Print and Promotional Product Management


                Presented by:
           Smart Source LLC




                                           1
Smart Source Overview



                      Practice Areas                         Key Facts                  Company Mission

       • e-Auction Sourcing                         • Founded in 2003               To manage all aspects of print
       • Production Management                      • Financially Strong            spend and provide a “one-
                                                                                    stop shop” focused on
       • Branding and e-Marketing                   • 17 Locations                  lowering the total cost of
         Solutions                                  • Professional staff of 100+    ownership by 10%-30%
       • Inventory Management and                   • Database of 2,500 suppliers
         Pic-Pac Fulfillment
       • Online Company e-Stores




                                   As a Gatekeeper we manage print procurement process and
                                   eliminate hidden costs, while increasing service and quality



Confidential - Smart Source, LLC
                                                                                                                 2
Smart Source Provides Services to Recognized Industry Leaders




                                                                              3
Confidential - Smart Source, LLC
Smart Source’s U.S. Locations

                                           Sourcing Centers, Representatives and Distribution Points




                                   Support & Sourcing Centers

                                   Fulfillment Points

                                   On & Off site Representatives


Confidential - Smart Source, LLC
                                                                                                       4
Smart Source Product Range


                                                                Anything Branded


           Marketing Materials                    Operational Print          Promotional Products     Print Services

     • Brochures / Flyers                     • ATM Supplies                • Apparel
     • Datasheets / Sell Sheets               • Billing Statements          • Awards & Recognition     Assembly/Kitting
     • Sales Kits / Pocket Folders            • Checks                      • Bags & Travel
                                              • Envelopes                   • Business Accessories     Event Planning
     • Catalogs / Magazines
     • Large Format                           • Forms                       • Drinkware
                                                                                                      Graphic Design &
     • Direct Mail                            • Inserts/Business Reply      • Executive Gifts
                                                                                                          Layout
     • POS and POP Displays                     Cards                       • Signage
     • Posters / Banners                      • Label product and mailing   • Sports Accessories     Language Translation
     • Variable Print-on-Demand               • Packaging                   • Holiday Gifts
      • Stationery-Letterhead, envelopes,     • Manuals/ Instructions/      • Pens & Pencils              Pre-press
        Bus Cards, Sell Sheets,                 Guides
        Postcards Flyers, and Data
                                                                            • Trade Show Giveaways
                                                                                                      Process Consulting

                                                                                                        Warehousing

                                             We do not simply produce materials- we manage
                                            the supply chain, innovate production, and shape
                                               campaigns that keep you ahead of the curve

Confidential - Smart Source, LLC
                                                                                                                           5
A Shrinking Print Industry Creates Opportunity


                          Print Industry Dynamics

                          •        The industry is shrinking which causes extra manufacturing capacity

                          •        Print is a complex category with many variations - one size does not fit all

                          •        Over time printers lower prices to attract new work to fill the capacity void


                          Challenges

                          •        What can be done to take advantage of lower cost with current resources?

                          •        How can I take advantage of new technologies (P.O.D, e-Blasts, PURLs,
                                   e-Forms) that are changing the print industry?




                    An empty press sells for roughly 40% less than a full press….


Confidential - Smart Source, LLC
                                                                                                                   6
e-RFX Spec-Bid-Buy System


Our fully integrated e-RFX quoting system
captures specifications and routes quotes to
the appropriate Geo-qualified manufacturers.




                                               7
An Example: Open Book Bid Tab




   Vendor Rating
   and Turn Time

                                                Previous
                                                Price Paid




                                                Low Price
                                                Highlighted




Confidential - Smart Source, LLC
                                                              8
An Example: Print Inventory Management
                  Smart Source’s inventory management technology forecasts optimum reorder quantities
                  based on real time usage not min/max levels.

