A powerpoint about why brand management is important in marketing. This was an assignment for our college marketing class.

1. Brand
Management
Increasing your perceived value.

2. What is Brand
Management?
• Brand Management is a marketing
strategy used to help improve and
maintain the value of your brand.
• Your brand is your marketplace identity.
• You want your brand reputation to always
be seen as favorable.

3. Why is brand management important?
• Builds loyalty in your customer base.
• Generates new customers.
• Creates product recognition.
• Builds Financial Value.

4. The concepts of
brand management:
• Strategizing – developing a detailed plan
for achieving the company goals and
mission.
• Analyzing – determining what the market
is like, what the customers want, and how
to create the needed product.
• Evaluating – assessing company sales,
effectiveness in the market, and financial
value.
• Adaptation – changing aspects that are
not working in favor of your company.

5. Below are some companies that have mastered brand
management:

6. How do you know when brand
management is effective?
• Prices of the products can go up and customers will still
buy.
• Customers choose your brand over your competitors.
• Strong brand awareness.
• Positive brand associations.

7. Brand management helps
with brand culture.
• Brand culture is the system of beliefs and
values of the company.
• It is also the company work environment.
• Brand culture is important to brand
management by helping to maintain a
connection of trust with your employees
and customers.

8. Consistency is critical
to brand management.
These are the key elements of
consistency in a brand:
• Packaging.
• Logo.
• Quality.
• Customer Service.
• Trust.

9. How to maintain consistency in the brand:
• Set guidelines and stick to them!
• Organize, plan, and execute.
• Repurpose content.
• Maintain quality, even through
changes.
• Don’t change something that is
working, if it is not needed.