3. Ad Duration
Double Data Idea
is portrayed clearly
End message is to
the point
Target segments limited
Negative impact: Invades
personal space
Recall value is less
comparatively
4.
5. Indian Touch
Good Build up
Relatable scenario
Middleclass: Inexpensive
Woman safety
Soothing lighting
Bad weather
Dad’s care
Ad Duration
Unnecessary detailing
Tag line can be more
crisp and clear
6.
7. Scene 2: - Tour guide asks all
the girls to inform their
parents about the
connectivity issues in the
area & that for 2 days they
will be unreachable. All the
girls inform at their place
that for 2 days they’ll be out
of reach.
Scene 1: - Girls on a Trip
heading to a secluded camp
area in Rishikesh
Scene 4: - Suddenly they hear
a sound and start wondering
from where the sound came
and get scared. They enter
the tent & realize that the
sound is coming from XYZ’s
bag.
Scene 3: - Girls have reached
the camp area where they
have their tents alongside
the Ganges and they are busy
having fun with all their
mobiles in the bag.
8. Scene 5: - XYZ is talking to
her parents who are very
religious & have a wish of
going for tirthyatra and
having a video call with 0
buffering giving them a view
of Ganga.
They check the bag & see
that it is XYZ’s mobile that is
ringing. They all are shocked
that how at such a secluded
place where it’s difficult to
even get potable water her
mobile has a network
connectivity.
Exceptional connectivity of
the network in every region
across India.
Finally, depicting a good
network coverage in
secluded area where no
other network reaches.
