Analysis of the German newspaper market and their implementation of paywalls. Mechanics and effects of paywalls. A business case for German newspaper «Die Zeit».
What are the issues in today's E-Government projects? An outsider's view on how to promote quality in new applications and make life better for everybody.
How To Get Around The Newspaper PaywallsNathan Young
This presentation shows you several easy ways you can get around most newspaper paywalls you encounter! Mostly everyone hates seeing paywalls, well maybe except the newspapers!
How to create people-centric services enabled by personal dataClaro Partners Inc.
From data-centric to people-centric perspective
From privacy discussion to understanding how to deliver trust, transparency, control and benefit
Introduce our toolkit to create people-centric services enabled by personal data
Will Open Banking trigger the API of Me? (Chris Wood)Nordic APIs
This is a session given by Chris Wood at Nordic APIs 2016 Platform Summit on October 26th, in Stockholm Sweden.
Description:
The personal data network, often referred to as the “API of Me” is a concept that has been around for a few years and aims to empower consumers by putting them in control of their data. One of the key data sources to help realise the benefit of the personal data network is bank account data which to date has been notoriously difficult to access without web scraping. However, initiatives such as PSD2 may motivate banks to deliver open APIs that will help unlock consumer. This talk takes a look at how open banking will spur the development of the API of Me and what benefit this might deliver for consumers.
The NESTT Framework — Process redesign in 20 daysRoman Abashin
Michael Rosemann of Queensland University of Technology (QUT) offered a structured approach to rapid process redesign. What is it all about? How does it work? What are the proposed benefits? Here's an executive summary.
What are the issues in today's E-Government projects? An outsider's view on how to promote quality in new applications and make life better for everybody.
How To Get Around The Newspaper PaywallsNathan Young
This presentation shows you several easy ways you can get around most newspaper paywalls you encounter! Mostly everyone hates seeing paywalls, well maybe except the newspapers!
How to create people-centric services enabled by personal dataClaro Partners Inc.
From data-centric to people-centric perspective
From privacy discussion to understanding how to deliver trust, transparency, control and benefit
Introduce our toolkit to create people-centric services enabled by personal data
Will Open Banking trigger the API of Me? (Chris Wood)Nordic APIs
This is a session given by Chris Wood at Nordic APIs 2016 Platform Summit on October 26th, in Stockholm Sweden.
Description:
The personal data network, often referred to as the “API of Me” is a concept that has been around for a few years and aims to empower consumers by putting them in control of their data. One of the key data sources to help realise the benefit of the personal data network is bank account data which to date has been notoriously difficult to access without web scraping. However, initiatives such as PSD2 may motivate banks to deliver open APIs that will help unlock consumer. This talk takes a look at how open banking will spur the development of the API of Me and what benefit this might deliver for consumers.
The NESTT Framework — Process redesign in 20 daysRoman Abashin
Michael Rosemann of Queensland University of Technology (QUT) offered a structured approach to rapid process redesign. What is it all about? How does it work? What are the proposed benefits? Here's an executive summary.
The ROUNDTABLE is among the most unique, informative and inspirational events anywhere. Although the agenda is built around the critical theme of business transformation, the atmosphere is casual and collaborative. Unlike a traditional “conference,” The ROUNDTABLE is more of a facilitated discussion of issues and opportunities vital to the sustainability and profitability of the newsmedia. See a list of those who are planning to participate. Participation in The ROUNDTABLE is limited to 65.
Welcome to The 2016 ROUNDTABLE presented by LEAP Media Solutions.
On behalf of our exceptional partners in this event –Brainworksand OwnLocal–I would like to express our sincere appreciation for joining us in Vail. We believe that your participation will contribute to a thriving future for our beloved newsmedia.
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
Presentation about (digital) marketing disruption and how you can cope with change as a brand. This presentation is based on changes in the high-end jewelry/diamond industry with a big thank you to Philip De Cleen!
Introduction to Mydex CIC Personal Data Stores - 7th March 2013Mydex CIC
Video of this presentation is available here http://ow.ly/jf3Bz
Mydex Community Interest Company (CIC) is building the personal data services platform for the semantic web and transforming the opportunity for individuals to manage and control their lives.
Transcription coming up soon!