                                   Inventory Case Example                                                 1 Year           Economic
                                   Print Inventory Management                                              Later             Value
                                                                                       Before                               Generated
                                   Annual print volume produced                        $10 mill.          $10 mill.
                                   % Straight ship                                        20%                20%
                                   % Produced to inventory                                80%                80%
                                   Annual inventory addition                            $8 mill.           $8 mill.
                                   Inventory turns                                         1.5                 4
                                   Average value of carried inventory                  $5.3 mill.          $2 mill.
                                   Obsolescence           @18% 1                        $950k               $360k          $590k
                                   Carrying Cost          @12% 2                        $635k               $240k          $395k
                                   Storage Cost           @14%                          $742k               $280k          $462k
                                                                                                                         $1,447M    annually, or
                       Notes:
                                                                                                                                ~14.4% of baseline
                       1 The Company estimated their historical obsolescence factor at 18%. Higher figures are not unusual. For example, the DMIA estimates

                         that inventory obsolescence runs at 30% annually from their study on the topic.
                       2 Weighted average cost of capital (WACC) as the carrying cost percentage; 12% in this example.



Confidential - Smart Source, LLC
                                                                                                                                                              9
Dashboard Control Reports
         Customer Performance Summary                                                                Purchases vs. Inventory Status
                                                                                                   $300,000
         Shipment Value:                             Sales Order Dollars         Pct. of Sales
                                                                                                                                  257,530
                                   Catalog Sales:                  $257,530          73%                                                                         Distribution Value
                                    Straight Ship:                  $93,400          27%
                               TTM Gross Sales:                    $350,390          100%                                                                        Active Inventory Aged < 6 Months
                                                                                                   $200,000
         Inventory Aging:                              Inventory Value $      Inventory Value %
           Active Inventory Value < 6-months:                       $91,120          74%                                                                         Inventory Aged > 6 Months

            Aged Inventory Value > 6-months:                        $32,834          26%
                                                                                                                                                       $91,120
              Inventory Value March 12, 2007:                      $123,954
                                                                                                   $100,000
               Active Inventory Turns / Year:                          2.8
         On-time Shipping for Catalog:                                                                                                                                          $19,479
           Same Day & One Day Shipping %:                              87%
                              2nd Day Shipping %:                       9%                                  $0
                3rd   Day or Greater Shipping %:                        4%


     Shipments By Product Type                                                                     Inventory Aging Forecast
     $ amount, %                                                                                   6 Month Aged Inventory Value as of 3/12/2010
                                                                                                                                                                             $65,472
                               Drink Ware              Misc.,            Promotional -            $70,000
                                $32,545.18           $343.63, 0%        General, $65,301
                         Writing
                       Instruments 9%                                      .09, 19%
                                                                                                  $60,000
                        $36,167.73
                           11%
                                                                                                  $50,000

                         Golf
                      $14,598.37                                                   Apparel -      $40,000
                         4%                                                        General
                                                                                  $67,170.54      $30,000
                                                                                     19%
                                Bags                                                              $20,000
                              $28,251.78
                                 8%                   Desk Items                                                                                           $10,263                           $8,882
                                                                                                  $10,000           $2,006     $749           $3,748
                                                      $106,011.68
                                                         30%
                                                                                                      $0
                                                                                                                 April „10   May „10        June „10     July „10         August „10      Sept. „10
Confidential - Smart Source, LLC
                                                                                                                                                                                                      10
Typical Transition Plan                      (moving ½ of existing inventory)



TRANSITION TIME LINE                         Week1   Week 2   Week 3   Week 5   Week 6   Week 7   Week 8   Week 9


Contract for Print Management



Process New Orders



Set-up Online Catalog



Establish Reorder Levels for Items



Establish User Profiles and Order Approval



Approve Online Catalog and Test



Identify and Verify Inventory Value



Transfer 1st half Inventory



Announcement to Users /Online User Guide



Go Live Date



Deplete Remaining Inventory




                                                                                                                    11
Summary of Value Service Offering


                                   •   Category Partner for the Long Term
                                        – Scalability to grow with your needs
                                        – Strong category knowledge
                                        – On-site customer and consultative service

                                   •   Web Based Technology
                                        – Variable 1-to-1 personalization, and e-marketing
                                        – Brand control and compliance management
                                        – Order History, Usage, Content Library, Inventory
                                        – Budget control by User

                                   •   Cost Management
                                        – Open book pricing and unbiased e-sourcing
                                        – Contracted and guaranteed savings of 10% to 30%
                                        – Faster inventory turns and lower costs




                                                                                             12
Confidential - Smart Source, LLC
Industry Statistics


           Strategic supplier agreements, coupled with e-procurement, can reduce operating costs by
                                                   20-30%.
                                              Granada Research

