GNC is a health and nutrition supplement retailer that was founded in 1935 and now has 6,000 stores in 50 countries. The document outlines GNC's digital marketing campaign to increase awareness of its high quality, affordable products and pull away from competitors like BodyBuilding.com and Vitamin Shoppe. The campaign utilizes social media, free samples, contests, and a smartphone application to connect with customers and raise sales by 5% over the next year with a budget of $1.4 million.