Rubic_Print_FormatAssignment TitleBenchmark – Strategic Plan Part 7: Executive Summary and Consolidated PlanCriteriaPercentageUnsatisfactory (0.00%)Less than Satisfactory (74.00%)Satisfactory (79.00%)Good (87.00%)Excellent (100.00%)Content100.0%Executive Summary: Thesis Development and Purpose15.0%Executive summary lacks any discernible overall purpose or organizing claim.Executive summary is insufficiently developed or vague. Purpose is not clear and lacks references to every component of the strategic plan.Executive summary is apparent and appropriate to purpose.Executive summary is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose.Executive summary is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear and serves as the foundation for a plan to achieve the stated vision.Executive Summary: Argument Logic and Construction10.0%Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.Argument is clear and convincing and presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.Executive Summary: Mechanics of Writing (includes spelling, punctuation, grammar, language use)5.0%Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.Writer is clearly in command of standard, written, academic English.Consolidated Presentation: Details of Strategic Plan 3.4: Clearly and persuasively articulate business decisions to relevant stakeholders. 10.0%The consolidated presentation does not explain details of the strategic plan.The consolidated presentation explains details of the strategic plan. Speaker notes are .
Rubic_Print_FormatAssignment TitleBenchmark – Strategic Plan Part .docx
1. Rubic_Print_FormatAssignment TitleBenchmark – Strategic
Plan Part 7: Executive Summary and Consolidated
PlanCriteriaPercentageUnsatisfactory (0.00%)Less than
Satisfactory (74.00%)Satisfactory (79.00%)Good
(87.00%)Excellent (100.00%)Content100.0%Executive
Summary: Thesis Development and Purpose15.0%Executive
summary lacks any discernible overall purpose or organizing
claim.Executive summary is insufficiently developed or vague.
Purpose is not clear and lacks references to every component of
the strategic plan.Executive summary is apparent and
appropriate to purpose.Executive summary is clear and forecasts
the development of the paper. Thesis is descriptive and
reflective of the arguments and appropriate to the
purpose.Executive summary is comprehensive and contains the
essence of the paper. Thesis statement makes the purpose of the
paper clear and serves as the foundation for a plan to achieve
the stated vision.Executive Summary: Argument Logic and
Construction10.0%Statement of purpose is not justified by the
conclusion. The conclusion does not support the claim made.
Argument is incoherent and uses noncredible sources.Sufficient
justification of claims is lacking. Argument lacks consistent
unity. There are obvious flaws in the logic. Some sources have
questionable credibility.Argument is orderly, but may have a
few inconsistencies. The argument presents minimal
justification of claims. Argument logically, but not thoroughly,
supports the purpose. Sources used are credible. Introduction
and conclusion bracket the thesis. Argument shows logical
progressions. Techniques of argumentation are evident. There is
a smooth progression of claims from introduction to conclusion.
Most sources are authoritative.Argument is clear and convincing
and presents a persuasive claim in a distinctive and compelling
manner. All sources are authoritative.Executive Summary:
Mechanics of Writing (includes spelling, punctuation, grammar,
language use)5.0%Surface errors are pervasive enough that they
2. impede communication of meaning. Inappropriate word choice
or sentence construction is used.Frequent and repetitive
mechanical errors distract the reader. Inconsistencies in
language choice (register) or word choice are present. Sentence
structure is correct but not varied.Some mechanical errors or
typos are present, but they are not overly distracting to the
reader. Correct and varied sentence structure and audience-
appropriate language are employed.Prose is largely free of
mechanical errors, although a few may be present. The writer
uses a variety of effective sentence structures and figures of
speech.Writer is clearly in command of standard, written,
academic English.Consolidated Presentation: Details of
Strategic Plan 3.4: Clearly and persuasively articulate business
decisions to relevant stakeholders. 10.0%The consolidated
presentation does not explain details of the strategic plan.The
consolidated presentation explains details of the strategic plan.
Speaker notes are not included and the subject knowledge is
unclear or inconsistent. The plan does not articulate the
business decisions to relevant stakeholders clearly and
persuasively.The consolidated presentation explains details of
the strategic plan. Speaker notes are included and some subject
knowledge is evident. The plan partly articulates the business
decisions to relevant stakeholders clearly and persuasively.The
consolidated presentation explains details of the strategic plan.