For more information about Mydex, kindly visit http://mydex.org/about/
Or visit the developers site at http://dev.mydex.org
And to become a member of Mydex Personal Data Store, visit http://pds.mydex.org
Also learn more about Mydex-Midata at http://midata.mydex.org
and Mydex-Third Sector at http://thirdsector.mydex.org
Follow Mydex on: -
Twitter: http://www.twitter.com/mydexcic
Facebook: http://www.facebook.com/Mydex.org
Flickr: http://www.flickr.com/photos/mydexcic/
RSS feed: http://feeds.feedburner.com/Mydex
Google Plus: https://plus.google.com/u/1/104992390676431315997/posts
Strategic marketing day 2016: Omnichannel & business transformationHans Smellinckx
Why do you need to change & what are the key aspects of the social acceleration. How you as marketing professional can adapt your marketing strategy to be closer to your audience. A story about change, thinking fast & slow!
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Video: https://youtu.be/OpjPDBQMzdM - Excel: http://bit.ly/liqprefdemo - Slides der #VCMASTERCLASS vom 26.06.2017 im Penthouse des Flughafen Tempelhof zu wichtigen Dealterms (Liquidationspräferenz, VSOP, Vesting uvm.) für Business Angels, VC Fonds und Gründer von Seed-Runde bis zum Exit.
The ROUNDTABLE is among the most unique, informative and inspirational events anywhere. Although the agenda is built around the critical theme of business transformation, the atmosphere is casual and collaborative. Unlike a traditional “conference,” The ROUNDTABLE is more of a facilitated discussion of issues and opportunities vital to the sustainability and profitability of the newsmedia. See a list of those who are planning to participate. Participation in The ROUNDTABLE is limited to 65.
Welcome to The 2016 ROUNDTABLE presented by LEAP Media Solutions.
On behalf of our exceptional partners in this event –Brainworksand OwnLocal–I would like to express our sincere appreciation for joining us in Vail. We believe that your participation will contribute to a thriving future for our beloved newsmedia.
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
Presentation about (digital) marketing disruption and how you can cope with change as a brand. This presentation is based on changes in the high-end jewelry/diamond industry with a big thank you to Philip De Cleen!
Introduction to Mydex CIC Personal Data Stores - 7th March 2013Mydex CIC
Video of this presentation is available here http://ow.ly/jf3Bz
Mydex Community Interest Company (CIC) is building the personal data services platform for the semantic web and transforming the opportunity for individuals to manage and control their lives.
Transcription coming up soon!
For more information about Mydex, kindly visit http://mydex.org/about/
Or visit the developers site at http://dev.mydex.org
And to become a member of Mydex Personal Data Store, visit http://pds.mydex.org
Also learn more about Mydex-Midata at http://midata.mydex.org
and Mydex-Third Sector at http://thirdsector.mydex.org
Follow Mydex on: -
Twitter: http://www.twitter.com/mydexcic
Facebook: http://www.facebook.com/Mydex.org
Flickr: http://www.flickr.com/photos/mydexcic/
RSS feed: http://feeds.feedburner.com/Mydex
Google Plus: https://plus.google.com/u/1/104992390676431315997/posts
Strategic marketing day 2016: Omnichannel & business transformationHans Smellinckx
Why do you need to change & what are the key aspects of the social acceleration. How you as marketing professional can adapt your marketing strategy to be closer to your audience. A story about change, thinking fast & slow!
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Video: https://youtu.be/OpjPDBQMzdM - Excel: http://bit.ly/liqprefdemo - Slides der #VCMASTERCLASS vom 26.06.2017 im Penthouse des Flughafen Tempelhof zu wichtigen Dealterms (Liquidationspräferenz, VSOP, Vesting uvm.) für Business Angels, VC Fonds und Gründer von Seed-Runde bis zum Exit.
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Status Quo, Challenges & Chances
für Founders, Corporates and Investors in Germany
http://www.cooperativa.vc
(Follow us on twitter @BerlinVC @CoopHQ or on Facebook https://www.facebook.com/coopVC)
Local Content & Monetisation – A View from Europe
The local media landscape in Europe is unique in many ways and in particular is different to the US market. However, Google still dominates on the search side (both in terms of advertising and traffic volumes) in many European markets and is particularly strong in the UK. Yet Google is also a great source of traffic and revenue for many local publishers. In this panel we examine what makes local media different in Europe. We will explore how media owners are attracting users and growing traffic. Will look at innovative partnerships and business models. In addition we will discuss what strategies are working for attracting local advertising revenue and look at where growth is coming from 2010 and beyond.
