Real Time Bidding (RTB) is an auction system for buying and selling digital ad space in real time. It allows advertisers to bid on ad impressions and have their ads served instantly. As disposable incomes and device usage increase, RTB is becoming a more prevalent form of digital advertising. The document discusses how RTB works, its benefits like improved performance and access to data, and the services provided by Megamadz like ad serving APIs and RTB bidding.

1. Mobile RTB Advertising -
Megamadz

2. Table of Content
● What is RTB (Real Time
Bidding)?
● How is RTB defined?
● Benefits of RTB
● What we provide?

3. What is RTB (Real
Time Bidding)?
The RTB or Real Time Bidding industry is on the
rise as programmatic advertising continues to gain
steam. As people in countries like the US’
disposable income and internet-connected device
usage increase, the focus on digital advertising and
adoption of Real time Bidding becomes more
prevalent than ever. Real Time Bidding is an auction
setting where ad impressions are sold and bought,
and transactions take place in a blink of an eye. For
more information about RTB advertising visit our
site.

4. How is RTB
defined?
RTB is : Campaign make decision to
bid on an impression in real time.

5. Benefits of RTB Improving accounts performance:
- Huge reduction in wasted costs
- CPA / ROI never before possible with
display
- Unirvalled reporting & insight
Access to huge volumes of data
- Results only possible with statistical
optimization

6. What we provide? ● Ad Serving API
● RTB Bidding
● Header Bidding
● Integrate with our platform

7. THANK
YOU