Roger - Consumer Buying
•Download as PPT, PDF•
0 likes•120 views
Everett Rogers developed the Diffusion of Innovations Theory to predict how new ideas and technologies are adopted by different groups over time. The theory has been applied across many fields and proposes that adoption follows an S-shaped curve, with innovators, early adopters, early majority, late majority, and laggards adopting at different stages. It also describes how these groups differ in their openness to new ideas and their willingness to adopt innovations early.
Report
Share
Report
Share
Recommended
ResolveTO - David Chouinard: Keynote
We've learned a lot about investing and creating successful startups, but we still hold Bell Labs as the pinnacle of success in R&D. At Facebook, Disney and others, David has worked with some of the top R&D teams around. In this session, he'll look at what it takes to build internal teams with the momentum, urgency and caliber of the world's best startups.
Diffusion of innovation
A presentation that I did on 02-Nov-2020 within the "Seminar in Communication Theories and Literature" course under the supervision of Dr. Shahira Fahmy @ The American University in Cairo. Dr. Everette Rogers is inspirational and Innovator himself!
17 cb diffusion of innovations 2015
17 cb diffusion of innovations 2015Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
The document discusses Rogers' theory of the diffusion of innovations. It defines diffusion as the process by which an innovation spreads through a social system over time. Key aspects of the theory covered include the five stages of adoption (knowledge, persuasion, decision, implementation, confirmation), adopter categories (innovators, early adopters, early majority, late majority, laggards), and characteristics of innovations that influence adoption rates (relative advantage, compatibility, complexity, trialability, observability). Marketing strategies like skimming and penetration are discussed as ways to influence the rate of an innovation's diffusion.Attributes of innovaton
this ppt discussed five attributes of innovation i.e. relative advantage, compatability, complexity, observability, and trialability along with few cases from book "diffusion of innovations" by E.M.Rogers
09.15hs - 10.00hs - Innovation in Restoration
The document discusses innovation in ecological restoration, including barriers and opportunities. It defines types of innovations as incremental or radical. It also categorizes adopters of innovations as enthusiasts, early adopters, early majority, late majority, and laggards. The document outlines factors that inhibit innovation, such as risk aversion, and factors that facilitate it, like engaging with scientists. It provides strategies for diffusing innovations, such as identifying compelling reasons for pragmatists to adopt. The role of leadership, organizational culture, and monitoring in fostering a culture of innovation are also discussed.
Diffussion of innovation research
This document discusses diffusion studies and Everett Rogers' diffusion of innovations theory. It defines diffusion as the process by which an innovation is communicated over time among members of a social system. Rogers proposed that diffusion follows an S-shaped curve as innovators and early adopters are joined by the early and late majorities. Consumers can also be categorized in an adoption bell curve. The document outlines common topics in diffusion research like characteristics of innovations, the adoption decision process, characteristics of adopters, and consequences of adoption. The purpose of diffusion research is to understand and predict the spread of new ideas over time.
Technology & Innovation Management Course - Session 1
Session 1 of the Technology & Innovation Management Course.
Content: intro to innovation management, diffusion of innovation, types of innovation.
Diffusion of innovation
The document discusses Everett Rogers' diffusion of innovations theory, which aims to predict how new ideas and technologies are adopted by individuals and societies over time. The theory outlines the main adopter categories from innovators to laggards and the classic S-shaped adoption curve. It has been applied to understand the adoption of various innovations across different fields. Key factors influencing adoption include communication behaviors, attitudes, and the role of opinion leaders. Unintended consequences must also be considered.
Recommended
ResolveTO - David Chouinard: Keynote
We've learned a lot about investing and creating successful startups, but we still hold Bell Labs as the pinnacle of success in R&D. At Facebook, Disney and others, David has worked with some of the top R&D teams around. In this session, he'll look at what it takes to build internal teams with the momentum, urgency and caliber of the world's best startups.
Diffusion of innovation
A presentation that I did on 02-Nov-2020 within the "Seminar in Communication Theories and Literature" course under the supervision of Dr. Shahira Fahmy @ The American University in Cairo. Dr. Everette Rogers is inspirational and Innovator himself!
17 cb diffusion of innovations 2015
17 cb diffusion of innovations 2015Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
The document discusses Rogers' theory of the diffusion of innovations. It defines diffusion as the process by which an innovation spreads through a social system over time. Key aspects of the theory covered include the five stages of adoption (knowledge, persuasion, decision, implementation, confirmation), adopter categories (innovators, early adopters, early majority, late majority, laggards), and characteristics of innovations that influence adoption rates (relative advantage, compatibility, complexity, trialability, observability). Marketing strategies like skimming and penetration are discussed as ways to influence the rate of an innovation's diffusion.Attributes of innovaton
this ppt discussed five attributes of innovation i.e. relative advantage, compatability, complexity, observability, and trialability along with few cases from book "diffusion of innovations" by E.M.Rogers
09.15hs - 10.00hs - Innovation in Restoration
The document discusses innovation in ecological restoration, including barriers and opportunities. It defines types of innovations as incremental or radical. It also categorizes adopters of innovations as enthusiasts, early adopters, early majority, late majority, and laggards. The document outlines factors that inhibit innovation, such as risk aversion, and factors that facilitate it, like engaging with scientists. It provides strategies for diffusing innovations, such as identifying compelling reasons for pragmatists to adopt. The role of leadership, organizational culture, and monitoring in fostering a culture of innovation are also discussed.
