Ruchika Chhabra is seeking a challenging career in a professionally managed and dynamic environment. She has over 6 years of experience in retail operations, visual merchandising, client and vendor coordination, and conceptualizing and executing projects. Her past roles include assistant manager of client servicing at Ideas & Solutions, where she was responsible for retail merchandising, visual design, and project execution. She also worked as an account executive at RC&M, where she handled marketing campaigns, client relations, and project management. Ruchika has experience working with clients such as Philips, Pernod Ricard, Siemens, LG, and more. She holds an MBA from Sikkim Manipal University.

1. RUC H IK A C H H ABRA E m a i l : r u c h i ka c hh ab r a0 1 @gmail.com
P h o n e : + 9 1 8 3 7 6 8 4 4 5 6 6
CAREER OBJECTIVE
Seekingachallengingcareerina professionallymanagedanddynamic environmentandhelpthe organisationto
achieve bottom-lineresultswhile formulatingandimplementinginnovative methodsandmarketingsolutionstomeeta
diversityof communicationneeds.
Areas of expertise includes :-
 Retail Operations
 Visual Merchandising
 Client & Vendor coordination
 Conceptualization, Planning & executing Projects
PROFESSIONAL EXPERIENCE 6 Years
Ideas & Solutions,Delhi;Asst Manager ClientServicing;April’2014- Till Date
Role :-
 Utilizingavariety of retail merchandiseideas asperclient’srequirement
 Responsibilityof Planning&designingcontrol of retail merchandise/operationactivities
 Understandingthe businessgoals/objective /brief of anygivenproject&identifyaptretail merchandiseoptionsto
achieve these objectives
 GettingCivil packs,3D designdecks&executionof retail campaigns
 Responsible forhandlingall the visual merchandisingactivitieslike retailstore branding,productplacement,signage
alongwithstore fixturesfabrication& installation
 Providing360 degree supportondesigning/executionplansforourclients
 Conceptualization,planning&executionof variouson groundactivitiesrangingfromretail OT&GT activities,BTL
activities
 Responsible forleadgeneratingactivity (if required) else focusisonexpansionof existingclient’sworklist
 Responsible fornegotiatingwithdifferentvendors&evaluatingoptionsformostefficientexecution
 Ensuringthat all the activitiesare deliveredwithindefinedtimelines&inbest efficientway
 Conceptualization&executionof brandstores
 Creatingpresentations,auditreportformats&maintenance updatesforexecutedjobs
 Executionof all the jobsonPan Indialevel
RC&M,Delhi;Account Executive;Nov’2012- April’2013
Responsibilities:
 Responsible forideation,developmentandexecutionof marketingcampaignsthatincludes,outdoor&on-ground
consumeractivations
 Handlingactivationsinurban& industrial areas
 Brainstorm with creative team for designing of collaterals for various brands
 Managing printing of brochures, catalogues, newsletter, scheme leaflets for clients
 Analysedmarketconstructtodevelopmarketlaunch
 Developcore communicationandgive astrategicroad map to the brands.
 Responsible forbrandgrowths &deliverables

2.  Responsible forstrategizing,retaininganddevelopingall aspectsof clientservicinginitiativesfromthe initial
briefingthroughtothe deliveryof the campaignontime andwithinbudget.
 Responsible tobuild,generate and manage accountsindependently
 Responsible forbuildingrelationshipswithaportfolioof clientsbygaininganunderstandingof theirbusinessand
objectives.
 Creatingclientpresentations.Representingthe agencyinclientinteractions.
 End to End Projectmanagementinvolving:Participatinginthe ConceptualizationProcess,BudgetingCreative
Coordination,OperationCoordination&ProjectClosure
ClientsHandled– Philips (BrandStores Design/merchandise/fabricate),iPhone (APRstores&retail Fixtures Designing),
PernodRicard (Liquorstoresdesiging&execution),Dior(Launchof VIIIserieswatch),Rado(Auditquestionnaires&
execution),Siemens(BTL),LG(RWA Activation),Havells (Industrialroadshow),Caratlane (Brandstore facade &FSUdesiging)
ADECCO, Chandigarh; AdminExecutive;Aug’2011-Nov’ 2012
Responsibilities:
 Managementof 24sites across UN over the phone or web.
 Process and completion ofany requestor complaintmentioned from client.
 Maintenance of all kind of facilities for Airtel.
 Attendance and leave managementofStaff.
 Induction programs
 Training conduction for the staff be it Spoken English or Etiquettes training.
 Data management (Daily/weekly/monthlyreports)
 Time management.
 Vendor dealing.
 Employee engagementactivities
Encompass;Coordinator & Promoter (Part time Job);Aug’2007-March’2009
Clientsfor whichI have worked as promoter :- Nokia,Nikon, iPod, Colgate, Havana Club, Power Horse, Hp, Microsoft,
Samsung, Nestle, Hyundai
Have worked in corporate conferences, Road shows, Trade Fair, Mall activations, RWA activations
EDUCATION
MBA (MBA) Sikkim ManipalUniversity,Chandigarh 2011-13
B.Com (AccountsMaths& Economics) Delhi University (KamlaNehruCollege) 2007-10
XII (CBSEBoard) SSMV Shahjahanpur 2006-07
X (CBSEBoard) SSMV Shahjahanpur 2004-05
PROFESSIONAL PROJECTS & INDUSTRYEXPOSURE
Philips India April’14 Till Date
Project  To conceptualize, fabricate & merchandise Philips Brand Stores
Coverage  Installed & merchandised 15+ stores across India

3. Pernod Ricard Oct’14 Till Date
Project  To conceptualize, fabricate Brand Stores
Coverage  Installed & merchandised 15+ stores across India
Siemens India April’13 to Nov’13
Project  To execute a roadshow in North India (Industrial Areas)
Results
 Proposed a coverage of 2000 industries in 8 months & executed it
 2600 industries covered
LG India Feb’13toMarch’13
Project Brand building & awareness of LG home appliances in RWAs
Results
 Conducted BTL activation across RWAs in NCR & Punjab
 Associating LG as a brand with fun and female gender
Personal Dossier
Date of Birth : 1st
Oct 1989
Linguistic Abilities : English & Hindi
Permanent Address : Opposite G.D. Montesary School, Rang Mahala, Shahjahanpur, U.P.-242001.
PresentAddress : MalviyaNagar,New Delhi