1. Three key learnings
1. The Empathy Map is brilliant way structuring interviews
and presenting them in a way that shows the needs of
the stakeholder.
2. Simple ideation technique of “forcing” a quota of ideas,
using artificial constraints actually results in more and
creative ideas.
3. Early prototyping is a great way to refine ideas and your
empathy map.
2. The process and levels of optimism and perceived understanding of
the topic
Level of optimism Perceived understanding
3.
4. Applying Design Thinking to my job
When/where to use it
• Start small
• Social settings
• Training design
• Initial stakeholder engagement in
project initiation
• In meetings – ask the idea
generation questions (how would
a five year old solve it)
• Prototype everything
• After prototyping, go back to
empathy map to test
How to use it
• Empathy map stakeholder
engagements
• Show people the empathy map to
capture their requirements
• Use the idea generation tools when
in solution mode
• Keep solutions away from problem
statements
• Keep thinking what we could
prototype early to learn as we go