Diffussion of innovation research
This document discusses diffusion studies and Everett Rogers' diffusion of innovations theory. It defines diffusion as the process by which an innovation is communicated over time among members of a social system. Rogers proposed that diffusion follows an S-shaped curve as innovators and early adopters are joined by the early and late majorities. Consumers can also be categorized in an adoption bell curve. The document outlines common topics in diffusion research like characteristics of innovations, the adoption decision process, characteristics of adopters, and consequences of adoption. The purpose of diffusion research is to understand and predict the spread of new ideas over time.
Technology & Innovation Management Course - Session 1
Session 1 of the Technology & Innovation Management Course.
Content: intro to innovation management, diffusion of innovation, types of innovation.
Diffusion of innovation
The document discusses Everett Rogers' diffusion of innovations theory, which aims to predict how new ideas and technologies are adopted by individuals and societies over time. The theory outlines the main adopter categories from innovators to laggards and the classic S-shaped adoption curve. It has been applied to understand the adoption of various innovations across different fields. Key factors influencing adoption include communication behaviors, attitudes, and the role of opinion leaders. Unintended consequences must also be considered.
be sure to cite and reference your sources using APAMLA.One of th.docx
be sure to cite and reference your sources using APA/MLA.
One of the questions in this assignment refers to Diffusion of Innovation; we covered this topic earlier in the course so I wanted to remind you what this theory is about:
Adoption of a new idea, behavior, or product (i.e., "innovation") does not happen simultaneously in a social system; rather it is a process whereby some people are more apt to adopt the innovation than others. Researchers have found that people who adopt an innovation early have different characteristics than people who adopt an innovation later. When promoting an innovation to a target population, it is important to understand the characteristics of the target population that will help or hinder adoption of the innovation. There are
five established adopter categories
, and while the majority of the general population tends to fall in the middle categories, it is still necessary to understand the characteristics of the target population. When promoting an innovation, there are different strategies used to appeal to the different adopter categories.
Innovators - These are people who want to be the first to try the innovation. They are venturesome and interested in new ideas. These people are very willing to take risks, and are often the first to develop new ideas. Very little, if anything, needs to be done to appeal to this population.
Early Adopters - These are people who represent opinion leaders. They enjoy leadership roles, and embrace change opportunities. They are already aware of the need to change and so are very comfortable adopting new ideas. Strategies to appeal to this population include how-to manuals and information sheets on implementation. They do not need information to convince them to change.
Early Majority - These people are rarely leaders, but they do adopt new ideas before the average person. That said, they typically need to see evidence that the innovation works before they are willing to adopt it. Strategies to appeal to this population include success stories and evidence of the innovation's effectiveness.
Late Majority - These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority. Strategies to appeal to this population include information on how many other people have tried the innovation and have adopted it successfully.
Laggards - These people are bound by tradition and very conservative. They are very skeptical of change and are the hardest group to bring on board. Strategies to appeal to this population include statistics, fear appeals, and pressure from people in the other adopter groups.
Please answer the four questions. 850 words would be good ,
be sure to cite and reference your sources using APA/MLA.
.
Wessex AHSN Spread and adoption model webex
The webinar describes a standardized, evidence-based approach called the "spread and adoption model" developed by Wessex to support the adoption of innovations in the region. The model has six interconnected components and uses a "spread and adoption plan" template to map adopters, understand innovations, and develop targeted spread plans through social networks. The template is intended to be a dynamic process where all 15 AHSNs provide input to refine adoption support for innovations nationally.
Diffusion of innovation
This document discusses the diffusion of innovation, which examines how new products, ideas or technologies are adopted by consumers over time. It outlines several key aspects of the diffusion process, including:
- The diffusion process itself, by which an innovation spreads via communication channels to members of a social system over periods of time.
- The innovation characteristics that influence its rate of adoption, such as relative advantage, compatibility, complexity, trialability and observability.
- Adopter categories that consumers fall into based on when they adopt - innovators, early adopters, early majority, late majority and laggards.
- The innovation adoption process individuals go through - awareness, interest, evaluation, trial and adoption/reject
The innovation decision process
Rogers described the innovation-decision process as involving 5 stages: knowledge, persuasion, decision, implementation, and confirmation. In the knowledge stage, an individual learns about an innovation. In the persuasion stage, they form attitudes toward the innovation. During decision, they decide to adopt or reject. Implementation involves putting the innovation into practice. At confirmation, they seek reinforcement of their decision. Rogers also categorized adopters as innovators, early adopters, early majority, late majority, and laggards based on their willingness to adopt innovations. Innovators are the first to adopt while laggards are the last.