Speaker notes are included and subject knowledge is competent.
The plan articulates the business decisions to relevant
stakeholders.The consolidated presentation explains details of
the strategic plan. Speaker notes are included with relevant
examples and applicable insight. Plan demonstrates
comprehensive subject knowledge and understanding. The plan
articulates the business decisions to relevant stakeholders
clearly and persuasively.Consolidated Presentation: Competitive
Advantage 1.1: Create strategic plans to improve an
organization?s competitive advantage.10.0%An explanation of
your competitive advantage is not included.An explanation of
your competitive advantage is included. Subject knowledge is
3. unclear or inconsistent.An explanation of your competitive
advantage is included. Some subject knowledge is evident.An
explanation of your competitive advantage is included. Detailed
examples and evidence are included. Subject knowledge is
competent.An explanation of your competitive advantage is
included. Plan includes relevant examples and applicable
insight. Plan demonstrates comprehensive subject knowledge
and understanding.Consolidated Presentation: Christian
Perspective 4.1: Articulate an organization?s responsibilities to
the greater social good from a Christian perspective. 5.0%An
explanation of why your organization?s mission and vision seek
to promote the greater social good from a Christian perspective
is not included.An explanation of why your organization?s
mission and vision seek to promote the greater social good from
a Christian perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from a
Christian perspective is not included.An explanation of why
your organization?s mission and vision seek to promote the
greater social good from a Christian perspective is included. An
explanation of how your organization or perhaps even your plan
accommodates an organization?s responsibilities to the grater
social good, from a Christian perspective is included with
limited detailAn explanation of why your organization?s
mission and vision seek to promote the greater social good from
a Christian perspective is included. An explanation of how your
organization or perhaps even your plan accommodates an
organization?s responsibilities to the grater social good, from a
Christian perspective is included with detail that demonstrates
an understanding of the content from a Christian perspective.An
explanation of why your organization?s mission and vision seek
to promote the greater social good from a Christian perspective
is included. An explanation of how your organization or perhaps
even your plan accommodates an organization?s responsibilities
to the grater social good, from a Christian perspective is
included with detail that demonstrates a deep understanding of
4. the content from a Christian perspective.Consolidated
Presentation: Ethics, Cooperate Social Responsibility, and
Sustainability5.0%An explanation of how your plan intends to
address ethics, corporate social responsibility, and
sustainability is not included.An explanation of how your plan
intends to address ethics, corporate social responsibility, and
sustainability is included.An explanation of how your plan
intends to address ethics, corporate social responsibility, and
sustainability is included with limited detail.An explanation of
how your plan intends to address ethics, corporate social
responsibility, and sustainability is included with detail that
demonstrates an understanding almost all of the following:
ethics, cooperate social responsibility, and sustainability.An
explanation of how your plan intends to address ethics,
corporate social responsibility, and sustainability is included
with detail that demonstrates a deep understanding all of the
following: ethics, cooperate social responsibility, and
sustainability.Consolidated Presentation: Leadership and
Innovation 1.4: Practice leadership skills necessary for
encouraging innovation within organizations. 10.0%A
description of how your plan utilizes your leadership skills to
encourage innovation within your organization is not included.
A description of how your plan utilizes your leadership skills to
encourage innovation within your organization is included.A
description of how your plan utilizes your leadership skills to
encourage innovation within your organization is included with
limited detail,A description of how your plan utilizes your
leadership skills to encourage innovation within your
organization is included with adequate detail.A description of
how your plan utilizes your leadership skills to encourage
innovation within your organization is included with detail that
demonstrates a deep understanding. Consolidated Presentation:
Global and International Considerations5.0%An explanation of
the global and international considerations within your strategic
plan is not included.An explanation of the global and
international considerations within your strategic plan is
5. included. , but lacks any detail of substantive value.An
explanation of the global and international considerations
within your strategic plan is included with limited detail.An
explanation of the global and international considerations
within your strategic plan is included with adequate detail.An
explanation of the global and international considerations
within your strategic plan is included with detail that
demonstrates a deep understanding.Consolidated Presentation:
Presentation of Content5.0%The content lacks a clear point of
view and logical sequence of information. Includes little
persuasive information. Sequencing of ideas is unclear.The
content is vague in conveying a point of view and does not
create a strong sense of purpose. Includes some persuasive
information.The presentation slides are generally competent,
but ideas may show some inconsistency in organization or in
their relationships to each other.The content is written with a
logical progression of ideas and supporting information
exhibiting a unity, coherence, and cohesiveness. Includes
persuasive information from reliable sources.The content is
written clearly and concisely. Ideas universally progress and
relate to each other. The project includes motivating questions
and advanced organizers. The project gives the audience a clear
sense of the main idea.Consolidated Presentation: Layout
5.0%The layout is cluttered, confusing, and does not use
spacing, headings, and subheadings to enhance the readability.
