: DEVELOPING COMMUNICATIONS POLICY1 Developing Communication Policy 2 Developing Communications Policy Rufus Williams Argosy University September 12, 2018 An informative policy on marketing – more like a marketing plan, Rufus! This could be developed into an excellent communication policy, had you developed headings for each section noted in the rubric. By developing headings for each section of the rubric, you will not overlook an important section. I believe you misunderstood the assignment. You may revise your communication policy by following the rubric and develop headings based on the elements noted in the rubric and repost your paper to earn a passing grade. As we all know, communicating the policy is the key to compliance.  All policies should be reviewed annually and employees should receive annual refresher training. Your discussion of your organization showed that you understand the importance marketing your company through social media – but the focus of your paper should be on communicating – a communication policy which is far more than marketing. You should develop a comprehensive communications policy that covers a variety of communication media, most of your focus was on social media and how to market your goods using social media. What other communication medias are available that you should discuss with your employees? You overlooked the importance of discussing organizational strategic changes, procedural changes, information important to organizational subgroups, confidential information, and unwelcome information, in your policy. You overlooked the importance of explaining the necessary approvals that are required. You explained the tools that you use in social media to market your goods, but I could not locate the communication tactics used in the organization. Remember, not only must changes be approved, but also all new policies must be approved by HR.  You provided sources that were not found in your paper – remember all citations must be found in your reference list and all references must be found in your policy as in text citations – remember to fix this. Remember to use the course text book by Barrett to support your weekly research papers. She provides excellent communication ideas to use in your paper. Remember to end the research paper with a summary of key points. I especially appreciated the following from our readings: Many companies are now using text message, email, social media, video chat (Skype) and face-to-face meetings to communicate to their employees (Barrett, 2013). There are many types of personalities out there and everyone prefers a different type of communication outlet. I appreciated what others had to say about keeping records: Keep a conference journal. Record the date, time, reason, and key points discussed in the conference (Teich, Frankel, Kling, & Lee, 1999). Gervertz (2011) reminds us that monitoring employees’ social media is an effective way to ensure.

1. Running Head: DEVELOPING COMMUNICATIONS POLICY1
Developing Communication Policy 2
Developing Communications Policy
Rufus Williams
Argosy University
September 12, 2018
An informative policy on marketing – more like a marketing
plan, Rufus! This could be developed into an excellent
communication policy, had you developed headings for each
section noted in the rubric. By developing headings for each
section of the rubric, you will not overlook an important
section. I believe you misunderstood the assignment. You may
revise your communication policy by following the rubric and
develop headings based on the elements noted in the rubric and
repost your paper to earn a passing grade.
As we all know, communicating the policy is the key to
compliance. All policies should be reviewed annually and
employees should receive annual refresher training. Your
discussion of your organization showed that you understand the
importance marketing your company through social media – but
the focus of your paper should be on communicating – a
communication policy which is far more than marketing. You
should develop a comprehensive communications policy that
covers a variety of communication media, most of your focus

2. was on social media and how to market your goods using social
media. What other communication medias are available that
you should discuss with your employees? You overlooked the
importance of discussing organizational strategic changes,
procedural changes, information important to organizational
subgroups, confidential information, and unwelcome
information, in your policy.
You overlooked the importance of explaining the necessary
approvals that are required. You explained the tools that you
use in social media to market your goods, but I could not locate
the communication tactics used in the organization. Remember,
not only must changes be approved, but also all new policies
must be approved by HR. You provided sources that were not
found in your paper – remember all citations must be found in
your reference list and all references must be found in your
policy as in text citations – remember to fix this. Remember to
use the course text book by Barrett to support your weekly
research papers. She provides excellent communication ideas to
use in your paper. Remember to end the research paper with a
summary of key points.
I especially appreciated the following from our readings: Many
companies are now using text message, email, social media,
video chat (Skype) and face-to-face meetings to communicate to
their employees (Barrett, 2013). There are many types of
personalities out there and everyone prefers a different type of
communication outlet.
I appreciated what others had to say about keeping records:
Keep a conference journal. Record the date, time, reason, and
key points discussed in the conference (Teich, Frankel, Kling,
& Lee, 1999).
Gervertz (2011) reminds us that monitoring employees’ social
media is an effective way to ensure compliance with
communications policies and codes of conduct. However, this
monitoring should fall within the employee’s right to privacy
according to laws and regulations. We always must remember to
ensure laws are complied with.