Moderator: Ben Barney, Akesios
Panel:
* Simon Greenman, MD – Online, European Directories
* James Thornett, Development Manager Location Services, Mapping, BBC Local
* Joachim Helfer, Müller Medien
* Roland Bryan, Associated Northcliffe Digital
Healthcare, Science & Education - Presentation by Friedrich Schwandt, Founder & CEO of Statista at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o What is going to be with TV commercials this year (by Valery Varenica)
Digital Market overview featuring recent changes and new Advertising possibilities
o Blocking Russian websites has affected the behavior of Internet users instantly
o Google turns to AI in bid to move on from last-click attribution
OOH, Print & Radio shown growth vs 2016
Zenith launches new global brand vision and identity
Presentation done by Simon Rogers of Market Sentinal on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Digital Marketing for SMBs. Includes search marketing, both paid and organic, social media marketing and tracking ROAI (Return On Advertising Investment)
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Pluses Partners Awards 2017 and proposals of Pluses sales-house to its advertisers for Y2018
Digital Market overview featuring recent changes and new Advertising possibilities
o Importance of data-driven campaigns
o Content Marketing Strategy for Virtual Reality
OOH & Radio shown growth vs 2016
o Radio in Ukraine: the third wave of research 2017
Smartphone WW penetration to reach 66% in 2018 – by Zenith
Every successful startup needs a concrete strategy for attracting customers efficiently and effectively - if you don't have customers you don't have a business! Come learn about what makes a good customer acquisition strategy and discover which tactics are right for your business.
Lenovo. A success story? Internationalization strategies, challenges and oppo...Roman Abashin
Analysis of Lenovo's history and internationalization process. How a small Chinese enterprise has become a global player in the PC and smartphone industry. Market entry decisions and the acquisition of IBM. Merger pains and cultural challenges between US and Chinese management styles. Raising brand awareness in the USA — an ecxecptional challenge? Mismatch between stellar sales and mediocre brand value.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
4. NewspaperNewspaper and OnlineOnline ad revenue
in Germany, in Bn EUR
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 4
Source: Statista
Newspaper ads
Online ads
Paid content
6. Agenda
1. What are paywalls?
2. (How) Do they work?
3. How to implement a paywall
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 6
►
7. Three paywall types
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 7
Source: Own research
«Hard»
Paywall
Freemium
Metered
Paywall
Usually ~15 articles
by quality
by quantity
by time
8. Cannibalization – a reason for paywalls?
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 8
vs.
9. Digital news is a complementary product,
not a copy!
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 9
Source: Vento (2012), Own research
Medium
Content
Delivery
e.g.:
fast-paced, personalized, short, ...
e.g.:
hyperlocal, opinions, blogs, ...
e.g.:
videos, photo slideshows, games, ...
DIFFERENT
10. Pay-WallPay-Wall vs. Pay-WillPay-Will
►Clear value, flexible payment mode(l)s, fitting for content
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 10
Source: Leonhard (2012), Wagner (2012)
???
11. Flagship
Metered Paywall
Trash
Nothing to monetize
Content type vs. monetization strategy
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 11
Source: Piano Media, Leap Media Solutions, Media Manager‘s Club, Own research
Niche
Hard Paywall
Commodity
Advertising
TRAFFIC
LOYALTY
12. Agenda
1. What are paywalls?
2. (How) Do they work?
3. How to implement a paywall
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 12
►
13. Paywalls in Germany
Status quo
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Source: Statista, BDZV
2015 (total: 102)
2013 (total: 55)
14. Paywalls in Germany
PricingPricing and MeteringMetering models are very similar
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 14
Source: BDZV, n-values in LTR order: 52, 51, 57, 33
<1€
15 -
25€
<10€
Daily Pass Monthly Pass Monthly Pass
+ePaper
15-20
Allowed Articles
per month
15. EffectsEffects of metered paywalls
General “wisdom”
traffic decline: 5 – 40%
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 15
Source: Statista, Piano Media
Readers hitting PW: 1.3 – 6.5%
Subscribers: 0.01 – 2.0%
??
