DPI drives business growth by fostering long-term marketing partnerships with clients using Web to Print Technology.

1. DPI drives business growth by fostering
long-term marketing partnerships with clients.
Real Time Printing
Worldwide Connectivity
Overview
Digital Printing & Imaging, Inc. (DPI) uses
Saepio PrintStore to provide value-added,
Web-to-print services that erase geographic
boundaries, which had formerly handicapped
Background
franchisees and other distributed marketers. The
D PI is a digital printing and imaging
technology enables DPI clients to design and
company dedicated to creating
order custom print projects from any point on
success for its clients by providing a full
array of marketing services designed to the globe in real time.
drive higher response rates, eliminate
unnecessary inventory costs, protect
Value Added from the Start
branding and increase profits. The
company was one of the first printing
Since DPI opened its doors in 1992, the digital
companies in the U.S. to purchase a digital
printing and imaging company has strived to
press and one of the first to employ data-
driven personalization of digitally imaged find new services to enable them to forge tighter
materials. DPI serves clients of all sizes
relationships with clients.
and is located in the Atlanta metro area.
Challenge “From the beginning, we were looking for
product and services that would add real value
D PI wanted to identify a digital printing
solution capable of fulfilling its and make us a true marketing partner with our
business vision and charter. When DPI
clients,” said Susan Moore, president of Digital
decided to add Web-to-print capabilities,
the company recognized its need to Printing & Imaging, Inc. “Saepio is key to our
augment existing value-added services
business strategy.”
with technology that would integrate with
existing technology and make the creation,
printing and distribution of brand
After working with competing products,
compliant marketing materials easy and
DPI evolved into using Saepio PrintStore.
fast for its clients.
The solution integrates with several other
Solution
technologies that DPI has in place to provide
clients with a complete marketing solution that
D PI selected Saepio PrintStore, a
software suite that enables Web-to- streamlines the entire printing process, from
Print template technology; market-relevant
inception to template creation to production and
versioning; hard goods fulfillment; secure
e-Commerce; and LightsOut digital onto fulfillment.
printing to integrate with other technology
and automate all facets of the printing
process. Depending on their needs, DPI clients
can tap into an exclusive marketing portal
Key Benefits
powered transparently by Saepio and branded
S aepio PrintStore gives DPI the value- specifically for DPI, or they can choose to share
added services needed to forge longer
functionality with other DPI clients. Either way,
term marketing partnerships with clients.
The technology fits well with DPI’s users simply visit the portal and pull down one
business strategy, which is to drive profits
or more of the professionally created pieces
to the bottom line by offering services that
they want to customize -- including brochures,
add new streams of revenue.
direct mailers, static cling panels, banners
and other large format pieces, posters and
invitations.
News Release
Copyright © 2008 Digital Printing & Imaging, Inc. Atlanta, GA

2. Real Time Printing
Worldwide Connectivity
A variety of photos, headlines and copy points, which can be further edited for local
relevance, can be inserted into the marketing piece along with the local contact
information. Built-in approver functionality routes the finished file for appropriate
approval.
To complete the web-to-print process, users place the files in the shopping cart; the order
is then charged to a credit card or against a pre-approved internal budget. Because the
solution integrates with other workflow technology, the print-ready file is routed directly
to DPI’s presses. DPI ships the printed materials to the proper location, completing the
entire process in a matter of days.
“We looked at other solutions before we decided on Saepio PrintStore,” Moore said. “Our
clients have a relatively significant investment in getting marketing materials out to the
field in real time. Saepio provides real value by enabling us to listen to each client’s needs
and respond with a customized solution instead of forcing them to fit into off-the-self
technology.”
A Marketing Workhorse
DPI clients use the system to support a full spectrum of marketing activities ranging
from customizing retail in-store kiosk panels and flyers to versioning event sponsorship
materials, posters, invitations and more to meet the needs of individual events in local
markets.
Moore said that clients need very minimal training on the Saepio solution. “The tools are
easy to use,” she said. “Our clients master the ins and outs very quickly.” It is so intuitive
that one client even uses it as part of a marketing campaign that lets consumers go online
and customize trading cards complete with their child’s unique information and photo.
And while DPI has only been using Saepio since 2006, the return on investment is
already coming into focus.
“Saepio definitely contributes to our value-added sales,” said Moore. “I can tell you the
technology is critical to our strategy and I can see that it will improve bottom line profits
significantly.”
To learn more about the powerful solutions DPI offers, advertising agencies and
corporations, visit www.dpiweb.com or call 1.800.514.2505
News Release
Copyright © 2008 Digital Printing & Imaging, Inc. Atlanta, GA