3. See blue highlighted comments in your paper. Yellow
highlights are problems/errors.
References
Barrett, D (2009). Leadership Communication [VitalSouce
bookshelf version]. Retrieved
fromhttp://digitalbookshelf.argosy.edu/books/0077435176/id/ch
03
Gervertz, D (2011). Labor: The nuts and bolts of a robust social
media policy. IC. Retrieved
from:http://www.insidecounsel.com/2011/08/08/labor-the-nuts-
and-bolts-of-a-robust-social-media?t=copyright-trademarks
Teich, A., Frankel, M. S., Kling, R., & Lee, Y. (1999).
Anonymous communication policies for the internet: results and
recommendations of the AAAS conference. Information
Society, 15(2), 71-77. https://doi.org/10.1080/019722499128538
Developing Communications Policy
As an entrepreneur, getting one’s brand and products can be
quite difficult when starting fresh in a business. I started a t-
shirt company, Humble Flourish Brand, as a hobby, but quickly
found out that my since of style and fashion was in demand.
This company has been in existence going on 7 years, which
each year gets better for products, profits, demands, and
distributions. However, what made my company so successful
was a communication policy on social media. t-shirt company is
doing well, I need a platform to reach more consumers: social
media. Top of FormBottom of Form
This is not a marketing plan assignment – this is a
communication policy assignment.
Social Media Marketing
Social media marketing is a powerful means available to
companies and organizations of any size to find and connect
with regular or potential customers. Marketers thus create
corporate Facebook pages and accounts on Twitter, Instagram,
Pinterest, Snapchat and other major social networks. Few of
them, however, have clear objectives and strategies and have a

4. deep knowledge of how these digital media interact with
consumers to increase brand awareness, drive sales and profits,
and generate brand loyalty.
Knowing the ABC of social media marketing, understanding
exactly what social mediamarketing is, how it works, what it
requires in terms of time, human resources and budget, is the
fundamental premise for those who want to do social network
marketing effectively. So let's get a little 'clarity starting with
giving an exhaustive definition of social media marketing.
Social Media Marketing: Definition
Remember – this is not a marketing plan – this is a
communication policy
Social media marketing is known as social network
marketing and social web marketing of which is a form of
internet marketing that exploits the ability of social media and
web applications to generate interaction, engagement and social
sharing to order to increase the visibility and notoriety of a
brand. It includes activities such as the promotion and sale of
particular goods and services, or oneself (Personal Branding),
the generation of new business leads and the increase in traffic
to a brand's website.
For promotional purposes, it is good to integrate this with other
forms of online marketing and visibility such as search engine
marketing, social media optimization (SMO), and social media
advertising (SMA) or social ads, and digital or digital public
relations. Social media marketing together with social customer
service, social selling, and others, is considered a component of
Social Business.
How Social Media Marketing Works
Companies and organizations create (or connect) to "networks
of individuals" ( communities ) that share interests and values
expressed by the Company on social networks. These subjects
are offered relevant content in various formats (text, images,
videos, etc.) capable of generating discussions about and with
the company, on specific issues.
If managed correctly, user/customer interaction with this

