The document discusses the key elements of an effective web strategy, including focusing on the user experience, aligning with business objectives and requirements, and utilizing appropriate tools and technology. An effective web strategy is defined as a long-term iterative process that maps business goals to online initiatives using SEO, design, messaging and content to position a brand online. User experience, business needs, and tools such as timelines and human capital are identified as important elements to consider.

1. Web Strategy 101UBITMO™| Technology | Businesswww.ubitmo.com

2. UBITMO™| Technology | Businesswww.ubitmo.comDefinitionsLong-term iterative process of defining the direction of a website – Jeremiah Owyang

3. Long-term strategic business plan indicating how to create and develop a company’s online presence adhering to the business development strategy – Wikipedia

4. The plan of effectively exhibiting the brand via the web through SEO; search engine optimisation, messaging, design and content management - BrandegyUBITMO™| Technology | Businesswww.ubitmo.comElements of Web Strategy – J. OwyangUserBusinessTools

5. UBITMO™| Technology | Businesswww.ubitmo.comElements of Web Strategy – J. OwyangUserUX Experience/Interactive Design

6. User Profiling

7. User RequirementsUBITMO™| Technology | Businesswww.ubitmo.comElements of Web Strategy – J. Owyang2. BusinessBusiness Requirements

8. Market Objectives

9. Business Development/Long –Term GoalsUBITMO™| Technology | Businesswww.ubitmo.comElements of Web Strategy – J. Owyang3. ToolsTechnology

10. Human Capital

11. TimelinesUBITMO™| Technology | Businesswww.ubitmo.comNotesIterative and adaptive process

12. 1 to 1 mapping of business objectives to the web

13. Leveraging on web technology to move business processes online i.e. Sales, Customer Service, Marketing e.t.c

14. Positioning a brand, product, service onlineUBITMO™| Technology | Businesswww.ubitmo.comWeb Drivers

15. UBITMO™| Technology | Businesswww.ubitmo.comWeb Drivers

16. UBITMO™| Technology | Businesswww.ubitmo.comWebsite Components