TRAFFIC
17. Agenda
1. What are paywalls?
2. (How) Do they work?
3. How to implement a paywall
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►
18. 3 phases of a paywall launch:
Overview
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 18
Source: Vento (2012)
Pre-Pre-
Launch
Pre-Launch Post-Launch
LaunchIncrease # of readers Announce the launch externally Capture and retain customers
>3 months >3 weeks 3+ months
Action
Time
20. «Die Zeit»
Status quo
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 20
Source: Statista (Reach and ad revenue: (weekly) newspapers; Users: news websites, aged 14+), IQM, AGOF
500,000
25,000
120 Mn
Newspaper reach per year
ePaper reach per quarter
PI per month
#2
#6
#2
900k€
Total
ad revenue
per month
21. «Die Zeit»
Possible effects
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 21
Source: Statista, IQM, Piano Media
7.35 Mn
5.65 Mn
1.84 – 4.78 Mn
95k – 478k
<15k – 147k
Total visitors à 4 visits à 4 PI
Unique users
Unique readers
Readers hitting paywall
Subscribers
25 - 65%
1.3 - 6.5%
0.01 – 2.0%
76.9%
Market potentialMarket potential
Target marketTarget market
22. «Die Zeit»
Key outcomes
In the short run, <10k<10k subscriberssubscribers compensate
lost ad revenue of ~500k visitors~500k visitors
Pricing Ad model vs. user structure
Calculation: 500k * 4 visits * 4 PI = 8 Mn PI @ 20€ TKP = 160k€ = 16€ / subscriber
Example 1: «Süddeutsche»: 5.000 * 30 EUR = 150k EUR / month (potentially)
Example 2: «BILDplus»: Subscribers per Unique User rate of ±1%
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23. One more thing — alternatives?
Native advertising
Sponsored content (e.g., WirtschaftsBlatt, Buzzfeed)
Learn from mobile games
Gamification, tailored concepts
Micro-payments at point of need
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24. One-year effect of paywalls
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Source: completely made up
Hard paywall
Metered
Freemium
VISITS
UNIQUEUSERS
More
research
needed?
26. Key take-aways
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1. Know what and when to reveal
2. Communicate clear value
3. Know and hold your audience
4. Be creative!
28. Further reading
M. Olavarri (2013): «Das Paid-Content-Workbook»
M. Vento (2014): «Launching a Paywall»
P. Berger, D. Eng, D. LaFontaine, D.J. Siegel (2009): «The Free v. Paid Online Content Debate»
J. E. Cook, S. Z. Attari (2012): «Paying for What Was Free: Lessons from the NYT Paywall»
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30. How U.S. daily newspapers decide to
design and implement paywalls
Publishers consult each other, not audiences, before launching paywalls
Paywall-Meter ~10 articles
Daily newspapers infrequently conduct audience research prior to implementing paywalls.
Consulting with peers is far more common.
Paywalls exist on 70 percent of daily newspapers’ websites, up from 47 percent in 2012.
Metered paywalls are common; a near majority (49 percent) of those with meters allow six to 10 free
views before charging.
The study reports on a survey of 416 daily newspaper publishers or their designees.
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Source: Jenner/Thorson/Kim (2014)
31. World News
TV
Article clusters
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Sources: Piano Media, Leap Media Solutions, Media Manager‘s Club, Own research
Business
Culture
Local
Travel
Lifestyle
Sports
TRAFFIC
LOYALTY
32. Commodity
Advertising
Flagship
Metered Paywall
Trash
Nothing to monetize
Niche content most suitable for hard paywall
Specialized content
Finance, lifestyle, health, cars, hobbies, ...
Specialized coverage
Business data, charts, market analyses, ...
Unique content
Local/hyperlocal news, sports, reviews, ...
Exclusive content from behind the scenes
Editorial sources, chat online with journalists, ...