5. content can result in loyalty and social media advocacy.
Users/customers with their "likes", "comments", "shares",
activate online word of mouth by individually involving their
network (friends, fans, followers) in the discussion. This greatly
increases the possibility that a fraction of these, in turn, end up
becoming a fan/follower of Humble Flourish Brand.
Social Marketing or Social Media Marketing
Sometimes on blogs, podcasts, and other content, it is wrong to
use social marketing as a synonym for social media marketing.
In reality, social marketing is a popular discipline in the early
'70s thanks to Philip Kotler and Gerald Zaltman (not in
references), in which the "product" that must be promoted is not
a good or a service but is "human behavior". For example, the
goal of a social advertising campaign is to encourage people to
protect the environment.
Benefits of Social Media
In expressing opinions, that are many benefits of social media
marketing.
Cite source
· Improvement of customer satisfaction
· An increase of customer loyalty
· Improvement of the Customer service
· Increase of commercial contacts (sales leads) and sales
· Increased web traffic to the site or a blog
· Better site ranking (ranking) on search engines
· The increase of awareness or brand awareness (brand
awareness)
· Connection and development of interactive relationships with
your target audience
· Development of a reputation as an expert or leader in the
sector of belonging (brand authority)
However, social media marketing also has disadvantages as
well. For example, due to need of resources, social platforms
are varied and different, consequently the various forms of
content (text, video, podcast, webinar, etc.) to be published and
shared must be adapted to the specifics of each of them. In the

6. same way, a social media marketing campaign cannot be
launched and left alone. It too, as in the first case, requires time
and human resources dedicated to it. A certain relief then,
especially for many micro-enterprises and SMEs, assumes the
availability of financial resources to which, however, you can
partly cope by implementing strategies of influencer marketing.
Another aspect is the nature of social media. A negative post of
a customer, or worse badly managed, can become viral and in
doing so seriously damage the reputation of a brand.
Why Invest in Social Media Marketing
One huge reason is low costs. Create profiles on social media is
free as well as create and manage with your own social media
management, social networking campaigns. Another reason is
high ROI (return on investment) from advertising investments.
The ROI generated by social media advertising is the highest
among the various forms of paid advertising. Moreover, social
ads are a type of advertising that allows a high profiling of the
target and personalization: the "ads" will be shown only to users
who are really interested in the products and services promoted
by the advertiser. Another reason is high conversion rate (CR)
or conversion rate. The more than 51% of social media
marketer’s state that the development of meaningful
relationships with customers has a positive effect on sales
results. Lastly, improvement of customer insights. Unlike the
contents shared through private channels such as e-mails,
instant messaging tools, and apps, and therefore difficult to
measure (Dark Social), different social media marketing tools
allow precise monitoring of activities on the various social
profiles business. By analyzing the numerous data collected
(insight) through tools such as Google Analytics, it is possible
to obtain important information on the "sentiment" towards the
brand, as well as on demographic composition, interests,
behaviors and customer needs. Cite sources
How to Do Social Medial Marketing
There are various ways in which an enterprise/ organization can
do social marketing. All activities of social media

7. marketingcarried out to be incisive cannot. However, disregard
the implementation of an effective social media marketing
strategy. But how to define and set up a successful social media
marketing strategy? As in any digital marketing strategy, this
develops through the definition of a social media marketing
plan that consists of some precise phases:
Phase 1: Conducting a social media marketing audit (cite the
sources of your information
In this first step, the audit activity is aimed at evaluating the
digital assets (blog, site, app, etc.) of which, in relation also to
the competition, in order to detect on each social channel what
works and what does not work. Great questions to as is: On
which social platforms is the brand currently active? Which
social networks bring greater value? Competitors, what kind of
content do they post? What is the tone of voice that they have
chosen? How much traffic to the website brings each social
channel? This list can go on and on.
Phase 2: Definition of the objectives of social media
marketing (cite the sources of your information
Analyzing digital assets, audience, and competition, the next
step to set an effective social media strategy is to define goals
and results that we hope to achieve (leads, retention of
clinicians, increased sales, brand awareness?). These goals must
be aligned with the overall communication and marketing
strategy so that social media allows the achievement of business
objectives. In setting the objectives to ensure that these are
valid, it is good to follow the SMART method (specific,
measurable, implementable, realistic, as a function of time)
used for the first time by Drucker in 1954, in the book "The
practice of Management". Not in reference
Phase 3: Identification of the target audience (cite the sources
of your information
You need to be clear who your target audience is so that the
message you want to convey on social media is
effective. Developing customer profiles ( buyer personas ) is
essential for the development of a social media marketing

