GTS Car Rentals plans to launch MGaadi, an initiative to organize the auto rickshaw transportation industry in Dehradun, Uttarakhand, India. MGaadi aims to address issues like refusal of rides, lack of accessibility, transparency and safety issues faced by customers; and provide security, prosperity and respect for auto rickshaw drivers and their families. It also seeks to convert the industry into an organized sector, offer reliable and affordable transportation options, and help reduce pollution and traffic in the city. Similar initiatives have already seen success in other Indian cities.

1. MGaadi
By GTS Car Rentals Pvt. Ltd.
I-19 Nehru Colony
Dehradun Uttarakhand
bdm@gtscab.com
http://www.gtscab.com

2. Director’s Vision
“To provide a cost effective, efficient, safe and easily available
local transport solution to the customers at their doorsteps on
one hand and to provide a better respectful an sustainable
lifestyle with increased income to the auto rickshaw drivers on
the other, while moving a step further to make our Dehradun
truly a modern city by ensuring reduced pollution and traffic
pressure on the roads”
-
T.P Singh
M.D
GTS Cab Rental

3. Table of Contents
I. Executive Summary.................................................................................................
Highlights
II. MGaadi – An Initiative by GTS Car Rentals ..........................................................
An Overview of the Auto Rickshaw Commute
Industry
Why is it Important to look at Auto Rickshaws?
Present Scenario of the Auto Rickshaw
Commute Industry
Customer Pain Areas
Issues Faced By the Drivers
MGaadi – What would it do to improve the current scenario?
Proposed Results within the first four months of operation

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GTS Car Rental
GTS Car Rental is a progressive car rental company in India managed by professionals with over 7
years of experiences. GTS Car Rental is a true, service based online car booking portal delivering
efficient ,safe and cost effective car rental services. GTS is focused on providing a pleasurable,
economical, high-value rental experience to people and vacation travellers.
Highlights
 We have been in the car rental services industry for more than 7 years.
 Proven track record….10 lakh satisfied customers including renowned corporates.
 Evolved as one of the best cab providers in Dehradun by incorporating modern technology
and dedicated team.
 State of the art (24X7) call centre (8191 – 00 – 8191),
Mobile app and a dynamic online booking portal.
 We have a team of best professionals who have proved their
mettle in their respective areas of expertise.
MGaadi – An Initiative by GTS Car Rentals Pvt. Ltd.
As another unique initiative by GTS car rentals, we have concrete plans for developing an organized
and reliable system which could be deployed in the Auto Rickshaw Commute industry of Dehradun.
Similar initiatives have already been successful in the cities of Ahmedabad, Surat, Rajkot, Pune,
Bangalore and Delhi.
Objectives
 To address the ever growing problem of RATS (Refusal, Accessibility, Transparency and
Safety).
 To provide 3S (Suraksha, Samridhhi and Sammaan) to Auto Rickshaw drivers and family.
 To convert the Auto Rickshaw commute Industry to an organized sector in Dehradun.
 To offer reliable and affordable last minute commute options to the commuters.
 Ultimately, we aim to convert Dehradun to a model city by contributing towards reduced
pollution levels and traffic pressure on the roads on one hand and easing the problem of
parking on the other

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An Overview of the Auto Rickshaw Commute industry ……last 15
years
When Auto Rickshaw service began in Dehradun, it gradually took over the Tonga’s and the hand
pulled rickshaws. Though this mode of transport has been serving this beautiful city for more than
15 years, it is still unorganized. However the 4 wheeler Taxi industry has reached optimum levels of
modernization.
Due to the aggressive and unfair behavior of the drivers, a lot of regular Auto Rickshaw commuters
have shifted to Vikram and local taxis. Honb’le State Authorities tried to introduce a couple of
excellent schemes which later became unfruitful due to the lack of cooperation from the Auto
Drivers.
Cause of Concern
If the auto rickshaws lose their presence, it would result in higher rates of unemployment and also
an affordable means of transport for the middle class society will lose its presence.
Why is it Important to look at Auto Rickshaws?
Merits- Compared to high-capacity PT (Public Transport) systems
• Higher penetrability, maneuverability-greater reach/access & flexibility in routing
• Availability on –demand & reasonably fast-lesser waiting/travel times
• Convenient door-to-door or last-mile connectivity
• Comfortable travel
User Groups
Serve a wide cross-section of society across age, gender, occupations, but largely from middle-high
income groups. Particularly those deprived of personal Mobility – women, children, senior citizens,
disabled.

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Present Scenario of the Auto Rickshaw Commute Industry
• No predefined and clear pricing – It is a very rare sight to see an auto driver who would
charge on meter. Minimum charges start from ₹50 for travelling just 1 km.
• No proper queue system being followed by the auto drivers – It is a daily situation which
takes place in the local auto stands. Drivers always quarrel between themselves to get in line
to work.
• No uniform availability of autos in the City – It becomes almost impossible to hail an auto in
many localities of Dehradun.
• Demand and supply isn’t optimized.
• Poor Quality of services
Customers’ Pain Points
• Finding an Auto in many of the localities of Dehradun is really challenging.
• Customer has to bargain hard with auto drivers before hiring an auto.
• Lack of faith in auto drivers because of their behavior towards their customers.

7. MGAADI - APRIL 2015 6
• The Elderly, Female and children avoid to hire an auto if they are not occupied by someone.
• Hassles are even experienced at the drop location as well.
• Tourism Industry is also affected as a very bad image of the city is imparted to them due to
non-courteous drivers.
Issues Faced By the Drivers
• Poor Customer visibility
• Unpredictable Revenue
• Empty Roaming

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• Idle Time

9. MGAADI - APRIL 2015 8
Expected Outcome within the first 4 months of Operation
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