Diffusion of Innovation Theory in Health
The document summarizes key aspects of Diffusion of Innovation theory, including its historical perspective, constructs, limitations, and applications in public health. Specifically, it discusses:
1) The theory's four main constructs - innovation, communication channels, time, and social system - and how they relate to the diffusion process.
2) Examples of how the theory has been applied to accelerate adoption of important public health programs and interventions.
3) Limitations of relying too heavily on the theory for public health program development and implementation.
Exploratory Research Module_PhD XUB_July 16-1.pptx
The document discusses exploratory research methodology. It explains that exploratory research involves initially exploring questions about a topic through processes like literature review, contemplation, or qualitative research methods. The goal is to build an organized body of knowledge about a subject matter and develop valid and reliable explanations for phenomena within a domain. Exploratory research is flexible and allows researchers to gain insights and ideas about a topic to help guide future research.
DIFFUSION OF INNOVATION
The document discusses diffusion of innovation theory, which proposes that new ideas and technologies spread through cultures over time through communication channels. It describes the innovation adoption process that individuals go through, categorizing adopters into innovators, early adopters, early majority, late majority, and laggards. Key factors that influence the rate of diffusion include the perceived advantages of an innovation, its compatibility with existing values, its complexity, the ability to test it, and the visibility of its results. New products have the highest likelihood of success when they meet strongly felt needs.
Motivation and adoption
This document outlines theories of motivation including Maslow's hierarchy of needs and McGregor's X and Y theory. It also discusses contingency theory, Herzberg's two-factor theory, and Rogers' model of the adoption process. Maslow's hierarchy proposes that physiological, safety, love, esteem and self-actualization needs motivate behavior. McGregor's X theory assumes people dislike work while Y theory assumes they find it fulfilling. Contingency theory focuses on long-term employment. Herzberg's two factors distinguish between job satisfaction and dissatisfaction. Rogers identified innovators, early adopters, early majority, late majority and laggards in the adoption of new ideas.
David Resnik - MedicReS World Congress 2012
Ethical Dilemmas in Scientific Research
David B. Resnik, JD, PhD, NIEHS/NIH
This research is supported by the NIEHS/NIH. It does not represent the views of the NIEHS, NIH, or US government.
Politics of research
This document discusses ethics in research. It defines ethics and describes common approaches like deontological, relativist, and utilitarian. Major ethical concerns for researchers include their relationship with society, professional issues like fraud, and treatment of research participants. Guidelines like informed consent, avoiding deception and harm, and allowing withdrawal are discussed. Political and economic influences on research are also covered, as well as the role of Institutional Review Boards in reviewing research proposals.
Introduction to qualitative research and nvivo 12
This presentation is provide introduction to research design with focus on distinction between different strategies' of Research. Especially qualitative, quantitative and mixed methods. .
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...The Entrepreneurial Librarian
Business Librarians and Entrepreneurship: Innovative Trends and Characteristics
Elisabeth Leonard, Associate Dean of Library Services, Hunter Library, Western Carolina University; Betsy Clementson, Research and Instruction Librarian/Liaison to the College of Business, Hunter Library, Western Carolina University
Innovation and entrepreneurship are seen as foundations for a healthy and vibrant national economy (and helpful to a university budget), yet we know little about how innovation occurs within academic libraries. We examined the innovative characteristics of the business librarians associated with the ten schools listed in America’s Best Graduate Schools as having the top entrepreneurship programs. We reported on the characteristics of innovation and organizational culture uncovered in the study, discussed these characteristics as they might relate to all types of libraries and librarians, and how administrators can develop best practices for innovation friendly cultures.SOURCES OF INNOVATION
This document discusses various sources of innovation, including creativity within individuals and organizations, transforming creative ideas into innovations, inventors and users as sources of innovation, research and development by firms, and linkages between firms through collaborations, technology clusters, and agglomeration economies. It provides examples like the development of the camera pill to view the small intestine and the birth of the snowboarding industry to illustrate these different sources.
UKSG 2024 Lightning 2 - Advocating for data sharing: messaging frameworks for...
UKSG 2024 Lightning 2 - Advocating for data sharing: messaging frameworks for...UKSG: connecting the knowledge community
Gareth Cole, Loughborough University, Adrian Clark, Figshare
Researchers face more pressure to share their research data than ever before. Owing to a rise in funder policies and momentum towards more openness across the research landscape. Although policies for data sharing are in place, engagement work is undertaken by librarians in order to ensure repository uptake and compliance.
We will discuss a particular strategy implemented at Loughborough University that involved the application of conceptual messaging frameworks to engagement activities in order to promote and encourage use of our Figshare-powered repository. We will showcase the rationale behind the adoption of messaging frameworks for library outreach and some practical examples.Genesis of diffusion of innovation
This document discusses the innovation development process and provides a case study on the diffusion of hybrid seed corn in Iowa. It describes the six main steps in the innovation development process: recognizing a problem, research, development, commercialization, diffusion/adoption, and consequences. Tracer studies are discussed as a way to retrospectively analyze innovation processes. The case study then outlines how hybrid seed corn was introduced to Iowa farmers in the 1920s-1940s, tracing farmers' progression through the innovation-decision process of knowledge, persuasion, decision, implementation, and confirmation. It took 12 years for widespread adoption among farmers.