8. strategy. The collection and analysis of data on the web or from
the conduct of surveys allow the marketer to achieve a high
profiling of the typical customer. Once the audience is defined,
through Listening activities, they can understand on which
social platforms the customer (real or potential) is present.
Step 4: Creating a social media content strategy (cite the
sources of your information
The contents are very important in order to create engagement
and to achieve the pre-established marketing objectives. With
this in mind, it is essential to follow a strategic approach
focused on the creation and distribution of relevant and valuable
content (Content Marketing), aimed at a clearly defined
audience.
In order for the communication strategy on different social
media to be effective, however, it will be good to plan the
management of this content. Choice of content and images to be
published according to the type of social, choice of the Tone of
voice with which you want to attend the network, find a
summary in the drafting of a social media marketing editorial
plan. The definition of the days, times in which publishing
topics, keywords or links are the main features of another
important tool: the social media marketing calendar.
Step 5: Pay attention to the Influencers (cite the sources of your
information
Research conducted on Twitter shows that 49% of consumers
rely on the advice of Influencers in making purchasing
decisions. Finding those who have a large following on social
media for advice on the products and services you sell is
therefore very important. One way for a company to gain
visibility with social influencers is the sharing system suggested
by Joe Pulizzi and the Content Marketing Institute (not found in
your references), known as Social Media 4-1-1. For every 6
contents shared via social media, 4 must be relevant for their
target audience but written by influencers; 1 must be an original
content created by us. Also, the content must relate to the sale
Phase 6: Choice of the social media marketing platform (cite

9. the sources of your information
A social media marketing strategy must also be planned to take
into account the market in which the company operates (B2B or
B2C), the decision-making phase ( social consumer decision
journey ) in which the customer can be found (research,
consideration, decision ). Knowing then the differences between
the platforms and identifying the best ones to support corporate
marketing objectives is essential. So let's take a brief look at
the most famous social networks, not focusing on "what social
media is", but in relation to the marketing activities that can be
implemented with them. Focus on the communication policy for
your organization – follow the rubric. You are missing key
sections for an effective communication policy – there is more
than just social media for communicating in an organization.
References
These were not found as in text citations in your paper.
Remember all references must be found in your paper.
References must match in text citations.
Buliř, A., Čihák, M., Šmídková, K., Detragiache, E., &
Everaert, L. (2014). Writing clearly: ECB's monetary policy
communication.
(2015). Communication Law and Policy, 12(3).
doi:10.1207/clp.2007.12.issue-3
Kuo, E. C., Chen, P. S., & East-West communication institute.
(2016). Communication policy and planning in Singapore.
London: K. Paul International.
Mansell, R. (2014). The handbook of global media and
communication policy. New York: Wiley.
Running Head: DEVELOPING COMMUNICATIONS POLICY1
Developing Communication Policy 2

10. Developing Communications Policy
Argosy University
September 12, 2018
An informative policy on marketing – more like a marketing
plan! This could be developed into an excellent communication
policy, had you developed headings for each section noted in
the rubric. By developing headings for each section of the
rubric, you will not overlook an important section. I believe you
misunderstood the assignment. You may revise your
communication policy by following the rubric and develop
headings based on the elements noted in the rubric and repost
your paper to earn a passing grade.
As we all know, communicating the policy is the key to
compliance. All policies should be reviewed annually and
employees should receive annual refresher training. Your
discussion of your organization showed that you understand the
importance marketing your company through social media – but
the focus of your paper should be on communicating – a
communication policy which is far more than marketing. You
should develop a comprehensive communications policy that
covers a variety of communication media, most of your focus
was on social media and how to market your goods using social
media. What other communication medias are available that
you should discuss with your employees? You overlooked the
importance of discussing organizational strategic changes,
procedural changes, information important to organizational

