The document analyzes the technical codes, narrative events, iconography, and mise-en-scene of a CD advert for Rudimental. In the advert, a wall covered in graffiti images of a street party stands out against a dull street. The graffiti depicts people dressed as skeletons and others playing instruments. This could represent how Rudimental's music brings happiness. Iconic elements include the colorful graffiti image and a relatable UK road that are meant to portray the music as fun and appeal to customers. The mise-en-scene shows a lively wall contrasting the dull street, possibly meaning the band's music can brighten dull situations. Ratings and quotes promote the album as successful.