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This document provides tips for finding qualified marketing candidates. It recommends using social media to research candidates and look for skills in areas like social media marketing, content marketing, campaign management, and SEO. Employers should check candidates' LinkedIn profiles for recommendations and endorsements that validate their experience and skills.
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Social Media For CIOs
This presentation covers social media for the CIO and looks at organizational challenges and opportunities for social media.
The best Linkedin guide I've read in this time - "istruzioni per l'uso"
David Malone spiega perfettamente come configurare, scrivere, leggere, interagire con il vostro profilo Linkedin - ritengo sia una guida di facilissima comprensione e soprattutto di notevole integrità di informazioni. Linkedin spesso non è conosciuto in profondità e viene catalogato come l'ennesimo mezzo Social in cui essere presenti. La percentuale di accessi e di tempo speso rispetto al più ludico Facebook, ad esempio, la dice lunga su come questo importantissimo mezzo di comunicazione per professionisti sia sottovalutato se non sconosciuto. Qui trovate il "perchè" ed il "come" utilizzare Linkedin in modo completo e strategicamente valido. Nel vostro percorso di webmarketing non fatevi mancare queste slide su Linkedin per ottimizzare la vostra strategia.
Grazie a David Malone per questo ottimo documento.
Linkedin for sales and aquisition
This document provides statistics about LinkedIn usage and recommendations for using LinkedIn strategically for sales and business development. It notes that LinkedIn has over 200 million users worldwide with over 15 billion daily interactions. It recommends clearly defining one's target market and value proposition. It also provides tips for developing an effective profile, researching and connecting with contacts, engaging with groups, leveraging existing relationships, and integrating LinkedIn into one's overall sales process.
Marketing yourself in the social and digital world June 2014 - Social Tips
A presentation from a recent HR group for HR Professionals in transition and looking to better use social tools such as twitter, LinkedIn, facebook and Google+ for job seeking purposes.
Includes social marketing stats, tips and how to's.
Employer Branding1
The document provides guidance on creating an effective employer brand to attract top talent. It discusses that an employer brand is more than just a tagline and involves the culture, mission, values and expectations that potential candidates associate with a company. The key elements that make up an employer brand are outlined. Steps are then presented for defining the brand which include researching current perceptions, validating any brand messaging with stakeholders, and gaining organizational alignment. Methods for implementing the brand through various internal and external channels are reviewed. Metrics for evaluating the success of the employer brand are also discussed.
Using Social Media for the Job Search
Online portfolios, finding job leads and organizing your job search are some of the topics we cover here.
The Intersection of Talent Acquisition & Marketing
Talent branding is marketing applied to attracting job candidates. It involves communicating a company's value as an employer through defining the talent brand, segmenting target audiences, and positioning against competitors. Classic marketing tools can optimize the talent brand, including SWOT analysis, audience personas, and leveraging a company's consumer brand. Promoting the talent brand on LinkedIn uses tactics like targeted ads, content marketing, and showcasing employer pages to drive candidates through the hiring funnel.
You Can't Teach People to Sell By Teaching People to Sell
The document summarizes a sales training presentation by Mike Esterday and Terri O'Halloran. The presentation explores why many salespeople fail and identifies five critical dimensions of sales success: view of selling, view of abilities, values, commitment to activities, and belief in product. It emphasizes that attitudes, values and beliefs have more impact on success than skills and knowledge. The presentation provides coaching tips to help salespeople in each of the five dimensions and stresses the importance of structured follow-up training to reinforce learning and application.
Social Media Strategies for Freelancers - LaidOffCamp LA
How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009
Similar to RSR001 Client Infographic (20)
Tracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent Brand
Social media presentation jan 2011, tanya from waggware
Social media presentation jan 2011, tanya from waggware
The best Linkedin guide I've read in this time - "istruzioni per l'uso"
The best Linkedin guide I've read in this time - "istruzioni per l'uso"
Marketing yourself in the social and digital world June 2014 - Social Tips
Marketing yourself in the social and digital world June 2014 - Social Tips
The Intersection of Talent Acquisition & Marketing
The Intersection of Talent Acquisition & Marketing
You Can't Teach People to Sell By Teaching People to Sell
You Can't Teach People to Sell By Teaching People to Sell
Social Media Strategies for Freelancers - LaidOffCamp LA
Social Media Strategies for Freelancers - LaidOffCamp LA
RSR001 Client Infographic
- 1. Here are a few marketing and creative skills to look out for: Social media marketing Content marketing Check traditional references Check LinkedIn recommendations and endorsements Campaign management Direct / Email marketing SEO / Analytics If you’ve found talent continue to step 4… 1 in 5 employers use social networks to screen candidates of employers use Facebook 48%54% of employers use Twitter of employers use LinkedIn 64% Does their CV... Only continue to step 2 if the candidate ticks ‘YES’ to each question ..Match their LinkedIn profile? Like • Comment • 3 days ago Recommendations Type a name or @ mention someone... Have they been endorsed for their skills? Do they follow any industry groups or get involved in discussions? Groups Esther Flaggan Marketing Manager Esther Fllaggan Esther Fllaggan Use Facebook to get a good idea of their personality and their company fit! Like Comment Share Jane M. DoeCV Would they bring any special skills to your company? Does the candidate profile fit your vacancy? Does the candidate’s experience match your criteria? Do they have the qualification you require? Do they have a good following? twitter Are their updates professional and well written? Do they demonstrate interest in their #specialism? For the latest jobs and CV advice visit reedglobal.com/marketingandcreative Sources: Careerenlightenment.com, REED Employment Report 2013, Jobs.co.uk Recruiter Survey 2013, OnlineDegrees.com, Forbes - Entrepreneurial Recruiting: Staying Competitive When Staffing Top Talent Be flexible – don’t alienate candidates with certain requirements Present your company in the best light – what makes your organisation special? What are the main benefits of working for your company Offer competitive pay and benefits With 25% of marketing and creative professionals looking for work and 30% of recruiters finding it challenging to find quality candidates we show you how to find stand-out talent for your company. HOW TO HIRE THE RIGHT MARKETING CANDIDATES With 25% of marketing & creative professionals not being rewarded for their hard work it’s important to be competitive to attract and retain the best talent: