Demand Creation Services is a marketing firm that specializes in business-to-business demand generation for the technology industry. They offer a variety of demand generation services including telemarketing, digital marketing, databases, and marketing consulting. Their professional staff can assist with developing marketing strategies, managing projects, and delivering a range of demand generation services to help clients generate leads, book appointments, recruit for events, and more.

1. Extending the Reach of Sales & Marketing Initiatives
Demand generation focused on
value and winning results Telemarketing Services
• Appointment setting
Demand Creation Services Inc. is a business and • Lead generation
• Event recruitment
marketing development specialist focused on the • Contact discovery
technology sector, utilizing traditional and digital
marketing techniques. We have worked with Digital Marketing Services
• eMail campaigns and newsletters
leading computer software, hardware and • Electronic advertising
• Webinars
networking clients in Canada and the United • Corporate Blogging
States since 1999. Demand generation services
supplement and extend the reach of your sales Database Services
• Data cleanse and refresh
and marketing initiatives. From the strategic • Data management
• Remote hosting
development and d fi iti of ROI metrics, to
d l t d definition f ti t
project management, and the delivery of Marketing and Consulting Services
• Strategy development
marketing services – our professional staff will • Project management
• Business partner programs
assist with a portion of a program or execute an
• Marketing collaterals and materials
entire business development campaign.
campaign
Specializing in business-to-business demand generation for the technology industry.
Demand Creation Services has been generating leads for clients since 1999.

2. Telemarketing Services Database Services
Appointment setting: Our clients realize the greatest returns Data cleanse and refresh: Good clean data is critical to the
from appointment setting. You set the criteria and define the success of any sales or marketing program, and for most
target decision maker, and we’ll book a date and time for a organizations difficult to maintain. To avoid wasting time and
meeting with your representative. With the significant number of money marketing to contacts no longer employed, or in the
cold calls made f every appointment b k d your S l people
ld ll d for i t t booked, Sales l wrong d department or market space − d t cleanse and refresh
t t k t data l d f h
save valuable time allowing them more face time with prospects. verifies each contact record. List cleansing will bring your
database up to date, increasing the effectiveness of your next
Lead generation: Qualified sales leads meeting your criteria campaign.
are reported weekly. Each lead includes a description of business
needs, pain points, future plans, and purchase timeframes. Our Data management and remote hosting: An up to date
lead generation process will accelerate your sales cycle and database requires ongoing management and review. We can
maintain a steady flow of qualified opportunities. provide regular service to upload additions and changes to your
database or work directly with your database administrator.
Event recruitment: Events are important to your business, and
p y ,
Alternatively,
Alternatively we will host a copy of your database on our secure
our teleboosting team will ensure they are attended by the right
server. Remote hosting reduces the internal cost of maintaining
people. Working from a data source supplied by you or purchased
and backing up data.
on your behalf, we will identify key targets and deliver
personalized invitations. Callers will register prospects while on
the phone and send email confirmations. To increase the rate of
Marketing and Consulting Services
attendance we’ll send reminder emails and place reminder calls Strategy development: Senior marketing consultants are
the day before the event. An updated database from the available to support your business development initiatives.
campaign will be provided with call statistics and response rates. Experienced consultants will walk you through the marketing
Contact discovery: Whether you need to build a new database processes and steps necessary for success.
d t f
or augment an existing one, contact discovery combines web Project management: Organizations in need of assistance can
searches and live calling. You define the targets: company call on our skilled Project Managers to help fill the gaps. Effective
profile, lines of business, departments, titles, and we’ll develop a management is essential for success − to bring your projects in
current database of decision makers. on time, within budget and meet ROI targets.
Digital Marketing Services Business partner programs: Planning and administration of
partner co-op programs, marketing assistance to individual
eMail campaigns and newsletters: Internet marketing
p g g channel partners for successful demand generation, and
p g ,
allows rapid delivery of customized messages. Faster and less comprehensive ROI analysis are required to ensure profitability
expensive than direct mail, professional e-mail communication and success of any business partner program. Our goal is to meet
will place your business in front of your sales pipeline and keep your unique channel needs as effectively and efficiently as
you in touch with existing customers. We can help with content possible.
development, creative design and email deployment.
Marketing collaterals and materials: To complement your
Electronic advertising: Reach out to new and existing market electronic marketing materials, print materials and collaterals
segments with web ads and banners. Place your company name that support your products, services and promotions can be
and brand in front of prospects and customers and drive internet custom developed or sourced. A team of experienced designers
p p g
traffic. Internet ads can be quickly developed & deployed, and and printers will produce materials that generate excitement and
we’ll help identify the best sites to maximize ROI. motivate prospects to act. Promotional collateral and incentives
that will get you noticed can be sourced and individually fulfilled.
Webinars: A powerful internet tool to deliver seminars
remotely, webinars are an essential element of the marketing
mix. From presentation materials to webinar set up and
management, we’re here to support your needs.
Successfully supplementing and extending
the reach of sales and marketing initiatives.
Corporate Blogging: Blogs are a form of social networking,
and no matter what your requirements we can work to define a For more information on how your company can take
blogging strategy that supports your corporate goals, assist or advantage of our services, please call (905) 294-3850 to
develop content, and help develop a subscription strategy. arrange for a no-obligation consultation.
78 Beck Drive
Markham, ON L3P 5J9
(905) 294.3850 Phone
(905) 294.3833 Fax
info@demandcreation.com
www.demandcreation.com