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Sources: Piano Media, Leap Media Solutions, Media Manager‘s Club, Own research
Niche
Hard Paywall
TRAFFIC
LOYALTY
33. EffectsEffects of metered paywalls
General “wisdom”:
5 - 40% decline of traffic
27.03.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 33
Source: Statista, Piano Media
100%
50 – 70%
25 – 65%
1.3 – 6.5%
0.01 – 2.0%
Total visitors
Unique visitors
Unique readers
Readers hitting paywall
Subscribers
34. 3 phases of a paywall launch:
Overview
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 34
Source: Vento (2012)
Pre-Pre-
Launch
Pre-Launch Post-Launch
LaunchIncrease # of readers Announce the launch externally Capture and retain customers
>3 months >3 weeks 3+ months
Action
Time
35. 3 phases of a paywall launch:
Detailed
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 35
Source: Vento (2012), Own research
Pre-Pre-Launch Increase number of readers: Emotional campaign showing clear new value of website, get
goodwill, strengthen ties to (potential) customers. E.g., 3x unique users as a goal.
Website updated, content-rich and valuable for customers>3 months before announcment
Pre-Launch Announce the launch externally: Open communication (internal+external), customers’
capability to understand, emphasize added value, both emotional + rational.
Informed, converted customers without negativity>3 weeks before launch
1
2
Launch
Post-Launch Capture and retain customers: Strengthen emotional bond and rational appeal, detailed
offering with easy payment mode(l)s and clear calls-to-action.
Clear perceived customer value, retained customer base3+ months from launch
3
36. Pre-Pre-Launch strategy
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Source: Vento (2012)
Pre-Pre-Launch Reach the new reader target:
1.More online readers
Enhance both advertising and
subscription income
There are people who appreciate the
content but not in the printed form
New customers – always part of the
target
Retain customers:
1.Hold on to online readers
2.More combination orders
The wall mainly affects current readers
Not to have online orders at the expense
of print orders
Reached easily through owned channels
Bad timing for a large campaign
Print orders as the most potential target
>3 months before announcment
Message strategy:
1.Communicate effectively online newspaper value
2.Emotional appeal
Educate the audience: there is improved, valuable content online –
quality journalism – the reason to read online
Complementary online benefits differentiate from the print: fast
updates– what happens now, mobility, improved user experience
Reader contributes to the value: personalizing the service
Same reading experience, newspaper and quality but now it can
be read multi-channel
Power to the consumer: no guidance to a specific reading format
Interactivity: reader perspectives and participation in the news
process
Partner advantages attract readers
Emotional appeal: hyped and noted
Readers relate to celebrities telling about their relationship with the
newspaper
Informs why the newspaper is interesting
1
Offline Media
Own print paper, Other print papers, Local
radio, TV, Own events, Outdoor
advertisements, Other owned print material
Online Media
Own website, Facebook, Google
AdWords, Websites of group, Banners on
other websites, E-Mail, Twitter
New and current readers
37. Pre-Launch strategy
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Source: Vento (2012)
Pre-Launch Communicate improved online content
Education: content is valuable enough to be paid for – the fee is not laid on the old site but the new quality
journalism naturally is not free
More visible if simultaneous site reforms
Service and interactivity
Service in the online newspaper usage
The point of views of the readers, participation in the news process increases
Equality
Fair to the customers: no free-riders consuming news online without charge
Easy low-cost option
Easier (than in print) to become a customer
System explanation
Familiarize readers with the paywall
Justify and inform
Trustworthy, open, and emotional communication: motives and dates the process proceeds
>3 weeks before launch
2
Offline Media
Own print paper, Own and other events,
Classic PR
Online Media
Own website, Facebook
Current readers
38. Post-Launch strategy
17.04.2015 ROMAN ABASHIN. ANOTHER BRICK IN THE PAYWALL? E-MARKETING. WU WIEN 2015. 38
Source: Vento (2012)
Post-Launch Strengthen emotional bond
Emotional campaign still continued
Good and effective CRM
Rational appeal: package information
Informative appeal changed: detailed offering information
Easy payment mode(l)s
3+ months from launch
3
Offline Media
Own print paper, Other print papers, Local
radio, TV, Own events, Outdoor
advertisements, Other owned print material
Online Media
Own website, Facebook, Google
AdWords, Websites of group, Banners on
other websites, E-Mail, Twitter
New and current readers
Die Zeiten haben sich geändert: Vor 80 Jahren alle mit Zeitung
Jetzt? Alle mit Smartphone (auch dort die Zeitung lesend). Alle fünf Minuten kompulsiv spiegel.de und standard.at checken
Und wie haben die Zeitungen auf veränderte Medienkonsumgewohneiten reagiert?