COM546 - Week 4
This document summarizes key concepts from diffusion of innovations theory, including Rogers' linear innovation-diffusion model and its core elements of innovation, communication channels, time, and social systems. It also discusses Rogers' innovation-decision process and adopter categories, and provides examples of technology adoption forecasts and disruptive innovations.
Theory of Diffusion of innovations presentation
Theory of Diffusion of Innovations guides health educators and professionals in planning health interventions at community level.
Diffusion of innovation ( PDFDrive ).pptx
1. The document discusses different approaches to modeling the diffusion of innovations, from conceptual models to mathematical and agent-based models.
2. It provides several examples of innovations spreading or failing to spread and questions about why they succeeded or failed. These include the adoption of new health practices, QWERTY vs Dvorak keyboards, disposable paper dresses, and the resurgence of Hush Puppies shoes.
3. Agent-based models are described as a bottom-up approach that can model diffusion at the individual level and reproduce real-world complexity, unlike aggregate models like the Bass model. Opinion dynamics and threshold models are also discussed.
Cross Cultural Usage Of 360 Feedback (Cubiks Network Event Oct 09)
The document discusses the cross-cultural use of 360-degree feedback. It begins with an introduction and overview of 360-degree feedback and its popularity. It then discusses concerns about using it cross-culturally, noting that cultural effects are often not considered. The document presents a study conducted with employees of a multinational company across several countries. Hypotheses are tested regarding the impact of masculinity and power distance on ratings. The results support the hypothesis that power distance impacts ratings but find mixed support for masculinity. The conclusions call for more research on the influence of cultural dimensions and comparing corporate vs. national culture.
Innovation diffusion (Everett Rogers)
Rogers' diffusion of innovations theory proposes that an innovation is communicated through certain channels over time among the members of a social system. The key elements are the innovation itself, communication channels, time, and the social system. Innovations that are perceived as having greater relative advantage, compatibility, trialability, observability, and less complexity will be adopted more rapidly. Early diffusion research studies investigated the spread of hybrid corn and new drugs. Subsequent studies examined opinion leadership, communication channels, and the five stages of the innovation-decision process: knowledge, persuasion, decision, implementation, and confirmation. Criticisms of diffusion research include a pro-innovation bias and issues of equality in diffusion.
Selling and negotiation skills
This document discusses strategies for identifying and approaching different types of customers. It outlines loyal, fickle, renewing, and new customers and recommends offering high-value products and frequent communication to loyal customers, identifying satisfaction levels and creating a trust-building plan for fickle customers, determining reasons for drifting away and regaining confidence for renewing customers, and gathering information and persuading capabilities for new customers. It also provides tips on grasping customers' attention through store environment and merchandise and appropriately timing engagement to be helpful from the customer's perspective.
Compensation and benefits
Compensation plays an important role in attracting and retaining employees while ensuring optimal performance. It includes direct compensation like wages and salaries as well as indirect compensation like benefits. Equity theory and expectancy theory provide frameworks for understanding what motivates employees regarding compensation. Compensation approaches include job-based systems that consider the position as well as individual skill/knowledge-based systems that consider the person. Key decisions involve balancing fixed vs variable pay and using individual vs team-based incentives.
More Related Content
Similar to Roger - Consumer Buying
be sure to cite and reference your sources using APAMLA.One of th.docx
be sure to cite and reference your sources using APA/MLA.
One of the questions in this assignment refers to Diffusion of Innovation; we covered this topic earlier in the course so I wanted to remind you what this theory is about:
Adoption of a new idea, behavior, or product (i.e., "innovation") does not happen simultaneously in a social system; rather it is a process whereby some people are more apt to adopt the innovation than others. Researchers have found that people who adopt an innovation early have different characteristics than people who adopt an innovation later. When promoting an innovation to a target population, it is important to understand the characteristics of the target population that will help or hinder adoption of the innovation. There are
five established adopter categories
, and while the majority of the general population tends to fall in the middle categories, it is still necessary to understand the characteristics of the target population. When promoting an innovation, there are different strategies used to appeal to the different adopter categories.
Innovators - These are people who want to be the first to try the innovation. They are venturesome and interested in new ideas. These people are very willing to take risks, and are often the first to develop new ideas. Very little, if anything, needs to be done to appeal to this population.
Early Adopters - These are people who represent opinion leaders. They enjoy leadership roles, and embrace change opportunities. They are already aware of the need to change and so are very comfortable adopting new ideas. Strategies to appeal to this population include how-to manuals and information sheets on implementation. They do not need information to convince them to change.
Early Majority - These people are rarely leaders, but they do adopt new ideas before the average person. That said, they typically need to see evidence that the innovation works before they are willing to adopt it. Strategies to appeal to this population include success stories and evidence of the innovation's effectiveness.
