Muffins advertising campaign

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The client is a locally owned restaurant established in 1977 that is open 6 days a week with an extensive menu and loyal customer base. A SWOT analysis found strengths in customer loyalty and prices but weaknesses in limited hours and small space. The $5,000 marketing budget will be used for ads in high school yearbooks and t-shirts to gain younger customers and reinforce the casual, affordable brand.

Client Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget and Timetable ,[object Object],[object Object],Ad Type Media Outlet Ad Size Cost Per Run Frequency Campaign Schedule Total Print Yearbooks ¼ page $200.00 3 yearbooks 1/ year $600.00 T-Shirts N/A N/A $17.50 110 shirts N/A $1,925.00

Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Strategy ,[object Object],[object Object],[object Object],[object Object]

Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Plan ,[object Object],[object Object],[object Object]

Application guide for the post of Campus Brand Ambassador - Yearbook Canvas - A venture of print bindaas - Key Benefits With us, you will get the opportunity to gain following skills: * Marketing Skills: Work with marketing team to conduct events and activities planned for the current financial year * Leadership Skills: By fulfilling the assigned task successfully, you will definitely explore the leader within you. * Networking Opportunity: with students from other college but also with corporates for Tie-ups. * Have an edge during placements: We will ensure that your experience with Yearbook Canvas is enriching to get an edge during placements.

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