The text is extremely difficult to read with long blocks of text,
small point size for fonts, and inappropriate contrasting colors.
Poor use of headings, subheadings, indentations, or bold
formatting is evident.The layout shows some structure, but
appears cluttered and busy or distracting with large gaps of
white space or a distracting background. Overall readability is
difficult due to lengthy paragraphs, too many different fonts,
dark or busy background, overuse of bold, or lack of
appropriate indentations of text.The layout uses horizontal and
vertical white space appropriately. Sometimes the fonts are easy
to read, but in a few places the use of fonts, italics, bold, long
6. paragraphs, color, or busy background detracts and does not
enhance readability. The layout background and text
complement each other and enable the content to be easily read.
The fonts are easy to read and point size varies appropriately
for headings and text.The layout is visually pleasing and
contributes to the overall message with appropriate use of
headings, subheadings, and white space. Text is appropriate in
length for the target audience and to the point. The background
and colors enhance the readability of the text.Consolidated
Presentation: Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)5.0%Inappropriate
word choice and lack of variety in language use are evident.
Writer appears to be unaware of audience. Use of primer prose
indicates writer either does not apply figures of speech or uses
them inappropriately.Some distracting inconsistencies in
language choice (register) or word choice are present. The
writer exhibits some lack of control in using figures of speech
appropriately. Language is appropriate to the targeted audience
for the most part.The writer is clearly aware of audience, uses a
variety of appropriate vocabulary for the targeted audience, and
uses figures of speech to communicate clearly.The writer uses a
variety of sentence constructions, figures of speech, and word
choice in distinctive and creative ways that are appropriate to
purpose, discipline, and scope.Consolidated Presentation:
Mechanics of Writing (includes spelling, punctuation, grammar,
language use)5.0%Slide errors are pervasive enough that they
impede communication of meaning.Frequent and repetitive
mechanical errors distract the reader.Some mechanical errors or
typos are present, but they are not overly distracting to the
reader.Slides are largely free of mechanical errors, although a
few may be present.Writer is clearly in control of standard,
written, academic English.Consolidated Presentation:
Documentation of Sources (citations, footnotes, references,
bibliography, etc., as appropriate to assignment and
style)5.0%Sources are not documented.Documentation of
sources is inconsistent or incorrect, as appropriate to
7. assignment and style, with numerous formatting errors.Sources
are documented, as appropriate to assignment and style,
although some formatting errors may be present.Sources are
documented, as appropriate to assignment and style, and format
is mostly correct. Sources are completely and correctly
documented, as appropriate to assignment and style, and format
is free of error.Total Weightage100%
Shannon Balthaser
Liberty University
Sport is defined as high order of game or play involving
physical skill, specialized
facilities or equipment, and is conducted according to a specific
set of rules which
ultimately determine a winner (Woods, 2011). Sport is an
international phenomena that
individuals relate to and incorporate into their daily lives and
endeavors; it is a social
fabric that knits various societies and communities together
(Jarvie, 2006). Sport research
has shown the universal popularity among different cultures and
how it effectively unifies
those cultures, creating fun and enjoyable experiences for all
those involved (The Sport
for Development and Peace International Working Group [SDP
IWG], 2008) Sport is the
fabric of human nature, thus creating the opportunity for other
sports not common to a
society to be introduced. Through effective study of culture,
society and specific sport
8. needs, a society will discover a new form of entertainment. The
development of such a
precise game lies in the implementation of specific programs
designed to introduce the
essentials. Through the proper understanding of a society, a new
sport can be introduced,
developed, and ultimately integrated into the culture of a
society. The purpose of the
study is to investigate sport development programs and cultural
norms to
effectively introduce a new sport into a society, creating
acceptance and
integration.