11. subgroups, confidential information, and unwelcome
information, in your policy.
You overlooked the importance of explaining the necessary
approvals that are required. You explained the tools that you
use in social media to market your goods, but I could not locate
the communication tactics used in the organization. Remember,
not only must changes be approved, but also all new policies
must be approved by HR. You provided sources that were not
found in your paper – remember all citations must be found in
your reference list and all references must be found in your
policy as in text citations – remember to fix this. Remember to
use the course text book by Barrett to support your weekly
research papers. She provides excellent communication ideas to
use in your paper. Remember to end the research paper with a
summary of key points.
I especially appreciated the following from our readings: Many
companies are now using text message, email, social media,
video chat (Skype) and face-to-face meetings to communicate to
their employees (Barrett, 2013). There are many types of
personalities out there and everyone prefers a different type of
communication outlet.
I appreciated what others had to say about keeping records:
Keep a conference journal. Record the date, time, reason, and
key points discussed in the conference (Teich, Frankel, Kling,
& Lee, 1999).
Gervertz (2011) reminds us that monitoring employees’ social
media is an effective way to ensure compliance with
communications policies and codes of conduct. However, this
monitoring should fall within the employee’s right to privacy
according to laws and regulations. We always must remember to
ensure laws are complied with.
See blue highlighted comments in your paper. Yellow
highlights are problems/errors.
References
Barrett, D (2009). Leadership Communication [VitalSouce
bookshelf version]. Retrieved

12. fromhttp://digitalbookshelf.argosy.edu/books/0077435176/id/ch
03
Gervertz, D (2011). Labor: The nuts and bolts of a robust social
media policy. IC. Retrieved
from:http://www.insidecounsel.com/2011/08/08/labor-the-nuts-
and-bolts-of-a-robust-social-media?t=copyright-trademarks
Teich, A., Frankel, M. S., Kling, R., & Lee, Y. (1999).
Anonymous communication policies for the internet: results and
recommendations of the AAAS conference. Information
Society, 15(2), 71-77. https://doi.org/10.1080/019722499128538
Developing Communications Policy
As an entrepreneur, getting one’s brand and products can be
quite difficult when starting fresh in a business. I started a t-
shirt company, Humble Flourish Brand, as a hobby, but quickly
found out that my since of style and fashion was in demand.
This company has been in existence going on 7 years, which
each year gets better for products, profits, demands, and
distributions. However, what made my company so successful
was a communication policy on social media. t-shirt company is
doing well, I need a platform to reach more consumers: social
media. Top of FormBottom of Form
This is not a marketing plan assignment – this is a
communication policy assignment.
Social Media Marketing
Social media marketing is a powerful means available to
companies and organizations of any size to find and connect
with regular or potential customers. Marketers thus create
corporate Facebook pages and accounts on Twitter, Instagram,
Pinterest, Snapchat and other major social networks. Few of
them, however, have clear objectives and strategies and have a
deep knowledge of how these digital media interact with
consumers to increase brand awareness, drive sales and profits,
and generate brand loyalty.
Knowing the ABC of social media marketing, understanding
exactly what social mediamarketing is, how it works, what it