                      “Document mismanagement claims 12-15% of corporate revenue”
                                           Gartner Group

             Companies today spend about 15% of total revenue on overall document management
                                         Dataware Technologies

 “The benefits of personalized print communications include a 34% increase in response rate, 25% increase in
                               order size, and a 48% increase in repeat orders”
                                                 CAP Ventures

    For every $1.00 spent on printing (ink and paper) companies spend an average of 10.00 in the process.
                                                CAP Ventures

Process includes: creative, requisition, order entry, proofing, receiving, obsolescence, internal document review,
            gathering usage data, warehousing, administrative, fulfillment and end user distribution


 With a solid understanding of what is going on in the industry and documented success in the implementation
    and management of scalable solutions to some of the country’s largest financial institutions I have the
                 knowledge and experience to make a significant impact on your organization.


                                                                                                                     13

Smart Source LLC

  • 1.
    Print and PromotionalProduct Management Presented by: Smart Source LLC 1
  • 2.
    Smart Source Overview Practice Areas Key Facts Company Mission • e-Auction Sourcing • Founded in 2003 To manage all aspects of print • Production Management • Financially Strong spend and provide a “one- stop shop” focused on • Branding and e-Marketing • 17 Locations lowering the total cost of Solutions • Professional staff of 100+ ownership by 10%-30% • Inventory Management and • Database of 2,500 suppliers Pic-Pac Fulfillment • Online Company e-Stores As a Gatekeeper we manage print procurement process and eliminate hidden costs, while increasing service and quality Confidential - Smart Source, LLC 2
  • 3.
    Smart Source ProvidesServices to Recognized Industry Leaders 3 Confidential - Smart Source, LLC
  • 4.
    Smart Source’s U.S.Locations Sourcing Centers, Representatives and Distribution Points Support & Sourcing Centers Fulfillment Points On & Off site Representatives Confidential - Smart Source, LLC 4
  • 5.
    Smart Source ProductRange Anything Branded Marketing Materials Operational Print Promotional Products Print Services • Brochures / Flyers • ATM Supplies • Apparel • Datasheets / Sell Sheets • Billing Statements • Awards & Recognition Assembly/Kitting • Sales Kits / Pocket Folders • Checks • Bags & Travel • Envelopes • Business Accessories Event Planning • Catalogs / Magazines • Large Format • Forms • Drinkware Graphic Design & • Direct Mail • Inserts/Business Reply • Executive Gifts Layout • POS and POP Displays Cards • Signage • Posters / Banners • Label product and mailing • Sports Accessories Language Translation • Variable Print-on-Demand • Packaging • Holiday Gifts • Stationery-Letterhead, envelopes, • Manuals/ Instructions/ • Pens & Pencils Pre-press Bus Cards, Sell Sheets, Guides Postcards Flyers, and Data • Trade Show Giveaways Process Consulting Warehousing We do not simply produce materials- we manage the supply chain, innovate production, and shape campaigns that keep you ahead of the curve Confidential - Smart Source, LLC 5
  • 6.
    A Shrinking PrintIndustry Creates Opportunity Print Industry Dynamics • The industry is shrinking which causes extra manufacturing capacity • Print is a complex category with many variations - one size does not fit all • Over time printers lower prices to attract new work to fill the capacity void Challenges • What can be done to take advantage of lower cost with current resources? • How can I take advantage of new technologies (P.O.D, e-Blasts, PURLs, e-Forms) that are changing the print industry? An empty press sells for roughly 40% less than a full press…. Confidential - Smart Source, LLC 6
  • 7.
    e-RFX Spec-Bid-Buy System Ourfully integrated e-RFX quoting system captures specifications and routes quotes to the appropriate Geo-qualified manufacturers. 7
  • 8.
    An Example: OpenBook Bid Tab Vendor Rating and Turn Time Previous Price Paid Low Price Highlighted Confidential - Smart Source, LLC 8