STOOOOOP! Alle Paywalls hochgezogen.
NYTimes – 20 Artikel pro Monat lesen, darüber: zahlen
Wieso? In Zahlen gesehen: inflationsbereinigt mehr als 50% gesunken !!!!! wirklich weggebrochen
Online ads gestiegen und steigend
Aber wer macht Online-ad-Umsatz? NICHT die Zeitungen
Deswegen ist seit einigen Jahren der Paid-Content-Umsatz auch am Steigen, aber minimalst
Also was macht man?
BCG vs GfK
Nichts tun? Paywall hochziehen wie die Times? Davon handelt meine Präsentation
Was sind Paywalls?
Wie funktionieren sie? Funktionieren sie überhaupt?
Wie führt man eine Paywall ein?
Viele Wege, es darzustellen, das ist der einfachste:Drei grundsätzliche Arten, nach denen man eine Paywall takten kann
Hart
Metered , ca. 15
Freemium (gemischt)
manche Artikel nach einer Zeit
Gleiches Argument:Onlinezeitung 1:1 Kopie von Offlinezeitung?Nein
Hat zumindest das Potenzial, anders zu sein:
Das Medium (eher subjektiv, schnelllebig, kurzweilig, bspw. Katzenfotos nach der Mittagspause)
Der Content (sehr lokale Sachen möglich, Raum für Meinungen und Formate abseits der Linie, bspw. Blogs in NYT)
Die Präsentation (nicht nur Videos, Slideshows, Spiele, sondern auch Raum für Tiefe wie Datentabellen)
Kleine Schritte
Gute Modelle
Klarer Benefit
Je nach dem, welcher Typ Content, andere Strategie
Wie sieht die Realität aus?Allgemein am Steigen, ähnliche Modelle…Aber WIE und wie GUT funktionieren sie? Funktionieren sie überhaupt?
Entwicklung: Am Steigen!Harte Paywalls nicht allzu bewährt (super-easy, aber Angst? Scheiße?)Wie kommt es zu dieser homogenen Entwicklung?
Realität und Studien auf dem US-Markt:Man sieht, dass die Verleger viel bei einander abschauen, die Preise sind erstaunlich ähnlich und Modell relativ kohärent
Total visitors = Multi-device, Multi-user
Unique = Einzelpersonen
Readers = mehr als Homepage Contentseiten
Paywall = Anzahl der Artikel bei metered
Subscribers = Conversion rate
+ Gesamtrückgang
Manche besser, manche schlechter
Nur visits, ein halbes Jahr
Keinerlei Aussage
Aber egal. Was, wenn wir eine einführen?
DREI grundsätzliche Phasen:
Was man mitnehmen sollte:
Pre-Pre-Launch
Leser maximieren
Webseite relaunchen
Produkt herausstellen (Value added)
NIX ANKÜNDIGEN
Emotionale storys (Bild-style) emotionale Bindung
“Go online and see how they prepare for the upcoming battle” + Adresse Bindung und Präsenz von Online
More readers (Facebook, etc.)
Retain customers (better + new content)
Message strategy (Emotional)
2. Pre-Pre-Launch
Ankündigen (extern!!!) um Negatives abzufedern
Generelle, emotionale Information
3. Post-Launch
Nachfassen, wenn jemand abmeldet
Sonderangebote etc. ( NYT)
Nehmen wir die ZeitLetztens: “Wie guter Journalismus überleben kann”Chefredakteur: Ende letzten Jahres verneint, aber spielen wir’s mal durch
Gutes Standing
Wer vor der Zeit??
7 Mio
5,5 Mio Unique (gegeben!)
2-5 Mio LESER
100-500k sehen PW
&lt;150k , realistisch kurz- bis mittelfristig eher 15k
Süddeutsche = 30 Euro und klar einstellig Tausender
= 30*15.000 = 150.000 EUR =
Pricing hängt davon ab, wie die Ads verkauft werden. Contacts oder unique users? Wieviele Besuche, wieviele Seiten pro Besuch? Welcher TKP?