Late Majority - These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority. Strategies to appeal to this population include information on how many other people have tried the innovation and have adopted it successfully.
Laggards - These people are bound by tradition and very conservative. They are very skeptical of change and are the hardest group to bring on board. Strategies to appeal to this population include statistics, fear appeals, and pressure from people in the other adopter groups.
Please answer the four questions. 850 words would be good ,
be sure to cite and reference your sources using APA/MLA.
.
Wessex AHSN Spread and adoption model webex
The webinar describes a standardized, evidence-based approach called the "spread and adoption model" developed by Wessex to support the adoption of innovations in the region. The model has six interconnected components and uses a "spread and adoption plan" template to map adopters, understand innovations, and develop targeted spread plans through social networks. The template is intended to be a dynamic process where all 15 AHSNs provide input to refine adoption support for innovations nationally.
Diffusion of innovation
This document discusses the diffusion of innovation, which examines how new products, ideas or technologies are adopted by consumers over time. It outlines several key aspects of the diffusion process, including:
- The diffusion process itself, by which an innovation spreads via communication channels to members of a social system over periods of time.
- The innovation characteristics that influence its rate of adoption, such as relative advantage, compatibility, complexity, trialability and observability.
- Adopter categories that consumers fall into based on when they adopt - innovators, early adopters, early majority, late majority and laggards.
- The innovation adoption process individuals go through - awareness, interest, evaluation, trial and adoption/reject
The innovation decision process
Rogers described the innovation-decision process as involving 5 stages: knowledge, persuasion, decision, implementation, and confirmation. In the knowledge stage, an individual learns about an innovation. In the persuasion stage, they form attitudes toward the innovation. During decision, they decide to adopt or reject. Implementation involves putting the innovation into practice. At confirmation, they seek reinforcement of their decision. Rogers also categorized adopters as innovators, early adopters, early majority, late majority, and laggards based on their willingness to adopt innovations. Innovators are the first to adopt while laggards are the last.
Diffusion of Innovation Theory in Health
The document summarizes key aspects of Diffusion of Innovation theory, including its historical perspective, constructs, limitations, and applications in public health. Specifically, it discusses:
1) The theory's four main constructs - innovation, communication channels, time, and social system - and how they relate to the diffusion process.
2) Examples of how the theory has been applied to accelerate adoption of important public health programs and interventions.
3) Limitations of relying too heavily on the theory for public health program development and implementation.
Exploratory Research Module_PhD XUB_July 16-1.pptx
The document discusses exploratory research methodology. It explains that exploratory research involves initially exploring questions about a topic through processes like literature review, contemplation, or qualitative research methods. The goal is to build an organized body of knowledge about a subject matter and develop valid and reliable explanations for phenomena within a domain. Exploratory research is flexible and allows researchers to gain insights and ideas about a topic to help guide future research.
DIFFUSION OF INNOVATION
The document discusses diffusion of innovation theory, which proposes that new ideas and technologies spread through cultures over time through communication channels. It describes the innovation adoption process that individuals go through, categorizing adopters into innovators, early adopters, early majority, late majority, and laggards. Key factors that influence the rate of diffusion include the perceived advantages of an innovation, its compatibility with existing values, its complexity, the ability to test it, and the visibility of its results. New products have the highest likelihood of success when they meet strongly felt needs.
Motivation and adoption
This document outlines theories of motivation including Maslow's hierarchy of needs and McGregor's X and Y theory. It also discusses contingency theory, Herzberg's two-factor theory, and Rogers' model of the adoption process. Maslow's hierarchy proposes that physiological, safety, love, esteem and self-actualization needs motivate behavior. McGregor's X theory assumes people dislike work while Y theory assumes they find it fulfilling. Contingency theory focuses on long-term employment. Herzberg's two factors distinguish between job satisfaction and dissatisfaction. Rogers identified innovators, early adopters, early majority, late majority and laggards in the adoption of new ideas.
David Resnik - MedicReS World Congress 2012
Ethical Dilemmas in Scientific Research
David B. Resnik, JD, PhD, NIEHS/NIH
This research is supported by the NIEHS/NIH. It does not represent the views of the NIEHS, NIH, or US government.
Politics of research
This document discusses ethics in research. It defines ethics and describes common approaches like deontological, relativist, and utilitarian. Major ethical concerns for researchers include their relationship with society, professional issues like fraud, and treatment of research participants. Guidelines like informed consent, avoiding deception and harm, and allowing withdrawal are discussed. Political and economic influences on research are also covered, as well as the role of Institutional Review Boards in reviewing research proposals.
Introduction to qualitative research and nvivo 12
This presentation is provide introduction to research design with focus on distinction between different strategies' of Research. Especially qualitative, quantitative and mixed methods. .