13. requires in terms of time, human resources and budget, is the
fundamental premise for those who want to do social network
marketing effectively. So let's get a little 'clarity starting with
giving an exhaustive definition of social media marketing.
Social Media Marketing: Definition
Remember – this is not a marketing plan – this is a
communication policy
Social media marketing is known as social network
marketing and social web marketing of which is a form of
internet marketing that exploits the ability of social media and
web applications to generate interaction, engagement and social
sharing to order to increase the visibility and notoriety of a
brand. It includes activities such as the promotion and sale of
particular goods and services, or oneself (Personal Branding),
the generation of new business leads and the increase in traffic
to a brand's website.
For promotional purposes, it is good to integrate this with other
forms of online marketing and visibility such as search engine
marketing, social media optimization (SMO), and social media
advertising (SMA) or social ads, and digital or digital public
relations. Social media marketing together with social customer
service, social selling, and others, is considered a component of
Social Business.
How Social Media Marketing Works
Companies and organizations create (or connect) to "networks
of individuals" ( communities ) that share interests and values
expressed by the Company on social networks. These subjects
are offered relevant content in various formats (text, images,
videos, etc.) capable of generating discussions about and with
the company, on specific issues.
If managed correctly, user/customer interaction with this
content can result in loyalty and social media advocacy.
Users/customers with their "likes", "comments", "shares",
activate online word of mouth by individually involving their
network (friends, fans, followers) in the discussion. This greatly
increases the possibility that a fraction of these, in turn, end up

14. becoming a fan/follower of Humble Flourish Brand.
Social Marketing or Social Media Marketing
Sometimes on blogs, podcasts, and other content, it is wrong to
use social marketing as a synonym for social media marketing.
In reality, social marketing is a popular discipline in the early
'70s thanks to Philip Kotler and Gerald Zaltman (not in
references), in which the "product" that must be promoted is not
a good or a service but is "human behavior". For example, the
goal of a social advertising campaign is to encourage people to
protect the environment.
Benefits of Social Media
In expressing opinions, that are many benefits of social media
marketing.
Cite source
· Improvement of customer satisfaction
· An increase of customer loyalty
· Improvement of the Customer service
· Increase of commercial contacts (sales leads) and sales
· Increased web traffic to the site or a blog
· Better site ranking (ranking) on search engines
· The increase of awareness or brand awareness (brand
awareness)
· Connection and development of interactive relationships with
your target audience
· Development of a reputation as an expert or leader in the
sector of belonging (brand authority)
However, social media marketing also has disadvantages as
well. For example, due to need of resources, social platforms
are varied and different, consequently the various forms of
content (text, video, podcast, webinar, etc.) to be published and
shared must be adapted to the specifics of each of them. In the
same way, a social media marketing campaign cannot be
launched and left alone. It too, as in the first case, requires time
and human resources dedicated to it. A certain relief then,
especially for many micro-enterprises and SMEs, assumes the
availability of financial resources to which, however, you can

15. partly cope by implementing strategies of influencer marketing.
Another aspect is the nature of social media. A negative post of
a customer, or worse badly managed, can become viral and in
doing so seriously damage the reputation of a brand.
Why Invest in Social Media Marketing
One huge reason is low costs. Create profiles on social media is
free as well as create and manage with your own social media
management, social networking campaigns. Another reason is
high ROI (return on investment) from advertising investments.
The ROI generated by social media advertising is the highest
among the various forms of paid advertising. Moreover, social
ads are a type of advertising that allows a high profiling of the
target and personalization: the "ads" will be shown only to users
who are really interested in the products and services promoted
by the advertiser. Another reason is high conversion rate (CR)
or conversion rate. The more than 51% of social media
marketer’s state that the development of meaningful
relationships with customers has a positive effect on sales
results. Lastly, improvement of customer insights. Unlike the
contents shared through private channels such as e-mails,
instant messaging tools, and apps, and therefore difficult to
measure (Dark Social), different social media marketing tools
allow precise monitoring of activities on the various social
profiles business. By analyzing the numerous data collected
(insight) through tools such as Google Analytics, it is possible
to obtain important information on the "sentiment" towards the
brand, as well as on demographic composition, interests,
behaviors and customer needs. Cite sources
How to Do Social Medial Marketing
There are various ways in which an enterprise/ organization can
do social marketing. All activities of social media
marketingcarried out to be incisive cannot. However, disregard
the implementation of an effective social media marketing
strategy. But how to define and set up a successful social media
marketing strategy? As in any digital marketing strategy, this
develops through the definition of a social media marketing