  • 9.
    An Example: PrintInventory Management Smart Source’s inventory management technology forecasts optimum reorder quantities based on real time usage not min/max levels. Inventory Case Example 1 Year Economic Print Inventory Management Later Value Before Generated Annual print volume produced $10 mill. $10 mill. % Straight ship 20% 20% % Produced to inventory 80% 80% Annual inventory addition $8 mill. $8 mill. Inventory turns 1.5 4 Average value of carried inventory $5.3 mill. $2 mill. Obsolescence @18% 1 $950k $360k $590k Carrying Cost @12% 2 $635k $240k $395k Storage Cost @14% $742k $280k $462k $1,447M annually, or Notes: ~14.4% of baseline 1 The Company estimated their historical obsolescence factor at 18%. Higher figures are not unusual. For example, the DMIA estimates that inventory obsolescence runs at 30% annually from their study on the topic. 2 Weighted average cost of capital (WACC) as the carrying cost percentage; 12% in this example. Confidential - Smart Source, LLC 9
  • 10.
    Dashboard Control Reports Customer Performance Summary Purchases vs. Inventory Status $300,000 Shipment Value: Sales Order Dollars Pct. of Sales 257,530 Catalog Sales: $257,530 73% Distribution Value Straight Ship: $93,400 27% TTM Gross Sales: $350,390 100% Active Inventory Aged < 6 Months $200,000 Inventory Aging: Inventory Value $ Inventory Value % Active Inventory Value < 6-months: $91,120 74% Inventory Aged > 6 Months Aged Inventory Value > 6-months: $32,834 26% $91,120 Inventory Value March 12, 2007: $123,954 $100,000 Active Inventory Turns / Year: 2.8 On-time Shipping for Catalog: $19,479 Same Day & One Day Shipping %: 87% 2nd Day Shipping %: 9% $0 3rd Day or Greater Shipping %: 4% Shipments By Product Type Inventory Aging Forecast $ amount, % 6 Month Aged Inventory Value as of 3/12/2010 $65,472 Drink Ware Misc., Promotional - $70,000 $32,545.18 $343.63, 0% General, $65,301 Writing Instruments 9% .09, 19% $60,000 $36,167.73 11% $50,000 Golf $14,598.37 Apparel - $40,000 4% General $67,170.54 $30,000 19% Bags $20,000 $28,251.78 8% Desk Items $10,263 $8,882 $10,000 $2,006 $749 $3,748 $106,011.68 30% $0 April „10 May „10 June „10 July „10 August „10 Sept. „10 Confidential - Smart Source, LLC 10
  • 11.
    Typical Transition Plan (moving ½ of existing inventory) TRANSITION TIME LINE Week1 Week 2 Week 3 Week 5 Week 6 Week 7 Week 8 Week 9 Contract for Print Management Process New Orders Set-up Online Catalog Establish Reorder Levels for Items Establish User Profiles and Order Approval Approve Online Catalog and Test Identify and Verify Inventory Value Transfer 1st half Inventory Announcement to Users /Online User Guide Go Live Date Deplete Remaining Inventory 11
  • 12.
    Summary of ValueService Offering • Category Partner for the Long Term – Scalability to grow with your needs – Strong category knowledge – On-site customer and consultative service • Web Based Technology – Variable 1-to-1 personalization, and e-marketing – Brand control and compliance management – Order History, Usage, Content Library, Inventory – Budget control by User • Cost Management – Open book pricing and unbiased e-sourcing – Contracted and guaranteed savings of 10% to 30% – Faster inventory turns and lower costs 12 Confidential - Smart Source, LLC
  • 13.
    Industry Statistics Strategic supplier agreements, coupled with e-procurement, can reduce operating costs by 20-30%. Granada Research “Document mismanagement claims 12-15% of corporate revenue” Gartner Group Companies today spend about 15% of total revenue on overall document management Dataware Technologies “The benefits of personalized print communications include a 34% increase in response rate, 25% increase in order size, and a 48% increase in repeat orders” CAP Ventures For every $1.00 spent on printing (ink and paper) companies spend an average of 10.00 in the process. CAP Ventures Process includes: creative, requisition, order entry, proofing, receiving, obsolescence, internal document review, gathering usage data, warehousing, administrative, fulfillment and end user distribution With a solid understanding of what is going on in the industry and documented success in the implementation and management of scalable solutions to some of the country’s largest financial institutions I have the knowledge and experience to make a significant impact on your organization. 13