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...The Entrepreneurial Librarian
Business Librarians and Entrepreneurship: Innovative Trends and Characteristics
Elisabeth Leonard, Associate Dean of Library Services, Hunter Library, Western Carolina University; Betsy Clementson, Research and Instruction Librarian/Liaison to the College of Business, Hunter Library, Western Carolina University
Innovation and entrepreneurship are seen as foundations for a healthy and vibrant national economy (and helpful to a university budget), yet we know little about how innovation occurs within academic libraries. We examined the innovative characteristics of the business librarians associated with the ten schools listed in America’s Best Graduate Schools as having the top entrepreneurship programs. We reported on the characteristics of innovation and organizational culture uncovered in the study, discussed these characteristics as they might relate to all types of libraries and librarians, and how administrators can develop best practices for innovation friendly cultures.SOURCES OF INNOVATION
This document discusses various sources of innovation, including creativity within individuals and organizations, transforming creative ideas into innovations, inventors and users as sources of innovation, research and development by firms, and linkages between firms through collaborations, technology clusters, and agglomeration economies. It provides examples like the development of the camera pill to view the small intestine and the birth of the snowboarding industry to illustrate these different sources.
UKSG 2024 Lightning 2 - Advocating for data sharing: messaging frameworks for...
UKSG 2024 Lightning 2 - Advocating for data sharing: messaging frameworks for...UKSG: connecting the knowledge community
Gareth Cole, Loughborough University, Adrian Clark, Figshare
Researchers face more pressure to share their research data than ever before. Owing to a rise in funder policies and momentum towards more openness across the research landscape. Although policies for data sharing are in place, engagement work is undertaken by librarians in order to ensure repository uptake and compliance.
We will discuss a particular strategy implemented at Loughborough University that involved the application of conceptual messaging frameworks to engagement activities in order to promote and encourage use of our Figshare-powered repository. We will showcase the rationale behind the adoption of messaging frameworks for library outreach and some practical examples.Genesis of diffusion of innovation
This document discusses the innovation development process and provides a case study on the diffusion of hybrid seed corn in Iowa. It describes the six main steps in the innovation development process: recognizing a problem, research, development, commercialization, diffusion/adoption, and consequences. Tracer studies are discussed as a way to retrospectively analyze innovation processes. The case study then outlines how hybrid seed corn was introduced to Iowa farmers in the 1920s-1940s, tracing farmers' progression through the innovation-decision process of knowledge, persuasion, decision, implementation, and confirmation. It took 12 years for widespread adoption among farmers.
COM546 - Week 4
This document summarizes key concepts from diffusion of innovations theory, including Rogers' linear innovation-diffusion model and its core elements of innovation, communication channels, time, and social systems. It also discusses Rogers' innovation-decision process and adopter categories, and provides examples of technology adoption forecasts and disruptive innovations.
Theory of Diffusion of innovations presentation
Theory of Diffusion of Innovations guides health educators and professionals in planning health interventions at community level.
Diffusion of innovation ( PDFDrive ).pptx
1. The document discusses different approaches to modeling the diffusion of innovations, from conceptual models to mathematical and agent-based models.
2. It provides several examples of innovations spreading or failing to spread and questions about why they succeeded or failed. These include the adoption of new health practices, QWERTY vs Dvorak keyboards, disposable paper dresses, and the resurgence of Hush Puppies shoes.
3. Agent-based models are described as a bottom-up approach that can model diffusion at the individual level and reproduce real-world complexity, unlike aggregate models like the Bass model. Opinion dynamics and threshold models are also discussed.
Cross Cultural Usage Of 360 Feedback (Cubiks Network Event Oct 09)
The document discusses the cross-cultural use of 360-degree feedback. It begins with an introduction and overview of 360-degree feedback and its popularity. It then discusses concerns about using it cross-culturally, noting that cultural effects are often not considered. The document presents a study conducted with employees of a multinational company across several countries. Hypotheses are tested regarding the impact of masculinity and power distance on ratings. The results support the hypothesis that power distance impacts ratings but find mixed support for masculinity. The conclusions call for more research on the influence of cultural dimensions and comparing corporate vs. national culture.
Innovation diffusion (Everett Rogers)
Rogers' diffusion of innovations theory proposes that an innovation is communicated through certain channels over time among the members of a social system. The key elements are the innovation itself, communication channels, time, and the social system. Innovations that are perceived as having greater relative advantage, compatibility, trialability, observability, and less complexity will be adopted more rapidly. Early diffusion research studies investigated the spread of hybrid corn and new drugs. Subsequent studies examined opinion leadership, communication channels, and the five stages of the innovation-decision process: knowledge, persuasion, decision, implementation, and confirmation. Criticisms of diffusion research include a pro-innovation bias and issues of equality in diffusion.
Similar to Roger - Consumer Buying (20)
be sure to cite and reference your sources using APAMLA.One of th.docx
be sure to cite and reference your sources using APAMLA.One of th.docx
Exploratory Research Module_PhD XUB_July 16-1.pptx
Exploratory Research Module_PhD XUB_July 16-1.pptx
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
UKSG 2024 Lightning 2 - Advocating for data sharing: messaging frameworks for...