Insgesamt also betrachtet:Nach einem Jahr Effekt ausgeglichen, Freemium boostet eher Visits, Metered eher Unique User, die eine Hard Paywall eher unerfolgreich von den Metriken her, aber vielleicht durch Paywall revenue?
Was jetzt?Einführen oder nicht?
SEHR GUTE FREUNDIN “Paid Content ist wie ein guter Striptease”!!!
Ganz genau wissen, was man zeigt und ab welchem Zeitpunkt man damit aufhört
Der Bezahlwille kann nur getriggert werden, wenn der Wert klar ist
Man sollte User nicht nur akquirieren, sondern auch Wege finden, sie dauerhaft bei der Stange zu halten
Und kreativ sein: vor Experimenten nicht scheuen und vielleicht neue Wege gehen, die die Kollegen noch nicht völlig abgegrast haben
EINE Kategorisierung, je nach Webseitentyp unterschiedliche Antworten
Die Frage ist nun, welche Strategie fährt man bei diesem Typ?
Einfachste Strategie ist die schwerste:
Nur Nische eignet sich wirklich für Hard Paywalls
Was ist Nische?
Marktanalysen, extrem lokale Sachen, exklusive Kontakte, extrem spezifische Analysen (auch zeitlich zurückliegend Spiegel-Archiv)
Total visitors = Multi-device, Multi-user
Unique = Einzelpersonen
Readers = mehr als Homepage Contentseiten
Paywall = Anzahl der Artikel bei metered
Subscribers = Conversion rate
+ Gesamtrückgang
DREI grundsätzliche Phasen:
Was man mitnehmen sollte:
Pre-Pre-Launch
Leser maximieren
Webseite relaunchen
Produkt herausstellen (Value added)
NIX ANKÜNDIGEN
Emotionale storys (Bild-style) emotionale Bindung
“Go online and see how they prepare for the upcoming battle” + Adresse Bindung und Präsenz von Online
More readers (Facebook, etc.)
Retain customers (better + new content)
Message strategy (Emotional)
2. Pre-Pre-Launch
Ankündigen (extern!!!) um Negatives abzufedern
Generelle, emotionale Information
3. Post-Launch
Nachfassen, wenn jemand abmeldet
Sonderangebote etc. ( NYT)
DREI grundsätzliche Phasen:
Pre-Pre-Launch
3+ Monate
Leser maximieren
Webseite relaunchen
Produkt herausstellen (Value added)
NIX ANKÜNDIGEN
Pre-Pre-Launch: psychological tricks: change website design. NO HINTS OF PAYWALL. Goal: SMOOTH launch
Emotionale storys (Bild-style) emotionale Bindung
“Go online and see how they prepare for the upcoming battle” + Adresse Bindung und Präsenz von Online
More readers (Facebook, etc.)
Retain customers (better + new content)
Message strategy (Emotional)
2. Pre-Pre-Launch
3+ Wochen
Ankündigen (extern!!!) um Negatives abzufedern
Generelle, emotionale Information
3. Post-Launch
3+ Monate hinterher
Kunden rational und emotional informieren
Verschiedene Modelle, klarer Benefit
SO EINFACH WIE MÖGLICH MACHEN
Und bei Kunden nachfassen (Beispiel NYT!!!)
Pre-Pre-Launch: psychological tricks: change website design. NO HINTS OF PAYWALL. Goal: SMOOTH launch
Emotionale storys (Bild-style)
“Go online and see how they prepare for the upcoming battle” + Adresse
Reader target
more readers
Retain customers
Message strategy
Pre-Pre-Launch: psychological tricks: change website design. NO HINTS OF PAYWALL. Goal: SMOOTH launch
Emotionale storys (Bild-style)
“Go online and see how they prepare for the upcoming battle” + Adresse
Reader target
more readers
Retain customers
Message strategy
Pre-Pre-Launch: psychological tricks: change website design. NO HINTS OF PAYWALL. Goal: SMOOTH launch
Emotionale storys (Bild-style)
“Go online and see how they prepare for the upcoming battle” + Adresse
Reader target
more readers
Retain customers
Message strategy