The Columbus Dispatch launched monthly editorial campaigns called "sweeps" in 2014 to increase readership and advertising revenue. Each sweep focused editorial coverage and promotions around a theme for a month. They partnered with local advertisers who provided prizes for sweepstakes to generate interest. The sweeps resulted in increased subscription sales, article readership, advertising spending, and sales for sweepstakes partners. Subsequent sweeps refined the strategy and continued achieving positive business results through coordinated editorial content, promotions, and community partnerships.