UI & UX help brands anticipate every customer persona and create a product that its users will love. They put the customers at the centre of a company's design process (both visual and structural), which results in great customer experience. Curious to see how it works? Here, learn how you can leverage UI and UX to understand, influence, and improve your customer experience. Agenda: 1) What is UI & UX 2) Theoretical and psychological aspects of UI & UX 3) How does a UI/UX designer go about it? 4) Future of UI & UX in terms of CX

1. SalesIQ

2. SalesIQ
Before Agenda
I'm super pumped

3. SalesIQ
Impact of UI and UX
Clean? No idea
Friendly & Polite ? No idea
Safe ? No idea
Would ask for more money ? Possible
Would you have any control ? NO
Pre-app era
Worried about getting a cab? Never
Have to wave at taxis ? Nope
Pre-book ? No need
Worried about safety ? No
Feel you've control ? Yeah
Apps era

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Understanding & addressing the pain points
Putting customers' interest at every intersection
No need to
call
Map & GPS Multiple payment
modes

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Agenda
What is UI and UX?
Theoretical aspects of UI and UX
How does a UI/UX designer go about it?
UI & UX examples
Future of UI & UX in terms of CX

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What is UI?
- whatever you see/ hear/touch when interacting with
any product/service and how you perceive it.

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What is UI?

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Affordance & Signifiers
Push Pull with a handle
No Affordance
No signifiers

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Question: Why are brands hell-bent on doing UI research
to design their products?
Image source: Imgur
Answer: To improve customer experience
This is how Notion's UI is But this is how I saw/felt it

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UI should be simple to attract users to try your product
Not everyone would be willing to go through a learning curve

11. SalesIQ Poll
In the list below, whose UI do you like the
most?
1) Apple
2)
Airbnb
3) Notion
4)
PayPal
5) Nike

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What is UX?
- whatever you feel when you're interacting with the product.

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UX in food delivery apps
Choose
Pay
Delivery

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UX in MRI

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How does a UI designer go about creating the designs?

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Heuristic principles
How does a UI designer go about it?

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Heuristic principles
How does a UI designer go about it?

18. SalesIQ
Heuristic principles
How does a UI designer go about it?

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Heuristic principles
How does a UI designer go about it?

20. SalesIQ
Heuristic principles
How does a UI designer go about it?

21. SalesIQ
Heuristic principles
How does a UI designer go about it?

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Heuristic principles
How does a UI designer go about it?

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Heuristic principles
How does a UI designer go about it?

24. SalesIQ How does a UI designer go about it?
Airbnb - Fitts law

25. SalesIQ How does a UI designer go about it?
Airbnb - Fitts law

26. SalesIQ How does a UI designer go about it?
Google - Hicks law
Old UI (2001) New UI (2022)

27. SalesIQ How does a UI designer go about it?
Google - Jacobs law
Amazon Walmart

28. SalesIQ How does a UI designer go about it?
Proximity principle

29. SalesIQ How does a UI designer go about it?
Von Restorff Effect

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How does a UX designer go about creating the designs?

31. SalesIQ How does a UX designer go about it?
1) Get into the mental model of potential users
• Is the application easily understandable?
• Can users identify and relate to the UI of the
application?
• Is it confusing? Or encouraging?
• Does the user experience positive emotion?

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1) Visceral:
It's the visual attraction one gets when one sees the product for
the first time.
2) Behavioral:
After a while, the visual appeal would fade away. Only the product's
capability and performance keep the user hooked to the application.
3) Reflective:
Bring the user again and again to the product.

33. SalesIQ Poll
Do you care about the UI of the application
when it offers top-notch performance?
1) Yes 2) No

34. SalesIQ Designing a product/application
1) Understanding the problem statement
Image source: Twitter & Dribble

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2) Analyzing the data
Designing a product/application
3) Creating a strategy
4) Developing a prototype
5) Feedback
Analyze
Strategy
Prototype
Feedback

36. SalesIQ Cognitive overload
Analyze
Strategy
Feedback

37. SalesIQ
2) Analyzing the data
Designing a product/application
3) Creating a strategy
4) Developing a prototype
5) Feedback
Analyze
Strategy
Prototype
Feedback

38. SalesIQ OCEAN Five -the personality trait
5) Neuroticism - emotional instability
4) Agreeableness - more cooperative
3) Extraversion - talkative, friendly
2) Conscientiousness - thoughtful, goal-directed
1) Openness - adventurous and creative
people

39. SalesIQ OCEAN Five -the personality trait
5) Neuroticism
4) Agreeableness
3) Extraversion
2) Conscientiousness
1) Openness Inventive & Curious | Consistent & Cautious
Efficient & Organized | Careless & Easy-giving
Energetic & Outgoing | Solitary & Reserved
Sensitive & Nervous | Secured & Confident
Friendly & Compassionate | Analytical &
Detached

40. SalesIQ
What if a sensitive person comes to our
product?
What if a careless person
comes?
What if an extrovert comes? Do you have features to satisfy
them?
What if an ambivert
comes?
Asking 'What if'

41. SalesIQ
Maslow's hierarchy of needs
To understand the motivation behind user personas
Only when the present needs are satisfied,
people would be looking at the higher needs

42. SalesIQ It's all about making customer's happy, isn't it?
Improving customer experience

43. SalesIQ
Visitor tracking
Codeless bot builder AI bot
Profile enrichment
Lead scoring
An all-in-one customer engagement intelligence

44. Thank
You
@zohosalesiq
www.zoho.com/salesiq
support@zohosalesiq.com
To schedule demo:
https://www.zoho.com/salesiq/free-demo.html