The purpose of the study is to investigate sport development
programs and
cultural norms to effectively introduce a new sport into a
society, creating
acceptance and integration.
RQ1: How does a new sport become effectively introduce and
integrated into a
society?
Sport is defined as high order of game or play involving
physical skill, specialized
facilities or equipment, and is conducted according to a specific
set of rules which
ultimately determine a winner (Woods, 2011). Sport is an
international phenomena
that individuals relate to and incorporate into their daily lives
and endeavors; it is a
social fabric that knits various societies and communities
together (Jarvie, 2006).
9. An thorough understanding of these terms should be considered
before review.
gh order of game or play involving
physical skill, specialized
facilities or equipment, and is conducted according to a specific
set of rules which
ultimately determine a winner (Woods, 2011).
rity of
sport all over the
world, attributing sport being recognized by most societies
across the globe as a
form of business, recreation, and game (Ratten, 2011).
whose sport were
strongly rooted in their culture (Woods, 2011).
participation in sport,
specific to a population (Woods, 2011).
sport to exert a positive
influence on public health, the socialization of children, youths
and adults, the social
inclusion of the disadvantaged, the economic development of
regions and states, and on
fostering intercultural exchange and conflict resolution” (Lyras
& Peachey, 2011, p. 311).
10. further educate and
facilitate sport growth within a community (Lyras & Peachey,
2011).
focus on a particular sport
dependent on social class and demographic (Riordan & Kr ̈uger,
2003).
positions in society based on
economic level, education, occupation and social interaction”
(Woods, 2011, p. 244).
sciences of sport are an important cognitive
phenomena specific to the study and
research of the intellect related to sport (Kosiewicz & Smolen,
2013).
and sensitive to the
values, beliefs, lifestyles, practices and problem-solving of
cultures. It is a lifelong process
in which every experience moves us closer to or further away
from being culturally
aware” (Lecrom & Dwyer, 2013, p. 1).
ave on
another based on specific
determinations and factors, today seen through Facebook and
Twitter (Seng & Keat, 2014).
11. knowledge, social norms and
universal values”, which enable an individual to be or remain a
complete member of a
particular society (Lubysheva & Mochenov, 2015, para. 7).
determination of what is popular in a society (Jarvie,
2006). Sport has the unique capability to interrelate societies
and cultures to convene on a common ground, setting
aside personal opinion and differences (Jarvie, 2007).
pects of life.
economics, communications, life skills, government
policy, demographics, health and well-being, physical activity,
and social status can all be related (Macri, 2012). This
creates the uniqueness of sport and what makes it an important
factor in bringing societies together (SDP IWG,
2008).
environment that was competitive, yet collaborative and
friendly (Lyras & Peachey, 2011). This creates a unity of mind
and body among the participants in an arena that
promotes peace and cross national stability among the
participants and spectators (Lyras & Peachey).
12. suggest that an increase in physical
activity has occurred over the last decade (Eime,
Sawyer, Harvey, Casey, Westerbeek, & Payne, 2015). However,
a focus on specific sport within a society is based on
the cultures demographics, where sport is chosen for certain
individuals based on social class or ethnicity. Thus,
creating society standards directly related to which sport are
popular and deemed worthy of participation (Woods,
2011).
sample of Australian individuals 15 and older was
examined to determine sport participation rates over the last
decade in Australia (Eime et al., 2015). The data was able
to assist in creating health education initiatives throughout the
country; thus creating a higher interest in sport
participation. Parallel research indicated that sport participation
has a positive effect on health and well-being among
youth (Ferron, Narring, Cauderay, & Michaud, 1999).
ermine
the effectiveness. Lyras and Peachey (2011) investigated
the programs within societies. The multiple positive impacts are
demonstrated by the opinion of the researchers that
suggested with a quality sport for development program, any
sport can be introduced into a society, regardless of
class, status or demographics. Further research of sport for
development is supported through a parallel study focused
on the sport for development programs the South African
government had developed to help empower impoverished
communities (Whitley, Wright, & Gould, 2013).
