Newspapers must recognize critical trends, shift from broad coverage to focusing on niche topics where they have expertise and a profitable audience, and select franchise topics carefully based on core capabilities, profit potential, and mission fit. A clear focus on select topics unlocks future opportunities, as demonstrated by a new sports site focused on the local university's athletics.

1. Future of Newspapers
CMG Innovation Initiative
Michael Joseph, EVP

2. 2
Recognize +
embrace
critical trends

3. 3
Shift from everything for
everyone to ownership
of franchise topics

4. 4
Topic selection
requires careful
consideration
• Core capability?
• Profitable
audience?
• Fit with mission?

5. 5
Clear focus unlocks
future opportunities

6. 6
Our UGA Sports site
launched this month
DAWG NATION ?
?