UKSG 2024 Lightning 2 - Advocating for data sharing: messaging frameworks for...
Cross Cultural Usage Of 360 Feedback (Cubiks Network Event Oct 09)
Cross Cultural Usage Of 360 Feedback (Cubiks Network Event Oct 09)
More from Sublaxmi Gupta
Selling and negotiation skills
This document discusses strategies for identifying and approaching different types of customers. It outlines loyal, fickle, renewing, and new customers and recommends offering high-value products and frequent communication to loyal customers, identifying satisfaction levels and creating a trust-building plan for fickle customers, determining reasons for drifting away and regaining confidence for renewing customers, and gathering information and persuading capabilities for new customers. It also provides tips on grasping customers' attention through store environment and merchandise and appropriately timing engagement to be helpful from the customer's perspective.
Compensation and benefits
Compensation plays an important role in attracting and retaining employees while ensuring optimal performance. It includes direct compensation like wages and salaries as well as indirect compensation like benefits. Equity theory and expectancy theory provide frameworks for understanding what motivates employees regarding compensation. Compensation approaches include job-based systems that consider the position as well as individual skill/knowledge-based systems that consider the person. Key decisions involve balancing fixed vs variable pay and using individual vs team-based incentives.
Industrial buyer behaviour
The document discusses industrial buying behavior and the purchasing process. It describes the objectives, phases, and situations involved in organizational purchasing. The phases include recognizing needs, determining specifications, searching for suppliers, evaluating proposals, selecting suppliers, and providing feedback. Key roles in the buying center/decision-making unit are initiators, buyers, users, influencers, deciders, and gatekeepers. The purchasing objectives center around delivery, quality, price, services, relationships, and personal career goals.
Group influences
This document discusses various external and internal influences on consumer behavior. It covers topics such as culture, demographics, social groups, reference groups, personality, perception, learning, and group influences. Specifically, it describes how reference groups can influence consumers through informational and normative influence. It also discusses diffusion of innovations and how different types of consumers adopt innovations at different stages.
Consumer Buying Behaviour
The document discusses the consumer buying decision process, including problem recognition, information search, alternative evaluation and selection, and post-purchase behavior. It also covers types of consumer decisions based on purchase involvement (habitual, limited, extended decision making) and the different levels of information search that correspond. Marketing strategies are proposed based on the decision making process and type, such as maintenance strategies for habitual purchases or intercept strategies for brands not in a consumer's evoked set during limited decision making. Evaluation criteria are provided for various product categories like color TVs, shaving cream, cameras, and automobiles.
Opportunity validation
The document discusses frameworks for validating business opportunities, including Porter's Five Forces analysis and the 7+1 framework. It focuses on analyzing sectors like telecom and consumer goods using these models. Key aspects of opportunity validation covered include evaluating the market size, customer needs, competitive landscape, management team, and ensuring the opportunity has positive present value, is timely, and can be implemented and scaled efficiently.
Market sizing
This document discusses market sizing and different terms used in market sizing such as Potential Available Market (PAM), Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). It provides examples of how to calculate market sizes for different industries and locations. The document also discusses approaches like top-down and bottom-up for estimating market sizes and emphasizes the importance of clear assumptions.
Business models
1. The document discusses different types of business models including product/service, B2B/B2C, and sector-specific models.
2. It contrasts the traditional "pipe" model, where value is created at one point and delivered elsewhere, with the platform model where producers and consumers interact directly to co-create value.
3. Popular digital business models are discussed including marketplace, on-demand, access-over-ownership, hypermarket, subscription-based, free, freemium, experience, and ecosystem models. Each has different focuses like customer acquisition or consistent service delivery.
Time series forecasting
The document provides an overview of time-series forecasting methods, including:
1) It discusses trend analysis, seasonality, cyclical behavior, and various forecasting techniques such as the ratio-to-moving average method and exponential smoothing.
2) Exponential smoothing is described as a forecasting method that gives the largest weight to present observations and smaller, geometrically declining weights to past observations.
3) An example demonstrates exponential smoothing on a time series using weighting factors of 0.4 and 0.8, showing the smoothed series for each weight.
Forecasting exponential smoothing
Exponential smoothing uses all time series values to generate forecasts, with lesser weights given to older observations. It calculates a smoothed level (Lt) at each period (t) as a weighted average of the current value (yt) and the previous smoothed level (Lt-1). This smoothed level then becomes the forecast for the next period. The smoothing constant (α) determines the weights, with lower α producing a "flatter" smoothed series that changes less over time.
Summer internship - Report
The document provides details about Sublaxmi Gupta's summer internship project at WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH. It summarizes the Management Leadership Program (MLP) that Sublaxmi participated in. The 2-month program involved various projects, mentorship, reviews, and training. Sublaxmi gained experience in digital marketing, content creation, and operations management through projects focused on online content, social media marketing, website updates, and improving business processes. Overall, the internship provided valuable real-world experience working on strategic initiatives for an education company.