13. introduction of sport to a society (Lubysheva and Mochenov,
2015). The important factor within the study states the
transformation of modern sport into an entertainment industry
catering to separate segments of sport. Concluding with
statement that sport is an integral part of any social setting
within a society.
view. European cultures have
been studied and the determination has been made that
depending on social class or status,
a person will be involved in a particular sport (Riordan &
Kr ̈uger, 2003). Modern sport has its
origins in Europe; however, each country has its own unique
competition directives. Thus,
paralleling the detailed research of the social science of sport
(Kosiewicz & Smolen, 2013).
-cultural sport studies help to determine the
effectiveness and share coaching
philosophies between different cultures of sport. A study was
conducted evaluating an
exchange of soccer coaches between the United States and
China (Lecrom & Dwyer, 2013).
The study focused on the Developing and Improving Synergies
in Chinese and United States
Soccer (DISCUSS) program from 2010-2011. The program
focused on creating a better
understanding of each representative’s soccer program, as well
as exchange specific
coaching information. Similar research paralleled the study by
supporting the
internationalization of sport (Ratten, 2011).
14. introduce a new
sport that is not popular.
create a welcoming
environment that presents the sport as fun and exciting to learn
(Richards,
Kaufman, Schulenkorf, Wolff, Gannett, Siefken, & Rodriguez,
2103).
lasting relationships as
well as bridge cultural gaps created by modern society (Reid,
2009).
(Jarvie, 2006).
introduce a new sport
(Woods, 2011).
rogram
it encompasses
(Eime et al., 2015).
development programs infer
the success of a culture and society (Whitley et al., 2013).
15. norms, standards and
current sport trends could determine the overall success of the
implementation
and integration of a new sport into the presented society (Jarvie,
2006).
individuals all over the world, with the
internationalization a large impact on development programs
and initiatives. Cultures are rich
with sport and sport programs, creating a potential for social
change (Jarvie 2007).
a unique
opportunity for sport managers to
introduce a new initiative to a society.
development of a sport, then the
argument could be made that if this type of program is
introduced into a specific society, then the
specific sport could be effectively introduced (Richards,
Kaufman, Schulenkorf, Wolff, Gannett,
Siefken, & Rodriguez, 2013).
careful consideration of the
demographics of the population as well as which development
techniques will be used when
introducing the new sport. By creating a new sport within a
society, a sport minister reveals new
opportunities to reach the society as a whole.
16. sports mission’s organization, further
research could be considered
to aid in new mission opportunities across the globe. An intern
would be given the task
of further researching the expressed ideologies and developing a
greater
understanding of the societies the organization is reaching out
to.
provided to determine which
sport opportunities can be taken to which societies. The
research could be considered
beneficial in creating last relationships with lost people groups,
and using sport as an
avenue of introduction to those societies.
Gospel to the nations.
but for His Kingdom to be
known.
into the darkest places of
the world.
ethical issues:
what programs are
already in place.
17. professors
–
Galatians 6:9
-20
to go
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perspectives-on-sport-plus-programmes-for-underserved-youth-
an-exploratory-study-in-south-africa/
Champagne, IL: Human Kinetics.
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving
optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives
act as the vehicle to accomplish strategic goals. Strategic
initiatives translate vision into reality. The strategic
management process enables organizations to achieve objectives
through three stages: strategy formulation, strategy
implementation, and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan that seeks to
increase your organization’s competitive advantage. Your
strategic plan should aim to innovate. Throughout the
development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian
perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both
benefits and challenges in the business sphere. Be sure to
23. consider how globalization impacts your strategic plan and
address any international considerations if needed. Your
strategic plan will be completed throughout the course in Topic
1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be
sure to address instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic
Initiative Plan. Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key
stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger,
and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is
viable (Part 1: Overview). External and internal assessment
tools are utilized your to ensure strategic initiative is viable.