16. plan that consists of some precise phases:
Phase 1: Conducting a social media marketing audit (cite the
sources of your information
In this first step, the audit activity is aimed at evaluating the
digital assets (blog, site, app, etc.) of which, in relation also to
the competition, in order to detect on each social channel what
works and what does not work. Great questions to as is: On
which social platforms is the brand currently active? Which
social networks bring greater value? Competitors, what kind of
content do they post? What is the tone of voice that they have
chosen? How much traffic to the website brings each social
channel? This list can go on and on.
Phase 2: Definition of the objectives of social media
marketing (cite the sources of your information
Analyzing digital assets, audience, and competition, the next
step to set an effective social media strategy is to define goals
and results that we hope to achieve (leads, retention of
clinicians, increased sales, brand awareness?). These goals must
be aligned with the overall communication and marketing
strategy so that social media allows the achievement of business
objectives. In setting the objectives to ensure that these are
valid, it is good to follow the SMART method (specific,
measurable, implementable, realistic, as a function of time)
used for the first time by Drucker in 1954, in the book "The
practice of Management". Not in reference
Phase 3: Identification of the target audience (cite the sources
of your information
You need to be clear who your target audience is so that the
message you want to convey on social media is
effective. Developing customer profiles ( buyer personas ) is
essential for the development of a social media marketing
strategy. The collection and analysis of data on the web or from
the conduct of surveys allow the marketer to achieve a high
profiling of the typical customer. Once the audience is defined,
through Listening activities, they can understand on which
social platforms the customer (real or potential) is present.

17. Step 4: Creating a social media content strategy (cite the
sources of your information
The contents are very important in order to create engagement
and to achieve the pre-established marketing objectives. With
this in mind, it is essential to follow a strategic approach
focused on the creation and distribution of relevant and valuable
content (Content Marketing), aimed at a clearly defined
audience.
In order for the communication strategy on different social
media to be effective, however, it will be good to plan the
management of this content. Choice of content and images to be
published according to the type of social, choice of the Tone of
voice with which you want to attend the network, find a
summary in the drafting of a social media marketing editorial
plan. The definition of the days, times in which publishing
topics, keywords or links are the main features of another
important tool: the social media marketing calendar.
Step 5: Pay attention to the Influencers (cite the sources of your
information
Research conducted on Twitter shows that 49% of consumers
rely on the advice of Influencers in making purchasing
decisions. Finding those who have a large following on social
media for advice on the products and services you sell is
therefore very important. One way for a company to gain
visibility with social influencers is the sharing system suggested
by Joe Pulizzi and the Content Marketing Institute (not found in
your references), known as Social Media 4-1-1. For every 6
contents shared via social media, 4 must be relevant for their
target audience but written by influencers; 1 must be an original
content created by us. Also, the content must relate to the sale
Phase 6: Choice of the social media marketing platform (cite
the sources of your information
A social media marketing strategy must also be planned to take
into account the market in which the company operates (B2B or
B2C), the decision-making phase ( social consumer decision
journey ) in which the customer can be found (research,

18. consideration, decision ). Knowing then the differences between
the platforms and identifying the best ones to support corporate
marketing objectives is essential. So let's take a brief look at
the most famous social networks, not focusing on "what social
media is", but in relation to the marketing activities that can be
implemented with them. Focus on the communication policy for
your organization – follow the rubric. You are missing key
sections for an effective communication policy – there is more
than just social media for communicating in an organization.
References
These were not found as in text citations in your paper.
Remember all references must be found in your paper.
References must match in text citations.
Buliř, A., Čihák, M., Šmídková, K., Detragiache, E., &
Everaert, L. (2014). Writing clearly: ECB's monetary policy
communication.
(2015). Communication Law and Policy, 12(3).
doi:10.1207/clp.2007.12.issue-3
Kuo, E. C., Chen, P. S., & East-West communication institute.
(2016). Communication policy and planning in Singapore.
London: K. Paul International.
Mansell, R. (2014). The handbook of global media and
communication policy. New York: Wiley.