GSK
The document lists various pharmaceutical, vaccine, and consumer healthcare products produced by GlaxoSmithKline, including drugs like Advair, vaccines like Boostrix, and consumer products like Horlicks nutritional drink. It also provides key details about GSK's operations in India such as management personnel, advertising and media agencies used. The list of products spans treatment areas like respiratory diseases, infections, pain relief, and oral healthcare.
Marketing
Fresh Corner Bakery manufactures different varieties of khari and toast at its manufacturing unit located in Val village. The bakery was established in 2015 and has 6 employees including one sales person. It manufactures 5 types of khari and 3 types of toast using first-hand machines. The initial investment was Rs. 40,00,000. The bakery distributes its products in Thane, Kalyan, Bhiwandi and nearby locations through delivery by a sales boy every day except Friday. The bakery invests Rs. 100,000 per month in manufacturing and makes a monthly profit of the same amount. Its target market includes people in the vicinity where it offers affordable prices.
Advertising
The document discusses an advertisement concept involving a group of girls going on a trip together. In the concept, the girls inform their parents they will be unreachable for two days due to no connectivity in the remote area they are visiting. However, one girl's phone rings and they discover she has network coverage, allowing her to do a video call with her parents. The concept aims to show the exceptional connectivity of a particular network across India, even in secluded areas where other networks don't work. It effectively conveys the network's coverage by surprising the girls with a call in a remote location.
Ongc & carbon credit market
The document discusses carbon credit markets and how ONGC, India's largest oil and gas company, is involved. It provides an introduction to carbon credits and their need, trading, and value. It then focuses on ONGC's activities in the carbon credit market, including how it generates credits from reducing greenhouse gas emissions in its energy operations. The document concludes by thanking the reader.
7 Power and politics
This document discusses power and politics in organizations. It defines power as one's ability to influence another's behavior according to their wishes. There are five bases of power: formal power from one's position, and personal power from expertise, relationships, or traits. Political behavior is any non-required activity to influence advantages, and can be legitimate everyday politics or illegitimate extreme actions. Politics is natural due to scarce resources leading to competition. Impression management techniques like self-promotion can influence performance evaluations.
5 Organizational change
This document summarizes key concepts around organizational change and stress management. It defines organizational change and identifies forces that drive change. It also discusses approaches to managing change, including Lewin's three-step model and Kotter's eight-step plan. Additionally, it defines work stress, identifies potential stress sources, and compares individual and organizational approaches to managing stress. Finally, it discusses global implications of change and stress management.
4 organizational culture
This document discusses organizational culture and provides examples of different types of cultures. It begins by defining organizational culture and listing its common characteristics. It then compares the functional and dysfunctional effects culture can have. Several factors that create and sustain an organization's culture are identified, such as the actions of founders and top management. The document outlines how culture is transmitted to employees through socialization and provides examples of companies with unique cultures. It concludes by discussing how ethical and positive cultures can be created through practices like role modeling, training, and rewarding ethical behavior.
3 Organization structure
At Microsoft, the company organizes itself according to four customer segments to better understand and serve different types of customers. This allows Microsoft to design specific products and services for each segment. There are six key elements that managers consider when designing an organizational structure: work specialization, departmentalization, chain of command, span of control, centralization/decentralization, and formalization. These elements determine how tasks are divided and coordinated within a company. Common organizational designs include simple structures, bureaucracies, and matrix structures. The appropriate design depends on factors like the company's strategy, size, and environment.
2 Understanding the work of teams
Teams have become popular in organizations as they allow for flexibility, employee involvement in decision making, and increased motivation. The document contrasts groups which share information with teams which generate synergy through coordinated effort. It describes four main types of teams - problem-solving, self-managed, cross-functional, and virtual - and the key components of effective teams including context, composition, work design, and process. Managers can create effective teams by providing resources, leadership, trust, and proper rewards while considering members' skills, roles, and diversity.
More from Sublaxmi Gupta (20)
Recently uploaded
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Recently uploaded (20)
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Roger - Consumer Buying
- 1. Everett Rogers—the main developer ◦ Adapted ideas from Gabriel Tarde and from the Hybrid Seed Corn Study (Ryan & Gross) This theory has been used and studied across many fields: Rural sociology, Medical sociology, Anthropology, Economics, Marketing
- 2. Innovation = An idea, practice, or object perceived as new by an individual or other unit of adoption ◦ Software (necessary) ◦ Hardware (optional) The Diffusion of Innovations Theory attempts to predict adoption of innovations. . . Typically, the adoption follows a standard pattern:
- 3. The Classic S-Shaped Adoption Curve
- 4. The corresponding Classic Bell-Shaped Adopters Curve
- 5. The corresponding Classic Bell-Shaped Adopters Curve Many studies have looked at how these groups differ: Innovators are highly cosmopolite and open to new things. Early adopters tend to be opinion leaders. Early majority provide “legitimization” of the innovation. Late majority are skeptical. Laggards put trust in the status quo.
- 9. Home Video ◦ Betamax VHS Laser DVD Blue-ray
- 10. Home Video ◦ Betamax VHS Laser DVD Blue-ray