ROLE & RESPONSIBILITIES OF A MEDICAL REPRESENTATIVE

1. Pharma Sales Profession:
Medical Representative
Presented By-
Manish Ch. Yadav
Product Manager

2. Role And Responsibilities of a Medical Representative…
• Achieving sales target
• Company Representation
• Organising appointments and meetings with customers (Doctors/Retailers & Stockist)
• Promotion of our product portfolio as per speciality
• Introducing the product in the market to new customers
• Identifying and establishing new business opportunity/leads
• Managing the KOL

3. Cont…
• Good product knowledge
• Excellent in-clinic effectiveness(Detailing)
• New customer conversion
• Brand development activity
• Weekly monitoring your business progress
• Feedback from market place
• Documentation of your field working
• Strong follow-up with customers

4. • Perfect sales men
• Excellent communication skills
• Dedicated and target-oriented
• Disciplined and punctual
• Hard working
• Self-motivated
• Good presentation skills
• Ability to work under pressure
• Good product knowledge
Key Skills of a Professional Medical Representative

5. • To generate and increase good numbers of prescription
• To generate and increase good numbers of prescriber base
• Brand building activity
• To collect the information of competitor’s activity
• Satisfying customers need and developing Loyal Customers
• Growth in sales
• To establish the company as well as product image at market place
• Profitability and Service to human welfare
Organization expectations from the doctors through M.R. Work

6. • Scientific Information and Educations
• Quality products
• Solution to their Patients problems
• Patients’ benefits
• Regular visits by Medical representatives and senior managers
• Satisfying their needs or Sponsorship(if any)
• Products MRP, Dosage/Usage offers or scheme (if any)
Expectations from the Pharma companies by Doctors

7. M.R.must use of visual aids, leave- behind-literature, digital, product
monographs, samples, gifts, etc. which are the most important elements of
pharmaceuticals promotion
Pharmaceutical Promotional Methods

8. For more detail Please call
Whatsapp
Mob No-9920163707