You may find after completing your environmental scan your
strategic initiative idea will change. The environmental scan
helps you develop Key Performance Indicators (KPIs), which
will help focus the application of limited resources to produce
above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal
assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include
· Management
· Marketing
· Finance
24. · Accounting
· Productions/operations
· Research and development
· Management information systems
External: Identify your strategic initiative using various
external assessment tools to evaluate outside trends and events
outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the
results of your environmental scan. Include the following:
· Identify what you found in your environmental scan.
· What did you learn about the industry?
· What did you learn about your organization?
· Include the external and internal assessment tools you used at
the end of your presentation as an appendix.
· How did you apply the results of your internal and external
assessment tools in your decision making process.
· Describe what you learned during the process including key
issues that will be reviewed going forward.
· How does this challenge or support your original
vision/concept?
· What is emerging from your learning?
· Outline the preliminary strategic initiative plan.
· How have you considered the selected organizations culture
within the context of implementing your strategic initiative
plan?
.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan.
Using a graphic organizer, create an organization chart. Be sure
the graphic organizer describes the relationships between
people.
Completing the “Operations Chart,” begins to provide a plan of
how strategic initiative is executed. Be sure the “Operations
Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
25. expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan. Deciding who
the target market is and determining their demographics,
behaviors, motivation, needs, and goals is essential because the
target market drives the marketing plan. This is typically done
through studying research and data related to how potential
customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are,
deciphering their needs, and likes and dislikes, learning about
their lifestyle, and observing how the target market behaves,
creating a brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that
explains your marketing strategy. Refer to the Marketing
section of “Operations Chart” that was due in Topic 4. Based on
your research and experience, your ideas may have changed and
can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to
implement your plan?
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your
vision? How will you measure if the marketing strategy is
achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan
to implement in order to execute your marketing strategy?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
.
26. Part 5:Financials (Topic 6)
A projected financial statement analysis seeks to forecast the
impact of various implementation decisions. The pro forma
financial statement can be part of the risk analysis of strategic
plan. The goal of this assignment is to ensure your strategic
plan is viable financially. In other words, does it create value
for the firm?
Consider the cost structure and revenue streams for your
strategic initiative plan. Research and data collected so far and
will likely change once your product or service is
commercialized. Each statement should address financial
components of features, expenses, and sales of your product or
service. It is typical for net income to be negative at this point.
Do not assume that you have sales at this point unless you have
sold your product or service.
Research the following if your plan is entrepreneurial:
1. Balance sheet
1. Income statement
1. Statement of cash flow
1. Fixed and variable expenses
1. Startup expenses
1. Breakeven analysis
Research the following if your plan is a market expansion plan
for an existing organization, or a mergers and acquisitions plan:
1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro
Forma 3-Year Financial Plan)”including the “Questions” tab,
“12 Month P& L" tab, “Year 1” tab, "Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and
third year are presented quarterly. Please note the questions in
the “Questions” tab may be answered at different points in
27. completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a
Gantt chart that displays 36 months, using the Office Timeline
tool or any other tool to produce a Gantt chart. Be sure to
include rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
· Include rationale for your Gantt chart.
· Identify one critical risk you could encounter that could
prevent you from meeting each of your goal/objectives.
· Develop a contingency plan for the identified risk. Explain
how this could maximize management efficiency and the
allocation of resources. What leadership qualities are essential
when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
Part 7: Executive Summary and Consolidated Presentation
(Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark
interest in potential investors/stakeholders. The goal of the
executive summary is to create an opportunity for
investors/stakeholders to consider the full details of your
Strategic Plan and then decide to provide support.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
28. Refer to the LopesWrite Technical Support articles for
assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides
with speaker notes that is directed towards interested
investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts,
strategies, and instructor feedback.
Address the following:
· The presentation seeks to explain how your competitive
advantage is achieved through your strategic initiative plan.
(1.1)
· Describe why your organization’s mission and vision seek to
promote the greater social good from a Christian perspective.
How does your organization or perhaps even your plan
accommodate an organization’s responsibilities to the greater
social good, from a Christian perspective? (4.1)
· Include how your plan address ethics, cooperate social
responsibility, and sustainability.
· Describe how your plan utilizes your leadership skills to
encourage innovation within your organization. (1.4)
· Include an explanation of the global and international
considerations in your strategic plan.
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
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