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Digital Marketing 
By: Nick Greco
Background 
 First store opened in 
1935 in Pittsburgh by 
David Shakarian 
 GNC name was born in 
1960 
 6,000 stores in 50 
countries 
 150 quality checks
Target Audience 
Consumers who have: 
 Healthy lifestyles 
 Goals 
 Active Lifestyles
Big Idea 
High Quality 
Products 
at the 
Best Prices
Goals 
 Pull away from competitors 
 Raise awareness 
o Gain members 
o Increase sales by 5%
Campaign 
Free Samples 
Contests 
Sponsored booths
Connecting with Consumers 
 Facebook 
 Twitter 
 Smart Phone Application
Competition 
BodyBuilding.com 
Vitamin Shoppe
o Pay-Per-Click 
Campaign Budget 
 Print Ad Magazines 
 $1,200,000 
 Application 
Optimization 
 $8,000 
 Contest winners 
 $12,000 
 Samples 
 $603,200 
 $1,396,800/year 
 $116,400/month 
 $$0.97/click 4,000 clicks 
$1,200,000.00 
$8,000.00 
$12,000.00 
$603,200.00 
$1,396,800.00 
per day 
Total= $3,220,000
Summary 
 Pull away from competitors, raise 
awareness, increase sales. 
 Use social media, Sponsor booths, 
Samples and smartphones to promote 
 Gain loyal customers

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